• Journal of Korean Institute of Industrial Engineers
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• v.28 no.3
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• pp.291-301
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• 2002

In this paper, we introduce a mathematical model to analyze pricing/quality and service mix strategies for Internet Portal site. This model includes utilities and costs of each participants, i.e., user, third party provider, and portal sites. Especially, we consider portal sites that initiate their businesses by providing free services like free e-mail service or search service and providing several charged services. As the results, we can find that Portal sites should make the target of customers and focus them to maximize their profit. Portal sites should pay their marketing effort not for all customers but pertinent portions of customers. And Portal sites should make more efforts to efficiently develop and provision their services.

• The Journal of Information Systems
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• v.19 no.3
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• pp.35-58
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• 2010

Portal sites have been providing diverse services to attract new users and retain existing customers. Recently, they also added new services and increased quality of the services they provide to secure more customers. It is, however, not clear how people actually react to such activities. We wanted to understand the mechanism associated with users' continued usage intention of current Portal site. We assumed search, e-mail, information, community, e-commerce services as key services provided by most Portal sites and considered valuable by many customers. The quality of these services may directly affect users' continued usage intention. However, we can also assume that attractive alternatives and switching cost may have some influence on users' continued usage intention. Therefore, in this study, key variables pertaining to the quality of key services provided by Portal sites, attractive alternatives, and switching cost were examined to explain the dynamics of users' continued usage intention. An empirical study based on 891 survey responses showed the importance of the quality of key services for users' continued usage intention. Switching cost also demonstrated strong association with users' continued usage intention. However, attractive alternatives did not show a significant association with users' continued usage intention. We also found that the variable attractive alternatives moderated the relationship between the quality of search service and users' continued usage intention and the relationship between the quality of information service and users' continued usage intention. On the other hand, the variable switching cost showed a moderating effect on the relationship between the quality of e-mail service and users' continued usage intention and the relationship between the quality of community service and users' continued usage intention. This study implies that Portal sites need to make efforts not only to improve the quality of key services but also to consider attractiveness of other Portal sites' services and switching cost to secure more customers.

• The Journal of Society for e-Business Studies
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• v.6 no.3
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• pp.127-148
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• 2001

As the Internet service is expanding rapidly, portal sites, a gateway tn the net, are attracting increasing attention these days. As the Internet service has expanded rapidly, so has the interest for portal sites,, which serve as a gateway to the net. Despite the tendency, however, research on a measure by which to evaluate the quality of portal sites or development of such measures has not been fully pursued. As online services, faced with profitability, are considering 'charge per view', the development of a set of quality evaluation measures for portal services will prove to become a valuable instrument in constructing competitive strategies that are vital for survival and growth of a firm. In that regard, this study aims to develop a set of evaluation measures for Internet portal sites by empirically investigating the most common offline measures for quality of services, SERVQUAL, retail SERVQUAL and other evaluation measures for IT-related online services. Moreover, the study offers the strategic implications of the defined measures.

• Journal of Information Management
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• v.37 no.2
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• pp.75-92
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• 2006

Information users depend more and more on portal sites for Internet navigation. These circumstances are reflected in academic information market especially. As the path of contacting public knowledge information, many institutions of information creation and services are collaborating with portal sites. At this point in time, it is necessary to consider linking libraries services with portal sites. Especially university libraries which have been recognized as private facilities of each university must to be considered as public facilities of local community. So it is desirable to develop method for linking university library services with portal sites for revitalizing university library services. This paper presents methods linking library OPACs with portal sites, through surveying oversea's cases and situation of domestic portal sites.

• Journal of Information Technology Services
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• v.5 no.3
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• pp.25-43
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• 2006

This research studied the interactions of online communities, reward, commitment and loyalty to purchase intention in portal sites based on relevant theories. Data were collected from the users who had purchase experiences in potal sites to analyze the effects of interactions and loyalty. An empirical analysis regarding the hypothesized structural equation model was performed using SPSS 10.0 and PLS Graph 3.0. As the result, the interactivity of communities was found significant to commitment and loyalty, the reward of community was shown to significantly influence commitment, but not loyalty. And the commitment and loyalty of community were shown to have much effects on purchase intention. Finally, trust on portal sites were found to have an interaction effect on purchase intention.

