• Knowledge Management Research
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• v.10 no.4
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• pp.115-131
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• 2009

This paper attempts to show that consumers' own information processing mode can play an important role in inducing favorable product evaluations, which is the most key goal of marketing. Th elaboration likelihood model contends that consumers' motivation and knowledge, in addition to the outside marketing information, affects the evaluation process. On the other hand, The resource matching hypothesis suggests that an excessively high level of information processing may lead to negative evaluations. In this study, Need for closure exacerbated overall evaluations of consumers. Such relationship was more salient in the condition of low severity that in the condition of high severity. Also under the situation of low severity, consumers with high level of relevant knowledge made evaluations more favorable, compared to the consumers of low knowledge. On contrast under the situation of high severity, relevant knowledge leaded to less favorable evaluations. This experiment identifies the appropriateness of the elaboration likelihood model and the resource matching hypothesis. Especially This study suggests an rare example that consumers' knowledge may not paly an desirable role in making their judgments.

• International Journal of Highway Engineering
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• v.17 no.3
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• pp.117-124
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• 2015

PURPOSES : The purpose of this study is to verify traffic accident injury severity factors for elderly drivers and the relative relationship of these factors. METHODS : To verify the complicated relationship among traffic accident injury severity factors, this study employed a structural equation model (SEM). To develop the SEM structure, only the severity of human injuries was considered; moreover, the observed variables were selected through confirmatory factor analysis (CFA). The number of fatalities, serious injuries, moderate injuries, and minor injuries were selected for observed variables of severity. For latent variables, the accident situation, environment, and vehicle and driver factors were respectively defined. Seven observed variables were selected among the latent variables. RESULTS : This study showed that the vehicle and driver factor was the most influential factor for accident severity among the latent factors. For the observed variable, the type of vehicle, type of accident, and status of day or night for each latent variable were the most relative observed variables for the accident severity factor. To verify the validity of the SEM, several model fitting methods, including ${\chi}^2/df$, GFI, AGFI, CFI, and others, were applied, and the model produced meaningful results. CONCLUSIONS : Based on an analysis of results of traffic accident injury severity for elderly drivers, the vehicle and driver factor was the most influential one for injury severity. Therefore, education tailored to elderly drivers is needed to improve driving behavior of elderly driver.

• Journal of the Korean Society of Safety
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• v.31 no.4
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• pp.136-142
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• 2016

The FMEA is a widely used technique to pre-evaluate and avoid risks due to potential failures for developing an improved design. The conventional FMEA does not consider the possible time gap between occurrence and detection of failure cause. When a failure cause is detected and corrected before the failure itself occurs, there will be no other effect except the correction cost. But, if its cause is detected after the failure actually occurs, its effects will become more severe depending on the duration of the uncorrected failure. Taking this situation into account, a risk metric is developed as an alternative to the RPN of the conventional FMEA. The severity of a failure effect is first modeled as linear and quadratic severity functions of undetected failure time duration. Assuming exponential probability distribution for occurrence and detection time of failures and causes, the expected severity is derived for each failure cause. A new risk metric REM is defined as the product of a failure cause occurrence rate and the expected severity of its corresponding failure. A numerical example and some discussions are provided for illustration.

• Journal of Korean Academy of Nursing
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• v.33 no.6
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• pp.829-838
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• 2003

Purpose: In South Korea, as growing the need of psychological support in disaster situation psychological assessment on stress after disaster is important to find out the factors affecting coping, and to plan intervention in the community. Method: The volunteers of Korea Redcross who live around K city, and the research team visited all homes at Jirye town, one of the high-impact area, 4 month after the typhoon. One of the family members who is over 18 years old, answered the self-report questionnaire composed of disaster experience, damage, exposure to traumatic event, and posttraumatic stress with IES-K (Impact of Event Scale-korea) He also, described his family members symptom related to re-experiencing, hyper-arousal, and avoidance. Six hundreds households were surveyed. Result: The prevalence of moderate to severe PTSD symptom was 36% of the subjects. The severity of PTSD was affected by gender, economic status and affected by damaged property, physical injury, worsening existing disease, getting infectious disease, amount of experienced traumatic event before disaster, warning, taking shelter, and subjects revealed differences in somatization as severity of PTSD. According to the description, community members had re-experiencing, hyper-arousal and avoidance. Conclusion: At a rural area, South Korea, community members have suffered from psychological distress after disaster. So psychological interventions are required as affecting factors and also to plan for warning and shelter in disaster situation is needed for preventing PTSD.

• Proceedings of the Safety Management and Science Conference
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• 2010.04a
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• pp.141-147
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• 2010

Risk level for each construction work can be very important factors to establish advanced preventionmeasures. But it is important how to produce it. There are three different methods to set it up for consturuction situation. They are as follows; 1) occurrence frequency = the number of accident workers of each work kind / yearly accident workers 2) occurrence frequency = the number of accident workers of each work kind / yearly workers 3) occurrence frequency = the number of accident workers of each work kind / the total workers All these three concepts(=averaged concept)are analyzed. Additionally frequency based on discrete curve, and severity based on continuous curve are also combined for producing risk level with more scientific approach. This risk level can be very useful to make prevention plan or take measures at construction sites. This is study result can change existing risk level concept to new concept of it, namely rail way work and in-water work showed be high risk level and RC work be low risk level, different from the situation which we have thought commonly, so far.

