• The Journal of Information Systems
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• v.31 no.2
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• pp.89-110
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• 2022

Purpose To verify the factors that encourage consumers' favorable reaction toward virtual influencer, we proposed consumers' perception of subjective and objective similarity. The purpose of this study is to comprehensively investigate the impacts of consumers' perception toward virtual influencer on purchase intention through psychological distance and parasocial relationship. Design/methodology/approach This study was designed to examine the structural relationships among consumers' perceived external similarity, internal similarity, controllability, animacy toward virtual influencer, psychological distance, parasocial relationship and purchase intention. Findings The results are as follows. First, perceived external similarity, internal similarity, perceived controllability, and animacy had a positive impact on psychological distance. Second, psychological distance had a positive impact on parasocial relationship, whereas it had no significant impact on purchase intention. However, we found that the relation between psychological distance and purchase intention was mediated by parasocial relationship. Lastly, parasocial relationship had a positive impact on purchase intention. Based on these results, this study can propose the way to generate revenue to companies that consider advertising campaign using virtual influencer.

• International Journal of Contents
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• v.5 no.4
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• pp.19-29
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• 2009

This study is focused on the causal relationship between children's intimate behavior and the level of perception towards their grandparents. Their perceptions are related to factors such as proximity, similarity, superiority, favorableness, and self-disclosure. We clarified the relation between intimate behavior and perception using effect factors of children's behavior regarding their grandparents so that this study could be used as an elementary material in developing a solution to improve grandparent-grandchild relationship where the grandparent actively encourages grandchildren's intimate behavior. Regression analysis was used as a hypothesis testing method. The results indicated the following three points. First, perception factors affect active intimate behavior in the order of favorableness, superiority, self-disclosure, and similarity. Second, perception factors affect intimate behavior will in the order of favorableness, superiority, and self-disclosure. Lastly, it was shown that a child's active intimate behavior has an influence on their intimate behavior will.

• Speech Sciences
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• v.8 no.2
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• pp.181-191
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• 2001

The acoustic quality of a vowel is known to be mostly determined by the frequencies of the first formant(Fl) and the second formant(F2). The perceptual(or psychological) dimensions of vowel perception were examined in this study. Also the relationships among perceptual dimensions, acoustical dimensions(Fl & F2), and articulatory gestures of vowel were discussed. Using multi-dimensional scaling(MDS) technique, the experiment was performed in order to identify the perceptual dimensions of the perception of Korean vowel. In the experiment 8 Seoul standard speakers performed the similarity rating task of 10 synthesized Korean vowels. Two-dimensional MDS solution based. on the similarity rating scores was obtained. The results showed that two perceptual dimensions, D1 and D2 were correlated strongly with F2 and F1(r = -.895 and .878 respectively), and were so interpreted as 'vowel advancement' and 'vowel height' respectively. The relationship between the perceptual dimensions of vowel and the articulatory positions of tongue suggested that perception may be directly linked to production. Further research problems were discussed in the .final section.

• The Journal of Information Systems
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• v.33 no.2
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• pp.1-25
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• 2024

Purpose Live commerce, a real-time product promotion method using portable hardware, is experiencing significant growth. This approach involves product experts or celebrities endorsing products, providing consumers with valuable information to mitigate uncertainty. This research underscores the significance of the seller's authenticity and their value similarity with consumers in live commerce. The study's first objective enhance the seller's authenticity and elucidate the mechanism that influences purchase intention. The second objective is to demonstrate the interactive effect of value similarity and the seller's authenticity on positively influencing purchase intention. Design/methodology/approach This research utilized previous studies to develop models and hypotheses, focusing on adults experienced in live commerce product purchasing. The study tested the research hypothesis using 330 samples. The study analyzed the path from seller authenticity to purchase intention via structural equation modeling (AMOS 22.0), and also explored the interaction between value similarity and seller authenticity using the Process 3.1 macro. Findings The research validates that the seller's channel activities and external perception amplify the seller's authenticity, influencing purchase intentions. It also affirms that value similarity fosters seller authenticity and interactive effects, thereby boosting purchase intentions. These findings provide insights for devising seller management strategies on live commerce platforms.

• Speech Sciences
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• v.12 no.2
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• pp.43-56
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• 2005

This study was analyzed the syllable structure of Korean and Chinese using subjective sound similarity judgement tasks with both Korean-chinese and Chinese students in Shenyang, China. 86 college students were administered with the tasks which lasted about 20 min. in a small group setting. Both Korean-chinese and Chinese students showed the sensitivity for the CV sub-syllabic unit and the CV+C was the building block for phonetic representation for both languages. This syllabic similarity of Korean and Chinese may be a help for Korean-chinese to become horizontal bilinguals. Further studies are needed to specify the mechanism that will explain the syllabic perception of CV+C in both Korean and Chinese which was different from that of C+VC structure dominance in English.

