• Title/Summary/Keyword: Shopping center

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The research of analysis on lounge in the fashion mall - In the center of commerce area - Dongdaemun - (패션 쇼핑몰의 휴게공간분석에 관한 연구 - 동대문 지역을 중심으로 -)

  • Kwon, Hyuk-Jin;Chun, Jung-Oh;Han, Hae-Ryon
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.40-45
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    • 2005
  • The lounge space in the fashion shopping mall such as footpath and resting place is attained not only a routine life for a pedestrian ,but also a simple meeting for association and amusement. In comparison with the current advancement of a shopping mall, however the lounge-a resting place for customers who make a visit for shopping and need for resting has changed into being commercial and non commercial -real meaning for resting space has disappeared. Consequently, the purpose of a research is to investigate on the actual condition for noncommercial resting spaces in the shopping mall and to suggest a reform measure through an analysis on the satisfaction percept of users in accordance with the result.

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A Case Study on Global Marketing of 'CJ O Shopping' (CJ오쇼핑의 글로벌 마케팅 사례)

  • Yeu, Minsun;Lee, Doo-Hee;Yeo, Jun Sang;Lee, Hyunjoung
    • Asia Marketing Journal
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    • v.13 no.4
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    • pp.253-264
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    • 2012
  • A growing number of Korean companies are trying to expand their business area into global market due to saturation in the Korean domestic market. Home shopping industry arriving on mature stage is faced with less growth recently. CJ O Shopping which is a top ranked home shopping company in Korea, has been showing meaningful performances by earlier moving to global market with thorough preparations. CJ O Shopping's global marketing strategy focused on asian countries including China, India, Vietnam, and Japan is going successfully, which enables top ranked on-line retailing company in asia as well as in Korea. CJ O Shopping effectively penetrated into overseas market with both core competence based on Korean home shopping model and rigorous preliminary study on target market. Especially shoppertainment (Shopping+Entertainment) that is unique feature of globally competitive Korean home shopping created huge differentiations in target market. Also choosing the influential local partner, sharing the business goals, and building the joint venture could make stable operations, thereby easily earning of well-established awareness from target consumers. A step ahead entry of competitors and intensive localization of CJ O Shopping's core competence for arriving safe in target market were additional key factors for global marketing success. We can extract above key factors for success as implications of case study on CJ O Shopping's global marketing, and expect those factors to be spread into lots of Korean companies and utilized as successful strategies for global marketing.

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A Note on the Unification on Retail Trade Terminology (소매업태 용어 통일화에 대한 소고)

  • Kwon, Oh-cheul;Kim, Jin-seong;Kim, Pan-jun;Kim, Pan-jin;Kim, Hong-seop;Namkung, Suk;Park, Yeung-kurn;Park, Chul-ju;Park, Hyoung-jin;Youn, Myoung-kil;Lee, Jang-hwan;Hwang, Hwa-cheol;Kim, Yoo-oh
    • Journal of Distribution Science
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    • v.5 no.2
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    • pp.5-16
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    • 2007
  • The objective of the research which it sees is the unification regarding a retail trade terminology. It prevented the confusion of the terminology against retail business area and in order to arrange a terminology definition in domestic retail trade origination properly. This research took charge of from distribution terminology definition commission. in korea distribution science association. The terminology which is defined with Department store, Super Market, Specialty Store, Convenience Store, Drug Store, Non Store Retailing, Discount Store, Shopping Center, shopping street, Market.

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The Effect of Duty Free Shop Consumers' Store Benefits Sought and Fashion Merchandise Shopping Orientation on Store Satisfaction (면세점 이용 소비자의 점포 추구혜택 및 패션제품 쇼핑성향이 점포 만족도에 미치는 영향)

  • Lee, Hyun-Jin;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.13 no.4
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    • pp.572-581
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    • 2011
  • The purpose of this study was to investigate the effect of duty free shop consumers' store benefits sought and fashion merchandise shopping orientation on store satisfaction. Survey data were collected from questionnaires filled out by 194 domestic consumers who had purchase experience of fashion goods in duty free shops located in Korea. The data were analyzed by reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows: First, the store benefits sought was categorized into five factors such as pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety. The fashion merchandise shopping orientation was categorized into six factors such as pleasure orientation, pursuit of fashion, pursuit of brand, planned orientation, pursuit of confidence, and convenience orientation. The store satisfaction was categorized into six factors such as atmosphere/reputation of store, promotion, product fashionability/variety, convenience, price, and salesperson. Second, the store benefits sought, composed of pursuit of convenience, salesperson/atmosphere, promotion, product quality, and product fashionability/variety, had an effect on the store satisfaction. Third, the shopping orientation such as pleasure orientation, pursuit of fashion, pursuit of brand, and planned orientation, with the exception of pursuit of confidence and convenience orientation, had an effect on the store satisfaction.

