• Journal of Digital Convergence
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• v.17 no.12
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• pp.255-260
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• 2019

Real-time search keywords are not only limited to search keywords that are rapidly increasing interest in real-time, but also have a limitation that they are difficult to determine the sustainability as there is a difference in ranking between portal sites. Estimating sustainability for real-time search keywords is significant in terms of overcoming these limitations and providing some predictability. In particular, long-term search keywords that last for more than a month are of high value as long-lasting social issues. Therefore, in this paper, we analyze the interest based on the ranking of the real-time search keywords and the duration based on sustained weeks, days and hours of real-time search keywords by each portal site and the integrated portal site, and then estimating sustainability based on high level of interest and duration, and present a method to derive real-time search issues with high long-term sustainability.

• Journal of the Korean Society for information Management
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• v.28 no.4
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• pp.85-97
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• 2011

The purpose of this study was to develop a methodology of user participation evaluation of a scholarly information site in the field of science and technology and to enhance the site by applying a set of testing protocols. Experiments were conducted in a laboratory setting. Data from multiple sources, including eyetracking, search logs and post surveys, were collected and analyzed quantitatively. Based on the results of eyetracking, the contents and images were reorganized after removing unessential elements in the site. The resulting data from the search logs showed that the users were able to finish the tasks more quickly with the revised user interface. The results of the data analysis of post surveys indicated an overall improvement in the revised website compared to the original one.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.284-298
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• 2021

In addition to awareness building, TV media creates search behavior for the brand and the search result may link to a brand homepage and/or an e-commerce site. This study analyzed the impact of TV advertisements on a search volume at NAVER, a leading Korean search platform, in order to verify the impact of TV advertisements on brand-related search behavior. Results are as follows. TV advertisement exposure was significantly related to the amount of Korean search, English search, and total search. In addition, changes in TV advertising exposure also had a significant static influence on changes in search volume. The increase in the number of brand search was different by industries that carried out TV advertisements, and it was verified that the frequency of English searches increased faster than the frequency of Korean search as the exposure of TV advertisements increased. Therefore, domestic TV advertising volume has been verified to affect NAVER search volume, and the advertising industry and brand search language that conducted TV advertisements have been verified to be moderating variables. TV advertisements can be interpreted to cause brand search behavior in English even though it is not a native language for Koreans.

• Proceedings of the Korean Biophysical Society Conference
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• 1996.07a
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• pp.23-23
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• 1996

A working molecular model of the angiotensin II type 1 receptor is built based on the seven transmembrane helix structure of the recently refined bacteriorhodopsin atomic coordinates. A multiple copy simultaneous search (MCSS) method is used to search the pharmacophore of angiotensin on the surface of the receptor. Multiple copies of amino acid fragments and organic functional groups are scattered around the possible binding site and the time dependent. (omitted)

• Journal of the Korean housing association
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• v.12 no.4
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• pp.205-217
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• 2001

The purpose of this study was to analyze the internet site components related to housing informations, and to find determinants affecting college students' self-assessment for internet site of housing. the major findings were as follows; First, four factors were retained from the site components related to housing informations. Second, the college students' satisfaction with the site components was differed by the sex and taking computer courses or not. Third, the sex, monthly pocket money, computer skill of students, and usefulness of internet site were the determinants affecting college students' self-assessment to internet site of housing. Male students rather than female counterpart were, the less the monthly pocket money was, the less the computer skill was, and the more usefulness of internet site was, the more satisfied with the internet site of housing.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.251-262
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• 2012

This research aimed to examine an advertising location according to consumer involvement about internet search advertising and advertising effect according to advertising forms. This research carried out a questionnaire survey from May 25, 2011 for seven days with the target of men and women at the age of 20s-30s who tried search advertising in Seoul and capital area, and 519 copies were used for final analysis. For analysis of collected materials, the reliability test, factor analysis, $t$-test, regression analysis and ${\chi}^2$ test were executed by using statistical package SPSS 16.0. The results are as follows. First, it appeared that consumer's clothing involvement, advertising involvement, advertising location and advertising forms had an influence on site attitude and clicking intention. Consumers of high clothing involvement, high advertising involvement and upper end advertising appeared to have high site attitude and clicking intention. Second, all consumers of the low and high clothing involvement and upper end advertising appeared to prefer the upper end advertising. It appeared that consumers of low advertising involvement prefer lower end advertising, and consumers of high advertising involvement prefer the upper end advertising at an advertising location according to clothing involvement. Accordingly, it is important that the search advertising exposes advertising in the upper end, and that should use an advertising phrase capable of giving trust to consumers. As the text advertising had high site attitude and clicking intention in the advertising forms, consumers should pay attention to the advertising phrase.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.4
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• pp.85-95
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• 2014

