• 제목/요약/키워드: Silver consumers

검색결과 39건 처리시간 0.024초

The Effects of Elderly(Senior) Buying Factors and Satisfaction on Retailer's Online Shopping

  • Kim, Jong-Jin
    • 유통과학연구
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    • 제15권7호
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    • pp.43-52
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    • 2017
  • Purpose - This study investigates shopping behaviors and effects focusing on the seniors in 50s and 60s based on their buying satisfaction in online shopping. The study investigated causal relation between effects having influence upon online shopping behavior to give theoretical base on the use of online shopping. The study gave implications of consumption attitude of silver generation as well as senior consumers in aging society. Research design, data, and methodology - The subject was senior consumers who have experienced online shopping to be sensitive to the fashion and to have active and reasonable consumption pattern and to be active and to have positive value. Results - This study investigated the mediating effect on purchase satisfaction of the 50s and the 60s upon online shopping to examine online shopping use and effects. The subject was the ones in their 50s and 60s in Gyeonggi and Chungnam who had experienced online shopping. All of hypotheses of models at PLS analysis were supported. Conclusions - Both information innovation and self-satisfaction showed positive influence upon the ease of and also access of the use. In addition, the access to the use had positive influence upon the purchase intention in retailers' online shopping.

기능성 의류 설계를 위한 50~60대 여성의 캐주얼 재킷 선호도 (Casual Jacket Design Preference of Women Aged 50s-60s for Functional Clothing)

  • 백경자;이정란
    • 한국의류학회지
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    • 제35권2호
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    • pp.156-166
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    • 2011
  • This study investigated the casual jacket design preferences of women aged 50s and 60s and suggested a prototype design for functional clothing. All age groups liked the casual jacket with a length between the waist and hip, a convertible collar, and a single-breasted design. Those in their 50s preferred fitted or semi-fitted casual jackets while those in their 60s preferred semi-fitted casual jackets. Although, there were significant differences between the preferred jacket designs and ready-made brand jacket designs, most brand jacket designs were casual, semi-fitted, middle-hip length, single-breasted, and with stand-rolled or convertible collars. The analysis of the sleeve styles in brand jackets showed that consumers needed designs that are more decorative. Fashion designers for senior citizens need to design elderly clothing that is comfortable, fashionable, functional, and considers a universal design for ease of clothing function. It will also make the senior citizen fashion market more appealing to consumers. To provide jacket designs for senior citizens, we suggested casual jacket designs for embedding a functional device as well as a new jacket design library for women in their 50s and 60s.

50.60대 여성의 라이프스타일에 따른 의복구매행동에 관한 연구 -의복평가기준과 구매장소를 중심으로- (A Study on the Clothing Buying Behavior according to Lifestyle Type of Women in Their 50′s and 60′s -Focused on the Clothing Evaluation Criteria and Buying Place-)

  • 한성지;양리나;김문숙
    • 복식문화연구
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    • 제10권5호
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    • pp.504-517
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    • 2002
  • The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis fur the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing evaluation criteria and buying place. In this study, a selfㆍadministered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's clothing evaluation criteria were classified according to three characteristics - aesthetic, practical and ostentatious. A consumer's clothing evaluation criteria were significantly different depending on the consumer's lifestyle and demographic characteristics. All lifestyle types except ostentatious purchase type considered practical characteristic like easiness of washing/care, harmony with other clothing, quality and price. The higher education, income and clothing expense, the more a customer considered ostentatious characteristic like fashionability and reputation of brand in selection of clothing.

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50.60대 여성의 라이프스타일에 따른 의복구매동기와 정보원천에 관한 연구 (A Study on the Clothing Buying Motive and Information Source according to Lifestyle Type of Women in Their 50's and 60's)

  • 한성지;김문숙
    • 복식문화연구
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    • 제10권2호
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    • pp.116-131
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    • 2002
  • The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis for the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing buying motived and information sources. In this study, a self-administered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's buying motives and information sources in buying clothing were significantly different depending on the consumer's lifestyle. The ostentatious purchase type attached importance to impulse buying and in diversion in clothing buying motives and display in information sources. The economical material-oriented type tend to buy clothes to purchase economically during bargain sales. The active economics-oriented type attached importance to worn out clothing in buying motives.

