• Journal of Digital Convergence
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• v.14 no.12
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• pp.1-12
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• 2016

Today, with the popularity of smart phones and the proliferation of SNS, anyone is exposed to the risk of personal information leakage. Unlike the prior studies of privacy, this research aims to identify the privacy factors affecting the provision intention of individual information from the SNS Users. This study also analyses how the perceived privacy risks and corporate trust affect the provision intention of individual information. The analysis results of empirical data show that despite experiencing the privacy leakage such as direct hacking and being aware of the risk, people are providing firms with personal information. The most influential variables to perceived privacy risk are information privacy policy, information privacy concern, previous privacy experience and information privacy awareness in the decreasing order of importance. Those to the corporate trust are information privacy policy, information privacy awareness, previous privacy concern and information privacy experience. Besides, the corporate trust and the perceived privacy risk also affect the provision intention of personal information. Finally, this study proposes the implications for personal information privacy.

• Journal of the Korea Society of Computer and Information
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• v.15 no.12
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• pp.163-173
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• 2010

PKI(Public Key Infrastructure)-based information certification technology has some limitations to be universally applied to mobile banking services, using smart phones, since PKI is dependent on the specific kind of web browser, Internet Explorer. OTP(One Time Password) is considered to be a substitute or complementary service of PKI, but it still shows low acceptance rate. Therefore, in this research, we analyze why OTP has not been very popular, and provide useful implications of making OTP more extensively and frequently used in the mobile environment. Perceived security of OTP was set as a higher-order construct of integrity, confidentiality, authentication, and non-repudiation. Research findings show that security awareness and perceived security of OTP is positively associated, and the relationship between perceived security and trust on OTP is statistically significant. Also, trust is positively related to intention to use OTP continuously.

• Journal of Internet Computing and Services
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• v.23 no.4
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• pp.65-72
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• 2022

In this paper, a zero trust-based complex biometric authentication was proposed in a passwordless environment. The linkage of FIDO 2.0 (Fast IDENTITY Online) transaction authentication platforms was designed in conjunction with metaverse. In particular, it was applied with the location information of a smart terminal according to a geomagnetic sensor, an accelerator sensor, and biometric information for multi-factor authentication(MFA). At this time, a FIDO transaction authentication platform was presented for adaptive complex authentication with user's environment through complex authentication with secondary authentication based on situational awareness such as illuminance and temperature/humidity. As a result, it is possible to authenticate secondary users based on zero trust with behavior patterns such as fingerprint recognition, iris recognition, face recognition, and voice according to the environment. In addition, it is intended to check the linkage result of the FIDO platform for complex integrated authentication and improve the authentication accuracy of the linkage platform for transaction authentication using FIDO2.0.

• Journal of the Korea Society of Computer and Information
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• v.27 no.7
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• pp.165-175
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• 2022

The objective of this study is to identify the relationships among app attribution(perceived usefulness, design, information quality, and mobility), user satisfaction, trust, and continuous use intention of bus information apps; The structural equation of AMOS 21.0 was used to test the hypothesis of this study. The results of the analysis are as follows. First, perceived usefulness, design, information quality, and mobility positively impact user satisfaction. Second, only mobility has a positive effect on trust, but the remaining perceived usefulness, design, and information quality have no effect at the significance level of 5%. Third, user satisfaction has a positive impact on trust and continuous use intention. Fourth, trust has a positive impact on continuous use intention. Therefore, it was confirmed that the characteristics of the bus information mobile app are important influencing factors for the improvement of user satisfaction, trust, and continuous use intention. Local governments and bus companies will be able to establish strategic directions for the activation of bus information mobile apps. The limitation of this study is that it is somewhat lacking in generalizing the study results, so future research needs to focus on improving this part.

• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.183-202
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• 2011

Since smart phones are changing the media for communication and its related mobile market, it is imperative to attract more application developers for success in application store business in order to attract more app users. By using aspects of the commitment marketing theory and the relationship marketing theory, this research study identified factors that influence on the relational commitment of application developers to the market. Survey of application developers from Korean mobile application developers' community was conducted to test the hypothesized model. The empirical results showed from an economic behavioral perspective market demand for applications and perceived usefulness of development tool led to relational commitment of developers mediated by perceived satisfaction while attractiveness of alternatives had no significant effect. In addition, fairness of review process and interactivity, based on the relationship marketing theory perspective, showed significant effect on the relational commitment of developers mediated by trust for application market.

