• Korea Trade Review
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• v.47 no.1
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• pp.25-42
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• 2022

This study identified consumers' shopping behavior in live streaming commerce. To this end, this study put the uncertainty issue of live shopping and the transfer of trust at the center of the discussion. The verification of the research model resulted in the following conclusions. First, reduced uncertainty in live shopping was a factor in increasing the level of involvement and attachment in the service. These results showed that resolving uncertainty in newly introduced services is a key factor in determining users' positive attitudes. Second, the trust in shopping sites influenced the current live shopping attitude. This is because the transfer of trust is also valid in live shopping, which demonstrated the importance of building trust. Third, this study proposed and validated a research model that could systematically understand the consumption process of live streaming shopping. Furthermore, this study provides a beneficial implication for those who want to use live shopping in practice.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.1128-1133
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• 2009

Recently super complex culture shopping facility development seeks consumer' convenience present and are coming restaurant neighborhood, cinema, shopping, hotel etc, according to intensive plan. Such as complex culture shopping facility was developed to most subway station area center and have concept that is space for a main facilities or space for environment protection, citizens' a rest in city. Howeve,r space of recently domestic large size complex culture shopping facility that do not plan systematically was lacking and caused result that do not use efficiently space. Limited extent of research that define complex culture shopping equipment and analyze form of space and present space planning with analysis of research connected with complex usage development.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.25 no.2
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• pp.194-201
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• 2015

Objectives: The purpose of this study is to assess the exposure level to dust and airborne microorganisms among employed workers in a clothing shopping center. Materials and Methods: On-site investigation of a clothing shopping center was performed between October and November 2012. The hazardous substances measured in this study are particulate matter(Total dust, respirable dust) and airborne microorganisms (Total airborne bacteria, total airborne fungi). Results: The highest geometric mean levels of particulate matter(total dust, respirable dust) for personal sampling were $1.735(SD:0.883)mg/m^3$ for total dust and $0.0711(SD:0.008)mg/m^3$ for respirable dust, respectively. Those for area sampling were $0.625(SD:0.091)mg/m^3$ for total dust and $0.0718(SD:0.012)mg/m^3$ for respirable dust, respectively. The highest geometric averaged concentrations of airborne microorganisms(Total airborne bacteria, total airborne fungi) were detected at $1,181(SD:105)cfu/m^3$ for total airborne bacteria and $683(SD:114)cfu/m^3$ for total airborne fungi, respectively. Concentrations of particulate matters and airborne microorganism in clothes shopping center did not correlate significantly with environmental factors such as temperature or relative humidity. Conclusions: Exposure levelshave not been established for service workers. Thus, health risk assessment for this group is very difficult. Health guidelines for service workers should be established as soon as possible.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.139-153
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• 2020

Today, the proliferation of smart-phones and other mobile devices is bringing many changes to people's daily lives. Recently, the mobile shopping market has grown rapidly and has become a center of distribution. Furthermore, the consumer mobile fashion market is expected to expand and mobile fashion consumers' shopping tendencies will gradually become segmented. Differentiated marketing strategies for mobile fashion companies are to become essential. This study intends to understand the propensity of mobile fashion shopping and the importance of fashion app attributes, and their impact on mobile fashion shopping customer satisfaction and loyalty. The research aims to identify shopping trends and buying behaviors of mobile fashion consumers, find ways to increase mobile fashion shopping purchases, and help develop the mobile fashion market. The results of this study are summarized as follows. First, the compilation and the economics of the mobile fashion shopping propensity factors were shown to have a significant impact on product information, product reviews, and service quality, which are in turn important factors for fashion app attributes, whereas convenience only had a significant impact on service quality. Second, product information and service quality, which are also important factors for fashion app attributes, have a significant impact on mobile fashion shopping. Third, customer satisfaction concerning mobile fashion shopping has a significant impact on loyalty. Mobile fashion shopping customer satisfaction increases loyalty. Increasing the satisfaction and loyalty of mobile fashion shopping will lead to increased sales using mobile fashion shopping apps(Site) and become apparent in the results of mobile fashion companies. Therefore, various efforts by mobile fashion companies will be needed to satisfy their customers.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.401-412
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• 2011

The premium outlets have come into the spotlight as the new type of shopping facility different from the typical ones. Along with both the economical consumption trend and high-end brand preference of consumers, the development of outlet shopping center has become an important issue for many retail facility development companies in Korea, This study examines the shopping behavior of potential customers to build up the basic information (preliminary data) for successful development of premium outlet. To achieve this research purpose, this study surveys 1,300 consumers of Seoul and metropolitan area residents, and analyzes survey data by using PASW 18.0. This study shows various shopping behavior of outlet shoppers such as visiting frequency, reason for visiting, shopper group size, time spent in outlet, past shopping experience, luxury-brand shopping experience and so on. This study classifies outlet shoppers into premium outlet shoppers and general outlet shoppers and examines their shopping behavior. This study suggests meaningful insights for outlet shopping center developer.

