• International Journal of Contents
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• 제16권3호
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• pp.51-65
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• 2020

Narratives arouse diverse and rich affective responses to recipients, and this is one of the reasons why narratives are universal and popular. Computational studies on narratives have established a formal model or system of the affective response based on the theory in psychology or media research, and have analyzed or generated a narrative that can evoke a specific affective response. In this paper, we propose a new computational model that can detect the affective response expected to appear in the narrative based on the narrative agent's knowledge. First, we designed a narrative representation model that can elaborately express the event structure and the agent's knowledge as well. Additionally, an analysis method was proposed to detect the three affective responses and the related situational information. Then, we validated the model through a case study about an actual movie narrative. Through the case study, we confirmed that the model captures the affective responses of the audience. The proposed model can be effectively used for the narrative analysis and the creation that must consider the affective responses of the recipient.

• 한국정보시스템학회지:정보시스템연구
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• 제30권3호
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• pp.1-20
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• 2021

Purpose Live streaming commerce refers to the fact that people receive live audio and live video directly over the net. While some e-retailers use Live Streaming as a marketing strategy, the impact of live streaming commerce on customers' reuse intentions is unknown. The purpose of this study is to discuss the impact of live streaming commerce by external environmental factors based on S-O-R theory. Design/methodology/approach In this study, we developed a research model based on the S-O-R theory. Using the questionnaire survey method, consumers who used live streaming commerce on Taobao.com were taken as research subjects. Our research model aims to find out how content attributes, real-time interactions, media characteristics, and situational characteristics as stimulus factors influence consumers' perceptions and thus reuse intentions. Findings The results of the analysis show that external environmental factors have a significant impact on consumer perceptions and that perceived risks and flows can influence consumers' reuse intentions. In addition, we also examined the impact of reuse intentions on consumers' active participation. These results show that live streaming commerce can influence consumer perceptions and behavior in several ways.

• 한국정보시스템학회지:정보시스템연구
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• 제31권3호
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• pp.109-129
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• 2022

Purpose The purpose of this study is to examine whether customers' shadow work and risk perception have an impact on revisit intention to the fast-food restaurant, with mediating role of different types of attribution tendencies. We also added perceived unfairness in the research model, in order to verify its mediating effect on the relationship between attribution tendencies and revisit intention. Design/methodology/approach Applying the shadow work perspective and attribution theory, we designed a research model to confirm the hypotheses. After collecting the data from 331 customers who have used self-service technology in a fast-food restaurant, we conducted an analysis of measurement model and structural model by using Smart-PLS 3.0. Findings This study confirmed that Forced Use of self-service technology can enhance the tendency of dispositional attribution which would negatively affect perceived unfairness and revisit intention. On the other hand, affective risk perception was proven to affect situational attribution, which positively affects revisit intention.

• 한국도서관정보학회지
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• 제28권
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• pp.447-475
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• 1998

We are seeing a shift of the focus of information service from system-centered(data-centered or intermediary-centered) a n.0, pproach to user-centered a n.0, pproach. Sense-making theory is one of the user- centered a n.0, pproaches. This study focused on user-centered information service paradigm concepts of Dervin's sense-making theory and interpreting sense-making theory in the practical context of library services. The sense-making theory is basically a cognitive a n.0, pproach to information-seeking, in that it recognizes information as something that involves internal cognitive processes. The user of information becomes the focus in this sense-making model. The sense-making theory sees information as subjective, situational, and cognitive. It focuses on understanding information within specific contexts and on understanding how information needs develop and how they are satisfied. It regards the user not as a passive receive of external information but as the center in a active, ongoing process of change. It related to the information needs of users. Dervin's method for studying information needs employs the 'situation-gap-use' metaphor. All information needs stem from a discontinuity or 'gap! in one's knowledge. Dervin believes that information needs can be addressed by understanding the process that each individual goes through in experiencing a gap, in trying to resolve it, and in gaining something (especially new knowledge) from the experience. Sense-making is a process; 'sense' is the product of this process. Sense includes 'knowledge'. However, it includes a host of other subjective factors that reflect an individual's interpretations of a situation including intuitions, opinions, hunches, effective responses, evaluations, questions, etc. For several reasons, however, difficulties are encountered if one attempts a more substantial assessment of the theory. First, it has not yet crystallized into a well-defined theory. Secondly, though the theory has aroused general interest, e.g. within LIS, detailed discussion of its strong and weak points is still lacking. A third source of difficulty is that the basic assumptions of the theory have been explicated metaphorically. If sense-making theory is to be really useful, it needs to be interpreted for library settings. But we have found no attempt to construct an information service based on the theory. Because the research tradition is still relatively young, there are many unanswered questions connected, e.g. with the design of information systems. In any case, e.g. intermediary access systems would be more efficient and effective it their planning could be founded on the user-centered a n.0, pproach.

