• 경영정보학연구
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• 제6권1호
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• pp.53-66
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• 2004

국내에서는 2002년 7월부터 '전자상거래 등에서의 소비자보호에 관한 법률'에 의해, 인터넷쇼핑몰 운영자가 자신의 신원정보를 표시하는 것을 의무화하고 있다. 이러한 사업자신원정보의 속성(Attribute)에는 상호, 대표자 성명, 사업자등록번호, 사업장주소, 전화번호, 팩스번호, 전자메일주소 등이 있다. 신원정보를 밝히지 않는 사이트를 조사하여 기재를 권유하는 일은 전자상거래의 신뢰도를 높이는 데에 기여할 것이다. 본 연구에서는 인터넷쇼핑몰 사업자신원정보의 기재여부를 조사하기 위해, 조사대상으로서의 인터넷쇼핑몰의 URL을 수집하는 방법, 신원정보 속성을 추출하는 방법, 그리고 신원정보 조사에이전트시스템의 구조를 제시한다. 본 연구에서 정보의 추출은 속성명의 동의어와 속성값의 지시어를 이용한다. 연구의 유용성을 보이기 위해 신원정보 추출의 정확도가 89.3%인 조사에이전트의 실험결과를 제시한다.

• 정보화정책
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• 제31권2호
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• pp.65-81
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• 2024

나라장터 종합쇼핑몰 등을 비롯한 공공기관 온라인 쇼핑몰을 통한 전자조달 규모는 나날이 커지고 있다. 본 연구는 공직자들이 공공기관 온라인 쇼핑몰의 제품, 배송, 사후관리에 대하여 어떻게 평가하는지, 그리고 그들의 만족도를 제고할 수 있는 방안은 무엇인지 살펴봄으로써 전자조달 품질 평가 및 개선 방안에 대하여 살펴보고자 한다. 공공기관 온라인 쇼핑몰 이용 경험이 있는 공무원 및 공공기관 재직자를 대상으로 설문조사를 실시한 결과, 대체로 만족도가 높은 것으로 나타났다. 그러나 제품의 다양성에 대한 불만이 확인되었다. 배달 품질에 대한 인식은 전반적으로 긍정적이지만, 사후관리에서 개선의 여지가 있음도 알 수 있었다. 이어서 구조방정식 모형을 활용하여 만족도와 재이용의사에 미치는 영향을 살펴봤는데 제품품질인식, 배송품질인식, 사후관리품질인식 모두 만족도에 유의한 정의 영향을 미침이 확인되었고, 반품·교환·하자보수가 발생하지 않도록 제품에 대한 정보와 품질의 관리에 더 많은 노력을 기울이고 문제가 발생했을 경우 그 처리를 간명하고 신속하게 진행할 필요가 있음을 알 수 있었다.

• 한국지역사회생활과학회지
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• 제15권3호
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• pp.3-14
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• 2004

This study examined how product characteristics and system characteristics have affected user's economic, psychological and operating satisfaction and intention of repurchase in Internet shopping malls. The results of the study were as follows: First, it showed that product characteristics and user satisfaction have significant differences; the ability to recognize economic and psychological user satisfaction differs according to the characteristics of the product. It also showed that the degree of psychological and operating user satisfaction varies according to the convenience of order and payment as well as the convenience of the system and customer service. Second, it was found that economic, psychological and operational user satisfaction had an effect on customer's intention to repurchase. This study, focusing on particular variants of on-line shopping, found that characteristics of product and system had a great impact on user satisfaction and intention to repurchase. For the firms who run internet shopping malls, therefore more attention should be directed to the convenience of products and system problems in their services since it is so easy for customers to move to another shopping site with a simple click. The result of such an investigation may lead customers to repurchase by increasing their satisfaction with the shopping services.

• 융합경영연구
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• 제10권1호
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• pp.15-26
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• 2022

Purpose: The purpose of this study is to analyze the method of calculating the usage fee, rent, and lease rights of public goods necessary for the operation and management of the underground shopping mall, and to suggest systematic improvement points for the operation of the underground shopping mall. Data and Methodology: First, ordinances and regulations related to common property were investigated. Second, previous studies were analyzed. A survey was conducted with five questions that conflict with the interests of underground shopping mall merchants among the ordinances and operating systems related to the current underground shopping malls' common property. Results: Underpass merchants wanted monthly payment for the use of common property, and merchant organizations wanted to limit the increase rate with the right to use. They asked for the property value due to donation to be excluded from the loan fee, they wanted to revise the Common Property Act on the transfer of lease rights, and they wanted to revise the loan contract renewal period. Conclusion: There is a need to improve the laws and systems for underground shopping malls, and it will have to be negotiated according to the opinions of the merchants gathered among them, and it will have to be implemented in stages in the long term.

