• Information Systems Review
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• v.8 no.1
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• pp.81-99
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• 2006

Recently, the area of ubiquitous has gained a great attention both in academics and in business organizations as we are entering an ubiquitous society where people can interact at "anytime" and "anywhere". To preoccupy the leading status for the next generation of IT technology, many countries such as Korea, Japan, and US are concerned the ubiquitous. In this tendency, companies want to identify what factors make people use ubiquitous in order to develop the effective ubiquitous service and to supply the higher quality service. However, prior researches on ubiquitous are focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating ubiquitous services. To offer the service materials for development, from the viewpoint of the customer, important factors to use ubiquitous services are investigated in this study. Moreover, the study was progressed up to the new area of investigation how much these factors influenced ubiquitous service actual usage. To achieve these goals, Ubiquitous service adopting reflected in ubiquitous service characteristics was suggested in this study. The results of this study are as follows. First, contextual offer, ubiquity, invisibility are positively related to perceived value. Second, perceived value is positively related to usage intention but perceived risk is negatively related to usage intention. Third, usage intention is positively related to usage frequency. Based on these results, managerial implications for ubiquitous service vitalization are discussed. Lastly, the limitation of this research and further research issues are suggested.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2005.05a
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• pp.121-130
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• 2005

The evaluation of ubiquitous computing service is the important work for preparing the commercialization of the ubiquitous business services in which ubiquitous intelligence (ubitelligence) is embedded. However, the methodology for evaluating ubiquitous computing services has not been developed enough. Even the study of making a distinction what is 'ubiquitous' or not is insufficient yet. Hence, this paper aims to propose an integrated methodology to assess the ubiquitous computing services. A multi-layered approach is adopted to assess not only technical but also behavioral service levels.

• IE interfaces
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• v.20 no.2
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• pp.162-176
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• 2007

As facing the rapid advance of information technologies, the postal service is required to have capabilities of real-time logistics characterized by collaboration, ubiquity and intelligence which are necessary to the organizational management. In this study we discuss the design of the next generation information system based on real-time enterprise strategy to achieve real-time integrity and upgrade of postal information system. After briefly addressing the issues on developing information system and current situation, we provide the design direction and the framework of the to-be system. We develop detailed specification of each subsystem and provide an operational scenario. We believe when this framework is put into use, it can contribute to competitive performance by giving the integrity and consistency in implementing information systems of the Korea Postal Service.

• Asia pacific journal of information systems
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• v.29 no.3
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• pp.524-546
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• 2019

Product-service systems (PSS), integrating physical products and services, currently play a crucial role in sustainable economies. In addition to the highly competitive global economy, the emergence of new digital paradigms is supporting the shift toward servitization. Although the great potential of such paradigms is recognized by both practice and research, their implications for PSS are not yet clear. In particular, features of Internet of Things (IoT), such as total connectedness and ubiquity of smart sensors and actuators, provide various new opportunities for PSS. This study explores such opportunities by conducting structured literature review and 13 interviews. We organize the findings in two folds: First, we introduce four degrees of IoT involvement in PSS business models and elaborate the opportunities that they create for different types of PSS. Second, we present the key technologies and approaches that IoT provides concerning PSS lifecycle management.

• Journal of the Ergonomics Society of Korea
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• v.31 no.1
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• pp.63-76
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• 2012

Objective: The main objective of this study is to propose a user-centered assessment metric for ubiquitous services. Background: As the ubiquitous era took off, the interactions between ubiquitous services and users have come to take an important position. It is essential to conceptualize a new assessment model that considers human-system interaction capability with a user-centered design perspective. Method: The evaluation model for the interactivity of ubiquitous service was approached from the concept of usability and inter-personality of services. As a validation study, suggested assessment metric was utilized to evaluate the u-Home service. Priority weighting of each assessment metric was derived using the quantification type-I analysis. Results: To evaluate interactivity, this study suggested a quantitative metric for user testing performed after classifying the interactivity characteristics to contextualization; ubiquity; user experience; and service capability. Conclusion: This study suggest the metric for the ubiquitous service that are experienced in real life, and introduced the concept of ubiquitous service interactivity. Application: The suggested evaluation metric can be used to evaluate interactivity level of ubiquitous service and identify the potential problem and usability requirements at the early stage of service development.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.1-21
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• 2012

