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A Study on the Storytelling of 'Amore Pacific' Brand Site -Through Applying 'Minimum Narrative' Theory and Script Theory ('아모레퍼시픽' 브랜드 사이트의 스토리텔링 연구 - '최소 서사'론과 스크립트 이론의 적용을 통해)

  • Ahn, Soong Beum
    • Cross-Cultural Studies
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    • v.23
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    • pp.191-214
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    • 2011
  • Today the company's brand sites are in tendency locating as a handy method to administrate company vision, value and image. So this study tried to examine the aspects of storytelling around Amore Pacific's brand site. To secure the discussion's centrality and concreteness, two issues are considered to be aimed in methodology. First, the menus of relevant site were examined to see if they are securing minimal narrative. This was an attempt to discuss the minimum narrativity that target text is supposed to possess, to objectify little more the term 'storytelling.' After considering the menus of relevant site through narratological ideas of Gerald Prince, the menus that satisfy the level of minimum narrative were hardly seen. Even 'OUR STORY', showing the intention of unraveling the vision and values within the company brand by stories, is not seemed to be reaching universal, objective storytelling. Second, pragmatic, reception theory were applied as another standard to judge storytelling possibilities of Amore Pacific's brand site. Roger C. Schank's script theory, being considered in the field of cognitive linguistics and cognitive psychology, became a handy tool for examining the interactions and its meaning between brand sites and its visitors. As a result, the relevant site could be seen as attempting storytelling following time sequence, through narrator kindly explaining 'visual image-event.' And it was conjecturable that, because of such function of narrator, visitors finishes storytelling in a personal shape by operating internal story based script. This study examined the level and methods of storytelling limited in online environment called as company brand site. But more studies are needed to be in progress, such as about the ways for company websites or brand sites to have an effective, continuous influence on potential consumers, narrator set-up ways suitable for character of subordinate menus, organizations of minimum narrative and so on.

Development of an Educational Program for the Management of Menopause and It로s Effect (폐경관리를 위한 교육프로그램 개발과 그 효과에 관한 연구)

  • 송애리
    • Journal of Korean Academy of Nursing
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    • v.28 no.2
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    • pp.280-290
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    • 1998
  • The two objectives of this study were 1) to develop an educational program based on the Self-Efficacy Theory(SET) of Bandura, and 2) to investigate the effects of the educational program on the management of menopause. The investigation process of this study was done in two phases. The first phase was to development an educational program through video tape. A telephone coaching program served as a follow-up to the educational video program and provided encouragement and support to the subjects. The second phase was the experimental stage. This experimentation was conducted to determine whether an educational program based on theory of Bandura would increase self-efficacy and management of menopause. Results : The developed video consisted of 2 parts. Part one discussed symtoms and management of menopause. Part two reflected the vicarious step-by-step success of middle-aged women's of menopause through the effective use of the 5 factors mentioned above. Telephone coaching program served as a followed to the educational video program and provided encouragement and support to the subjects. Total length of video is 32 minutes. Hypothesis stated in phase two were supported by the following result. Experimental group increased general-self-efficacy scores. Experimental group increased concrete-self-efficacy scores. Experimental group increased objective and subjective management of menopause scale.

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A Study on the Direction of Planning in Cultural Rural Village - Focused on the Case in Yoonghari, Chungwon-kun, Chungchengpukdo - (농촌 문화마을 조성계획과 사업방향에 관한 고찰 -충청북도 청원군 영하리 마을사례를 중심으로-)

  • 이재근
    • Journal of Korean Society of Rural Planning
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    • v.1 no.1
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    • pp.75-88
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    • 1995
  • The purpose of this study is to present the direction for scheme cultural rural village. For this purpose, to begin with, the major elements which can be applied to the theory were extracted by the study on the scheme of rural village, and the process and the outcome for renovation of rural village were presented by design proposal for the rural village in the exhibition space of yoonghari in Chungwon-kun, Chungchengpukdo. The study on the scheme of rural village is focused on the spatial organization, the futilities allocation, and the major contents of the case study are as follow : (1) To investigate the constrains and the opportunities of site development by the analysis and the synthesis of the site condition for the case study, (2) To study on the planning theory which can be applied to the site, (3) To establish the planning directions which can be introduced into the site and to choose the rmn model by the comparison and valuation of them, (4) To set up the Master Plan on the basis of the final model In spite of the fact that the method and the contents have a lot of problems, the significance of this study is to present a possibility to renovate the rural village these days, moreover to grope for the opportunities to propagate it.