• 응용통계연구
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• 제22권2호
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• pp.309-315
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• 2009

인터넷 쇼핑몰에서 상품에 대한 고객의 인지도는 기존 상품사용고객의 상품평과 평점에 의하여 크게 좌우될 수가 있다. 본 논문에서는 이러한 평점을 매기는 인터넷 쇼핑몰의 현황을 조사하여 문제점을 지적하고 간단한 해결책을 제시하고자 한다.

• 산업경영시스템학회지
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• 제27권1호
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• pp.38-46
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• 2004

To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. This paper deals with an intelligent agent approach to incorporate customer's sensibility into an one-to-one recommendation service in on-line shopping mall. In this paper the focus of interest is on-line recommendation service algorithm for development of Human Sensibility based web agent system. The recommendation agent system composed of seven services including specialized algorithm. The on-line recommendation service algorithm use human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system's behavior requires the parallel execution of several tasks during the interaction (e.g., identifying the customer's emotional preference and dynamically generating the pages of the store catalog). Most of the present shopping malls go through the catalog of goods, but the future shopping malls will have the form of intelligent shopping malls by applying the on-line recommendation service algorithm.

• Journal of Information Technology Applications and Management
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• 제14권2호
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• pp.129-149
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• 2007

The purpose of this study is to examine the effect of relationship orientation factors on customer satisfaction and loyalty in Internet shopping malls. Based on previous exploratory work and a review of the literature of relationship marketing, six key factors of relationship orientation construct are identified: trust, bonding, communication. shared value. empathy and reciprocity. And a conceptual model is developed and seven research hypotheses are empirica1ly examined using structural equation modelling. The results show that bonding, shared value and reciprocity has statistically significant effect on the trust of online customers and trust has a positive influence on customer satisfaction and loyalty in Internet shopping malls. Theoretical. managerial and research implications are discussed.

• 경영과학
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• 제17권3호
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• pp.131-145
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• 2000

With the explosion of internet users, there are many enterprises and organizations that regard the internet as the great marketing superhighway. Although fascination and speculation surrounds the impact of the cyber shopping mall on consumer shopping behavior, there is little empirical evidence underlying all this speculation. This article reports on the critical issues that consumers found salient as they browsed through cyber shopping malls. We gathered consumers’reactions via open-ended survey. We relate the reactions to the factors of tangibility, assurance, responsibility, empathy, and reliability which we had identified from the existing literature on service quality. Two additional questionnaires were administered to translate these factors to the cyber shopping mall context and to explore their relative salience. We also evaluated SERVQUAL and SERVPERF as service quality measures for cyber shopping malls. The results show that SERVPERF seems more promising than SERVQUAL. The results also suggest that cyber shopping mall merchants need to think more about how they perform on the issues known to affect customers’decision making for purchasing. We offer advice for enhancing the design of cyber shopping mall.

• The International Journal of Costume Culture
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• 제9권2호
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• pp.113-124
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• 2006

The purposes of this study were to investigate the perceived risks and the purchase behaviors for luxury goods in internet shopping malls according to the shopping orientation. 254 questionnaires were distributed from April 10 to May 9 in 2006. For data analysis, frequency, percentage, factor analysis, cluster analysis, chi-square tests were conducted. The results could be summarized as follows. (1) According to cluster analysis of shopping orientation, respondents were classified into five groups: pursuit of pleasure, pursuit of fashion, price consciousness, planned shopping, brand and store loyalty, time-saving and convenience. (2) There were not significant differences in the perceived risks according to shopping orientation. (3) There were not significant differences in purchase reasons and were significant differences in no-purchase reasons.

• Asia Pacific Journal of Business Review
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• 제6권1호
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• pp.49-59
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• 2021

This study was conducted to explore the causal relationship between the characteristics of mobile shopping mall use and the effect on the intention to use mobile shopping malls through perceived value (hedonic value and utilitarian value). Specifically, this study defined the usage characteristics of mobile shopping malls as accessibility, convenience, and enjoyment, respectively, and attempted to explain the relationship on the intention of use through perceived value. The research results are as follows. First, it was found that enjoyment had a positive (+) effect on hedonic value. However, it was found that convenience did not affect hedonic value. On the other hand, contrary to expectations, accessibility was found to have a negative (-) effect on hedonic value. Second, it was found that accessibility and convenience had a positive (+) effect on utilitarian value. However, it was found that pleasure did not affect utilitarian value. Third, it was found that utilitarian value had a positive (+) effect on the intention to use mobile shopping, while hedonic value did not affect the intention to use mobile shopping. Through this, it is meaningful to provide mobile shopping users with solutions to improve their restrictions in the shopping process.