• 패션비즈니스
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• 제12권6호
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• pp.124-137
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• 2008

The present study was implemented to understand high school girls' buying patterns of fashion products at online and offline shopping malls; and to obtain the information needed for the development of online and offline mall marketing strategies that are differentiated from each other. The study was conducted through a descriptive survey method using questionnaires. The sample consisted of 242 girls from four high schools located in Seoul. Descriptive statistics, cross-tabulation and a paired t-test were used for the analysis of the data. Results are as follows: First, most of the high school girls (82.2%) had experience of purchasing fashion products at online shopping malls. And, those who have purchasing experience at online shopping malls, compared to those who do not have such purchasing experience, showed a higher purchasing intension at online shopping malls. Second, both the degree of pre-purchase searching and ongoing searching was higher in online shopping than in offline shopping. Third, the quality of material, place produced, brand name, and store atmosphere/type were considered more in offline shopping than in online shopping. Shopping convenience and information service about the products were considered more in online shopping than in offline shopping. Fourth, the purchasing frequency of underwear and hair accessaries was higher at offline stores than online shopping malls, but the purchasing frequency of bags was higher in online stores than offline stores. When the differences between the purchasing patterns at online shopping malls and offline stores are considered carefully, marketing activities would be more effective.

• 대한토목학회논문집
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• 제26권2D호
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• pp.225-231
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• 2006

소비자가 쇼핑통행을 하지 않으면서 인터넷을 통하여 물건을 주문하고, 집이나 직장 등 소비자가 원하는 장소에서 물건을 배달 받는 온라인 쇼핑은 운송산업 구조, 산업입지 패턴, 화물운송수요 및 통행패턴에 종전과 전혀 다른 변화를 초래할 것이다. 우리나라의 경우 장래 예상되는 여성인구의 사회활동 참여 증대, 고령인구의 증가, 대량생산에서 소량 다품목 고부가 가치 생산으로 변화하는 산업구조 등 사회 경제적 변혁은 앞으로 온라인 쇼핑의 가능성을 더욱 확대시킬 것이다. 따라서 장래 통행수요 및 통행패턴에도 상당한 변화를 초래할 것이며 이러한 변화는 장래 교통정책 방향에 지대한 영향을 미칠 것이다. 온라인 쇼핑의 통행에 미치는 영향이 매우 큼에도 불구하고 아직 우리나라에서는 이에 대한 연구가 이루어진 적이 전혀 없으며 교통정책 수립 시 전혀 반영되지 못하고 있는 실정이다. 따라서 본 연구에서는 온라인 쇼핑이 개인통행에 미치는 영향을 파악하고, 이러한 변화에 대응하기 위하여 장래 교통정책에서 다루어야 할 과제와 정책방향을 검토하고 제시한다.

• 지식경영연구
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• 제9권3호
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• pp.59-76
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• 2008

Due to rapid increase in number of Internet users, the volume of domestic Internet shopping is expanding dramatically. Although the Internet shopping mall business is steadily growing, it has structural weakness, and in general, the business does not generate profit. In this context, this research identifies characteristics of the Internet shopping non-adopters, and suggests strategies to strengthen competitiveness of domestic Internet shopping malls and to create a new demand. Analysis of MCR data in 2007 showed that out of 4,298 respondents, 2,206 people adopted Internet shopping (51.3%). and 2,092 did not (48.7%). The survey measured 28 items regarding a consumption pattern and a lifestyle of the Internet users, and the analysis result showed that the pattern can be categorized in seven groups. Based on the analysis, the research suggests that the domestic Internet shopping malls adopt strategies to increase consumers' access frequency to tile Internet service, provide high-end goods, diversify transaction methods, make online shopping more convenient, cater to diversified consumer demands based on demographic data, provide price comparison more Internet shopping mails, and provide sufficient and useful information to consumers.

• 한국대기환경학회지
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• 제6권1호
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• pp.1-10
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• 1990

The purpose of the study was to analyze air quality in underground shopping centers using pattern recognition methods. In order to perform this, the concentraion of air pollutants such as $CO, NO_2, NO_x, SO_2$, and particulate matters was measured at the 11 different shopping centers in Seoul metropolitan area and the total of 47 samples were obtained at random based on the size of shopping centers. To introduce a new concept of the "average concentration" for the indoor air quality analyses, the various multivariate statistical analyses have been studied. Thus, a cluster analysis was applied to separate the samples into pseudo-patterns and a disjoint principal component analysis was used to generate homogeneous patterns after removing outliers from the pseudo-patterns. The 6 homogeneous patterns were then obtained as follows:the first pattern was a group of clean sites;the second a group of sites having high dust concentration;the third a group of sites having high dust and $NO_x$ concentration;the fourth a group of sites having low dust and $SO_2$ concentraion and high CO concentration;the fifth a group of sites having high $NO_2 and SO_2$ concentration;and the final a group of miscellaneous sites. Thus, the average concentration could be estimated for each pattern.h pattern.