• 한국체육학회지인문사회과학편
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• 제54권5호
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• pp.607-618
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• 2015

본 연구의 목적은 아웃도어 레크리에이션 참여자의 친환경행동에 이르는 과정, 친환경행동, 지속요인 및 제약요인 등 참여과정의 전반전인 요인을 탐색하고, 이들 사이에 논리적인 연관성을 밝혀 이론 모형을 만드는데 있다. 이를 위해 근거 이론적 분석 방법을 적용하여 해석하였다. 첫째, 인과적 조건과 상황적 맥락이 순차적 영향에 의해 아웃도어 레크리에이션 참여자의 친환경행동이 형성되었다. 둘째, 중심현상인 친환경행동에 참여하는 아웃도어 레크리에이션 참여자는 친환경행동과 관련된 독특한 지속요인과 제약요인을 경험하면서도, 일반적인 지속요인 및 제약요인이 부분적으로 나타났다. 셋째, 결과의 친환경 여가활동으로 정착은 중재적 조건의 참여지속요인과 상호작용전략의 동호회에 부분적으로 환류 되는 것으로 분석되었다. 본 연구를 통해 도출된 결과는 아웃도어 레크리에이션 참여자의 여가참여 경험 및 여가제약을 폭넓게 이해하고, 관련 후속 연구들 간의 유기적 결합을 통한 연구진보에 도움을 줄 수 있을 것이다.

• 한국실내디자인학회논문집
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• 제10호
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• pp.50-57
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• 1997

This study is concentrated on the specified relationship between the contemporary art and the interior design by investigation their situational connections through the expresison of their works. Each fields of modern art makes expressive situation more complicated and transforms its unintelligible and expressive outputs variously. The expression is the basis of the incompatibility of the modern art which features the ambivalence of the various tendency and the characteristics of the artists works as well as the disappearance of the typical genre of the art. The new expression such as the spatial recognition of the paintings and the participatio of the real, expreimental examples of the modern art enlarges its realm. The field interior design which has the close relationship with the fine arts need to make a new discussion or a theory among the progressive expression and the various tendencies of the art. Through this research, by reviewing the intermixed and expressed features of the artists works and designers projects which went far beyond the concepts and genre, the interrelationship between expression tendency of the contemporary art and the interior design has been specified.

• 한국의류산업학회지
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• 제11권2호
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• pp.252-261
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• 2009

The purpose of this study was to investigate the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention. Questionnaires data of 202 female university students who had purchase experience of cosmetic product in recent 6 months through off-line were analyzed. The results are as follows. First, situational purchase motivation had a positive impact on extrinsic and economic attributes. Second, intrinsic purchase motivation had a positive impact on extrinsic, utilitarian, aesthetic, and economic attributes. Third, hedonic purchase motivation had a positive impact on extrinsic attribute. Fourth, aesthetic attribute had a positive influence on brand repurchase intention and extrinsic attribute had a negative effect on brand repurchase intention. Therefore, when cosmetic companies dealing with female university students' cosmetic product establish marketing strategies, they need to pay attention to aesthetic attribute evaluation and intrinsic purchase motivation to highten their brand loyalty.

