• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.3
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• pp.137-148
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• 2023

This study verified the mediating effect of perceived value and the influence of kiosk device characteristics on relationship continuity intention to solve the difficult problems of hotel companies due to the development of current technology and hotel recruitment problems. Two hundred thirty-nine consumers who used kiosk devices in hotels were analyzed using SPSS 23.0 and Smart PLS 4.0. As a result of analysis and verification, it was found that the kiosk characteristics (playfulness, convenience, reliability, usefulness) had a significant effect on all perceived values (emotional value, functional value), and the perceived value also had a significant effect on the relationship continuity intention. Appeared as a result of the influence. However, it was found that the mediating effect of functional value in the relationship between convenience and usefulness among kiosk characteristics was dismissed. These results support the previous studies on hotel kiosks and have academic implications, as well as practical implications for practitioners of hotel companies.

• The Korean Journal of Franchise Management
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• v.15 no.3
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• pp.45-55
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• 2024

Purpose: This study examines the impact of dessert cafe quality factors-interaction, environmental, outcome, and product quality-on hedonic and utilitarian values, satisfaction, and loyalty. It explores how these elements influence consumer behavior in the context of dessert cafe experiences. Research design, data and methodology: Data were collected from 563 consumers who visited dessert cafés within the last three months. The analysis was conducted using SPSS 28.0 and SmartPLS 4.0 to test the relationships among the café quality factors, consumption values, satisfaction, and loyalty. Result: Interaction, environmental, outcome, and product quality positively influenced hedonic value. Interaction and outcome quality impacted utilitarian value, while environmental and product quality did not. Satisfaction was positively affected by environmental and product quality but not by interaction or outcome quality. Satisfaction influenced loyalty, while neither hedonic nor utilitarian value significantly impacted loyalty. Conclusions: The study highlights the importance of understanding how different quality dimensions in dessert cafés affect consumer satisfaction and loyalty. The findings provide valuable insights for enhancing customer experiences and formulating effective marketing strategies in the dessert cafe industry.

• The Korean Journal of Franchise Management
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• v.15 no.3
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• pp.57-70
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• 2024

Purpose: Korea is also one of the markets that is growing significantly in the wine market. Due to this influence, Korean mainstream franchises are also increasing the proportion of wine sales. This study aims to examine the sustainability of wine brands from the perspectives of environment, organic farming, and ecological protection, and to verify the influence of these factors on consumer attitudes and intimacy. Research design, data, and methodology: The data were collected from 306 wine purchasers aged 20 or older and analyzed with SPSS 25.0 and SmartPLS 4.1. A total of 311 questionnaires were collected, and 306 were used for analysis after excluding 5 incomplete questionnaires. Result: The findings showed that the environment, organic, and ecological protection positively influence intimacy. In addition, organic positive influences attitude, but the environment and ecological protection did not influence. Intimacy positively influences attitude and loyalty, and attitude also positively influence loyalty. Conclusions: First, this study explained consumers' perception of the sustainability of wine brands through self-identity theory. Second, wine brands need to develop wineries into eco-friendly regions. Third, marketing should focus on the environment of the winery region. Fourth, wine franchises need to market their wine brands' organic farming.

• Asia-Pacific Journal of Business
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• v.15 no.3
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• pp.173-188
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• 2024

Purpose - This study examines the relationship between spiritual leadership and its effect on reducing employees' knowledge hiding behaviors, while also considering the moderating role of perceived overqualification. Design/methodology/approach - Data were collected from employees in knowledge-based industries, including public institutions, research institutes, IT companies, and service industries. Out of 286 surveys, 248 valid responses were analyzed using structural equation modeling and bootstrapping via SmartPLS. Findings - The results show that spiritual leadership significantly reduces knowledge hiding behaviors. Additionally, perceived overqualification moderates this relationship, indicating that even in environments with strong spiritual leadership, employees who feel overqualified are more prone to hiding knowledge. Research implications or Originality - This study contributes to the understanding of how spiritual leadership and perceived overqualification influence knowledge hiding, emphasizing the need for further research in this area. The findings highlight the importance of addressing perceived overqualification to fully leverage the benefits of spiritual leadership in reducing knowledge hiding within organizations.

• The Korean Journal of Franchise Management
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• v.14 no.1
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• pp.1-21
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• 2023

Purpose: During COVID-19, consumers prefer social distancing or contactless activities for safety, and hygienic condition has become one of the most important factors in evaluating restaurants. Therefore, this study aims to investigate whether offline/online word-of-mouth is affected by restaurant quality. Research design, data and methodology: The data were collected from 480 consumers who had experiences of visiting a restaurant in the past 90 days and analyzed with SPSS 28.0 and SmartPLS 4.0 programs. Results: Physical environment and menu had positively significant effects on brand love, while employee service and hygiene had no significance on brand love. Restaurant environment, menu, and hygiene had negatively significant effects on brand hate, but employee service had not significant impact on brand hate. Brand love had positively significant effects on offline and online word-of-mouth, and brand hate had negatively significant effects on offline and online word-of-mouth. Conclusions: First, restaurants need to develop a pleasant space where customers can have emotional experiences. Second, restaurants need to fulfill customers' desire for global food consumption. Third, restaurants should ensure hygiene and safety to prevent customers' brand hate. Lastly, restaurants need to establish offline/online word-of-mouth strategy to identify which restaurant quality attributes influence brand love/hate and offline/online word-of-mouth.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.355-363
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• 2020