• Journal of Information Technology Services
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• v.13 no.4
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• pp.377-396
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• 2014

There is a phenomenon that the consumers from all over the countries are using the Korean online shopping malls, which has settled as a distribution industry. To get the attention of the consumers from other countries, the marketing strategy is important in order for the online shopping malls to go advance abroad. The purpose of this study is to overview the Pinterest, which is a shopping-oriented Social Network Service (SNS) based on the image content. The Pinterest is a valuable online shopping mall marketing channel. By looking at the background growth and feature of service, the existence of the mega SNS as a center in the social business is to see how Pinterest is targeting a niche market. As a result of this study, Pinterest has the advantage against other SNS for joining with online shopping malls because a tendency of the traffic referrals from Pinterest is increasing and the average of the cost of the purchase is high. Therefore, this study is reflecting various cases of utilizing the online shopping malls. In conclusion, Pinterest represents an illustrative case of effective marketing channel of the online shopping malls.

• Fashion & Textile Research Journal
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• v.13 no.3
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• pp.390-397
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• 2011

This study investigates the influences of shopping enjoyment and risk reduction on customers' attitude and the behavioral intention in the Internet shopping mall using a moving virtual model. For this study, we produced a moving virtual model to present a fashion product. The virtual model walks for about one minute on the stage. After respondents viewed it, they completed a questionnaire. The questionnaire consists of online shopping enjoyment, risk reduction, customers' attitude and behavioral intention. Respondents are limited to females aged in their 20s and 30s, who have experienced Internet shopping and are highly interested in fashion products. 411 samples were used for the final analysis. Cronbach's alpha, factor analysis, and multiple regression analysis were conducted. The results are as follows. Online shopping enjoyment and risk reduction influenced the behavioral intention directly as well as through the attitude. However, the size of the influence indicated that online shopping enjoyment is larger than risk reduction. Therefore, Internet malls should utilize the moving virtual model to provide customers with enjoyment and risk reduction, which will increase customers' favorable attitudes and the behavioral intention such as purchase intention and word of mouth.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.45 no.3
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• pp.163-172
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• 2022

The development of ICT technology has created new channels for product sales and promotion, which not only make information accessible to customers as easy as possible, but also provide consumers with much more absolute and comparative information. Modern consumers are exposed so many shopping channels currently, especially mobile-based channels have grown significantly and have become the center of the market. It is true that mobile shopping has led the growth of overall online shopping with the recent development of mobile devices such as smartphones and related software. The importance of strengthening corporate competitiveness and mobile-based management strategies through on line channels continues to increase. At this point, this study attempted to investigate the influencing factors by focusing on the entire distribution channel and mobile shopping channels. As most of previous studies were focused on Internet shopping malls or specific channels, So the research on mobile channels can be judged to be timely and appropriate. Furthermore, it can be said that mobile shopping channels are now presenting empirical implications. In conclusion, it provides practical implications to examine the management strategy of mobile shopping channels from the perspective of consumer value.

• Journal of the Korean association of regional geographers
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• v.13 no.4
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• pp.438-453
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• 2007

Oriental Medicine Shopping District in Kyungdong Market developed through moving the Jongro which has been the center of oriental medicine since Joseon dynasty period. This shopping district grows up as a wholesale center based on convenient traffics. In 1994, herb clinics are major industry. But in 2007 the number of herb clinics has been reduced, while drug stores have increased. And doctors' age becomes older. Oriental Medicine Shopping District in Kyungdong Market occupies the center-stage of medicinal stuff's distribution and approximately 70% of the stuff come from other parts of the country. The district seems to be developing and modernizing comparing to the past. But it is not true. In this paper, I explain this phenomenon as "inertia about place". Oriental Medicine Shopping District in Kyungdong Market is suffering, but it tries to raise itself as the biggest oriental medicine market and new tourist site for they are designated as Hanbang Special District.

• Proceedings of the Korean Environmental Health Society Conference
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• 2002.04a
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• pp.3-5
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• 2002

A measurement of indoor microorganism using Reuter Centrifugal Air Sampler(RCS) was undertaken during October 1991-February 1999 and 6-Stage Cascade Air Sampler was undertaken during May 2001-June 2001 in Seoul. The results were as follows : 1. The average of total microorganism collected on the agar strip GK-A media were, in the order, subway station, hospital, underground shopping center, department store, book store, theater, sports facility, educational institution, office building in sites. 2. The average of staphylcocci collected on the agar strip GK-S media, in the order, were subway station, underground shopping center, hospital and department store, department store, theater, office building, sports facility and educational institution in sites. 3. The average of fungus collected on the agar strip GK-HS media, in the order, were Underground hospital, shopping center, theater, subway station, department store, book store, sports facility, educational institution, and office building in sites