• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.134-143
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• 2012

Miss Korea, who was Korea's first in the Miss Korea Contest in 1957, will be carried on social, cultural, beauty cosmetology as the most representative official beauty in the same age for immense effect on national interest. However, it has been said that the scholarly interest is dull of lack of objective means and irregular choice of terms in leading research. For this reason, this study will be examined the features of design components in Miss Korea dress and improved as basic research material of beauty cosmetology with comparison and analysis on fashion trend of the age. This study will be come up with views of result on the basis of the dress of Miss Korea award ceremony from 1970 to 2011, collecting photo material and decoding or analysis of preparatory research and main research with graduates and lectures through setting analysis instrument. As a result, the notable features of designing structural elements, which are shown in Miss Korea's dress fashion style are produced lovely, intellectual. sexy and luxurious feminine beauty. It has been remarkably seen that the wedding dress fashionable trends of the times are reflected in Miss Korea's dress on this study.

• Journal of the Korean Society of Costume
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• v.59 no.2
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• pp.154-168
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• 2009

This study aims on providing a design technique that expresses aesthetical elements by arranging the analysis of sensual beauty into detailed elements of design from music video outfits by genre of pop music, by observing music videos of female vocalists chosen from each genre of pop music focusing on their fashion. The results of this study are the following. 1. In the genre rock, the sensual beauty of female were expressed with a boyish and neutral style using texture such as leather or denim, and such style had the effect of emphasizing their feminine side even more. 2. In the genre dance music, exposure is extensive compared to other genre using sexy or lingerie look, and I found an ambivalent style of feminism with clothes in the form of drapery using textures such as chiffon and silk, and femme fatale style with textures adhering to the body such as leggings, leotard, and bodysuit. 3. In the genre of rap and hip-hop, clothes from casual and costume-play style were found using training jersey, t-shirt, and denim pants, and emphasized the sensual beauty of women by showing a silhouette with short length and fitting style using shiny textures. 4. In the genre of R&B, there were diverse outfits that suits the characteristics of characters appearing in the stories, or the situation of the story since there are many dramatic representation in the form of story Especially in case of female characters, the feminine side was emphasized staging a feminine style by wearing dresses with the texture of chiffon and silk. Exposure was restrained compared to other genre.

• Journal of the Korean Society of Costume
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• v.62 no.3
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• pp.112-119
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• 2012

Dresses reflecting human aesthetic consciousness are used as a way of expressing the inner desire of human beings. The desire to attract the opposite sex through sexual appeal among the human inner desires is the one innate characteristic that all human beings have. We may say that the $See-through$ look emphasizes a sense of softness and femininity by exposing the skin and expresses bodily beauty by way of using see-through cloth. It is a fashion style that can express sexual appeal and eroticism of female most effectively. In this study, after observing the motivation of dress wearing and $See-through$ look in the perspective of bodily concept and eroticism, colors of $See-through$ look shown in the $Pret-a-Porter$ Paris S/S collection from 2006 and 2007, a fashion style expressing eroticism was newly re-analyzed as romanticism and glam look particularly in 60, 80s compared with other times were re-created and evaluated. As a result of analyzing colors of the $See-through$ look, Yellow Red(close to skin color) was revealed to be the highest( 31.3%), followed by Red(9%), Purple Blue(7.2%), Yellow(7.2%), Purple(5.4%), respectively and in terms of color tone, pale and gray tones that have a sense of femininity and softness was revealed to the highest(20%) followed by ltg(11%) and dkg(9%). We may find the meaning of this study in analyzing colors of the $See-through$ look, and the typical look of eroticism, which has never been tried before. It is required to identify chronological color features of the $See-through$ look and the diversified characteristics of skin colors expressed in them to prepare useful data by which a sense of the $See-through$ look can be utilized for color coordination through the relationship between skin tone and dress by pursuing a more detailed method based on the result of this study.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1291-1304
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• 2010

