• Korean Journal of Human Ecology
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• v.9 no.1
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• pp.63-70
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• 2006

This study is a review of the clothing behavior of kidult group that is a new minority group in 21st century. Kidult is the compound word of kid and adult and refers the persons who have become adults but with the inclination to focus on childlike culture and consumption. As the background of the appearance of the kidult group these days, the prevalence of throwback fashions, high valuation of appearance, the phenomenon to prefer light things caused by economic depression, the individualism that does not care about others and the ageless phenomenon that the consumptions are mind age oriented, may be pointed out. The most prominent cloth behavioral characters of the kidult group are that they enjoy bounding color combinations such as candy color and. that cute t-shirts, crop pants and volume skirts of girlish look are easily found. Also, they enjoy toy-like ornaments and illustrated clothes or accessories and the school uniform fashion implying nostalgia for girl-hood and lovely make-up indicate the kidult inclination.

• Korean Journal of Human Ecology
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• v.4 no.2
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• pp.110-122
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• 2001

The purposes of this study was to examine the present situation of merchandise assortment and informations in internet fashion shopping mall. Merchandise assortment dimensions were width and depth. Merchandise assortment factors for apparel were style, size, and color. Merchandise informations were investigated using price and fabric contents. The data were collected from 11 internet fashion site to investigate styles. colors, sizes. price and fabric contents. The data analysed with frequency. crosstab analysis, $\chi$$^{2}$-test. The results were as follow : 1. Upper items(37.5%) as T, knits, shirts, and blouses were offered more style than bottom items(13.5%) as skirts, pants. 2. The 36.4% of styles offered one color. Basic color as black, white, grey, beige, ivory was 38.1%. 3. The 54.4% of merchandises carried same size. 4. Fiber contents was made up of cotton(44.2%). hemp & rayon(22.5%), and synthetic (33.3%). 5. The 75.1% of merchandise was relatively low price of below 50,000 won, the 24.9% of merchandise was rather high price of more than 50.000 won.

• Journal of the Korean Home Economics Association
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• v.27 no.3
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• pp.29-38
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• 1989

The purpose of this study is to investigate the physiological respones and subjective wearing sensations of the body of different materials of underwears. Experimental underwears were round neck-line shirts made of 100% cotton (60's plain stitch), 100% untreated nylon and hydrophillic finished 100% nylon (140 D. tricot). Four healthy female served as subjects. The experimental chamber was controlled at a constant temperature (23±1℃), constant relative humidity (53±3%) and air velocity of 0.25m/sec. The skin temperature, rectal temperature, pulse rate, clothing climate of temperature and humidity, and subjective wearing sensations were measured every five minutes during 75min. The results showed the level of the fiber hygroscopic properties was most relevant in the sensations of wearing: thus, cotton and treated nylon were felt by the subjects as more confortable fabrics, than untreated nylon.

• Fashion & Textile Research Journal
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• v.12 no.2
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• pp.179-187
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• 2010

The purpose of this study was to investigate the actual conditions of consumers' usage of functional golfwear which is widely used in the current sportswear market. The study was carried out on 225 golfers in Busan and KyungNam area based on the demographics such as gender, age, occupation, and income. The collected data was processed with SPSS 14.0 program using frequency analysis, reliability analysis, t-test, and ANOVA. In the results of the analysis, golfers did not show high reliability and satisfaction on the functional golfwear. In the results of the most function-required golfwear items, there were shirts, pants, footwear, gloves, windbreaker, innerwear etc. in order. Most of golfers answered that the function of golfwear was required for pleasant and comfort golf activity. Therefore, it is necessary for golfwear makers to develop consumer-oriented golfwear products which are reliable and satisfiable to golf consumers.

• Journal of the Korean Society of Costume
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• v.44
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• pp.91-101
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• 1999

The purpose of this study was to examine the hiphop fashion which has the leading power of 1990's korean fashion flow. Hiphop Fashion represents individuals' unique characters and their culture. Baggy jeans with extra large shirts, various accessories, and a unique coordination of these items that is all their own represents the style that is hiphop. There are three major reasons why hiphop fashion has become so popular in the 1990's. First, the popularity of hiphop music whose singers directly influence the public. Second, the popularity of sports and sporting heros. These athletes' sporty Hiphop looks has amply shown that are also leaders of the hiphop fashion. Third, mass media like TV and many publications, defivitely helped to quickly spread hiphop all over the world. Music only TV stations like MTV and StarTV are good examples. Fashion always tells us much - as every anthropologist knows - and a thoughtful analysis of hiphop will reveal many interesting, and perhaps even surprising things about the men and women who wear it.

