• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.333-340
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• 2021

In Vietnam, the desire to consume organic vegetables is increasing as people become increasingly concerned about foods that contain several chemicals and toxins that are hazardous to their health. However, numerous subjective and objective factors continue to influence customers' purchase intention and behavior, indicating that this market has not yet reached its full potential. The study analyzes the impacts of trust, price, and convenience on consumers' consumption behavior and frequency of using organic vegetables in Northern Vietnam. We surveyed 312 consumers in the region. After classifying the data, 178 participants have used or regularly used organic vegetables selected for further study. Next, the author applied SmartPLS software with version 3.3 to test the hypotheses and analyze the effects of the observations. The result shows that three main factors affect customers' organic vegetable consumption behavior, especially perceived convenience. This study contributes to the development of comprehensive policy mechanisms and regulations on product traceability. Furthermore, market management authorities must have a strategy in place to inspect the product quality of organic vegetable store chains regularly to build customer trust and support the growth of organic vegetable production and supply chains in Vietnam's northern region.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.217-227
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• 2022

The main purpose of this study is to analyze the adoption and use of mobile banking by university students and its potential determining factors. This study comprises 259 completed questionnaires answered through an online survey method. The respondents are Mongolian university students who have experience in using mobile banking applications. Young adults rely heavily on technology and are more likely to adopt mobile banking applications; however, there is limited research on the acceptance and use of mobile banking applications among this cohort, particularly from the perspective of Central Asian developing economies. Through using the SmartPLS 3.3 software, confirmatory factor analysis was conducted to evaluate the construct and structural equation modeling. The main results indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions are the main constructs related to mobile banking technology acceptance; perceived security positively impacts perceived trust. Moreover, perceived trust is the construct of the use of mobile banking technology by the university students who responded to the questionnaire. However, the relationship between perceived risk and use behavior was not accepted.

• Journal of Information Technology Applications and Management
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• 제27권1호
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• pp.75-95
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• 2020

Smart Factory is the decisive factor of the Fourth Industrial Revolution and is a key field for national competitiveness. Until now, most smart factory research has focused on policy and technology. In order to spread more technology, it is necessary to study what factors influence the adoption of smart factory technology in the enterprise. Nevertheless, little research has been done. In this study, based on the UTAUT (Unified Theory of Acceptance and Use of Technology), which has been proved through many years of research, I have studied the factors that influence the acceptance of smart factory technology. As a result of research, performance expectancy, social influence, and facilitating conditions of UTAUT model had a positive(+) effect on behavior intention. Their relationship of influence was in the order of performance expectancy (β = .459)> facilitating conditions (β = .212)> social influence (β = .210). However, it was found that the effort expectancy did not affect the behavior intention, and the impact of the newly perceived risk on the behavior intention to use was not confirmed. The main reason is that the acceptance of smart factory technology is not a matter of personal interest but a matter of organizational choice. Trust, on the other hand, was found to be partially mediated between performance expectancy, facilitating conditions, social influence and behavior intention. For many years, many researchers have validated the UTAUT, which has been validated through various empirical studies. It is academically meaningful to begin the study of factors affecting the acceptance of smart factory technology in terms of the UTAUT. In practice, it is necessary to provide SME employees with more information related to the introduction of smart factories, to provide advanced services related to the establishment of smart factories, and to establish a standardized model for each industry.

• 한국정보통신학회논문지
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• 제23권11호
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• pp.1478-1481
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• 2019

As core technologies(IoT, 5G, Cloud, Bigdata, AI etc) leading the Fourth Industrial Revolution promote smart convergence across the national socio-economic infrastructure, the threat of new forms of cyber attacks is increasing and the possibility of massive damage is also increasing. Reflecting this trend, cyber security is expanding from simple information protection to CPS(Cyber Physical System) protection that combines safety and security that implements hyper-connectivity and ultra-reliability. This study introduces the recent evolution of cyber attacks and looks at the next generation cyber security technologies based on the conceptual changes of cyber security technologies such as SOAR(Security Orchestration, Automation and Response) and Zero Trust.

