• 아태비즈니스연구
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• 제13권1호
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• pp.141-152
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• 2022

Purpose - This study attempts to explore the factors that affect the consumer's response to the influencer's "backdoor advertisement" which has been a social media controversy recently. Accordingly, this study focuses on the importance of the information source's characteristics in influencer marketing, and demonstrates the impact of influencer credibility, attractiveness, and expertise on consumer responses after the influencer's sponsorship controversy. Design/methodology/approach - To this end, a study was conducted on adults who subscribed to one or more channels of influencers, and a virtual newspaper article was used in the survey. 196 sample data were collected and SPSS PROCESS Macro was used for data analysis. Findings - As a result, there was a negative impact on the credibility of the influencer which carried over to a negative reception of their shared content, while the attractiveness of the influencer had a positive impact on the reception of their shared content, even after the controversy over the influencer's backdoor advertisement. Research implications or Originality - This study contributes to the expansion of research on influencer marketing. Also, it provides insight into understanding and interpreting the phenomenon of influencers' backdoor advertisements and consumer reactions.

• 인터넷정보학회논문지
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• 제19권5호
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• pp.133-145
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• 2018

본 논문은 최근 급성장하고 있는 공유경제플랫폼에 대한 바람직한 규제 방안을 논하고 있다. 디지털 기술의 발전과 혁신은 새로운 서비스, 새로운 경제, 산업 가치의 창출이라는 기대도 큰 반면, 기존 산업과의 이해 충돌에서 발생하는 사회적 신뢰 문제에 대한 우려와 도전, 과제들을 야기한다. 공유경제 역시 새로운 수요와 공급을 창출하고 혁신적인 거래방식으로 전 세계적으로 빠른 성장을 하고 있지만, 아직도 주요 도시에서는 기존 산업 가치와의 충돌이 야기하는 문제에 대해 제도적 측면에서의 한계점이 노출되고 있다. 본 연구는 이러한 문제점을 최소화하기 위해 일정 수준의 규제가 필요함을 전제로 규제과정에서 수반되는 사회적 비용 최소화를 위해서 공유경제 특성을 고려한 공동규제(Co-regulation) 접근방안이 바람직함을 제안하고 있다.

• 한국멀티미디어학회논문지
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• 제19권9호
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• pp.1698-1709
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• 2016

These days, anyone can easily product and share their own content through a web service such as blogs and SNS. However, contents are being operated separately because of the space limitation in individual SNS. Therefore, it is hard to search contents efficiently in individual SNS. To solve this problem, this paper propose a "Private Contents Management and Sharing Service with Voluntary Sharing Economy System." The system is in part [Input], [Save] and it provides a way to collect the content that are scattered on the Internet based on the creation of personal index. It also proposes a more systematic content management and sharing by creating and updating the website standard index by introducing an index Coordinator concept. Furthermore in [Use] section, by providing a portion of the index as the primary search results, it avoid unclassified content list which was simply collected by users. In conclusion, unlike previous studies, this system will contribute to the acquisition and management of interspersed content and ultimately contribute to the shared activation by preventing secondary processing and unauthorized processing to the original article.

• 한국전자거래학회지
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• 제27권1호
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• pp.95-109
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• 2022

블록체인 기반의 플랫폼은 거래기록의 분산처리 및 암호화 기술 적용을 통해 데이터 무결성, 신뢰성, 보안성을 확보할 수 있다. 기존 지식공유 플랫폼에서는 정보 비대칭, 중앙화 등의 이유로 창출된 지식이 충분히 공유되거나 활용되지 못하는 문제점이 존재하지만 이에 관한 연구는 그동안 거의 이루어지지 않았다. 본 연구에서는 블록체인 기술, 토큰 이코노미, 지식공유, 동기이론, 사회적 교환 이론의 선행연구를 바탕으로 블록체인 기반의 지식공유 플랫폼에 대한 사례 연구와 발전 가능성에 대하여 살펴보고자 한다. 블록체인 기반의 플랫폼은 정보 비대칭성을 해소하고, 지식공유 흐름의 일원화 및 탈중앙화를 통한 권한 집중화 배제를 통해 불필요한 업무 절차를 간소화하고, 플랫폼이 생산하는 지식에 대한 접근과 활용을 강화하여 지식공유의 활성화에 이바지할 수 있을 것으로 기대한다.