In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers' path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers' purchase [28]. To explain the e-commerce site visit activities of customers, we have developed research model in terms of the online advertising. This research model is based on the study of Moe and Fader [23]. There are two types of composition in the research model. First, general site visit as an exploratory search have net effect on the shopping site visit because customers could acquire or develop information on the e-commerce site via online advertising. Secondly, the e-commerce site visit as a goal-directed search cause threshold of the e-commerce site visit because customers could achieve their goal. When the threshold is increased, the probability of a shopping site visit is decreased and vice versa. Thus, we have investigated the impact of customers' previous visit activities (general site visit and shopping site visit) on the next e-commerce site visit in terms of dynamic view. Research data was provided by Cheil World Wide. This panel data include mobile and online log data of panelists from Jan. 2013 to March 2013. As the results, the customers' e-commerce site visit on the online media would decrease the probability of e-commerce site visit because these visit activities increase the threshold of e-commerce site visit. This result is similar with the previous study [23]. Otherwise, since e-commerce site visit on the mobile media decrease the threshold, the customers' probability of e-commerce site visit would increase In summary, the site visit activities on the mobile could improve the probability of e-commerce site visits.

• Journal of Information Technology Applications and Management
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• v.13 no.2
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• pp.55-65
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• 2006

Since the World-Wide Web (WWW) has become a major channel for information delivery, information overload also has become a serious problem to the Internet users. Therefore, effective information searching is critical to the success of Internet services. We present an integrated search engine for searching relevant web pages on the WWW in a certain Internet domain. It supports a local search on the web sites. The spider obtains all of the web pages from the web sites through web links. It operates autonomously without any human supervision. We developed state transition diagram to control navigation and analyze link structure of each web site. We have implemented an integrated local search engine and it shows that a higher satisfaction is obtained. From the user evaluation, we also find that higher precision is obtained.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.731-740
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• 2015

Mobile (smartphone) search engine marketing is increasingly important. Accordingly, the development of visual apparel search technology to obtain easier and faster access to visual information in the apparel field is urgently needed. This study helps establish a proper classifying system for an apparel search after an analysis of search techniques for apparel search applications and existing domestic and overseas apparel sites. An annotation technique is developed in accordance with visual attributes and apparel categories based on collected data obtained by web crawling and apparel images collecting. The categorical composition of apparel is divided into wearing, image and style. The web evaluation site traces the correlations of the apparel category and apparel factors as dependent upon visual attributes. An appraisal team of 10 individuals evaluated 2860 pieces of merchandise images. Data analysis consisted of correlations between apparel, sleeve length and apparel category (based on an average analysis), and correlation between fastener and apparel category (based on an average analysis). The study results can be considered as an epoch-making mobile apparel search system that can contribute to enhancing consumer convenience since it enables an effective search of type, price, distributor, and apparel image by a mobile photographing of the wearing state.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.3
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• pp.103-114
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• 2008

This study is to find a foundation of building customer's attachment to internet site and understand the structural cause and effect relationship between customer's attachment and trust ; Once being formated attachment to internet-site, become Trust on the internet-site. Empirical study have been carried out by using structural equation model to find those relationship and the result and its implication are following. First, Customer's self-image Congruence have an influence on attachment to internet site and as origin nature, secure attachment is also one of critical foundations of attachment to the site. Second, Customer's activities for community have an effect on the attachment significantly but interaction between customer and the site have tiny effect on love to the site. Third, the love to the site could be one of critical elements to perceive the trust to the site but only interested in the site wouldn't effect on the trust. Except for those elements mentioned above, as a foundation of building the attachment, interaction and self-image congruence have directly effect on the trust.