• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.39-44
• /
• 2022

This study conducted an actual analysis on the effects of smart phone experience marketing by brand on consumption value and purchase intention for Chinese consumers who are interested in smart phone purchase experience or products. In addition, experience marketing was classified into five components such as sense, emotion, cognition, behavior, and relationship. The results, In the effect of the components of experiential marketing on purchase intention, sense, act, fell, and relate had an obviously positive impact on purchase intention, however The result is that think does not affect. The results of this study are more effective when considering the five components of smart phone experience marketing. This The study will contribute to the projecting and establishment of long-term experience marketing of smart phone producers by continuously providing experiences related to the direction of pursuing brand image.

• Journal of Satellite, Information and Communications
• /
• v.8 no.4
• /
• pp.117-123
• /
• 2013

The development of the latest emotional recognition and multimedia technology has changed the traditional broadcasting system. The previous broadcasting system, which was operated by the terrestrial broadcasters, is now transformed to the viewer-centered and bidirectional broadcasting through the convergence of internet, mobile and smart TV. In this paper, smart-phone application for estimating human emotion(sadness, anger, depression) has been developed and emerged with smart TV, thereby we can present broadcasting service for enhancing the sense of common humanity among people of same group. If there is friend in the depression, we can bring comfort to him by inviting one for TV program what I watch and having a honest talk with facial avatar or emoticon. The proposed emotional broadcasting service inter-working with smart-phone application can give feeling of belonging and happiness to the people suffering from the blues, and it can prevent him from attempting suicide. In addition, smart-phone based emotional broadcasting service can be expended to program recommendation service customized to user's emotion, emotional LED lighting service to maximize the sense of reality and home shopping service taking advantage of the mood of customer.

• Journal of Information Technology Services
• /
• v.19 no.5
• /
• pp.1-14
• /
• 2020

Mankind has been attempting to live a happy and safe family life in a residential space. Due to the advent of the mobile phone in the 1990s and the smart phone in the 2000s, when the information and communication age came, human life has been innovatively changed. The revolution of human civilization led to the Neolithic Revolution and the Iron Age, followed by a smart phone revolutionizing human life, and the revolution faces with the era of info-communication, smart phones became a daily life and the fourth industrial revolution. The fourth industrial revolution is an era of info-communication technology (ICT), creating a new paradigm across human life through technological developments such as artificial intelligence (AI), IoT, big data, mobile, and cloud. The smart home is actively researched in a direction to support the overall human life as a representative future residential culture paradigm. However, the study considering the needs according to the lifestyle, functional characteristics of each living space and human lifestyle of the Phono Sapiens era where smart phones live like daily life was relatively insufficient. In addition, research on smart home service design should be considered from the apartment residential space planning stage. Therefore, this study has significance in suggesting the direction of research on human-centered smart home service design considering the characteristics of each living space and resident's life-style in the smart phone era.

• IEMEK Journal of Embedded Systems and Applications
• /
• v.8 no.2
• /
• pp.79-85
• /
• 2013

This paper proposes a system that utilizes USN(Ubiquitous Sensor Network), Bluetooth and smart phone to improve the function of senior houses. In typical approach, a system in a senior house either directly accesses the status of elderly people by its sensor or is alerted by elderly people who trigger an emergency bell, derive a decision and take an appropriate action. In addition, it is possible for a designated social worker to check the status of senior patients through monitoring system connected by UTP(Unshielded Uwisted Pair) cables, but the responsible person has to be present to monitor patients' status. However, the new system, suggested in this paper, embed Bluetooth function in a blood pressure gauge, thus the smart phone receives patients' health information such as blood pressure through Bluebooth, if any abnormal event occurs. Consequently, the smart phone sends SMS(Short Message Service) to a responsible social worker or a designated hospital. When this program in the paper becomes a reality, an unmanned system that is able to determine suitable actions for certain events will be established, even if a social worker were absence.

• Journal of the Korea Society of Computer and Information
• /
• v.16 no.6
• /
• pp.111-118
• /
• 2011

This paper proposed a smart phone tour game using A-GPS. This game is a fused content of tourism and education. This game is based on the historical background of Silla and spatial background of GyoengJu. Game event has occurred by comparing pre-measured GPS values and smart phone A-GPS values. The field test of event were used to correct the A-GPS error by 3 times. This paper has looked at game planning and run screen. In addition, the future direction of the game were discussed.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2014.10a
• /
• pp.122-124
• /
• 2014

Currently mobile game market has expanded rapidly due to the development of smart phone. In addition, mobile web board game has been developed consistently. However, several problems appear in users' usability. That is why the user who plays game do not satisfy in aspect with usability. The objective of this research analyses the factors to investigate the efficiency and the accuracy among usability those in web board game based on smart phone. We conduct to research the efficiency and the accuracy in traditional usability literatures and derive the proper usability factors based on smart phone. We expect to provide the guideline related on usability in mobile board game in the future.