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휴대전화기 신제품 개발을 위한 컨조인트분석 (Conjoint Analysis for the Development of New Cellular Phone)

  • 김부용
    • 품질경영학회지
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    • 제33권4호
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    • pp.103-110
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    • 2005
  • Advanced function has been considered to be the most important aspect of the cellular phone. However, leading companies are now implementing the fashion branding strategy which stresses both high technology and appealing design. By means of the conjoint analysis, this research focuses on identifying the preferred design profile related to style of the key cover, color and texture of the case, and presence or absence of the noctilucent material coated on the part of surface. We also evaluate the relative importance of factors to determine the design concept of new cellular phone. Results indicate that consumers most prefer the silver-colored, sliding key cover phone with soft and noctilucent surface.

In Vitro Cytotoxicity of Zinc Oxide Nanoparticles in Cultured Statens Seruminstitut Rabbit Cornea Cells

  • Lee, Handule;Park, Kwangsik
    • Toxicological Research
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    • 제35권3호
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    • pp.287-294
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    • 2019
  • The possibility of eye exposure for workers participating in manufacturing of nanoparticles or consumers using products containing nanoparticles has been reported, but toxicity studies on the eye are scarce. In this study, cytotoxicity of five nanoparticles including silver, ceria, silica, titanium and zinc were tested using Statens Seruminstitut Rabbit Cornea (SIRC) cells. When cells were treated with nanoparticles with concentrations of $1-100{\mu}g/mL$ for 24 hr, zinc oxide nanoparticles showed higher toxicity to cornea cells. $LC_{50}$ of zinc oxide nanoparticles was less than $25{\mu}g/mL$ but those of other nanoparticles could not be calculated in this test, which means more than $100{\mu}g/mL$. Generation of reactive oxygen species was observed, and expression of apoptosis related biomarkers including Bax and Bcl-2 were changed after treatment of zinc oxide nanoparticles, while no other significant toxicity-related changes were observed in cornea cells treated with Ag, $CeO_2$, $SiO_2$ and $TiO_2$ nanoparticles.

국내 친환경 실내 마감재 및 제품의 전문잡지 광고지면 내용분석 연구 (Content Analysis of advertised Eco-interior Materials and Products in Domestic Interior Magazines)

  • 이연숙;이수진;김규리;오소연;권현주
    • 한국실내디자인학회논문집
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    • 제15권5호
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    • pp.298-305
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    • 2006
  • The purpose of this study is to figure out the profiles of eco-friendly finishing materials and intoner products through content analysis on the advertisements of three domestic interior design magazines, which have been published for 4 years since 2002. The amount of advertisements has been continuously increasing due to the public concerns on well-being. Finishing material types absolutely took the greatest proportion (92.8%), while products such as furniture and household equipments were only 7.2% among the advertisements. Charcoal, natural jade, yellow soil and nano-silver were the frequently mentioned health-related components in the finishing material. Only 35.7% of the finishing materials hold certification on indoor air quality. Among the interior products, phytonchid in air cleaner was the only advertised component related to health. In conclusion, controlling pollutants of indoor air quality, such as HCHO, VOC, seems to be the big issue in both materials and products due to the concern of Sick Building Syndrome. However, more scientific and objective guidelines are necessary for consumers to live in healthy interior environment.

민간부문의 노인복지주택 공급 활성화를 위한 방향성 제안 (A Study of Proposal of Direction to Promote the Supply of Senior Welfare Housing in the Private Sector)

  • 구정한;곽성호;김재준
    • 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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    • 제26권4호
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    • pp.49-57
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    • 2020
  • Purpose: In our country, the aged population accounted for about 13% of the total population in 2018. In addition, it is expected to exceed 20% in 2026, entering an super-aged society. However, the senior welfare housing in Korea currently accommodates only 0.08% of the elderly population, and the increasing amount of the elderly population is very small. Accordingly, this study aims to analyze the causes of supply shortages and to propose directions for revitalizing the supply of welfare housing for the elderly in the private sector. Methods: First, the causes and problems of the poor supply of welfare housing for the elderly were analyzed. Next, the direction was proposed through institutional and case-by-case surveys and expert interviews. Results: It suggested directions such as legal and institutional improvement, inducing the use of REITs, preparing policies to support consumers, allocating a certain percentage of senior welfare housing for the elderly in the reconstruction project, improving awareness of monthly living expenses, and re-discussing sales permits. Implications: Experts said that the direction proposed in this study can have a positive effect on supply activation. However, there were many opinions that re-discussion on permission for sales was necessary due to the excessive impact of the inability to sell. In addition, further research is needed for specific application of the proposed direction.