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Conformational Preference of Pseudo-Proline Dipeptide in the Gas Phase and Solutions

  • Park, Hae-Sook;Kang, Young-Kee
    • Proceedings of the Korean Biophysical Society Conference
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    • 2003.06a
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    • pp.74-74
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    • 2003
  • We report here the results on N-acetyl-N'-methylamide of oxazolidine (Ac-Oxa-NHMe) calculated using the ab initio molecular orbital method with the self-consistent reaction field (SCRF) theory at the HF level of theory with the 6-3l+G(d) basis set. The displacement of the $\square$-CH$_2$ group in proline ring by oxygen atom has affected the structure of proline, cis$\^$∼/ trans equilibrium, and rotational barrier. The up-puckered structure is found to be prevalent for the trans conformers of the Oxa amide. The higher cis populations of the Oxa amide can be interpreted due to the longer distance between the acetyl methyl group and the 5-methylene group of the ring for the trans conformer of the Oxa amide than that of the Pro amide. The changes in charge of the prolyl nitrogen and the decrease in electron overlap of the C$\^$∼/ N bond for TS structures seem to play a role in lowering rotational barriers of the Oxa amide compared to that of the Pro amide. The calculated preferences for cis conformers in the order of Oxa > Pro amides and for trans-to-cis rotational barriers in the order of Pro > Oxa amide in water are consistent with experimental results on Oxa-containing peptides. The pertinent distance between the prolyl nitrogen and the N$\^$∼/ H amide group to form a hydrogen bond might indicate that this intramolecular hydrogen bond could contribute in stabilizing the TS structures of Oxa and Pro amides and play a role in prolyl isomerization.

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The Role of Multi-dimensional Institutional Mechanisms in Building Trust on Online Marketplaces (온라인 마켓플레이스의 신뢰 형성과 다차원적 제도적 메커니즘의 역할)

  • Roh, Yoon Ho;Ok, Seok Jae
    • The Journal of Information Systems
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    • v.30 no.2
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    • pp.165-188
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    • 2021
  • Purpose This study was conducted to identify the multidimensional role of institutional mechanisms in the linear relationship of satisfaction, trust and repurchase intention, which are used as an important concept in the research of e-commerce. To this end, a research model was proposed by combining concepts which are the concept of perceived effectiveness of institutional mechanisms for overall e-commerce environment(e.g., PEEIM) and the concep of perceived effectiveness of institutional structures(e.g., PEIS) of a specific marketplace based on the social cognitive theory. Design/methodology/approach This study was conducted by dividing the data into two groups to identify institutional mechanisms and trust-building relationships according to the institutional contexts inherent in e-commerce. The institutional contexts were set up for the top two online companies and the bottom two online companies according to the results of the open market brand assessment from 2018 to 2019 in South Korea. Findings The result of this study found that PEIS had a direct impact on trust in both high and low groups respectively whereas PEEIM presented different paradoxical results in high and low groups. In the relationship between the satisfaction and the trust in the vendor of the high group, PEEIM showed negative moderating effects but in the relationship between the trust and the repurchase intention of the low group PEEIM showed positive moderating effects.

Extracorporeal Shock Wave Therapy with Meridian and Acupoint Theory for Knee Osteoarthritis: Systematic Review (경혈경락이론에 근거한 체외충격파 치료가 무릎 관절염에 미치는 영향: 체계적 문헌 고찰)

  • Kim, Byung-Jun;Lee, Sang-Hyun;Kim, Hyun-Tae;Park, Hye-Jin;Park, Sun-Young;Heo, In;Hwang, Man-Suk;Shin, Byung-Cheul;Hwang, Eui-Hyoung
    • Journal of Korean Medicine Rehabilitation
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    • v.31 no.2
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    • pp.41-48
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    • 2021
  • Objectives To determine the evidence of effectiveness and safety of extracorporeal shock wave therapy (ESWT) with meridian and acupoint theory for knee osteoarthritis. Methods By March 3, 2021, five foreign electronic databases and six Korean medical electronic databases were reviewed with the key words 'extracorporeal shock wave' and '(acupoint OR acupuncture point)'. This key words was set up to increase the sensitivity of the search. After the search, knee osteoarthritis study was selected based on the title and abstract and then included after full-texts were read. Results Five randomized controlled trials were eligible in our inclusion criteria. The meta-analysis of three studies showed positive results for the using ESWT with meridian and acupoint theory for knee osteoarthritis compared with the control group on efficancy rate, visual analog scale and lysholm knee score. but there remains a conundrum regarding the safety of ESWT in the treatment of knee osteoarthritis. Conclusions Most of studies showed ESWT with meridian and acupoint theory were statistically effective to knee osteoarthritis. However there are limitations that the number of selected studies was small, risk of bias was unclear. So use of ESWT with meridian and acupoint theory for knee arthritis has limited evidence compared to usual care.