• Journal of Information Science Theory and Practice
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• 제4권4호
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• pp.4-15
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• 2016

Information needs of users have been examined both generally and as they pertain to particular types and formats of information. Barriers to information have also been investigated, including those which are situational and also across certain domains and socioeconomic contexts. Unified studies concerning both information needs and barriers are needed. Both are likely always present in any given interactive search situation; further, users' attempts to satisfy their own individualized information needs will likely encounter barriers of some sort. The present study employed a survey method to collect users' perceptions of video information needs and barriers as part of recent video search situations. Findings from this analysis establish a unified framework, based on the themes emerging directly from the responses of users, and present the suitability and benefit for informing future designs and evaluations of user-centered interactive retrieval tools.

• 패션비즈니스
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• 제18권3호
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• pp.14-28
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• 2014

The purposes of this study are to provide comprehensive reviews on multichannel consumer behaviors published in peer-reviewed academic journals from 2005 to 2014, to develop a conceptual framework that demonstrates multichannel determinants such as psychographics, demographics, social influences, and situational factors on consumers' search and purchase behavior based on customers' profits or costs judgment, and to provide possible direction for future research in multichannel consumer behavior. Three steps were taken in the process of analyzing consumers' channel determinants presented in the 37 studies, and 12 most frequently used factors that appear in the studies were extracted. These factors include convenience, service, trust/risk, saving money, product knowledge, experience, efficacy/usefulness, involvement, shopping environment/situation factors, demographics, product types, and social influence. With 12 determinants of multichannel consumers' search and purchase behavior, a conceptual framework was proposed based on expectancy theory. The directions for future research were also discussed.

• Child Health Nursing Research
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• 제20권1호
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• pp.49-57
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• 2014

목적 본 연구는 함께 치료를 받았던 암 환우의 죽음이라는 간헐적이나 지속적으로 발생하는 사건에 노출된 청소년 소아암 생존자의 슬픔을 탐색하기 위해 시도되었다. 방법 자료는 만 13-18세의 소아암 청소년 생존자 12명과 반구조화된 면접(일대일면접, 전화면접, 인터넷 채팅), 자조 집단의 참여관찰, 그리고 인터넷 개인 홈페이지나 블로그에 올려 있는 참여자들의 글을 수집하였다. 근거이론방법론 분석의 일환인 Clarke (2005)의 상황분석을 이용하여 자료를 분석하였다. 결과 상황분석에 의거하여 세 가지 수준의 지도를 도식화하였다. 암 환우를 잃은 슬픔에 빠진 청소년 소아암 생존자와 관련된 모든 상황적 구성요소들이 첫 번째 상황적 지도의 두 가지 버전에 의해 마련되었고, 두 번째로 슬픔에 처한 청소년 소아암 생존자를 중심으로 주변 인물들의 관계 및 슬픔이 일어나는 주요 장소에 대한 사회적 세계 지도가 그려졌다. 마지막으로 타인과의 관계 수준에 따른 슬픔의 표출 정도를 위치 지도에 도식화하였다. 청소년 소아암 생존자의 슬픔은 어두운 잔존 기억에 대처하기 위해 내면의 자아와 의사소통하는 동시에 친구 및 가족과의 상호작용 속에서 끊임없이 자신의 생각, 감정, 행동을 협상하였다. 슬픔은 특히 어머니에게 표출하지 않고자 노력하였으며, 슬픔으로 초래되는 정신적 힘듦을 피하기 위해 아무렇지 않은 듯 혼자 시간 보내거나 의식적으로 암을 앓고 있지 않은 건강한 친구와의 관계맺음을 선호하였다. 결론 청소년 소아암 생존자의 슬픔은 다양한 상황적 맥락에 연루된 사회 환경적 요소들에 따라 숨겨지거나 표출되었다. 상황분석은 이러한 요소들 간의 관계를 시각적으로 정렬하며 비교, 분석하는 데 있어서 유용하였다.