• 인터넷정보학회논문지
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• 제19권4호
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• pp.107-121
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• 2018

본 연구의 목적은 비교문화적 관점에서 공유경제 거래 및 공유자원에 대한 미국 소비자의 주관성 가치체계 유형을 탐색하는 것이다. Q방법론을 적용하여 미국 공유경제 소비자의 심리적 세분화 유형과 유형별 차별화된 특성을 발견하고 이론적 개념을 정의한다. 분석결과를 통해 응답자(P표본)의 심리적 세분화의 과정 및 가치구조(스키마타)의 특성을 해석하고 논의하는데 연구주제의 초점을 맞춘다. 연구의 과정은 공유경제 서비스 관련 40개의 Q표본을 구성하고, 이어 QUANL 분석 도구를 사용하여 수집된 24명의 P표본 Q소팅 데이터를 분석하여 유형화하였다. 결과적으로 3개의 P표본 유형을 발견하였고, 제1유형(소셜슈머 형), 제2유형(스마슈머 형), 제3유형(리서슈머 형)으로 구분하여 소비자 세분시장의 특성을 심도 있게 고찰하였다.

• 대한가정학회지
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• 제29권2호
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• pp.121-134
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• 1991

The farm housewive's labor has not been properly evaluated, although it has traditionally shared and devoted a substantial portion of the farm household economy. The objective of this study is to estimate the money value of rural women's labor. The data were got from the result of time analysis of farm housewives in 1988. Among the four estimation methods used in this study, the mixed approach of houskeeper replacement cost with individual function cost showed the greatest value in the decision criteria of different farming region, farming size, housewive's age, family size and children number. The opportunity cost approach showed the lowest value, however, is considered as the most appropriate estimation approach in rural situation in this study. It is expected that the appropriate estimation approach should be estimate the money value of rural housewive's labor and their economic position.

• 품질경영학회지
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• 제31권4호
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• pp.117-126
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• 2003

In order to maximize the effect of TQM in the Korean industry, quality circle activity as a bottom­up management should be expanded and revitalized. Quality circle activity can be regarded as a kind of knowledge activity where new knowledge is created and knowledge is shared in the economy. This paper proposes new metrics of intangible effect as knowledge assessment focusing on the intellectual capital aspect of quality circle activity, that may be useful for revitalizing quality circle activity from viewpoints not only of financial effect but also of intellectual capital aspect. New metrics of intangible effect consist of two factors： the intellectual capital effect and the intellectual maturity effect. In order to test the validity of new metrics, a case study of 11 companies was done. The result of the case study is that two factors as an intangible effect of quality circle activity should be evaluated to identify the total effect of quality circle activity correctly.

• 한국정보시스템학회지:정보시스템연구
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• 제19권4호
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• pp.1-24
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• 2010

Over the past three decades, services have become the largest part of most industrialized nations' economies but it is the least-studied part of the economy. One approach is to develop a general theory of service with well-defined questions, tools, methods, and practical implications of society. The purpose of this study was to propose a service systems model to systematically approach a service research. For this purpose, we conducted literature review about business model and extant service systems researches. Based on a literature review, we propose a service systems model that comprises value proposition, participants, shared information/knowledge, organizational capability, value network, and technology. Implications for practice and recommendations for additional research were discussed.

• Architectural research
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• 제8권1호
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• pp.69-76
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• 2006

The purpose of this study is to suggest policies to improve the price escalation system in a construction contract through a Policy Delphi technique. The Delphi, including two times questionnaires and a group discussion, was conducted by joining 14 experts. Also, the escalation provisions of various countries were examined. Results of the Delphi showed that the minimum fluctuation rate for price escalation was desirable at a level of 3%. To compute the fluctuation rate, calculating the price fluctuation of overall articles was more desirable than using price indices. A bidding date was more reasonable as the initial date of change in price. Losses caused by price change should be shared between contractor and owner; therefore a deduction rate should be introduced in price escalation. Meanwhile, overhead and profit should be adjusted in proportion to the fluctuation rate; but advance payment or the delayed construction amount should be deducted from the adjusted amount.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2007년도 추계학술대회
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• pp.373-385
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• 2007

Three major Asian countries, Korea, China, and Japan, shared 18.3% of global GDP and 14.2% of global trade volume in 2005. When considering this number, cooperation of these three countries is very important. Also, it is needless to say that we need efficient international logistics system in Asia. The key point to realize efficient international logistics system is unit load system utilizing pallets and containers. To build up efficient logistics system among Korea, China, and Japan, we need 'total palletization' with standardized pallets. We may regard 'total palletization' as an 'efficient highway of North-Eastern Asia logistics.' In this study, we will suggest two kinds of effects, which logistics standardization among Korea, China, and Japan will make. One is the effect on economy and trade, and the other is the effect on logistics business and environments.