융복합 산업의 서비스경영에서 소비자 유형이 소비자의 친환경자동차에 대한 구매의도에 미치는 영향에 관한 연구 (A Study on the Influence of Consumer Type on Consumer Intention to Purchase Eco-friendly Vehicles in the Service Management of Convergence Industry)

  • 임기흥
    • 디지털융복합연구
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    • 제15권10호
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    • pp.221-232
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    • 2017
  • 최근 차세대 친환경 자동차에 대한 주요 메이커의 개발 및 시장 참여가 가속화되고 있으며, 소비자의 관심도 높아지고 있는 가운데, 소비자의 특성과 소비 유형 차세대 친환경 자동차의 특성 요인, 그리고 차세대 친환경 자동차에 대한 정부의 정책 조치가 소비자의 구매 행동에 어떤 영향을 미치는지에 대해 국내 서울에 거주하는 소비자를 대상으로 웹 설문조사를 하였다. 본 연구의 결과 소비자의 특성(성별, 연령별, 월평균 소득별)과 소비자의 유형(가격가치 추구형, 개인가치 추구형, 사회환경 가치추구형)과 친환경 자동차 소유여부를 살펴보면 성별, 연령별, 월평균 소득별, 소비자 유형별로 유의한 차이가 없으며 구매의도는 성별, 연령별, 월평균 소득별로 유의한 차이가 없으나 소비자의 유형에 따라 구매의도에 유의한 차이가 있는 것으로 나타났다 또한, 친환경 자동차의 특성요인이 소비자 구매행동에 정(+)의 영향을 미치며 브랜드, 색상, 디자인 등 이미지는 친환경자동차에 정(+)의 영향을 미치는 것으로 나타났다 그리고 친환경자동차에 대한 소비자유형별 정부의 정책지원은 친환경자동차 구매행동에 정의 영향을 미치며 소비자 유형중 사회환경가치 추구형이 구매의도와 유의한 관계에 있으며 사회환경가치 추구형에 있어 정부의 지원정책인 이산화탄소세(톤당 5,000원, 톤당 10,000원), 국가나 지방자치단체의 차량가격직접지원, 가솔린세, 경유세, 탄소세 등 연료관련 세제 경감 등은 정의 효과가 있는 것으로 나타났다.

스마트 폰 UI의 디자인 철학에 따른 잠재적 사용자 확보 (Securing of Potential Users of Smartphone UI due to the Philosophy of its Design)

  • 김수희;오치규
    • 한국콘텐츠학회논문지
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    • 제16권10호
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    • pp.503-513
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    • 2016
  • 지금까지 스마트 폰 사용자는 Innovator, Early Adopter가 주 고객이었다면 가격 안정화와 인터넷을 즐기는 노인세대가 등장하면서 소외계층에 대한 중요성 및 체계적인 분류와 집중, 전략의 필요해졌다. 그리고 노년계층만으로 국한된 소외계층이 아닌 자신의 의지에 따라 사용자가 될 수 있는 잠재적 사용자에 대한 세분화와 그들을 확보할 수 있는 UI에 대한 분석이 필요하다. 그들을 확보하기 위해 iPhone의 스큐어모피즘, MS 메트로UI, Google 머티리얼 UI가 변하는 과정에서 UI의 기본구성요소(WIMP)가 어떻게 적용되어 왔는지 분석하였다. 분석결과 스큐어모피즘은 완전히 새로운 것이 아닌 사용자에게 외면 받았던 부분을 보완 개선하는 방식으로 천천히 잠재적 사용자를 확보하고 있고 메트로 UI는 터치UI개념으로 처음부터 잠재적 사용자를 고려하였지만 새롭고 획기적인 UI로 그들을 확보하지 못했다. 하지만 Google의 머티리얼 UI는 스큐어모피즘 UI와 메트로 UI의 단점을 보완하고 가성비를 내세워 잠재적 사용자 중 최종수용자까지 확보할 수 있는 UI로 발전하고 있다. 따라서 잠재적 사용자를 확보하기 위해서는 스마트폰을 왜(why) 사용해야 하는지에 대해 사용자 스스로가 공감할 수 있도록 해야 하며 직접적인 대화와 관찰의 피드백을 통해 더욱 체계적인 UI연구로 접근해야 함을 제언한다.