• Archives of design research
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• v.15 no.2
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• pp.101-114
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• 2002

On the threshold of year 2000, the elderly account for more than 7% of the whole population in Korea, which means that the nation is greeting welcoming an aging society. Accordingly, it is expected that silver businesses and services targeted at the silver generation will prosper with "silver advertising design" becoming active. Under such circumstances, this study was aimed at reviewing the recent silver marketing advertisements in terms of their cultural and moral implications, and thereby, redefining and reestablishing the status of silver consumers to help them find their identity, aware of marketing activities and therewith, establish their "consumer sovereignty". This study consists in large of 5 chapters. The introduction parr describes background, purpose, method and scope of the study. The first chapter reviews the silver marketing theories. The second chapter classifies the silver marketing advertisement positioning of four style - upper classes style, effloresce progress style, self- sufficiency style, dependent style - and reviews the expression strategy of each positioning. The third chapter examines the domestic conditions of silver marketing advertisements for each positioning type classified. The fourth chapter designs the ′creative′of silver marketing advertisements and suggests the methods thereof. The analysis of ′creative′was tested in terms of graphic gestaltung, and how the sliver marketing advertisement positioning should be discerned depending on silver generation consumer′s characteristics was discussed. The fifth chapter puts forwards the suggestions for the ′creative′ strategies to enhance the effects of the silver marketing advertisements, based on the preceding discussions. In addition, the Perspective into the keyword of 21 st century or "silver design" is discussed, together with the limitations of this study. It is hoped that this stuffy will be conducive to our efforts to face the upcoming′age\ulcorner society′more effectively. To this end, this study discusses the "silver advertising design" in light of ′societal concepts′and ′customer-oriented value′, and thus, explores some creative presentation strategies whereby individual companies interests and social or public interests can be compromised through ′creative activities′ and ′equal-value consumerism′ for an ultimately effective management strategies for silver businesses and services.

• Fashion & Textile Research Journal
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• v.17 no.3
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• pp.341-350
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• 2015

The purpose of this study was to suggest a silver blouse design by applying modularization. The precedent study of the researcher was used to analyze the design characteristics that were displayed in domestic and foreign silver blouses. This study was taken as the follow-up research as the module components and range of the silver blouse were set up and it was based on to suggest a silver blouse design with application of modularization. The intention was to base on the module system used in various fields to apply the modularization method on the module design research of silver blouse and as a result, it was derived into 6 types. The traditional design reflected on the characteristic of how the silver generation prioritizes practicality and in order to emphasize this, it will be more effective to apply the fastener and folding method for the development of the design. The contemporary design reflected on the characteristic of how the silver generation prioritizes aesthetics and in order to emphasize this, it will be more effective to apply the module composition method where integration can be made according to the desire of the wearer for the development of the design. The trendy design reflected on how the characteristic of the silver generation wants to look younger and the derived modularization method can be applied freely for expression. Since the range, structure, and formation where modularization can be applied are general, it is implied that there is a need to take sustainable development has to be conducted as the tool that can create different types of design.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.119-124
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• 2007

This study focuses on the design guidelines for planning and implementing the spatial characteristics in the living environment for the New Silver-Generation through the case analysis of "Serviced Residence", which has recently become very popular due to active demands for handy functions and services in flew Silver-Generation living environment. Nowadays, with relaxation of the phenomenon of lack of available houses, the focus of the construction market has shifted from builders to customers. Also, with the advent of the New Silver-Generation with money to spend to improve the quality of their lives, there has been high demand for living environment that provides high-quality services for comfort and convenience. Means to provide high-quality services for comfort and convenience in New Silver-Generation environment warrant much consideration, and hence the current study on Serviced Residence, which has become very popular has been taken up. This study on Serviced Residence will point out the problems found in the current Silver Residence environment and it will serve as an alternative for the living environment of the Silver Generation.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.299-302
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• 2009

This study is a study on Silver Class' percipience on mobile phone's LCD and a research has been conducted for configuration of an effective menu. First of all, the minimum sizes for Silver Class to perceive LCDs of mobile phones and sizes of icons or fonts within the LCDs were measured, and icons easily perceived by Silver Class were analyzed for configuring menu. These measurements it to understand what kind of display configuration has the highest demand by comparing a general public group in their 25 to 35 and a Silver Class group above 65 and suggest an alternative for that.

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.702-712
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• 2008

The aim of this study is to develop Casual Hanbok design made of Hanji yarn textiles for New Silver generation women. The New silver generation is a coined word which has meaning of a newly silver generation and it is distinguished from pre-silver generation. New silver generation is a generation that is independent and given active role by their age groups and generational characteristic. The concept of silver generation was introduced from maturity market in Japan. This study was based on analysis about their preference of forms, colors, and materials of Casual Hanbok. The survey target were 270 female over age 50 living in Daejeon City. The analysis methods used frequency and percentage. The results were summarized as following. Although almost of them haven't worn Casual Hanbok, they had the positive recognition on wearing one. They preferred longer length jacket to traditional Korean style, shorter length of skirt. They also preferred the traditional sleeve shape and knotted buttons. On the foundation of this fact, 2 styles consist of 5 Casual Hanbok design items made of functional material - Hanji yarn textiles that have antimicrobial, deodorant, quick drying, far infrared radiation which are not harmful to health - for New silver women were suggested. One style was 3 items - blouse, vest, skirt - which are the sense of Korean tradition with activity by patch. The other was 2 items - jacket and skirt - which are the sense of Korean tradition with modern way by quilting. Lastly, these garments were evaluated by 13 experts, they were satisfied with 2 styles and all items. As this study were based on the Elderly women living in Daejeon city, it had the limitation on applying of preference styles to all the New silver generation.

