• Title/Summary/Keyword: Sharing economics

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Sharing Economy: Generation Z's Intention Toward Online Fashion Rental in Vietnam

  • PHAM, Huong Trang;HOANG, Kim Thu;NGUYEN, Thi Thoa;DO, Phuong Huyen;MAR, Ma Tin Cho
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.997-1007
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    • 2021
  • The last decade has seen the emergence of the idea of "sharing economy" as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in investigating young consumers' intention. The purpose of this study is to investigate factors driving Generation Z consumers' behavioral intention toward online fashion rental. In this research, a conceptual framework is proposed based on the Theory of Planned Behavior and Technology Acceptance Model. To test the research model and hypotheses, a survey of 375 students and pupils was conducted in Vietnam. All the scales' reliability and validity were assessed through Cronbach's Alpha and confirmatory factor analysis. Structural equation modeling was used to assess the relationship among constructs. The study results showed that attitude toward behavior, subjective norm and perceived behavioral control were positive contributors to Gen Z's intention to use online fashion rental. Besides, the positive relationships between attitude and two other factors - perceived usefulness and perceived ease of use - were also highlighted. Moreover, the findings provided empirical evidence for supporting the positive impact of interpersonal influence, e-WOM, and influencer e-marketing on subjective norm.

The Antecedents of Negative e-WOM and Their Effects on Purchasing Intention of Energy Drinks: An Empirical Study in Indonesia

  • HERSETYAWATI, Endwien;ARIEF, M.;FURINTO, Asnan;SAROSO, Hardijanto
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.7
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    • pp.341-348
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    • 2021
  • The aim of this study is to fill gaps in emerging empirical evidence and negative electronic word of mouth (NeWOM) in repurchase intention (RI) moderated by the roles of social network sites (SNS) and company mitigation response (CMR). This type of research is descriptive. The sample used in this study is online consumers who buy energy drinks, based on the questionnaire obtained by 145 respondents. Based on the results of testing the estimation of the structural equation model, it was found that the negative variable brand experience sharing had no significant effect on NeWOM; the negative variable electronic reviews had a significant effect on the electronic word of mouth variable, the negative variable electronic reviews had a significant effect on the negative electronic variable word of mouth, the variable intensity of the use of social networking sites can strengthen the direction of the causal influence between the negative variables sharing brand experiences on negative electronic words of mouth. The variable social networking sites usage intensity can strengthen the direction of the effect of causality between negative electronic review variables on negative electronic word of mouth, the negative brand experience sharing variable does not have a significant effect on the repurchase intention variable.

Comparison of Family-Related Contents of High School Home Economics Textbooks between Korea and the U.S.: Focusing on the Elements of a Healthy Family (한·미 고등학교 가정과 교과서의 '가족' 관련 내용 비교: 건강가정 구성요소를 중심으로)

  • Kang, Namjoo;Chin, Meejung
    • Human Ecology Research
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    • v.55 no.2
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    • pp.167-180
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    • 2017
  • This study makes suggestions on the contents of home economics to form adolescents' values of a healthy marriage and family. For this objective, family-related contents of high school home economics textbooks between Korea and the U.S. were comparatively analyzed using a qualitative interpretation method, based on the elements of a healthy family. Obtaining nine types of high school technology & home economics textbooks (2009 revised curriculum), two types of high school home economics science textbooks (2009 revised curriculum), and five types of the U.S. home economics textbooks for grade 10 to 12, contents elements, described contents, pictures, illustration, and activity tasks of the contents were examined. This study discussed the implications of family-related content in home economics high school textbooks of Korea as well as presented suggestions to be used as basic data for the development of subject content. The results of the study can be summarized as follows. In the results of analyzing the family-related contents in home economics textbooks of both countries, Korean home economics textbooks emphasized the contents meeting a democratic and gender-equal family relationship, maintenance & creation of healthy family life culture, rational resource management, and support for children's growth & development. However, U.S. home economics textbooks focused on elements such as economic stability of family, stable food, clothing, and shelter, open conversation, support of children's growth & development, rational resource management, sharing family roles, healthy citizenship, and harmony between work and family.