This study examined that the black dress is the one of having aesthetic value as well as symbolism while delivering specific image, from the perspective of color, which is essential element in forming design of the Stage Costume. This study carried out the theoretical research of centering on the literature consideration and the empirical research of centering on a case side by side. It analyzed the works and design based on the clothing, which had been performed in Korea with a revival version of Musical 'Chicago'. Aesthetic characteristics in more than two are being shown in one dress. If so, the following are the results that considered on aesthetics characteristics in black, which were shown in Stage Costume of Musical 'Chicago', which is increasing the theme consciousness through Stage Costume, which is simple and sexy black. First, as emotion of coming to stay in agony and sadness on the basic fact called death, the Stage Costume in black led to being shown sorrow of implying death, fear and murder. Second, the dignity, which corresponds to noble beauty in the aesthetic category, expresses dignity and elegance with flat material in black, and is revealed the aspect of expressing fashion, which emphasized spirit rather than body. Third, as the aesthetic characteristic of causing sexual desire, the sensuality was shown, which has the aspect of being expressed through exposure, concealment and emphasis. Fourth, it was expressed with androgyny, which evokes androgynous image. Fifth, black in Musical 'Chicago' formed the whole mood with a sense of weight by arranging the whole feeling with color in similar tone, thereby having been indicated the harmony of being formed with theme, which is aimed to be indicated in drama.

• Journal of Fashion Business
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• v.10 no.4
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• pp.29-44
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• 2006

This study was aimed at giving help to the people intending to change hair fashion feeling for making their own hair style design and also providing the academic guide line to the cosmetic circles for developing new hair design and promoting sales by producing hair styles following the results from the statistical analysis based on the theoretical study on the face contour groups & hair fashion feeling groups. The researching methods were composed of following 3 steps ; prior theoretical research, statistical analysis, and hair style production. At first, the prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about face contour, total & hair fashion feelings, hair style productions. Second, the prior statistical analysis were done about hairstyle images & their charateristics based on fashion feelings, and characteristics of fashion feeling group. And the third, hair style productions were done coordinated by face contours(oval, circle, long, square, reverse triangle) and hair fashion feelings(natural, sexy, sophisticate, ethnic, romantic pretty, elegance, sporty, avant garde) following the statistical results. But owing to the limitations to change hair length and color, these changes are modified by wigs and photoshop 7.0 program. So we could know there was no confirmed hair fashion feeling of one's best, but one could change one's hair fashion feeling and express one's beauty if one could adjust one's hair styles properly to one's face contour. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new design and promoting sales by comprehending hair design market and also be valuable to develop the methodology of 3 step research.

• Journal of the Korean Society of Costume
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• v.66 no.7
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• pp.50-68
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• 2016

The objectives of this study are to identify the self-image and preferred fashion styles that Korean career women seek in different daily situations, and to propose a positioning map in accords with the findings. The study conducted a survey and in-depth interviews. The study used twenty items of self-image adjectives extracted from existing studies, and eighteen fashion style stimuli collected by examining women's wear brands. The study surveyed 329 career women. Their daily situation was classified into five situations; external meeting and presentation, ordinary work, wedding and family gathering, blind date or date, and meeting with friends and acquaintances. The analysis results of this study showed that self-image and fashion style preferences are relevant to daily situation. The image most sought in external meetings and presentation was the 'Elegant' image, and the image most sought in meetings with friends and acquaintances was the 'active' image. Women on dates or blind dates sought the 'feminine' image the most, however they preferred to avoid this image during external meetings and presentations. Among fashion styles, the 'elegant/classic' style was most preferred, and the 'sexy/avant-garde' style had the lowest preference among all the styles. 'Mannish' was preferred in ordinary work and meeting with friends and acquaintances, however, it was shown as having the lowest preference level in blind dates or dates. The 'romantic/natural' style was highly preferred in meeting with friends and acquaintances, however it had a low level of preference for external meetings and presentations. This study has significance in providing practical information to utilize in fashion industry by identifying the relationship between self-image and preferred fashion style sought by career women according to daily situation, and using the results to propose a positioning map.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.67-78
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• 2016

