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The Impact of Corporate Social Responsibility on Customer Loyalty through Trust and Company-Consumer Identification (기업의 사회적 책임이 신뢰와 기업-소비자 동일시를 통해 고객충성도에 미치는 영향)

  • Kim, Bo-Gyeong;Om, Kiyong
    • Korean Management Science Review
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    • v.31 no.4
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    • pp.117-134
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    • 2014
  • Today the concept of corporate social responsibility has become an essential element for coexistence of corporations and the society. In this study the impact of four responsibilities of business organizations proposed by Archie Carroll (economic, legal, ethical, and discretionary) on customer loyalty through the mediating effect of trust and company-consumer identification is analyzed. A questionnaire survey was conducted for four well-known Korean companies (Dong Suh Food, LG Household and Health Care, Samsung Electronics, and Hyundai Motor). After factor analysis, legal and ethical responsibilities were grouped as the same factor, thus three social responsibilities were finally used for hypotheses testing. Major findings were as follows: First, economic responsibilities had positive impact on honesty trust, professionalism trust, favorableness trust, and company-consumer identification, Second, legal/ethical responsibilities were found to have significant effects on honesty trust, favorableness trust, and company-consumer identification. Third, in the case of discretionary responsibilities, professionalism trust, favorableness trust, and company-consumer identification were revealed to have a significant positive relationship. Fourth, only two trust variables (honesty and professionalism) and company-consumer identification had positive influence on the loyalty of customers. These findings are expected to help decision makers to set up corporate objectives and choose action items for corporate social responsibility. At the last part, implications of the study and future research directions were discussed.

A Study on the Direction of Planning in Cultural Rural Village - Focused on the Case in Yoonghari, Chungwon-kun, Chungchengpukdo - (농촌 문화마을 조성계획과 사업방향에 관한 고찰 -충청북도 청원군 영하리 마을사례를 중심으로-)

  • 이재근
    • Journal of Korean Society of Rural Planning
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    • v.1 no.1
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    • pp.75-88
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    • 1995
  • The purpose of this study is to present the direction for scheme cultural rural village. For this purpose, to begin with, the major elements which can be applied to the theory were extracted by the study on the scheme of rural village, and the process and the outcome for renovation of rural village were presented by design proposal for the rural village in the exhibition space of yoonghari in Chungwon-kun, Chungchengpukdo. The study on the scheme of rural village is focused on the spatial organization, the futilities allocation, and the major contents of the case study are as follow : (1) To investigate the constrains and the opportunities of site development by the analysis and the synthesis of the site condition for the case study, (2) To study on the planning theory which can be applied to the site, (3) To establish the planning directions which can be introduced into the site and to choose the rmn model by the comparison and valuation of them, (4) To set up the Master Plan on the basis of the final model In spite of the fact that the method and the contents have a lot of problems, the significance of this study is to present a possibility to renovate the rural village these days, moreover to grope for the opportunities to propagate it.

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Strategies for National Spatial Data Infrastructure (국가공간정보기반 구축전락)

  • 정문섭;김동한
    • Spatial Information Research
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    • v.11 no.4
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    • pp.341-358
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    • 2003
  • Korean government has conducted National Geographic Information System(NGIS) project since 1995. The NGIS was set up and directed by central government to stimulate the growth of GIS field in Korea. Thanks to the project, all aspects of GIS in Korea has been rapidly developed. However, this government-led strategy now reveals some limitations on the advancement of GIS in Korea It is time to prepare new approaches for the further development of GIS in Korea. This study aims at introducing the concept and model of National Spatial Data Infrastructure(NSDI) and suggesting strategies fir it. By doing so, this research attempts to reestablish the role of government and draws new policy directions for the NGIS.