Housework Performance and Difference of Cohousing Need Depending on the Housewife's Employment Status in the Metropolitan area (수도권 주부의 취업유무에 따른 가사작업수행과 코하우징 요구의 차이)

  • Choi Jung-Shin;Hahn Joo-Hee
    • Journal of the Korean Home Economics Association
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    • v.42 no.12 s.202
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    • pp.175-190
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    • 2004
  • The purposed of this research was to suggest a basic material of Korean-typed cohousing plan for a dual-income family by examining the difference of cohousing residing environment needs. Selecting Employed and unemployed housewives as this research's subject, the following results were drawn from the analysis between the two groups. 1) The housewives takes responsibility of the household works regardless of whether or not they are employed. Also, more than half of employed housewives stated that the time of nursery facilities was shorter than their needs and that they favored a nursery facility located inside the residential area. 2) The most meaningful difference of cohousing residing environment needs was the demand for sharing household work in terms of cohousing need of the subjects. The desirable cohousing area is the suburbs of the metropolitan areas and the preferable resident organization is need to be organized by people sharing the same goal through an announcement. 3) The need of cohousing and residence intention were generally low, but the employed housewives' need was higher than the unemployed ones.

differences in the Housing Norms and Satisfactions among the three Generations of the Extended Families (3대동거가족의 세대별 침실공유실태와 노인주거에 관한 의식 및 동거만족도 비교)

  • 김은정
    • Journal of the Korean Home Economics Association
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    • v.34 no.2
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    • pp.303-314
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    • 1996
  • The purpose of this study is to investigate the satisfaction with sharing a bedroom among grandparent(s) and grandchildren, and the differences in the housing norms and satisfactions among the three generations of the extended families in Cheong-Ju city. Each three generations of the 50 extended families was interviewed with the questionnaire designed for each generation. The respondent family had at lest one child aged from 10 to 14 years old. The results showed that 40.0% of the elderly parents and 76.0% of the grandchildren shared a bedroom with someone beside a spouse, while about 90.0% of married couples had their own bedrooms. However, sharing a bedroom did not reduce the housing satisfaction of the grandparent(s) and the grandchild. The living arrangement of coresidence was mostly preferred by the grandparents, followed by the parents. The younger generations reported the more alternatives in living arrangement for the elderly. The number of bedrooms was the most important factor to be considered with coresidence of three generations but the most inadequate characteristics of the current housing to coreside. There were some differences in elderly housing norms and coresidence housing satisfactions among the three generations. The grandparents were most satisfied with coresidence living arragement, followed by the grandchildren and the daughters-in-law.

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Impacts of Emotional Capacity of Managers on Transformational Leadership Behavior in Enterprises: A Case Study in Vietnam

  • TRAN, Quang Bach;NGUYEN, Thai Dung
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.10
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    • pp.201-214
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    • 2022
  • Transformational leadership styles are seen as key to inspiring employees to embrace change, as well as to build a sense of responsibility and autonomy at work. This study aims to examine the impact of managers' emotional capacity on transformational leadership behavior in enterprises in Vietnam. Using quantitative research methodology, through exploratory factor analysis (EFA) and linear structure model (SEM), with survey data of 632 samples who are managers of different levels in the enterprise. Research results show that the emotional capacity of managers has both a direct and indirect impact on transformational leadership behavior through the intermediary factors of knowledge sharing at work and corporate social responsibility for employees. Based on that, the study proposes a number of recommendations to promote transformational leadership behavior in enterprises. The findings of this study have demonstrated the importance and impact of managers' emotional capabilities across multiple dimensions of transformational leadership behavior. These are both theoretical and practical contributions that provide managers with greater insight into their emotional capabilities and the need for transformational leadership behaviors. At the same time, the results of this study will also be an important foundation for further research.

