• Knowledge Management Research
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• v.12 no.2
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• pp.56-68
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• 2011

The rapid changes in business environments are also applicable to the delivery service field. Numerous companies are using smart phones in order to perform work of the delivery service field that is rapidly developing every year. Smart phones established ubiquitous work environments where access to the server of the head office is possible through telephones, scanners, and the internet anywhere and anytime. However, although smart appliances including smart phones have been diffused, empirical analysis of use of them in actual has not been attempted much. In this regard, current study empirically analyzes how connectivity and context-awareness function of smart phones based on the TAM(Technology Acceptance Model) influence the continuous intention to use through trust, usefulness, and ease of use. The results indicate that the connectivity and context-awareness function, which are natures of smart phones, had impacts on the ease of use and trust, but not on the usefulness. Based on these results, this study suggests implications and future research directions regarding the planning and realization of smart appliances.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.11 no.4
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• pp.229-237
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• 2011

As smart phones have become widely adopted, they have brought about changes in individual lifestyles, as well as significant changes in the industry. As the mobile technology of smart phones has become associated with all areas of industry, it is not only accelerating innovation in other industries such as shopping, healthcare service, education, and finance, but is also creating new markets and business opportunities. The preparation of thorough security measures for smart phones is increasing in demand. While offering excellent mobility and convenience, smart phones can be exposed to a range of violation threats. In particular, it is necessary to make efforts to develop a security system that can preemptively cope with potential security threats in the banking service area, which requires a high level of reliability. This paper suggests a security reference model that is considered for the smart phone-based joint mobile banking development project being undertaken by the Bank of Korea in 2010. The purpose of this study is to make a security reference model for a reliable smart phone-based mobile financial service, by recognizing the specific security threats directed toward smart phones, and providing countermeasures to these security threats. The proposed mobile banking security reference model is useful in improving system security by systematically analyzing information security threats to the mobile financial service, and by presenting the guideline for the preparation of countermeasures.

• Industrial Engineering and Management Systems
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• v.10 no.3
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• pp.179-184
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• 2011

Recently, the fast development of communication technologies has brought a great convince for human beings' life. Lots of commercial services and transactions can be done by using mobile communication equipments such as smart phones. Consequently, smart phones have attracted lots of companies to invest them for their potential growth of market. Compared with basic feature phone, a smart phone can offer more advanced computing ability and connectivity. However, based on the responses of customers, there still are many defectives such as not friendly and smooth operation, short standby time of batteries, threat of virus infected and so on needed to be improved. Therefore, this study will propose a product innovative function development procedure into TRIZ (theory of inventive problem solving) to transform voice of customers into product design and to create novel functions, respectively. A case study of smart phones will be provided to illustrate the effectiveness of the proposed method.

• Asia-Pacific Journal of Business
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• v.9 no.1
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• pp.1-18
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• 2018

This study aimed to examine the effect of brand equity dimensions measuring the impact of brand equity on purchase intension of smart phones in Kathmandu. Descriptive and causal research design was used for the study. Structured questionnaires were administered for collecting data. Structured equation modeling was applied for validating the proposed model and measuring the influence of brand equity dimensions on purchase intentions of smart phones. Independent sample t-test and ANOVA was used to test the effect of moderating variables on purchase intention. The research fount brand loyalty and brand awareness were the influential factors for purchase intention of smart phones. Females performed significantly more than males in purchase intention. Qualification had no significant differences on purchase intention of smart phones. The findings of this study add values to the literature and its applicability of brand equity, brand awareness and purchase intensions which helps to formulate polices and strategies.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.67-91
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• 2011