• Journal of the Korean Home Economics Association
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• v.41 no.4
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• pp.21-33
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• 2003

The purpose of this study was to give early childhood educators information for differentiating internet information services related to early childhood education, and for making more positive educational effect with web information services. The main questions were there were and differences in the levels of information characteristics and the information contents according to the categories of those sites. The subjects were 47 internet sites frequently used by teachers and trained assistants rated them with rating scale. One way ANOVA and t-test were used for data analysis. The results showed that the levels of information characteristics dimensions had differences among the categories of sites. In addition to that the content quality of Portal sites were higher than those of other categories for children users, those of Portal sites and Daum Cafes were higher than corresponding quality of other sites for teachers.

• KIPS Transactions on Computer and Communication Systems
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• v.3 no.12
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• pp.463-478
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• 2014

Portal site is not only providing search engine and e-mail service but also various services including blog, news, shopping, and others. The fact that average number of daily login for Korean portal site Naver is reaching 300 million suggests that many people are using portal sites. With the increase in number of users followed by the diversity in types of services provided by portal sites, the attack is also increasing. Most of studies of password authentication is focused on threat and countermeasures, however, in this study, we analyse the security threats and security requirement of membership, login, password reset first phase, password reset second phase. Also, we measure security score with common criteria of attack potential. As a result, we compare password authentication system of domestic and abroad portal sites.

• Journal of the Korean Society for Library and Information Science
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• v.40 no.1
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• pp.195-215
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• 2006

With the developments in the areas of IT and internet, the portal sites have provided a variety of services. The explosive growth of portal sites based on IR services has a great influence on information services and types of information provided typically by libraries. Because of various and useful information services, information users consider portal sites as a more useful information resource. With the user's changes in information resource the portal sites can be a threatening competitor to libraries as a information resource. To deal successfully environmental changes around libraries. IR agency service can be best solution. IR agency service is a sort of more advanced and expanded information services for information users who can not connect to internet or has no skill on IT area. In this paper, information users' opinion on their internet using behavior and IR agency service was collected and analyzed. Based on the result of survey. this paper proposes how to provide IR agency service and its expecting effect for libraries, especially public libraries.

• The Korean Journal of Health Service Management
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• v.7 no.3
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• pp.251-260
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• 2013

The purpose of this study was to make a comparative analysis of dental question and answer in portal sites. To achieve this, 4,212 questions were used for final analysis after connecting to Naver, Daum and Nate, which take first, second and third place in rank information of all sites at Rankey.com, to search dental information by keyword from January to late March. The results are as follows. Naver was the highest as a portal of Internet search engines. Questions on the use of dental clinics, the quality of dental services and the offer of dental services by types of dental clinics were very important. Dental clinics had to give dental patients customized services and information to please them through dental services and dental information services on the Internet, and questions and answers on this were increasing very explosively. Consequently, Dental clinics will have to give Internet users and health- and disease-related data searchers distinctive professional services by inquiring into factors affecting portal search and factors affecting health- and disease-related search, respectively.

• Journal of KIISE:Computing Practices and Letters
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• v.13 no.2
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• pp.110-118
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• 2007

Due to the development of high speed Internet, a number of Internet users connect online to access web sites. However, there are several procedures required, before you actually find what you were looking for. These procedures are necessary to access Internet services you need, but it is somewhat inconvenient to users. The virtual portal system suggested in this paper is designed to solve such inconvenience. The virtual portal system described in this paper perceives personal computers as web service providing sites, so that it enables users to define customized services by themselves. Also, it makes an exclusive browser as a multiple browser window and provides features to navigate web sites. Therefore, this paper suggests methods for building a pesonalized virtual portal system, where users are able to access web services more conveniently.