• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.115-135
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• 2012

Currently, smart signage as a new kind of advertisement media has been widely used and has had a significant effect on consumers. In this study, we examine the impact on the attitude towards smart signage advertisement based on the Ducoffe's Web advertisement model. In particular, we investigate how the advertising factors (interaction, informativeness, irritation, and entertainment) as well as the contextual factors (localization, immediacy, and personalization) have effects on the value and attitude towards smart signage advertisement. Furthermore, we examine the moderating effect of individual defensive propensity on the relationship between affecting factors and the advertising value. By analyzing 192 samples from undergraduates, we found that four out of seven factors have significant effects on the value towards smart signage. More specifically, for advertising factors, informativeness and irritation have positive effects on the advertising value. For contextual factors, on the other hand, localization and entertainment have positive effects on the value towards smart signage. Besides, we discovered that the defensive propensity moderate the relationship between localization and the advertising value.

• Convergence Security Journal
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• v.15 no.7
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• pp.97-102
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• 2015

Recently, each country should operates a integrated disaster safety management system in order to reduce the damage, such as the world-natural disasters. In particular, research on digital signage use has been mad e by a method for transmitting a disaster warning message. In this paper, we tried to examine the security requirements that are required by the disaster safety netwo rk by looking at the digital signage concept and disaster safety management system. Also, in order to be tra nsmitted to the safe digital signage terminal a common alarm message in the disaster safety services using d igital signage, we propose a protocol that uses a public key authentication mechanism. The proposed protocol is to be safely displayed a common alarm message to the appropriate area.

• Journal of The Korea Institute of Healthcare Architecture
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• v.29 no.1
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• pp.21-28
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• 2023

Purpose: Evidence-based design is the process of making design decisions based on reliable research to achieve the best results, so it is important to accumulate reliable evidence through research. Therefore, the purpose of this study is to present new evidence by applying the evidence-based design process to improve the digital signage for each room spaces in hospitals and verifying its effectiveness. Method: Through the 8-step process of evidence-based design, improved digital signage for each room spaces are installed. It conducted surveys and statistical analysis to prove hypotheses by linking design and research. Results: The hypotheses established in the study are: 1) improvement in the readability of digital signage is correlated with patient satisfaction; 2) Improving the intuitiveness of digital signage correlates with patient satisfaction; 3) Improving the sufficiency of digital signage correlates with patient satisfaction. As a result of satisfaction analysis and correlation analysis, all of the above hypotheses were proven. Implications: Although the hospital sign system is the element that patients rely on most intuitively in the long journey of reception, waiting, examination, and treatment, there is insufficient evidence to refer to or apply it when designing. It is necessary to expand future research to expand the evidence that can be applied to hospital sign design.

• International Journal of Advanced Culture Technology
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• v.5 no.1
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• pp.90-97
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• 2017

Nowadays, the most of commercial buildings are build-out with complex architecture and decorated with more complicated interiors of buildings so establishing intelligible escape routes becomes an important case of fire or other emergency in a limited time. The commercial buildings are already equipped with multiple exit signs and these exit signs may create confusion and leads the people into different directions under emergency. This can jeopardize the emergency situation into a chaotic state, especially in a complex layout buildings. There are many research focused on implementing different approached to improve the exit sign system with better visual navigating effects, such as the use of laser beams, the combination of audio and video cues, etc. However the digital signage system based emergency exit sign management is one of the best solution to guide people under emergency situations to escape. This research paper, propose an intelligent evacuation route GUIDE that uses the combination centralized Wireless Sensor Networks (WSN) and digital signage for people safety and avoids dangers from emergency conditions. This proposed system applies WSN to detect the environment condition in the building and uses an evacuation algorithm to estimate the safe route to escape using the sensor information and then activates the signage system to display the safe evacuation route instruction GUIDE according to the location the signage system is installed. This paper presented the prototype of the proposed signage system and execution time to find the route with future research directions. The proposed system provides a natural intelligent evacuation route interface for self or remote operation in facility management to efficiently GUIDE people to the safe exit under emergency conditions.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.171-176
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• 2020