• Fashion & Textile Research Journal
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• v.7 no.3
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• pp.333-338
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• 2005

We examined the antimicrobial effects of the cotton fabrics which were laundered at different conditions and treated with a colloidal silver solution using Staphylococcus aureus. Colloidal silver solution was made from commercial colloidal silver generator by electrolysis. The fabric which was innoculated and washed with water before drying had no more Staphylococcus aureus, but which was innoculated and dried before washing with detergent solution had lower reduction rate. The fabric washed with oxygen bleach did not have an antimicrobial effect, but rinsed with 0.07% fabric softener showed antimicrobial properties. The fabric rinsed with 0.7ppm colloidal silver solution had better antimicrobial effects. As the treating concentration of silver solution increased, the antimicrobial property of the fabric was increased. The fabric treated with 5% silver solution sustained reflectance and whiteness of untreated fabric. The colloidal silver treated fabric lost antimicrobial property after washing because nano-sized silver particles were located on uneven fiber surface without chemical bonding forces.

• Archives of design research
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• v.16 no.2
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• pp.151-160
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• 2003

Out of the OECD countries, Korea is showing the fastest growth of elderly population. Taking into account the rate of increase of the elderly and average lifespan, we can deduct that the future society will be an elderly society . Therefore, the market in Korea targeted to this group will quickly increase into a large market. Leading nations already into the elderly society , have actively pursued studies into silver generation product design and compared to these countries, Korea is far behind them. There is an immediate need for a detailed overall study on the design of products used daily by the elderly, This study has based its focused on the elderly society and silver generation products and was accompanied by thorough interview research method through questionnaires. The result showed that the Korean elderly were very aware about silver generation industry. However, they Pointed out that there are many Problems regarding silver generation products. Therefore, a need for a new design reflecting more of the lifestyle of the elderly is required. Also, there is an immediate need for development of more comfortable products and a well-structured system that enables easy access to these products.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.805-813
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• 2005

In recent years, greatly increased incidences of diseases made people more concerned about their hygienic environment. Since clothes are the closest environment to man, many methods have beef proposed to impart antimicrobial properties to the textiles. Benefits associated with incorporating antimicrobial properties in textiles include protection to the wearer from microbiological attack, and prevention of odor from perspiration. Silver has been known to kill 650 different disease organisms, however, nano-sized silver particles are known as skin friendly and does not cause skin irritation. In this study, we have examined the antimicrobial effects of cotton or polyester fabric, on which nano-sized silver particles were treated. Colloidal silver solution made by electrolysis of $99.9\%$ silver stick was more effective than that by reduction of $AgNO_3.\;0.7\%$ concentration of colloidal silver solution by electrolysis is helpful to give reduction of $99.9\%$ S. aureus and K. pneumoniae on a cotton fabric without the decrease of whiteness. Since the structures of fiber and fabric effect on their antimicrobial property, PET filament fabric didn't have sufficient antimicrobial properly. The fabrics treated with up to $5\%$ colloidal silver solution didn't have the properly of antistatic and electromagnetic shield.

• The Research Journal of the Costume Culture
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• v.23 no.1
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• pp.32-44
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• 2015

Increasing of Korean old women's rate is demographic characteristics attributed an aging society, silver generation would lead to silver fashion market with steady competitiveness and interest in fashion. So the study attempts to use foundation material for silver's fashion design by analyzing design characteristics and processing development of design representative women's top. Selecting brand for collecting photo using study represents a mid- and premium-priced with reference Brand Yearbook. After selecting brand on domestic and foreign I have collected picture from Internet shopping mall and web-site of fashion brand, from October 2013 to July 2014, but I selected 840 pictures based on front poses for easy decision. In order to search design characteristics according to sort of silver blouse design on domestic and foreign. I have examined shape, color, pattern, fabric sensation, inside composition line and decoration with reference standard of analysis in preceding research. Data analysis method was conducted on analysis of frequency and cross analysis using SPSS statistical package 21.0. The conclusion of design characteristic according to type of blouse design for silver, H-silhouette in shirt blouse seems to fit in body transformation and expose silhouette with correcting the body flaw. Using soft material in T-shirt blouse they are able to conceal a body defect and express beautiful silhouette. By using detail in pullover shirt blouse and tunic blouse for point of design, it express glamour and luxurious. Most of blouse are printed various pattern, it would looks more gorgeous using pattern.

• Fashion & Textile Research Journal
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• v.10 no.3
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• pp.353-363
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• 2008

The Purpose of the study was to examine the formative characteristics of silver fashion design by analyzing the silhouettes, colors, patterns, textures, and details in the brands for silver generation in Korea. Photographs of silver generation women's brands were collected to be analyzed with a focus on formative characteristics using SPSS packages. The result revealed the common formative characteristics of madam-brands and designer boutique brands-they both use semi-fitted silhouette with lighter colors for upper garment, and darker shades for lower garment. When it come to textile, upper garment was mainly made with hard and soft textile. In patterns, plain, flower print, and asymmetrical patterns were used for upper garment, and plain patterns for lower garment. Despite the gap in price, there were few differences in madam-brands and designer boutique brands with partial differences in the kinds of patterns, the proportion of patterns, the details such as zip-ups and buttons, beads, laces, and ruffles, and the use of different textiles for each brand. In conclusion, it is important to develop design that helps cover the body shapes of silver generation customers while highlighting the unique design of each brand for the development of the silver fashion.