• Asia pacific journal of information systems
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• 제30권1호
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• pp.72-93
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• 2020

With the proliferation of smart devices, mobile banking has become increasingly important. Customers can manage their banking needs without desktop computers or a face-to-face meeting with bank tellers. However, contrary to expectation of wide-spread use of mobile banking, several factors restrict its adoption. The purpose of this study is to explore what factors affect positively or negatively the adoption of mobile banking from economic (operational competence, convenience, mental accounting), psychological (hope, self-efficacy, optimism, resiliency) and social perspectives (normative social pressure, embarrassment avoidance). This paper suggests that three enablers would consequently affect a customer's perceived utilitarian and hedonic value in mobile banking, followed by trust and intention to use. In testing the hypothesized research model, survey and analysis of a structural equation model using Amos are conducted. The findings emphasize that banks need to focus on perceived utilitarian and hedonic values when considering economic, psychological and social enablers most salient to customers in order to promote greater adoption of mobile banking services.

• 한국프랜차이즈경영연구
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• 제9권1호
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• pp.41-51
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• 2018

Purpose - In franchise system, how to build the relationship between the franchisor and franchisee through influence strategy is very important, because it affects on the long-term orientation like recontract intentions. Thus, this study examines the effect of mandatory influence strategy on relationship satisfaction, relationship trust, and recontract intentions in the context of food-service franchise industry. This study suggests the guidelines on how franchisor uses their influence strategy on franchisee to maintain and increase the recontract intentions. Research design, data, and methodology - This study examines the structural relationship between mandatory influence strategy, relationship satisfaction, relationship trust, and recontract intentions from the franchisee's perspective. Mandatory influence strategy divide into three sub-dimensions such as request, legalistic plea, threat. In order to test the purposes of this study, research model and hypotheses were developed. Every constructs were measured by multiple items tested and developed in the previous research. Also, the constructs utilized in this research are measured using 7-point scales anchored by "1=strongly disagree" and 7=strongly agree". The data were collected from 496 owner and owner manager franchisees and were analyzed using SPSS 21.0 and Smart PLS 3.0. program. Analysis of frequency was conducted to identify the demographics and general characteristics of the survey subjects. In order to measure the reliability and validity of the measurement tools, confirmatory factor analysis and correlation analysis were conducted and structural model analysis was conducted to verify the proposed research model. Result - The results of this study are as follows. First, this research found that mandatory influence strategy is positively related to relationship satisfaction and relationship trust, but not to recontract intention directly. Second, this research also found that the full mediating role of relationship satisfaction and relationship trust between the mandatory influence strategy and recontract intention. Conclusions - The findings of this research indicate that franchisor should use properly mandatory influence strategy to improve recontract intentions through relationship satisfaction and relationship trust. Due to the nature of food-service franchise industry, which needs high relationship quality, franchisor must manage their franchisee using influence strategy in order to improve satisfaction and trust. If franchisee perceives higher relationship quality, they will show higher intention to recontract. At the end of this paper, limitations and future research directions were suggested.

• 정보보호학회논문지
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• 제32권6호
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• pp.1103-1112
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• 2022

블록체인 기술은 일상생활을 비롯한 여러 산업 분야에서 활용도가 증가하고 있으며, 이는 분산원장 기술을 통하여 네트워크 참여자들 간의 거래 내역에 대한 정보의 무결성과 투명성을 보장한다. 무결성과 투명성을 보장하는데 가장 중요한 요소인 분산원장은 스마트 컨트랙트를 통하여 수정, 관리된다. 그러나, 스마트 컨트랙트 또한 블록체인 네트워크의 구성요소인 만큼 참여자들에게 투명하게 공개되고 있었으며 이로 인해 취약점이 쉽게 노출될 수 있었다. 이러한 단점을 보완하기 위하여 신뢰실행환경을 활용하여 기밀성을 보장하는 연구가 다양하게 진행되었으나, 실행된 스마트 컨트랙트의 무결성을 보장하기에는 어려움이 따른다. 해당 논문에서는 이러한 문제를 해결하기 위하여 신뢰 실행환경내에서 실행되는 스마트 컨트랙트의 제어 흐름 무결성을 검증 함으로써 스마트 컨트랙트의 기밀성과 무결성을 동시에 제공하는 것을 목표로 한다.