This paper presents an implementation of a gesture recognition platform that can be used in a factory workplaces. The platform consists of signages that display worker's job orders and a control center that is used to manage work orders for factory workers. Each worker does not need to bring work order documents and can browse the assigned work orders on the signage at his/her workplace. The contents of signage can be controlled by worker's hand and arm gestures. Gestures are extracted from body movement tracked by 3D depth camera and converted to the commandsthat control displayed content of the signage. Using the control center, the factory manager can assign tasks to each worker, upload work order documents to the system, and see each worker's progress. The implementation has been applied experimentally to a machining factory workplace. This flatform provides convenience for factory workers when they are working at workplaces, improves security of techincal documents, but can also be used to build smart factories.

• Journal of Korea Multimedia Society
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• v.25 no.1
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• pp.10-28
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• 2022

In this paper, we present an entry-level COVID-19 stand-alone digitial signage player (CoSiP) which performs not only conventional digital signage functionalities but also fever detection, face mask wearing detection, and KI-pass QR code checking. The overall design of CoSiP is proposed, and implementation of a temperature checking algorithm using a low cost thermal sensor is elaborately presented. Through experiments over datasets and against a developed CoSiP device, it is shown that the fever detection, face mask wearing detection, KI-pass QR code checking as well as signage functionalities of the proposed CoSiP work properly and reliably.

• Korean Institute of Interior Design Journal
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• v.18 no.5
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• pp.200-210
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• 2009

The Sign system of nursing home plays an important role when an elderly adapts to new environment and gets on daily life autonomously. Common living spaces are expecially important in maintaining social nature, adequate signage should be installed to aid them in finding their ways. Sign system is a comprehensive system consisted of various factors. In this research, it has been categorized as signage and cueing. Signage includes text and graphic signs, and cueing consists of floor plan configuration and sensual mechanism of visual, auditory, olfactory senses. Using this framework, held investigation and analysis were held in common area(shared living room, shared dining room, toilet) of 14 Korean, 8 Northern European, and 10 Japanese nursing home facilities. The result revealed that even though sign system should work as a combined unit, each factor was planed without relations to each other and did not perform mutually complementary role. Signage was installed too high, without considering the posture of elderly. Korean facilities used abundant and diverse signage compared to other countries. Japanese nursing home preferred cueing method over signage, and those of Northern Europe used plentiful visual cues such as color and ornaments.

• Journal of Satellite, Information and Communications
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• v.11 no.1
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• pp.41-45
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• 2016

Recently, Signage technology is widely used for advertisements and promotional announcements located on the rooftop or around large buildings and near the roads as well. In addition in many places it is installed and operational financially costly because it uses a lot of energy to control the advertising images. Smart Signage technology developed interaction between the user and the possible need in signage. In this paper, we propose a specific user distance image control technologies that can be used in smart signage. Also, to control the content according to the user whether or provide a technique for controlling the display. Designing technology for it, and the performance was verified by implementing them.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.2
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• pp.266-280
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• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• International Journal of Advanced Culture Technology
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• v.5 no.1
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• pp.51-57
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• 2017

Digital signage is becoming part of daily life across a wide range of visual advertisements segments market used in stations, hotels, retail stores, hotels, etc. The current digital signage system used in market is generally works on limited user interactivity with static contents. In this paper, a new approach is proposed using computer vision based dynamic audience adaptive cost-effective digital signage system. The proposed design uses the Camera attached Raspberry Pi Open source platform to employ the real-time audience interaction using computer vision algorithms to extract facial features of the audience. The real-time facial features are extracted using Haar Cascade algorithm which are used for audience gender specific rendering of dynamic digital signage content. The audience facial characterization using Haar Cascade is evaluated on the FERET database with 95% accuracy for gender classification. The proposed system, developed and evaluated with male and female audiences in real-life environments camera embedded raspberry pi with good level of accuracy.