• The Journal of Korean Institute of Information Technology
• /
• v.16 no.12
• /
• pp.1-11
• /
• 2018

Recently, the volume of online shopping market continues to be fast-growing, that is important to provide customized service based on customer behavior evaluation analysis. The existing systems only provide analysis data on the profiles and behaviors of the consumers, and there is a limit to the processing in real time due to disk based mining. There are problems of accuracy and system performance problems to apply existing systems to web services that require real-time processing and analysis. Therefore, The system proposed in this paper analyzes the web click log streams generated in real time to calculate the concentration level of specific products and finds interested customers which are likely to purchase the products, and provides and intensive promotions to interested customers. And we verify the efficiency and accuracy of the proposed system.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.13 no.6
• /
• pp.1323-1332
• /
• 2018

The purpose of this study is to analyze the level of Media Information Literacy of international students in K-university, who attend the courses in which the classes are delivered only in English. A survey was carried out to find out the level of media information literacy. In order to verify the validity and reliability of the measurement result gathered from the responses, an item analysis was carried out with SPSS21.0, a statistics analysis software, and the diversity of utilizing media information literacy was also measured according to the factors of each analysand group. The analysis result gathered through ${\chi}^2-test$, a frequency analysis tool, shows that international students use domestic media information literacy mainly for daily life activities such as the internet shopping and the bank transaction.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.45 no.2
• /
• pp.356-375
• /
• 2021

The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in their mid-teens to early 20s. The results showed that Gen-Z has different types of makeup ritual scripts for both ordinary days and special days, which are constantly being re-written and revised based on the experience accumulated. In addition, there are various types of ritual artifacts that play an important role in Gen-Z's makeup ritual, and that they provide psychological comfort and satisfaction. The importance of DIY (Do It Yourself), collecting, and independent brands is emphasized. The role of Gen-Z in the makeup ritual was expanding from a creator for her own ritual to a collaborator for peers' rituals, and sometimes the expansion goes beyond the direct relationships to virtual ones through SNS (Social Network Service). The Gen-Z cohort is found to be a member of beauty knowledge network through which they learn, share, and create the know-how and shopping skills.

• Journal of Environmental Science International
• /
• v.30 no.2
• /
• pp.153-159
• /
• 2021

This study aims to suggest the direction of urban regeneration policies of Gangwon-do in accordance with COVID-19 outbreak, and the results are as follows. First, it is inevitable to urgently execute the project from the perspective of cities and counties in Gangwon-do, where the promotion of urban regeneration projects has been delayed due to COVID-19 incident. As a result, it is highly likely to cause the employees overloaded and have negative effect on achieving the goals of urban regeneration, so, it is necessary to provide support measures at the government and provincial level, such as the actual execution index and the adjusting time of start and completion of particular business. Second, as the uncertainty of COVID-19 continues, it needs to strengthen the operation and monitoring of urban regeneration support centers in Gangwon-do and examine the changes in business operation plans in advance. In particular, the decrease in visitors to traditional markets and restaurants is expected to have a direct effect on small business owners engaged in the service industry. Therefore, it is necessary to actively consider the utilization plans of smart city regeneration, such as online shopping and non-contact payment. Third, it is necessary to phase in smart urban regeneration training focused on information weakness to narrow the digital gap, in preparation for general lifestyle changes such as contactless and non-face-to-face interactions. At a time when new light is being shed on local areas, which are quieter than heavily populated cities, a project that reflects the regional characteristics and culture of Gangwon-do is necessary.

• Fashion & Textile Research Journal
• /
• v.23 no.1
• /
• pp.70-83
• /
• 2021

Live-streaming commerce is attracting attention as a noticeable trend in the retail industry. It is a new mobile shopping service platform developed by combining live streaming with e-commerce technologies. This study examined the impact of para-social interactions on consumer impulse buying behavior and investigated the impact through task complexity as well as perceived amount of information. To achieve this goal, 203 women using a mobile commerce participated in an online survey after experiencing beauty live-streaming commerce. The collected data were analyzed using SPSS 25.0, AMOS 23.0, and SPSS PROCESS Macro program. The results of the study revealed that para-social interactions negatively influenced task complexity, positively influenced perceived amounts of information, and positively influenced impulse buying behavior. In addition, impulse buying behavior was negatively influenced by task complexity versus positively that was influenced by perceived amounts of information. The impact of para-social interactions on impulse buying behavior is mediated by task complexity and perceived information. The findings of this study contribute to the theoretical extension of para-social interaction on impulse buying behavior in the context of live-streaming commerce. The implications of the findings suggest practical marketing strategies for digital media commerce retailers.