Smart phones play a significant part in the evolution IT industry. In domestic market, smart phones have grown rapidly. However, until today, precedent studies on smart phones, particularly about the reason why consumers use smart phones are uncommon. Thus, in this study we adopted IS continuance and habit theory to study smart phones' use behavior. The results reveal that perceived usefulness and perceived ease of use, satisfaction of smart phone usage, continuous use, and habit showed the causes and effects relationships. The results indicated that perceived usefulness and perceived ease of use had a positive effect on smart phone user satisfaction. Moreover, smart phone user satisfaction had a positive effect on the smart phone habits and explorative use. However, smart phone user satisfaction showed insignificant effect toward exploitive use. That is, satisfied users regularly use the smart phone but need to formulate habit of use, and then influence exploitive use. Habit showed a positive effect on both exploitive use and explorative use, Finally, we found that users are likely to pay more attention on new features of smart phones while they are using the devices.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.10
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• pp.4700-4705
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• 2013

The purpose of this study is to investigate the usability and user interface in different types of smart phones. KLM(key-stroke-level model) model estimation and observation values were calculated to perform 12 functional factors in 3 different groups. In results, it was found that the usability of smart phones are similar in basic and general functions. On the contrary, the usability of smart phones are different in more complex functions. Current results can be used to anticipate the future effort to improve user interface design in smart phone.

• Journal of the Korean Society of School Health
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• v.28 no.3
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• pp.200-210
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• 2015

Purpose: This study aimed to examine the use of smart phones and their relationship with self-efficacy and academic achievement among students in 5th to 6th grade. Methods: 954 students in $5^{th}$ to $6^{th}$ grade were selected from three elementary schools in K City through purposive sampling. Data of 591 respondents were analyzed by $x^2$ test, ANOVA, correlation analysis and multiple regression analysis using the SPSS/WIN program. Results: First, 64% of the students possessed a smart phone and female students used their phone more than male students. 47.5% of the students said they first used a smartphone in their $5^{th}$ grade and 11.7% said in their 6th grade. Second, heavier use of smart phones was related to a lower level of self-efficacy (p<.001). Third, the more the students used a smart phone, the less they achieved in academic performance (Korean language: p<.001, mathematics: p<.01). Finally, the biggest factor influencing smart phone addiction was longer use of smart phones. In addition, lower self-efficacy and lower ability to adapt to difficult tasks were the factors influencing the increase in smart phone addiction. Less use of smart phones and higher self-efficacy resulted in higher achievement in academic performance. Conclusion: It is essential to decrease students' use of smart phones and improve their self-efficacy and academic performance. Intervention programs to reduce the use of smart phones should include a profound interest, a personality-oriented educational environment and sufficient dialogues with students at home, schools and the local society, beyond simple regulations to prevent adverse effects.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.807-808
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• 2012

Today, the development of logistics and timing of the development of civilization is like. Recently developed the most rapidly is the field of IT. Especially in the field of IT as a key technology being evaluated, as well as real-life development of smart phones to the development of logistics is expected to bring many changes. Accordingly, a combination of smart phones and logistics development of new business models have been increasingly applied. In this paper, smart phones-based implementation of real-time logistics services is proposed.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.10a
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• pp.574-576
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• 2010

This paper describes constructing methods of environments for the App development using v smart-phones which are widespread rapidly. Various smart-phones and operating systems are used all over the world. In this paper, we will deal with three kinds of smart-phones, that is Windows Mobile Phone(recently Windows Phone7), iPhone and Android Phone using respective operating systems which are widespread in the domestic market.

• Journal of the Korea Society for Simulation
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• v.22 no.2
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• pp.85-91
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• 2013

Smart phones become essential goods for our life. As the technology are developing, and the market becomes saturated, it is important to understand the determinants affecting purchase of smart phones. In this paper, to understand these determinants factor analysis and binary logistics regression is used. Toward this, we first define the determinants into 3 categories: customer satisfaction, switching barrier, and switching attractiveness based on literature review. Furthermore, we develop 9 hypotheses to test with survey data using factor analysis and binary logistics regression. The results show that the six factors (data quality, price satisfaction, corporate image, the burden of new contract, attraction of devices and attraction of other competitors) are significant when customers buy smart phones.