• 한국IT서비스학회지
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• 제11권sup호
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• pp.61-74
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• 2012

As the retail industry has been challenged by stiff competition, the retailer becomes more interested in better understanding consumers' in-store behavior to gain and sustain competitive advantage. Consumers' shopping paths provide valuable clues to understanding customers' in-store behavior, which has been a long standing research issue in business. This study is to explore the shopping path patterns in a grocery using RFID technology and clustering method. To this end, we designed the RFID systems, affixing active RFID tags to the bottom of grocery carts. The tag emit signal that is received by receptors installed at various location throughout the store. The RFID systems provide the time and location of the cart while consumers shop around the store. The point of sale data are matched with the cart movement records to provide a complete picture of each shopping path. To find the distinctive patterns of consumers' shopping paths, we proposed the distance-index matrix using dijkstra method and normalization method to conduct the clustering in order to handle the problem in measuring the similarity among shopping paths, which is raised by the spatial nature of consumer movement in a grocery. After analyzing the RFID data obtained in one of the groceries in a major Korean retailer, we could successfully identify several distinctive patterns of shopping paths, which prove to provide the valuable implications for store management.

• 한국컴퓨터정보학회논문지
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• 제17권11호
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• pp.173-177
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• 2012

본 논문에서는 이미지를 통해 상품을 검색하고 이에 대한 상품 구입을 하는 쇼핑몰 시스템을 설계, 구현한다. 쇼핑몰 서비스에서, 이미지는 다양한 형태로 얻게 된다. 그림을 그릴 수 있는 그림판 기능, 패턴 및 도형 기반 상품 검색을 통해 다양한 형태의 이미지를 지원하는 특징이 있다. 이 쇼핑몰 시스템을 위하여 UML 사용사례 다이어그램과 클래스 다이어그램을 이용하여 설계하며, JSP를 이용하여 구현한다. 고객이 직접 찾는 디자인을 간단히 그리면 비슷한 그림의 상품이 나오게 되는 공간을 제작하며, 상품을 검색하고 이를 구매할 수 있는 시스템을 구현한다.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2005년도 종합학술대회
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• pp.147-153
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• 2005

최근 인터넷 쇼핑몰에서 상품을 구매하는 고객들에게 편의성과 효율성을 제공하기 위하여 구매자들의 선호도나 가격에 맞는 상품을 추천해 주는 연구들이 활발하게 진행되고 있지만추천된 상품들의 구매시점에 관한 연구는 찾아보기 어렵다. 이에 본 논문에서는 인터넷 쇼핑몰의 적극적인 마케팅 일환으로 판매가격의 흐름을 시계열 패턴으로 분석하여 상품의 구매시점 정보를 제공하는 방안을 제안한다. 이를 위하여 과거의 판매 기록 데이터베이스에 있는 판매가격의 기준이 되는 패턴과 유사한 변화를 보이는 패턴을 정규화된 유사도로써 검색하고, 검색된 가격 패턴을 기준으로 미래의 가격 패턴의 변화를 분석하여, 미래 가격 패턴의 변화 폭에 따라 상품에 대한 구매시점을 제공한다.

• 한국생활과학회지
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• 제8권2호
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• pp.301-312
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• 1999

The purpose of this study was to establish store marketing strategies according to consumers pattern obtained by the importance of the image attributes of each store and a pattern of consumers based on clothing shopping orientations. 1. The clothing shopping orientations were classified into five factors. The analysis on the sample group pursuant to 5 types orientations came out the groups to pursue the royal to store & brand name, economics, shopping, convenience and fashion & confidence. 2. store atmosphere, selling promotion, servience and products were extracted from the shop image attributes. 3. As a result of comparing the importance of store image attributes as per clothing shopping orientation, the fashion & confidence pursuing group deemed store atmosphere and convenience to be the most important one. Service and convenience for the pursuing group of royal to store & brand name and the shopping pursuing group. Products, service and convenience for the convenience pursuing group. And the economics pursuing group evaluated all factors low.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2009년 춘계학술발표대회 논문집
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• pp.258-263
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• 2009

This study has the purpose to reveal the differences of residents' using behaviors and patterns of living facilities at new 3 residential areas in the middle-sized city. The 3 residential areas had differentiated development concepts; (1) residential area in the downtown, (2) government-residence compound area in the downtown, and (3) industry-residence compound area in the outskirts. Followings are the results of the study. 1) The shopping facilities, banking facilities, public open facilities with high using level are planned in proper places. 2) The using pattern of shopping facilities show a improper pattern. Therefore it is necessary to plan the shopping facilities to induce the resident to change the proper using pattern.

• 대한가정학회지
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• 제39권10호
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• pp.29-37
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• 2001

The purpose of this study is to investigate the preference and the use of the bedclothes. The data were obtained from market research of 12 department stores which were located in Seoul, Daegu and Busan, and from questionnaires completed by 356 women in Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes frequency, percentage, $X^2$test, ANOVA, and Scheffe test. Cotton was the most popular fiber for coverings and fillings. Color preference was in the order of pastel, non-chromatic, vivid, and white color and pattern preference was in order of floral, check, and stripe pattern. Practicality, color and fabric were the most important factors and price was the most unsatisfied factor when bedclothes were purchased. Also, information for bedclothes was obtained mainly through internet shopping, home shopping or catalog shopping.