Conventional studies on technology acceptance have focused on information technology for utilitarian value and hence based on 'theory of reasoned action'. Correspondingly, the studies depend on perceived usefulness and perceived ease of use as rational decision making elements. However, in ubiquitous society, innovative technologies are applied to non-task area, as well as task-oriented area. Therefore, users are more influenced by affective factors than cognitive factors in causing their usage intention. In line with those discussions, we cannot make sure that the conventional technology acceptance model could fully explain the current u-service acceptance phenomenon. Hence, to overcome the limitations of the prior technology acceptance studies, we propose an amended TAM which includes one hedonic factor and two factors on ubiquitous computing technology : ubiquity and intelligence.

• Journal of Information Technology Services
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• v.16 no.4
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• pp.197-212
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• 2017

This study aims to investigate factors affecting the intention of continuous use of O2O service by referring new media adoption theory and value-based acceptance model for movie ticketing services. For this study, a questionnaire survey was conducted for users of tickets ticketing service of the cinema online (including mobile) within the last 6 months. A total of 500 copies was collected and 404 copies were analyzed excluding 96 copies because of errors. As a result of the analysis, the ease of use and service ubiquity has a positive effect on perceived functional value and perceived emotional value, and usability has a positive effect on perceived functional value. Compatibility and trialability has a positive effect on both perceived functional value and emotional value. Previous experience has a positive effect on both perceived functional value and perceived emotional value, and inertia has negative effect on perceived functional value. Finally, the perceived emotional value has a positive effect on the intention to continuous use, but perceived functional value appeared to have no significant effect. This study shows a theoretical implication for new technology-based services such O2O. It was suggested to establish a practical marketing strategy and help to activate the O2O service field.

• The Journal of Bigdata
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• v.4 no.1
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• pp.129-142
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• 2019

Construction projects have experienced many failures due to incomplete production environments. Thus, the purpose of this study is to use ICT resources leased during the construction period at the construction site and to introduce the Mobile Cloud Computing Service, which utilizes Cloud Computing Service and mobile devices such as smart phones, tablet PCs, and notebooks instead of physically wired communication networks. The characteristics of Mobile Cloud, such as rapid accuracy, shared collaboration, and ubiquity, will affect the social network among various construction site participants. we conducted empirical research on the introduction of Mobile Cloud to promote information exchange and convergence among the participants and mutual trust, ultimately improving the project performance.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.1-11
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• 2016

The purpose of this study is to examine the factors influencing relationship quality and L-Loyalty in Location-Based Service (LBS). This model tests various theoretical research hypotheses relating to LBS, relationship quality, and L-Loyalty. The target population of this study is LBS users. The results of hypothesis testing are as follows. First, personalization and perceived value positively influence commitment and perceived risk negatively influence commitment. Second, personalization, ubiquity, and perceived value positively influence satisfaction and perceived risk negatively influence satisfaction. Finally, commitment and satisfaction positively influence L-Loyalty. The results of the study will provide various implications to improve relationship quality and to secure high loyalty customers in LBS.

• Journal of Information Technology Applications and Management
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• v.27 no.3
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• pp.77-92
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• 2020

As mobile shopping has been increasing, the competition has been also increasing to satisfy various consumers' needs. Despite such increase in terms of the volume of the consumers who use mobile shopping, there has been very few studies to examine characteristics of mobile shopping malls. The purpose of this empirical study is to investigate the effect of characteristics of mobile shopping malls on consumer loyalty and the interaction effect of the O2O experience on the relationship between the characteristics of mobile shopping malls and consumer loyalty. Using a sample of 276 individuals who have experienced mobile shopping, we found that certain characteristics such as ubiquity, personalization, or convenience have a positive impact on consumer loyalty and a design characteristic solely has an interaction effect on consumer loyalty. As consumer loyalty has a critical factor on mobile shopping mall's profit, examining which factor has a positive effect on consumer loyalty is beneficial for mobile shopping malls. The results of the study have both practical and empirical implications.