This study aims to investigate whether financial attitude links financial literacy to financial capability. To make sound financial decisions, one essentially requires a certain level of financial literacy - knowledge and skill in finance. Even more effective is when one's financial literacy could be developed into financial capability. The samples comprised 342 individuals from informal labor in the South of Thailand. The stratified multistage sampling technique was utilized to select the respondents, while the interview questionnaires were used to collect the data. By using SmartPLS 3.0, the data analysis included descriptive statistics and structural equation modeling (SEM). The result revealed that the one with the highest debt was Gen Y compared to Gen B and Gen X. Considering financial literacy, financial attitude, and financial capacity across generations, it was found that Gen Y had the highest average score in financial literacy and financial capacity, higher than that of Gen X and Gen B. The impact of financial literacy on financial capability through financial attitude, it was found that the impact on Gen B was higher than that of Gen X and Gen Y. With the right financial attitude, people of all generations would be equipped with a higher level of financial capability.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.255-264
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• 2020

The fourth industrial revolution has attracted much academic attention in these past few years. However, research on systematic and extensive factors affecting adoption of Industry 4.0 by SMEs in developing countries, especially in Vietnam, has been unavailable. This study aims to explore the impact of factors that influence the actual adoption of Industry 4.0 by SMEs in Ho Chi Minh City. Mixed-method research was utilized in this study including in-depth interviews of 12 participants and quantitative research of 396 respondents who are representative of SMEs by both online and via paper surveys. The SPSS and SmartPLS 3 software were employed to help analyze the collected data. The results indicate that perceived development of the human resource, perceived on-time, perceived saving cost, perceived improve product quality, perceived saving time, perceived ease-of-use, business resources, and conditions of the business environment, perceived usefulness, perceived enhanced customer relationship, and adoption intention, all have a positive significant effect on actual adoption of Industry 4.0. The results seem to suggest that managerial efforts aimed at increasing the factors' perceptions of adoption of Industry 4.0 and personal relevance of the technology will contribute to implementation success, where success is defined as effectual usage of the Industry 4.0.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.379-388
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• 2013

u-Healthcare integration between ICT and healthcare service is able to utilize effectively for people's healthcare anywhere and any time. The purpose of this study is to explore the perception and influence factors on intention to use u-Healthcare service of physicians and staffs working for medical institutions. Ninety eight(98) valid cases have been collected for this study. It is also analysed by SPSS 18.0 and SmartPLS 2.0M3. Empirical findings provide important insights as follows: firstly, performance expectation, effort expectation and social influence positively influence intention to use u-Healthcare service; secondly, perceived risk negatively influences usage intention, and finally, performance expectation, effort expectation and perceived risk are moderated by voluntariness.

• Journal of Distribution Science
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• v.18 no.6
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• pp.5-14
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• 2020

Purpose: This study was based on curation commerce that has been rapidly developing. It looked into the effect of curation commerce's quality of service factors (information quality, information interest quality, interaction quality, and personalization quality) on satisfaction and the mediating effect of consumer empathy and shopping value between service qualities and consumers' satisfaction with curation commerce. Research design, data, and methodology: The survey was conducted on 273 consumers who used Chinese curation commerce services. The research data was analyzed using the Smart PLS 3.0 program. The empirical analysis was conducted with reliability and validity analyses of the questionnaire and hypothesis test. Results: As a result, only the quality of information had a direct impact on satisfaction. The remaining service quaility factors (information interest quality, interaction quality, and personalization quality) were found to affect satisfaction through utilitarian value or consumer empathy. Conclusions: This study is meaningful in that it selected the service quality factors experienced by consumers about curation commerce services in line with the bright market prospects of curation services. In addition, the significance of this study was to reveal the psychological mechanism of the process in which the quality of service reaches consumer satisfaction.

• Journal of Distribution Science
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• v.18 no.9
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• pp.19-30
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• 2020

Purpose: As an environmental concern increases, customers pay more attention to purchase organic food. While customers' purchase intention of organic food has been widely studied, there are lacks of researches regarding the moderation effect of environmental concern and the interactive effect of level of education based on the Theory of Planned Behavior (TPB). This study examines the influence of level of education and environmental concern on purchase intention based on the Theory of Planned Behavior and organic food in Vietnam. Research design, data and methodology: The methodology of mixed methods of qualitative and quantitative is applied with a survey of 420 customers being conducted to collect data from three biggest cities in Vietnam: Ho Chi Minh, DaNang and Hanoi. SPSS 23 and SMART-PLS 3.2 are used for data analysis. Results: The result shows that the customers have more environmental concern which increases their attitude to the intention of purchasing organic food. Moreover, there has not the three-way interactive effect of level of education, environmental concern and attitude on purchase intention toward organic food. Conclusions: This enriches the existing literature with the moderation of environmental concern to the relationship between attitude and purchase intention toward organic food in Vietnam based on the Theory of Planned Behavior.