• Journal of the Korean Society of Food Culture
• /
• v.37 no.3
• /
• pp.265-277
• /
• 2022

This study investigated alterations in the health behaviors and eating habits due to the coronavirus disease 2019 (COVID-19) pandemic. An online survey was administered to 270 university students from September 22, 2021 to October 26, 2021. While the frequency of eating at home had increased during the COVID-19 pandemic compared to before the pandemic, there was a decrease in the frequency of eating out, drinking, and eating vegetables. However, the frequency of eating delivery, takeout, and convenience foods and the utilization of online shopping and delivery apps had considerably increased. In addition, when selecting menus, considerations of health, hygiene, and convenience were more important during the COVID-19 pandemic than before the COVID-19 pandemic. Physical activity more than 3 days a week had decreased, whereas sedentary time showed a proportionate increase. The percentage of people who perceived their health status to be worsening was determined to have increased during the COVID-19 pandemic. To prepare for the era of infectious diseases, future research needs to identify health behaviors and dietary problems by administering surveys that include a large sample size and participants of various ages. Moreover, health promotion and nutrition management plans should be prepared accordingly.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.4
• /
• pp.711-728
• /
• 2023

This study aims to validate the user experience associated with the personalized recommendation systems of fashion vertical platforms. The investigation focused on women aged 18 to 30 with prior experience using personalized fashion recommendation systems. The collected data were analyzed using SPSS 26.0 and AMOS 26.0, and the outcomes can be summarized as follows. Firstly, the diversity and usefulness of information quality exerted a positive effect on use satisfaction. Secondly, the affirmative impact of the reliability of system quality on user satisfaction was established, although stability was not confirmed. Thirdly, the study identified a favorable connection between ease-of-use of service quality and user satisfaction, while the influence of tangibles was unsubstantiated. Fourthly, the degree of self-reference was found to have a positive effect on user satisfaction. Fifthly, a constructive relationship emerged between user satisfaction and both continuous-use intention and recommendation intention. Lastly, there was a significant difference in the magnitude of the effect of ease-of-use on satisfaction according to self-regulatory focus. The findings of this study hold the potential to enhance the explanatory and predictive power of the field of consumer behavior within the novel shopping landscape of fashion vertical platforms.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.23 no.3
• /
• pp.1-11
• /
• 2023

With the development of information and communication technology, the size of the online market is increasing, and with it, the mobile shopping market utilizing smartphones is also growing day by day. This indicates that the effective use of mobile apps can be a strategic choice for businesses, and this is also true in the tourism and travel industry. In particular, the continuous growth of the OTA (Online Travel Agency) industry based on platforms has accelerated with With Corona, and due to its importance, this study aims to investigate the impact of perceived quality factors of mobile accommodation apps on reuse intention through emotional responses. To test the hypotheses, 260 users of mobile accommodation apps were analyzed, and the results showed that information quality has a positive impact on pleasure and dominance, and service quality has a positive impact on arousal and dominance, and pleasure and dominance have a positive impact on reuse intention. Through these findings, this study clarifies the relationship between mobile accommodation app quality factors and reuse intention, and effective marketing strategies were suggested by providing basic data for improving app quality.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.7 no.1
• /
• pp.177-186
• /
• 2017

Recently, Autonomous vehicles are getting hot attention. Amazon, the biggest online shopping service provider is developing a delivery system that uses drones. This kinds of platforms are need accurate attitude information for navigation. In this paper, a structure design of AHRS using low-cost inertia sensor is proposed. To estimate attitudes a Kalman filter which uses a quaternion based dynamic model, bias-removed measurements from MEMS Gyro, raw measurements from MEMS accelerometer and magnetometer, is designed. To remove bias from MEMS Gyro, an additional Kalman filter which uses raw Gyro measurements and attitude estimates, is designed. The performance of implemented AHRS is compared with high price off-the-shelf 3DM-GX3-25 AHRS from Microstrain. The Gyro bias was estimated within 0.0001[deg/s]. And from the estimated attitude, roll and pitch angle error is smaller than 0.2 and 0.3 degree. Yaw angle error is smaller than 6 degree.

• Journal of the Korean Society of Food Culture
• /
• v.24 no.5
• /
• pp.467-477
• /
• 2009

This study was conducted to investigate and analyze food related and space related elements of popular Vietnamese restaurants in Hong Kong to identify restaurant images related to food, to examine how Vietnamese traditions are applied to such restaurants, and ultimately, to get their implications for us. Luxury Vietnamese restaurants in Hong Kong tended to be located in major office buildings and famous shopping malls in the downtown area; therefore, they were highly accessible to foreigners. In addition, most Vietnamese restaurants were quite formal in size or atmosphere. The food-related elements of the luxury restaurants reproduced traditional menus, but the table setting and service generally adopted a formal Western style setting. The presentation of foods was also creative and contemporary, to suit international customers' tastes. Regarding the spatial elements, restaurants serving traditional menus had interiors influenced by the French colonial period, while those serving contemporarily adapted menus had interiors with simple contemporary images emphasized by Vietnamese traditional decorations. These characteristics allowed foreigners from diverse countries to access the restaurants without a sense of rejection. Casual restaurants were primarily exposed to many people on busy roadsides, but they tended to be inferior in terms of size and quality. Apart from size and price level, food-related elements failed to reflect Vietnamese unique traditional characteristics. The outward appearance consisted of basic construction materials (glass, chassis, and bamboo) instead of those representing Vietnamese architecture. Additionally, the interior of the casual restaurants contained traditional elements or objects more frequently than luxury restaurants, but they looked rather disorderly and lacked harmony. Overall, the image of casual restaurants was degraded by the use of cheap and low quality finishing materials and furniture. The results of this study may be useful for organizations promoting the Branding of Korea or businesspeople and designers promoting the globalization of Korean foods.