• Journal of Distribution Science
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• v.21 no.6
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• pp.69-81
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• 2023

Purpose: The study investigates the moderating impact of interpersonal mindfulness (IM) on the link between perceived similarity (OPS), physical appearance (OPA), and suitable behavior (OSB) - three key factors of other consumer perception (OCP) and brand experience (BE) in distribution of OCP and brand. Research design, data, and methodology: This study collected data from 612 consumers at shopping malls. SmartPLS 3.3.9 software were used to assess the measurement model and structural model. Results: According to the study's findings, IM has a negative modality in the impact between BE and OPS, OPA, and OSB. That also demonstrates how distribution of OCP and brand can affect a person's brand experience. Conclusions: The distribution of OCP and IM interactions have a significant influence on the brand experience in brand distribution. The study's results show that IM including mindfulness will function as a moderator between perceived similarity, physical appearance, suitable behavior regarded proper by other consumers, and brand experiences; therefore, they impact to brand distribution. The findings give a foundation for further IM research and add to the brand distribution theory that already exists. The findings also have some managerial implications in brand distribution.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.18 no.5
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• pp.1223-1237
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• 2024

Autonomous vehicles use onboard sensors to sense the surrounding environment. In complex autonomous driving scenarios, the detection and recognition capabilities are constrained, which may result in serious accidents. An efficient way to enhance the detection and recognition capabilities is establishing collaborations with the neighbor vehicles. However, the collaborations introduce additional challenges in terms of the data heterogeneity, communication cost, and data privacy. In this paper, a novel personalized federated learning framework is proposed for addressing the challenges and enabling efficient collaborations in autonomous driving environment. For obtaining a global model, vehicles perform local training and transmit logits to a central unit instead of the entire model, and thus the communication cost is minimized, and the data privacy is protected. Then, the inference similarity is derived for capturing the characteristics of data heterogeneity. The vehicles are divided into clusters based on the inference similarity and a weighted aggregation is performed within a cluster. Finally, the vehicles download the corresponding aggregated global model and train a personalized model which is personalized for the cluster that has similar data distribution, so that accuracy is not affected by heterogeneous data. Experimental results demonstrate significant advantages of our proposed method in improving the efficiency of collaborative perception and reducing communication cost.

• Science of Emotion and Sensibility
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• v.18 no.4
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• pp.87-98
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• 2015

As SPA brands are growing in Korean apparel markets, they are extending their well-established brands into new markets (i.e., SPA brand extensions). To investigate psychological mechanism underlying SPA brand extensions, this study conceptually proposed such consumer information processing of SPA brand extensions as (1) perception of similarity between SPA brand extensions and their original brands and (2) evaluations on the SPA brand extensions (i.e., attitude and purchase intent). For hypothetical SPA brand extensions (high, moderate and low similarity conditions), perceived similarity was measured by using a eye-tracker and evaluations were assessed by using a self-reported questionnaire. The results reveal that the amount of external information searching for SPA brand extensions was larger in the following order: moderate, low and high similarity conditions. The depth of SPA brand information processing was also deeper in the same order. Evaluations on SPA brand extensions were higher in high and moderate similarity conditions than in low similarity condition. The findings suggest that the evaluations are affected by perceived similarity and the amount of cognitive efforts in processing SPA brand extensions.

• Educational Technology International
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• v.19 no.1
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• pp.61-91
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• 2018

The animated pedagogical agent has been implemented to promote learning outcomes and motivation in multimedia learning. It has been claimed that one of the advantages of using pedagogical agent is persona effect - the personalization or social presence of pedagogical agent can enhance learning engagement and motivation. However, prior research is inconclusive as to whether and how the features of the pedagogical agent have effects on the persona effect. This study investigated whether the similarity between a pedagogical agent and the real instructor in terms of the voice and outlook would improve students' perception of the agent's persona. The study also examined the effect by the size of pedagogical agent on the persona perception. Two experiments were conducted with a total of 115 college students. Experiment 1 indicated a significant main effect of voice on the persona perception. Experiment 2 was conducted to examine whether the size of pedagogical agent would affect the voice effect on the persona perception. The results showed that the instructor-like voice yielded higher persona perception regardless of the pedagogical agent's size. Overall, the study findings indicated that the similarity in voice positively fostered the agent's persona.

• Journal of KIISE:Computing Practices and Letters
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• v.9 no.2
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• pp.158-165
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• 2003

Image similarity is often decided by computing the distance between two feature vectors. Unfortunately, the feature vector cannot always reflect the notion of similarity in human perception. Therefore, most current image retrieval systems use weights measuring the importance of each feature. In this paper new initial weight selection and update rules are proposed for image retrieval purpose. In order to obtain the purpose, database images are first divided into groups based on human perception and, inner and outer query are performed, and, then, optimal feature weights for each database images are computed through searching the group where the result images among retrieved images are belong. Experimental results on 2000 images show the performance of proposed algorithm.