• 한국융합학회논문지
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• 제9권5호
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• pp.129-135
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• 2018

본 연구는 사물인터넷 시대를 맞이하여, 기존 스마트 홈서비스의 국내외 사례를 분석하고, 향후 스마트 홈 필요 서비스를 파악하였다. 모든 스마트 홈이 그렇듯, 사용자의 사용성 및 목적 패턴에 따라 필요와 임의의 서비스를 대조해 보았을 때 향후 이용에 관한 실효성이 중요하다. 신뢰성 향상과 발전 방향 제시를 위해 주요 사용자인 20~30대를 대상으로 총 110명을 대상으로 설문조사를 실시하였다. 조사를 통해서 현재 스마트 홈의 서비스의 신뢰가 낮은 것을 알 수 있었으며, 신뢰가 낮은 요소로는 사용성에 부족한 접근방식, 기기 인식 부족 능력 그리고 특성화 서비스 부족을 알 수 있었다. 스마트 홈서비스가 아직 초기 단계인 만큼 사용자의 필요에 따라서 다양한 스마트 홈서비스와 생태계가 구축되어야 할 것이다.

• 디지털융복합연구
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• 제14권11호
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• pp.501-505
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• 2016

최근 들어, 스마트 단말에서 지불, 인터넷 뱅킹 등 금융업무와 관련된 중요한 정보들을 다루는 경우가 많아졌다. 또한 스마트 단말의 실행환경이 공개 소프트웨어 환경 위주로 발전하면서, 사용자들이 임의의 응용소프트웨어를 다운받아 사용하는 것이 용이하게 됨에 따라, 스마트 단말이 보안적 측면에서 취약하게 되었다. 본 논문에서는 하드웨어 기반의 스마트 단말 보안 기술의 특징을 알아본다. 또한, 본 논문에서는 스마트 단말 에서 실행되는 응용프로그램을 위한 MTM 하드웨어기반의 안전한 스마트 단말 실행환경에 대한 구현방법을 제안한다. 기존의 MTM 이 모바일 장치에 대한 신뢰의 근원 기능만을 제공한 반면, 본 논문에서 제시하는 MTM 기반 모바일 보안 환경은 모바일 장치에서 실행되는 응용프로그램이 필요로 하는 다양한 보안 기능을 제공할 수 있다. 향후, 보안 하드웨어와 연동이 가능한 IoT 기기와 게이트웨이 보안 기술, 그리고 보안 하드웨어를 활용하여 다양한 IoT 기기에 적용하여 신뢰성과 보안성을 확보하는 방안에 대한 연구를 진행할 예정이다.

• 한국정보통신학회논문지
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• 제23권2호
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• pp.215-222
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• 2019

4차 산업에 대한 꾸준한 투자와 기술 개발로 스마트 팩토리 기술이 더욱 안정화되고 3D 프린팅을 포함한 관련 기술개발이 더욱 활발해진다면, 스마트 팩토리 도입비용이 낮아지고 현재의 고가의 상품 제조에 집중되는 현상에서 벗어나 소량 맞춤형 주문 제작을 위한 서비스로 변화 될 것이라고 기대한다. 그러나 소량의 주문제작을 위해 제3자에게 개인정보를 제공해야 하고 복잡한 결제시스템을 거쳐야 한다면 발전되는 기술에 비해 활용도는 그에 미치지 못할 수 있다. 이 논문에서는 기존 사물인터넷의 한계를 극복하고 새로운 패러다임을 가져다 줄 것으로 기대하는 블록체인 기술 융합의 스마트 팩토리 환경에서 프라이버시와 익명성을 제공하는 고객 맞춤형 제문제작을 위한 프로토콜을 제안한다. 제작자의 평판을 반영하여 고객 주문에 활용하고 주문 내용이 제작자 외에는 공개되지 않도록 프라이버시를 제공하는 고객 맞춤형 주문제작 방법을 제안하였다. 또한 제안하는 프로토콜의 요구사항을 검증하였고 관련연구와의 비교를 통하여 독창성을 확인하였다.