Extracorporeal Shock Wave Therapy with Meridian and Acupoint Theory for Adhesive Capsulitis: A Systematic Review and Meta-analysis of Randomized Controlled Trials (경혈경락 이론에 근거한 체외충격파 치료가 유착성 관절낭염에 미치는 영향: 무작위 대조 임상연구에 대한 체계적 문헌고찰과 메타분석)

  • Han, Donghun;Park, In-hwa;Heo, In
    • Journal of Korean Medicine Rehabilitation
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    • v.32 no.2
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    • pp.55-63
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    • 2022
  • Objectives This review was conducted to evaluate effectiveness and safety of extracorporeal shock wave therapy (ESWT) with meridian and acupoint theory for adhesive capsulitis. Methods By December 2021, 11 electronic databases were reviewed with the key words 'extracorporeal shock wave' and '(acupuncture OR acupoint OR meridian)'. This key words was set up to increase the sensitivity of the search. After the search, adhesive capsulitis study was selected based on the title and abstract and then included after full-texts were read. Results Five randomized controlled trials were eligible in our inclusion criteria. The meta-analysis of 3 studies showed positive results for the using ESWT with meridian and acupoint theory for adhesive capsulitis compared with the control group on efficancy rate and range of shoulder flexion. Conclusions Some studies showed ESWT with meridian and acupoint theory were statistically effective to adhesive capsulitis. But the evidence is limited due to the defective design of the included randomized controlled trials (RCTs). So use of ESWT with meridian and acupoint theory for adhesive capsulitis has limited evidence. More well-designed RCTs are required to provide clearer evidence for this claim.

Economics in Administration: New Reform Perspective?

  • Choi, Jeong Youl;Choi, Ho Taek
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.356-360
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    • 2008
  • As a seedbed for American Public Administration, Traditional Reform Perspective (TRP) produced Wilsonian formulation of administrative science in modern academic setting. From the beginning of the second half of the twentieth century, ideas were transported into Public Administration scholarship. New Reform Perspective (NRP) entails a belief that these reasonings are largely based on assumptions of Economics. Looking into this belief is a necessary condition, if not a sufficient one, for answering the question: Does NRP hold in the study of administration? This initial reading, though somewhat primitive, tries to set up a proposal for identifying a meaningful context for understanding the situation. As a representative version, Wilson's original perspective must be reconsidered in order to articulate the field of study within traditional reform context. According to NRP, new administrative theories are the results of the influence of economic reasoning into the field of Public Administration. Therefore, rereading of Tiebout's 'Pure Theory' and Ostrom, Tiebout and Warrens's 'Theoretical Inquiry' is a prerequisite to satisfy this particular condition.

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A Basic Study on Physical Method for Preventing Recombination of Gas Product from the Decomposition of Ammonium Carbamate (암모니움 카바메이트 분해 시 생성된 가스의 재결합 방지를 위한 물리적 방법의 기초연구)

  • Chun, Minwoo;Yoon, Cheon Seog;Kim, Hongsuk
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.41 no.10
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    • pp.639-647
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    • 2017
  • This basic study is focused on the physically removal method of carbon dioxide from the decomposition of ammonium carbarmate to prevent the recombination of ammonium salts. A basic visual experimental set-up was designed and constructed to observe the recombination phenomena from the proper composition of ammonia gas, carbon dioxide gas, and compressed air dilution gas. To quantify the recombination phenomena, a simple device was designed to measure the weight change under severe cases for three different tube sizes. The temperature and pressure in the visual tube and the volumetric flow rates of the nitrogen dilution gas were studied and the conditions to avoid recombination were analyzed according to mean free path theory. Diffusivity values based on the Chapman-Enskog theory were calculated from the experimental data. These value may serve as an index for the prevention of recombination.

A Linearized Transmission Model Based Market Equilibrium In Locational Pricing Environments

  • Joung, Man-Ho;Kim, Jin-Ho
    • Journal of Electrical Engineering and Technology
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    • v.2 no.4
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    • pp.494-499
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    • 2007
  • In this paper, we have investigated how transmission network constraints can be modeled in an electricity market equilibrium model. Under Cournot competition assumption, a game model is set up considering transmission line capacity constraints. Based on locational marginal pricing principle, market clearing is formulated as a total consumers# benefit maximization problem, and then converted to a conventional optimal power flow (OPF) formulation with a linearized transmission model. Using market clearing formulation, best response analysis is formulated and, finally, Nash equilibrium is formulated. In order for illustration, a numerical study for a four node system with two generating firms and two loads are presented.