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Changes of Ward Modules according to the 2017 Revision of Medical Law (2017 의료법 개정에 따른 병실 모듈변화 연구)

  • Lee, Hyun-jin;Ju, Youn-Ock
    • KIEAE Journal
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    • v.17 no.1
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    • pp.55-61
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    • 2017
  • Purpose : As the necessity of reinforcement of infections management in medical facilities after MERS increased, Ministry of Health and Welfare promulgated the enforcement regulations of medical law on February 3, 2017. Its main objective is to improve patients' safety and medical-care quality through the establishment of isolation facilities from infectious diseases and the set-up of standards for In-patient and ICU facilities. The purpose of this study is necessarily to propose a standardized spatial composition model for ward modules by analyzing changing environments of in-patient facilities according to the strengthened medical law. Method: Theoretical studies will be undergone of Evidence-based Designs to improve patients' safety, medical quality, and domestic/overseas in-patient room guidelines. With reference to the status of 24 general hospitals over 500 beds, the spatial compositions of the in-patient rooms and the types of multi/single bed room modules will be analyzed. The directions of future in-patient room module changes through the study of the minimum ward module types and various ward types will be presented. Result: This paper will hopefully provide guidelines for hospitalization rooms that can be applied to the revised rules of medical law enforcement and provide a basis for a comprehensive study of patients' safety and efficient infection control as well.

A Study on the Standard Establishment of Test-Bed Master Plan for Successful Realizations of U-City (U-City의 성공적 구현을 위한 테스트베드 기본계획의 기준 수립에 관한 연구)

  • Lee, Jae-Yong;Pi, Min-Hee;Jung, Ju-Young;Shin, Dong-Bin
    • Spatial Information Research
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    • v.18 no.1
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    • pp.1-10
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    • 2010
  • Even after many constructions of test-beds to verify R&D results, there is no standard to set up a consistent and systematic test-bed master plan. Therefore, this research derives standards of a u-city test-bed master plan. To verify these standards, the research constructs the potential U-City master plan targeting Cheongna district in Incheon. Standards of a test-bed master plan which is suggested by this research will bring strengths to construct a test-bed such as clear construction procedures from presenting directions of planning, saving cost, effective management of equipments, and so on.

Experiment for the Relation Between Arrangement,Numbers and Pumping Rates of Well (관정의 배열수 및 양수량의 상호관계에 관한 실험)

  • 권무남
    • Magazine of the Korean Society of Agricultural Engineers
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    • v.11 no.3
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    • pp.1707-1718
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    • 1969
  • The purpose of this experiment is to determine the relations between numbers, arrangements and pumping rates of wells. In this experiment, well pipes were vertically set up in an artificial water-bearing sand layer of homogeneous quality. Wells were arranged in different ways and their number was varied in order to observe the variation of pumping rates. Sands were filled in a square tank, $183cm{\times}91.5cm{\times}91.5cm$ so as to secure a water-bearing layer. Water was constantly supplied from a supply tank located at an end of the tank. The number of well pipes was varied from one to four. Well pipes were connected by a horizontal header pipes were connected by a horizontal header pipe located above them and one pump was used. Pumping rates were measured, when they were arranged in longitudinal and lateral directions, They were also arranged in a square and triangle. The main results thus obtained are presented as follows: (1) When well pipes are laid out in a longitudinal line, i. e., in a flow direction, the ratios of pumping rates of one-pipe well and wells 2-, 3- and 4- pipe t, are 1.903, 2.506 and 2.66, respectively. (2) When well pipes are laid out in a lateral line, i.e., in a perpendicular direction to flow, the same ratios as (1) are 1.912, 2.527 and 2.88. (3) When four pipes are laid out in a square and three pipes are laid out in a triangle, pumping rates are deereased, Comparing with the cases when pipes are laid out in a straight line.

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Study on the Fire Investigation by Damaged Pattern Analysis of Incandescent Lamps (백열전구의 소손 패턴 분석을 통한 화재조사 연구)

  • Kim, Hyang-Kon;Kim, Dong-Woo;Moon, Hyun-Wook;Choi, Chung-Seog;Choi, Hyo-Sang
    • Fire Science and Engineering
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    • v.22 no.5
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    • pp.22-28
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    • 2008
  • In this paper, we conducted experiments on damaged patterns of incandescent lamps by external stress, such as external flame or external impact. Glass bulbs were melted and filaments were evaporated by external flame when the bulbs were lit, and finally molten marks were recognized at the filaments. Also, there were some differences in absorption patterns of evaporated filament elements according to set-up directions, and evaporated filament elements were absorbed in lead-in wires, support, inside of glass. In case the bulbs were lit and they were damaged by external impacts, filament burned out. Filaments were not evaporated but melted. We expect that this results could be used to judge whether electric current flew through incandescent lamps or not in fire site.