• Annual Conference of KIPS
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• 2016.10a
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• pp.363-366
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• 2016

추천 기법은 개인의 관심사와 상황을 고려한 개인화된 아이템을 제공함으로써 아이템의 소비과정에서 발생하는 부하를 줄여주고 정보 소비의 효율성을 증대시키는데 중요한 역할을 한다. 본 연구에서는 전통적인 추천 기법인 Content-Based(CB)기법과 최근 온라인 소셜 네트워크의 경향을 반영한 Social Network-based(SN)기법을 접목하여 새로운 복합방식의 정보 추천 기법을 제시한다. CB 기법의 대표적인 한계점인 cold start problem과 SN 기법의 추천 아이템의 전문성 문제를 상호 보완하며, 특히 최근 소셜 네트워크의 특징인 비신뢰 (non-trust) 기반의 영향력 있는 정보 확산자가 존재하는 환경에서 기법을 적용할 수 있도록 하였다. 또한 대부분 사람 추천 중심인 기존의 SN 기법들과는 달리 사람에게 제공할 정보의 추천에 초점을 두며, 정보 선정과정에서 개인의 온라인과 현실(real world)에서의 사회 활동 정보를 모두 활용하여 더육 더 개인화된 가치 정보를 제공하고자 한다.

• Journal of Multimedia Information System
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• v.8 no.1
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• pp.35-44
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• 2021

The Myanmar rice cycle's existing system is still relying on a third party to manage every rice data information from several organizations. It is inconvenient to supervise simultaneously due to the unreliability of information provided by organizations. Thus, the rice cycle's original data is challenging to be utterly trusted since irresponsible parties can manipulate the current state of information. Moreover, the applied system does not preserve a proper incentive for the involved parties. In this paper, we leverage the Ethereum blockchain to be adopted to tackle the aforementioned issues. The main objective is to build trust between parties in the Myanmar rice cycle system. Our proposed scheme allows customers to check and trace information about the rice cycle information without worrying about the integrity of the data. Furthermore, the authorized parties are also rewarded by the government through Ethereum smart contract features. Eventually, our scheme achieves traceability in the rice chain system and leads to the complete digitization and automation of the rice cycle information.

• International journal of advanced smart convergence
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• v.12 no.3
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• pp.40-50
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• 2023

Blockchain is a technology designed to prevent tampering with digital documents or information, safeguarding transaction data and managing it in a structured manner. This proves beneficial in addressing issues of trust and data protection in B2B, B2C, and C2B transactions. Blockchain finds utility not only in financial transactions but also across diverse industrial sectors. This study outlines significant cases and responses that jeopardize the security of blockchain networks and cryptocurrency technology. Additionally, it analyzes safety and risk factors related to blockchain and proposes effective testing methods to preemptively counter these challenges. Furthermore, this study presents key security evaluation metrics for blockchain to ensure a balanced assessment. Additionally, it provides evaluation methods and various test case models for validating the security of blockchain and cryptocurrency transaction services, making them easily applicable to the testing process.

• Journal of Korea Society of Industrial Information Systems
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• v.28 no.5
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• pp.41-54
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• 2023

Smart grid that supports efficient energy production and management is used in various fields and industries. However, because of the environment in which services are provided through open networks, it is essential to resolve trust issues regarding security vulnerabilities and privacy preservation. In particular, the identification information of smart meter is managed by a centralized server, which makes it vulnerable to security attacks such as device stolen, data forgery, alteration, and deletion. To solve these problems, this paper proposes a blockchain based authentication protocol for a smart meter. The proposed scheme issues an unique decentralized identifiers (DIDs) for individual smart meter through blockchain and utilizes a random values based on physical unclonable function (PUF) to strengthen the integrity and reliability of data. In addition, we analyze the security of the proposed scheme using informal security analysis and AVISPA simulation, and show the efficiency of the proposed scheme by comparing with related work.

• The Korean Journal of Franchise Management
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• v.8 no.4
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• pp.33-43
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• 2017

Purpose - Previous studies about corporate image generally explore how corporate image affects a company's effectiveness from the consumer view. However this study attempts to explore the impacts of corporate image (reliability, friendly, corporate social responsibility, and innovation) on employees' altruistic behaviors in the franchise industry context. This study also examine whether organizational trust and affective commitment play a mediating role in the relationship between corporate image and employees' altruistic behaviors. The authors developed several hypotheses to achieve these purposes. Research design, data, and methodology - The data were collected from employees in food-service franchise companies located in Seoul, Korea. Among a total of 363 questionnaires distributed, 294(response rate of 81%) questionnaires were returned. After excluding 18 invalid respondent questionnaires, 276 valid questionnaires(response rate of 76%) were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of the study are as follows: First, friendly, CSR, and innovation had positive effects on organizational trust, but reliability did not have a significant effect on organizational trust. Second, reliability and friendly of corporate image had positive effects on affective commitment, but CSR and innovation did have a significant effect on affective commitment. Third, organizational trust and affective commitment had positive effects on employees' altruistic behaviors. Conclusions - The aim of this study is to investigate the franchise corporate image as a significant influencing factor of employees' altruistic behaviors. The data were collected from only employees from franchising companies. The findings might vary from position to position. Future studies need to collect and compare data from managers. Future studies need to consider other variables that affect employees' altruistic behaviors. For example, leadership and market orientation might influence employees' attitude and behaviors. Also, future research should include other variables and it may have limitations in sample representative because of sampling franchise corporate in Seoul. Future studies will include franchise corporate all over the country. Future studies can also consider other variables (e.g., job performance and turnover intentions) to measure employee performance at the level of individuals and identify the impact of employee performance on business performance at the level of corporate.