• Journal of the Korean Society of Costume
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• v.60 no.5
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• pp.128-138
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• 2010

This study�s purpose is to contrive the national brand image, developing sportswear design and related-culture by using tiger which represents Korea used to design sportswear�s logo and design. For the method of study, illustrator CS3 was used to design three vests and three sports shirts for both men and women by characterizing tiger image from Korean folk painting tiger. Tiger appears commonly in paintings, folk tales and literature of Korea since ancient times. It was even used as a mascot of Seoul Olympic on 1988. Many global sports companies choose an animal that represents their brand to advertise such as Lacoste, le coq sportif and musingwear, wolsey. This study could provide example design adapting korean traditional patterns, also expects for culture advertising Korean traditional culture and developing designs of Korean fashion companies.

• International Journal of Costume and Fashion
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• v.7 no.2
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• pp.32-40
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• 2007

American trendy casual styles can be characterized as fitted to body and rendering sexy and fashionable images and now very popular in Korea. This paper aims to identify diffusion channels of Amreican trendy casual style among Korean market and the characteristics of imitation for American trendy casual styles made by Korean casual brands. American trendy casual style was introduced and diffused mainly through 3 channels: American films and TV dramas, on-line communities, on-line shopping mall speciallized for purchasing American apparel brands. Some of American celebrities became fashion ikons and played critical roles in diffusing American trendy styles. After searching websites and fashion magazines and visiting brand stores, several Korean casual brands imitated the styles of American trendy casual brands and the scope of imitation was vast across items. Imitation was found mainly among T-shirts,jacket, jumper, pants, skirt and accessaries. Also imitation was found in almost every aspects of clothes such as shape, sihlouette, color, prints and stitching, belt, and drawstring.

• Journal of Fashion Business
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• v.2 no.4
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• pp.13-20
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• 1998

Scandinavia consists of Norway, Sweden, Denmark, Finland, Iceland and Lapland, all linked by historical and geographical ties. In this respect, the objective of this research was to clarify the folk costume of the Scandinavia. Scandinavia many skilled handicrafts are practised, such as leatherwork, silverwork and embroidery. The most popular colours are yellow, blues, reds, greens and white. For women the costume consist of a blouse with a bodice, skirt and apron, over which is worn a jacket or shawl, accompanied by a headdress. Their accessories may be jewellery, belts, kerchiefs and separate pockets. For the men, the costume is a shirt, trousers or breeches, worn with a waistcoat and jacket, neck scarf, and topped with a hat or cap. And the Lapps, both men and women, wear woollen shirts beneath their blue-skirted tunics, and blue trousers. It is one of the most ancient of the costumes worn in western Europe, due to its total suitability to their way of life.

• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.2 s.24
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• pp.91-100
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• 1987

To develop the comfortable pesticid-proof clothes, wearing trials for 7 types of existing pesticide-proof clothes were done measuring skin temperature, pulse rate, humidity and temperature of inside clothing and subjective feeling such as thermal, humid and comfort sensations at $28{\pm}1^{\circ}C$, $75{\pm}5\%$ RH, 2.3 m/sec wind speed. (Experiment 1). On the base of above results, wearing trials of 6 types of new pesticide-proof clothes and 3 types of pesticide-proof clothes as control group were done with the same method as experiment 1. (Experiment 2). The results obtained were as follows 1. Heat stress was lower in newly designed pesticide-proof clothes with mesh running shirts. 2. For the body temperature regulation, it was confirmed that 6 types of new pesticide-proof clothes made of microporous fabric were better than the others.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.3
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• pp.452-466
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• 1996

The purpose of this study is to proviede basic data for designing sports-brassiere by a questionnaire survey about sports-brassieres preferences and physiological wearing test. The results of the survey and the physiological wearing tests on sports-brassieres are as follow; 1. According to the survey, dissatisfied factors on the sports-brassiere are "drooping and vibrating of the breasts". Preferable factors are supporting breasts by stretch and seldom changing its position by motion. The bigger cup-size and more hemispherical-type causes more discontent than flat-type. 2. The shape of breasts is oval, on what ground, horizontal line is longer than vertical. For the cross section of bust line, shirts type.brassiere is more gently curved than cup-brassiere. 3. The feeling of wearing comfort is correlated with bust.up, shield, close adhesion. The vibration of breasts is correlated with covering urea and close adhesion, and the changing band's position by movement, close adhesion. Too much covering area or strain are in inverse correlation of the comfort. 4. The rate of prevention of vibration is 75~80% on superior sports-brassieres, which has broad covering area and excellent close adhesion. adhesion.