• IEMEK Journal of Embedded Systems and Applications
• /
• v.10 no.5
• /
• pp.307-315
• /
• 2015

Recently, Smart Home System(SHS) is applied in order to provide comfort, energy efficient and better security to the residence. Thus, by introducing the SHS in the house of elderly people, it is possible to provide a convenient and safe life for old people especially living alone. This paper presents the design and implementation of a low cost but yet flexible and secure smart-phone based SHS. The design is based on inter-working between Arduino board with Bluetooth and Arduino board with Ethernet shield, and the home monitor/appliances are connected to the input/output ports of this board via sensors/relays. In addition, when the old man is put on an emergency, the proposed system will automatically notify it the family. Therefore, we have implemented an inexpensive and efficient SHS for the elderly living alone by inter-working smart phones, internet server and Arduino micro-controller.

• IEMEK Journal of Embedded Systems and Applications
• /
• v.10 no.1
• /
• pp.1-6
• /
• 2015

Recently, handy pulse measurement method was introduced by using smart phone camera. However, measured values are not consistent with the variations of external light conditions, because the external light interfere with dynamic range of captured pulse image. Thus, adaptive dynamic range reconstruction algorithm is proposed to conduct pulse measurement robust to light condition. The minimum and maximum values for dynamic ranges of green and blue channels are adjusted to appropriate values for pulse measurement. In addition, sigmoid function based curve is applied to adjusted dynamic range. Experimental results show that the proposed algorithm conducts suitably dynamic range reconstruction of pulse image for the interference of external light sources.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2011.01a
• /
• pp.189-190
• /
• 2011

Recently people have increased to climb mountain. Owing to developing IT technology, the number of people using smart phone have increased remarkably as well. In this context, the Korea Forest Service has implemented the project of Mountain Climbing Information Public Service(MCIPS). The purpose of the MCIPS is to support climbing safely based on a trail map of spatial data of GIS(geographic information system). The customer will be able to access the MCIPS through n-screen(IP-TV, Web Site, Smart phone, Galaxy tab) provided a broadcasting and telecommunication convergence service. In addition, the MCIPS would support two-way communication through connecting to Twitter and Youtube. The MCIPS will make the customer fun using Augmented Reality(AR) of Smart phone(Android) and contribute to protecting people from mountain accidents.

• Journal of Families and Better Life
• /
• v.29 no.2
• /
• pp.23-37
• /
• 2011

This study examined the preference and the purchase intention of male and female from 20s through 405 to smart phones. This study verified the differences between the groups according to the socio-demographic factors, the usage pattern of mobile phone, and the perceived cost and the expected benefit. The analysis of the relative influence of those relevant factors was followed. The summaries of this study are as follows; First, the high level factors in purchasing smart phones were the perceived cost and the expected benefit pointed over 3.82. It means that they arc interested in smart phones highly, and if they can support to buy smart phones and situations can be permitted, they would like to buy them. Second, the differences between groups of the preference and the purchase intention were found according to the ages, the marital status and the education level. The results showed that those preference and the purchase intension were measured high at the group of the 20s-30s, the married, and the higher educational level of collage students. Third, expected benefit on smart phones was shown to be divided into two characterized factors through factor analysis. One was 'functional expected benefit' and the other was 'emotional expected benefit'. The functional and the emotional benefit on the using of smart phones were presented high level in group of over graduated students. Forth, the results of the stepwise multiple analysis, which was carried out to find out the influencing factors on the preference and the purchasing intension to smart phones, showed that the most effective factor was the functional expected benefit. The self-expressive propensity, and the education level were followed sequentially. The purchase intention was influenced by both of the functional and the emotional expected benefit. The result of this study shows that the level of the consumer's perceived cost(economic, psychological) and the expected benefit were measured high at the same time. That means that it is necessary to make the consumer information and communicating smoothly in order to lower the cost and enhance the benefit. In addition, This study has its meaning because it found out that functional expected benefit is a factor which has an influence on the Consumer Preference and Purchase Intention on Smart phone. If consumer's function requirements on smart phone are satisfied, it will be able to reduce the consumer problems and increase the consumer satisfaction. The result of this study would be applicable when Smart Phone is used as one of the auxiliary tools for smart consumption.