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.113-126
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• 2007

Since the ancient times, black has been the most valuable color. Also, it has played a more important role in a history of fashion than other colors. In general, black was regarded as a color of negative images. However, as people have recognized the aesthetic value of black color, they have expressed unique and various images of black through the medium of clothes. This studies on images of black dress for woman was based on reference to literatures and valid investigations. The images toward black clothing are categorized by study participants' perceptions according to age, marital status and education. The result was as followed. Dignity and modernity were the most frequently cited image of black dress among women followed by feminine, sorrow, sensuality, and abstinence. Age significantly affected the recognition of black dress images. Woman showed significant difference in recognizing dignity, modernity, sensuality, and sorrow in black dress according to their age. Woman more strongly recognize dignity and modernity in black dress when they are younger, while increasingly recognizing abstinence and sensuality in black dress as they become older. Marital status significantly affected woman's recognition of black dress. They showed meaningful difference in recognizing dignity, modernity, and abstinence in black color. In sum, single women recognized more easily dignity and modernity in black dress and less easily abstinence than married women. Women also showed the trend with relation to education level. In general, as women got higher education, they also increasingly recognized dignity and modernity in black dress.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.3
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• pp.371-385
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• 2013

This study considers types of expression and examines aesthetic characteristics through analyzing designs (such as the Coca-Cola contour bottle as fashion) which has actively progressed in the collaboration of fashion designers and fashion brands. The conclusions of this study are as follows. The types of fashion expression on the Coca-Cola contour bottle are a presentation of diverse fashion images through a digital print expression that allow people-friendly images to be three-dimensional (or by adding a formative element) and the use of accessories or clothes. The symbolism characteristic were first indicated for the aesthetic characteristics on the Coca-Cola contour bottle. Symbolism is indicated through the identification of an implicit meaning towards a specific object. The symbolism of fashion was highlighted by designing the Coca-Cola's contour bottle with a typical material and pattern pursued by fashion designers and fashion brands. Second, the characteristic of playfulness was presented to expresses the instinctive desire in human nature for pleasure. The expression of visual playfulness is emphasized through the combination of item and image or by changing and re-analyzing a form through refuting stereotypes. Third, the characteristic of femininity was shown to express beauty in external image or a woman's delicate and soft inner propensity. Femininity was created by presenting a sensual femininity that recognized the voluminous curve silhouette of the Coca-Cola bottle such as a sexy female body or through the combination of a women's inner beauty with the sensory image of the object.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.447-458
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• 1999

The purpose of this study was to analyze jeans market faced with economic difficulties to provide jean's maker with a large representative data base for jeans marketing strategy. This study surveyed jeans market and analyzed brand awareness. brand image and consumer's seeking image for 700 young adults. The 700 questionnaires were distributed at the five locations(Opkujung Shinchon Munjungdong, Shinrimdong '||'&'||' Suwon) and 656 reliable ones were used for statistical analysis. A. SAS statistical package including frequency table factor analysis. analysis of variance. and Duncan's multiple range test was used. The results are as follows : 1. Brand awareness involves "brand recall" based on asking a person to name recalled first and "brand rcognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levis" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image the result showed that "Vov" was best represented for sophisticated '||'&'||' trendy brand images "Storm" for characteristics brand image "Jambangee" for reasonable price '||'&'||' comfortable brand images and "Levis" for classic '||'&'||' design/color brand images. 3. As a result of factor analysis on consumer's seeking image six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated , active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables and preferred design. 4 Many young adults favored following design details ; low waist relaxed thigh with straight leg and long length up to the end of shoes. Also they preferred basic pocket to cargo pocket and simple logo accessories to metal ones.simple logo accessories to metal ones.