The Needs of the Representatives of Rural Villages for the Policy of Korean Rural Village Remodeling (농촌의 마을개선사업에 관한 마을 대표자의 요구 조사)

  • Choi Byoung-Sook;Ryou Ok-Soon;Oh Chan-Ohk;Park Yoon-Ho;Chon Young-Mi
    • Journal of the Korean housing association
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    • v.16 no.3
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    • pp.59-68
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    • 2005
  • The purpose of this study was to find out the new directions of Korean rural village remodeling policy based on the representatives' needs in 32 rural villages. The villages were selected by accessibility, type of village construction, geographic characteristics of rural area, and administrative district. The interview data were collected from the representatives of each village. By analyzing the qualitative and the quantitative data, the following conclusions were derived: 1) The village remodeling program should be performed with a long schedule plan, flexible budget, and residents' participation. 2) In new villages, the post village management system should be set up in order to conserve the rural environment. 3) Above all, the expert service system based on government support should be done. The experts would guide residents by consulting about village tour, village viewscape of houses and facilities, and the merchandising of the village's specialized resources. 4) The rural village remodeling program should be carried out on the base of the sense of community and the elderly life.

A Study on the Implementaion of the ASEAN ODA Fisheries Cooperation Project (ASEAN ODA 수산협력사업 추진에 관한 연구)

  • Jang, Young-Soo;Lee, Jung-Phil
    • The Journal of Fisheries Business Administration
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    • v.49 no.1
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    • pp.1-15
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    • 2018
  • The main purpose of this study is to explore a way of fisheries cooperation through the ODA demand survey in the fisheries sector on 8 ASEAN countries. In detail, we identified the status of detailed cooperation in the fisheries sector with ASEAN countries and identified new cooperation network construction projects in accordance with the changes in external cooperation environment, and presented strategies and policy directions for fisheries cooperation projects. For this purpose, we surveyed the questionnaires of 8 ASEAN countries using structured questionnaires for local fisheries experts. As a result of the questionnaire analysis, eight ASEAN countries were classified into three groups according to DAC beneficiary standards and suggested implications. Based on the results of the survey, the basic direction of the fisheries cooperation projects in each of the eight countries surveyed was set up, and the preferred projects for fisheries cooperation projects were proposed by dividing them into groups. In addition, the research results were used to systematically establish national promotion plans.

An Analysis of Professional Recognition on Criteria and Appropriateness of Cross-curricular Learning Topics (범교과 학습 주제 설정의 기준과 적절성에 대한 전문가 인식 연구)

  • LEE, Jeong-Ryeol;PARK, So-Young;KANG, Hyeon-Suk
    • Journal of Fisheries and Marine Sciences Education
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    • v.28 no.6
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    • pp.1894-1906
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    • 2016
  • The purpose of this study is to analyze the setting and directions of cross-curricular learning topics based on research on experts' recognition of cross-curricular learning topics. The study method adopted was Delphi, and the subjects selected were curricular experts. This study has drawn following results: first, regarding the essence and problems of cross-curricular learning topics, even among the experts, there is no opinion agreed about cross-curricular learning topics' concept, essence, or characters. Second, more detailed discussion is demanded to select cross-curricular learning topics and set up a guideline about the operation. Third, it is needed to examine closely if presently suggested cross-curricular learning topics are duplicated or not and consider related subjects connected with those cross-curricular learning topics to improve education more systematically. Fourth, it is necessary to conduct more profound and systematic research on core competence that can embrace those cross-curricular learning topics. Fifth, to cope with changes in society and demands at school, it is needed to discuss how cross-curricular learning topics should be added or which learning topics should be added.