An Evaluation of Usability and Interface Design of Internet Shopping Mall (인터넷 쇼핑몰의 사용성 평가 및 인터페이스 설계)

  • 곽효연;신현숙
    • Journal of the Korea Society of Computer and Information
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    • v.6 no.2
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    • pp.157-162
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    • 2001
  • Internet shopping mall is done commercial trade in particular web sites, and zoomed with an important means of trade for the next generation. When users visit shopping mall, the best objective is determined to users by of offering satisfaction and pleasant experience. Therefore. this paper was selected a menu list as an evaluation factor to emphasize a usage convenience of internet shopping mall, and executed a performance and a subjective satisfaction evaluations on a screen design and a structure design. The results of all the performance and the subjective evaluations for the screen design were shown the shortest search times on left type of the main-menu and vertical type of the medium-menu. In the structure design, it was shown that users were the highest satisfaction in type that search product and shopping cart procedure were firstly processed, and the procedure of a shopping membership and paying a bill were secondly processed at the same screen with regard to a comprehensibility and convenience of purchase procedure. It was shown that the user prefered the shopping mall web site to analogy with the real purchase procedure

The Distribution System and the Spatial Characteristics of Sales for the Internet Shopping Mall : In the Case of a Company Based on an Off-Line Presence (인터넷 쇼핑몰의 유통체계와 상품판매의 공간적 특성 : 오프라인을 기반으로한 업체를 사례로)

  • Yi, Yun-Young
    • Journal of the Korean association of regional geographers
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    • v.10 no.1
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    • pp.158-176
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    • 2004
  • The purpose of this paper is to clarify the distribution system and the spatial characteristics of sales for the internet shopping mall on the basis of its off-line presence. The distribution system of this internet shopping mall is divided into the goods selection process and the product delivery process to consumers according to the function and role of the distribution center which is performed by cooperative companies. The internet shopping mall uses a different distribution system from the off-line department store, outsourcing the delivery process to door-to-door delivery companies in order to reduce costs and to increase the speed of delivery. Sales in the internet shopping mall are concentrated in the delivery unit area where the main office is located. Accordingly, in the case of the internet shopping mall based on an off-line presence, the mail-order business does not fully overcome the limitations arising from space. Also, the main factors influencing the value of sales, according to the area, are the number of women aged 20 to 49 and the distances involved.

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Moderating effect of music characteristics on the relationship between consumer mood and attitude in the online shopping mall (온라인 쇼핑몰 소비자의 기분-태도 관계에 영향을 미치는 배경음악 특성의 조절효과)

  • Choi, Soojin;Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.23 no.5
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    • pp.793-806
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    • 2015
  • This study is to explore the effect of music characteristics (i.e., likeliness and familiarity of music) on the relationship between mood and attitude toward the product in the online shopping mall selling hand-made shoes. A total of 319 consumers participated in experiments with online shopping mall stimuli with a variety of background music. In results, consumer mood positively affected attitude toward the hand-made shoe products in the online shopping mall under background music. A moderating effect of music likeliness was found in the relationship between mood and product attitude, indicating that mood more strongly affected product attitude under more liked music than under less liked music. When consumers are listening to more liked music and are in good mood, they may build their attitudes toward products independently from their mood, whereas they may build positive attitude under good mood versus negative attitudes under bad mood if they are listening to less liked music. A moderating effect of music familiarity was not found in the relationship between mood and product attitude. Based on results, it was confirmed that the S-O-R model could be applied to explain the effect of background music on consumer responses in online shopping malls. Marketers may be able to select and adjust the likeliness and familiarity of background music to better serve consumers in diverse shopping conditions, referring to the study findings.

A Survey on the Consumer's Satisfaction Factors in Internet Shopping of Agricultural Products (농산물 인터넷 쇼핑의 소비자 만족요인에 관한 조사연구)

  • Seo, Young-Ok;Kim, Jin-Suk
    • Journal of agriculture & life science
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    • v.43 no.2
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    • pp.65-78
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    • 2009
  • The purpose of this research is to analyze the factors influencing satisfaction level of consumers using internet shopping mall to purchase agricultural products and to check relationship between satisfaction factor and intention in current situation of fast diffusion of market size for agricultural product e-commerce. Purchase motivation in internet shopping mall was shown to be the reason of convenience rather than confidence degree for agricultural product consumers. Consumer satisfaction factor of agricultural product internet shopping mall can be distinguished by confidence in service quality, diversity of products, delivery and customer support, and security. The result of this research will help us understand the determination factor of consumer satisfaction and their intention about internet shopping, while finding out what consumers expect from internet shopping when purchasing agricultural products.

Standardization of Underground Shopping Center Address System for the Three-Dimensional GIS-based Emergency Management (3차원 GIS기반의 소방방재를 위한 지하상가 주소체계 표준화)

  • Ha, Byeong Po;Kang, In Joon;Hong, Soon Heon;Park, Dong Hyun
    • Journal of Korean Society for Geospatial Information Science
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    • v.22 no.4
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    • pp.63-69
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    • 2014
  • Due to population growth and urban development in construction technology has expanded living space, underground construction as public transport as has been extended to the ground and underground urban traffic congestion increases. This underpass Stations sphere of influence this development was the center of the living space, space-time became a cultural space. However underpass ground space and time and space are enormous difficulties in contrast visibility due to smoke when light levels are low fire occurs, momentary loss of judgment errors due to a sense of orientation, rapid diffusion and ambient oxygen deficiency due to acquisition limitations, such as the Open resulting in property damage and personal injury. The purpose of this study is to analyze the existing system with respect to the address of the underground shopping center and system for presenting an address to the underground shopping mall in the basement of the straight and circular in connection with the street name address. Also can be known only to evacuate their citizens to address the position in the event of a fire inside the basement through the underground shopping mall address standardization system, the fire department only address exact location is being judged will be identified.