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http://dx.doi.org/10.5351/KJAS.2009.22.2.309

A Consideration about Online Ratings in Internet Shopping Malls  

Jang, Dae-Heung (Division of Mathematical Sciences, Pukyong National University)
Publication Information
The Korean Journal of Applied Statistics / v.22, no.2, 2009 , pp. 309-315 More about this Journal
Abstract
The degree of the impression about a special commodity in the internet shopping malls depends on the evaluation and the corresponding rating of customers who purchased and used this commodity. We can find the problems in online ratings system of Korean internet shopping malls and suggest the simple solutions.
Keywords
Internet shopping mall; online ratings; item response theory;
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Times Cited By KSCI : 1  (Citation Analysis)
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