Smart City Marketing Strategy: Transformative Endeavor

  • Yooncheong CHO
    • East Asian Journal of Business Economics (EAJBE)
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    • v.12 no.1
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    • pp.13-22
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    • 2024
  • Purpose: The purpose of this study is to investigate impact of smart city awareness on citizen satisfaction and to measure various factors influencing smart city competitiveness that were rarely addressed in previous studies. For the impacts on the competitiveness of smart cities, this study explored the effects of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth. Research design, data and methodology: To collect data, this study employed an online survey conducted by a reputable research organization. Data analysis involved the use of factor analysis, ANOVA, and regression analysis. Results: This study identified key aspects important for enhancing citizen satisfaction. Furthermore, this research unveiled the significant impacts of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth on the competitiveness of smart cities. Conclusions: The results yield valuable managerial and policy implications. The study suggests that enhancing citizen satisfaction through improved awareness of the smart city is crucial for effective city marketing management. Additionally, the results highlight special aspects necessary to improve smart city competitiveness, including the implementation of promotional policies supported by the government, promoting global competitiveness for domestic companies, and fostering citizen participation for effective city marketing management.

Family Life of Dual Earmer Wives in Pusan (부산거주 취업주부의 가족생활에 관한 실태조사)

  • 이기숙
    • Journal of the Korean Home Economics Association
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    • v.33 no.4
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    • pp.213-233
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    • 1995
  • This study explores the overall attitudes of family life used data from dual-earner wives(N=773) who contribute to household economics. The major hypothesis of this study is that employed wives are more likely to be equal in performing their roles at home than full-time homemakers. However, a pattern of asymmetry exists concerning the role performance of wives regardless of their employment The specific findings are as follows : (1) Wives indicate the instrumental and the dual(mixed the traditional value with the developmental value) perceptions of marriage. (2) It is not equal in the distribution of family resources and the procedure of decision-making among couples. (3) The household labor is mainly performed by wives. (4) Wives are mainly responsible for child-rearing and indicate the inconsistent perception of mothering From the findings study suggests that : (1) Future research might investigate the reason of low family contribution among employed wives (2) The egalitarianism (role sharing) in household labor and child rearing might be extended. 93) women might be educated to pursue an independent life.

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Human Development Convergence and the Impact of Funds Transfer to Regions: A Dynamic Panel Data Approach

  • GINANJAR, Rah Adi Fahmi;ZAHARA, Vadilla Mutia;SUCI, Stannia Cahaya;SUHENDRA, Indra
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.12
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    • pp.593-604
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    • 2020
  • This study analyzes human development convergence and the impact of funds transfer to the regions using σ and β-convergence analysis method. Observations were made in all Indonesia's provinces in the period 2010-2019. The coefficient of variation calculation shows a dispersion in the inequality of human development, which means that convergence occurred. This is also documented by the clustering analysis results developed in the study. The results are in line with the hypothesis of neoclassical theory, which shows the tendency for provinces with lower human development levels to grow relatively faster. The dynamic panel data approach with the GMM model shows that a model built with explanatory variables for transfer of funds to regions may lead to the process of convergence of human development - 2.21% per year or 31 years to cover the half-life of convergence. This is a consequence of the Special Allocation Fund and the Village Fund, which positively impact the convergence process, and the General Allocation Fund and the Revenue Sharing Fund with negative signs slowing the convergence process. This evidence opens opportunities to review the justification of the weighting component in determining the amount of funds transferred to the region to accelerate the convergence process of human development.

Blockchain Evaluation Indexes and Methods to Vitalize a Blockchain-based Digital Sharing Economy (블록체인 기반 디지털 공유경제 활성화를 위한 블록체인 평가지표 및 평가방법에 대한 연구)

  • Lee, Il-Gu
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.193-200
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    • 2018
  • Recently, there are high expectations of a society benefitting from a digital sharing economy. However, to establish a digital sharing economy, one needs to first create a reliable social structure. Transparency is recognized as the most important measure of value in not just politics or economics, but also in all domains of our lives. Although all nations strive to create "societies based on credit and trust," in truth, rigidity, irregularity, corruption, and inefficiency are widespread in all aspects of society. Thus, there is a growing interest in blockchain technology, also called the "second Internet revolution," seeking trust in digital environments, although it is difficult to obtain trust in such environments. However, the principles and methods of evaluating blockchain technologies are still unclear and not standardized. This study addresses the evaluation indexes such as transaction per second, maximum data size per one transaction, accuracy and blockchain technology application methods in the digital sharing economy and suggest ways to safely vitalize a blockchain-based digital sharing economy.