• Journal of the Korea Safety Management & Science
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• v.12 no.3
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• pp.13-19
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• 2010

Risk level for each construction work can be very important factors to establish advanced prevention measures. But it is important how to produce it. There are three different methods to set it up for construction situation. They are as follows; 1) occurrence frequency = the number of accident workers of each work kind / yearly accident workers 2) occurrence frequency = the number of accident workers of each work kind / yearly workers 3) occurrence frequency = the number of accident workers of each work kind / the total workers All these three concepts(=averaged concept)are analyzed. Additionally frequency based on discrete curve, and severity based on continuous curve are also combined for producing risk level with more scientific approach. This risk level can be very useful to make prevention plan or take measures at construction sites. This is study result can change existing risk level concept to new concept of it, namely rail way work and in-water work showed be high risk level and RC work be low risk level, different from the situation which we have thought commonly, so far.

• Journal of Preventive Medicine and Public Health
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• v.30 no.4 s.59
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• pp.884-892
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• 1997

Currently, there are 100 community emergency centers which expect to provide professional emergency care like Level 1 trauma centers in U.S.A. To evaluate perforance of emergency centers, most studies have been widely adopted death rate based methods such as Trauma and Injury Severity Score(TRISS) and A Severity Characterization of Trauma(ASCOT). However, these methods are only applicable in situation where registration process of trauma patients is well established. Therefore, an alternative method should be applied to evaluate performance of emergency centers in Korea which does not have well-developed registration scheme. This study aims to develop new performance measures which are applicable to Korea and evaluate performance of 35 community emergency centers through new measures. The new measures are included that 'W-statistic' ; death rate calculated on the basis of International Classification based Injury Severity Score(ICISS), and 'the degree of severity' ; rate of severe trauma patients of each emergency medical centers. The study results can be summarized as follows. First, about 34% of sample emergency centers show they provide proper care in terms of their function. Second, tertiary hospitals, university hospitals, and hospitals located in Seoul show higher severity degree of patients and lower severity-adjusted death rate.

• Journal of Korea Water Resources Association
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• v.34 no.5
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• pp.533-542
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• 2001

In order to establish drought policy, the estimation of drought period for each drought situation should be preceded. Non-linear Water Balance Model(NWBM) and palmer Drought Severity Index (PDSI) can be used for analysis of drought period. As a water balance method considering moisture transfer between land surface and atmosphere, NWBM can be used to estimate transition time between dry and wet period induced by stochastic fluctuations. PDSI is also water balance method to show drought severity comparing actual precipitation with climatically appropriate precipitation based on precipitation and potential evapotranspiration. In this study, the drought periods are estimated using NWBM and PDSI for the Han River Basin. The drought periods according to the soil moisture estimated by NWBS and the drought periods according to drought severity index estimated by PDSI show similar trend. The estimated drought period from extreme drought to wet condition for the Han River Basin is about 3years.

• Journal of the Korean Data and Information Science Society
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• v.11 no.2
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• pp.157-172
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• 2000

Metal containers represent a situation where a specific metal is exposed to a wide variety of electrolytes of varying degrees of corrosivity. For example, hundreds, if not thousands of different products are packaged in an aluminum beverage can. These products vary in pH, chloride concentration and other natural or artificial ingredients which can effect the type and severity of potential corrosion. Both localized (perforation) and uniform corrosion (metal dissolution without the onset of pitting) may occur in the can. A quick test or series of tests which could predict the propensity towards both types of corrosion would be useful to the manufacturer. Electrochemical noise data is used to detect the onset and continuation of pitting corrosion. Specific noise parameters such as the noise resistance (the potential noise divided by the current noise) have been used to both detect pitting corrosion and also to estimate the pitting severity. The utility of noise resistance and other electrochemical parameters has been explored through the application of artificial neural networks. The versatility of artificial neural networks is further demonstrated by combing electrochemical data with electrolyte properties such as pH and chloride concentration to predict both the severity of both localized and uniform corrosion.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.28 no.1
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• pp.21-28
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• 2010

Forest fire is one of the main factor disturbing the environment of forest, and it influences greatly the structure and function on forest. The process of vegetation recovery could be decided according to the extent of the damage. It is required a lot of man powers and budgets to understand born severity and process of vegetation rehabilitation at the damaged area after large-fire. However, the analysis of born severity in the forest area using satellite imagery can acquire rapidly information and more objective results remotely in the large-fire area. In this study, the space sensors have been used to map area burned, assess characteristics of active fires. For classifying fire damaged area and analyzing severity of Cheongyang-Yesan fire in 2002, in this paper we use pre- and post-fire imagery from the Landsat TM and ETM+ to compute the evaluate large-scale patterns of burn severity, use the digital stock map to calculate the damaged condition about the forest fires damaged regions and use the NDVI to monitoring the situation of the revegetation.