• The Korean Journal of Food And Nutrition
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• v.24 no.3
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• pp.329-339
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• 2011

The purpose of this study was to compare the effects of service failure magnitude on perceived justice, positive emotion, and revisit intention at restaurants between a collectivist culture(Korea) and an individualistic culture(United States). The results showed that the higher a customer's perception of service failure magnitude, the lower the perceived recovery justices in both cultures. The distributive, procedural, and interactional justices had a favorable effect on positive emotions in both cultures. Other findings revealed that interactional justice was the best predictor of revisit intention in Korea, while distributive justice was the best determinant of revisit intention in the United States. This research suggests that global restaurant managers need to understand how cultural orientation influences consumer perceptions of service failures in order to develop a highly targeted and effective service recovery.

• International Journal of Contents
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• v.18 no.2
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• pp.81-93
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• 2022

The purpose of this study was to identify the structural causation between the service quality of lifelong education, city brand equity, and intention to reuse. For this study, the case of lifelong education in Osan, wherein local governments are leading efforts to promote lifelong education, was selected as the subject. A structured offline survey as well as an online survey were conducted to collect data from citizens of Osan who participated in lifelong education at least once. The results show that lifelong education service quality and city brand equity have a significant positive impact on intention to reuse, and that service quality has a significant positive impact on intention to reuse through city brand equity. The significance of this study lies in the revelation of the mediating impact of city brand equity, in the relationship between the service quality of lifelong education and individuals' intention to reuse lifelong education. This study also contributes establishing lifelong education service policies to increase the intention to reuse lifelong education.

• Culinary science and hospitality research
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• v.19 no.3
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• pp.156-172
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• 2013

The purpose of this study is to understand the influence of food & beverage employees' stress coping styles in the deluxe hotel industry on job satisfaction and customer orientation. Based on total 250 food & beverage employees obtained from empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 2 hypotheses using the AMOS program. The hypothesized relationships in the model test simultaneously by using a structural equation model(SEM). The proposed model provided an adequate fit the data, ${\chi}^2$=252.876(p<0.001), df=143, CMIN/DF=1.768, GFI=0.914, AGFI=0.873, NFI=0.936, CFI=0.971, RMSEA=0.056. The model's fit, as indicated by these indexes, was deemed satisfactory, thus providing a good basis for testing the hypothesized paths. The SEM showed that the emotion oriented(${\beta}$=-.181, p<0.01) and avoidance oriented(${\beta}$=-.129, p<0.05) had a negative significant influence on job satisfaction. The multi-group analysis effects on division and status did. Also, job satisfaction(${\beta}$=.599, p<0.01) had a positive significant influence on customer orientation. Limitations and future research directions are also discussed.

• Korean Journal of Childcare and Education
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• v.10 no.5
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• pp.159-174
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• 2014

This current study sought to investigate effects of in-service teachers' achievement goal orientation, organizational citizenship behavior on job-satisfaction and to discuss the improvement of early childhood teachers' achievement goal orientation and organizational citizenship behavior. A total of 178 teachers participated in this study and completed questionnaires. To analyze the data, Pearson's correlation and hierarchical multiple-regression analysis were used. The results were as follows. Firstly, relatively correlation existed between teachers' achievement goal orientation and job satisfaction. Particularly, mastery-approach orientation, performance-approach orientation showed the relatively high correlation with job satisfaction and its sub-scales. Also, teachers' organizational citizenship behavior had relatively positive correlation with their job-satisfaction and its sub-scales. Secondly, teachers' achievement goal orientation and its sub-scale had 38% significant effects on their job-satisfaction. And teachers' organizational citizenship behavior appeared to have 8.6% influence on job-satisfaction. Based on the results, several ways were discussed to develop and improve teachers' achievement goal orientation and organizational citizenship behavior.

• Culinary science and hospitality research
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• v.23 no.2
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• pp.23-34
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• 2017

The current study aims to demonstrate the causal relationships of supervisory support, workplace fun, job satisfaction and customer orientation of Y Generational service provider in the Korean hotel industry. In order to achieve the study purpose, the data were collected from 284 hotel employees who were born from 1981 to 2000, which is considered as Generation Y. To analyze the data, frequency, correlation, regression, PROCESS Macro and confirmatory factor analysis were undertaken using SPSS and AMOS version 18.0. The results show as follows: First, factor of workplace fun had a positive influence on job satisfaction and customer orientation. Second, factor of supervisory support had a positive influence on job satisfaction but its effect on the customer orientation was not significant. Third, job satisfaction had a significantly positive effect on customer orientation. Lastly, job satisfaction was revealed as a significant mediator between dependent variables(supervisory support and workplace fun) and customer orientation. Eventually, this study found that the more workplace fun and job satisfaction employees have, the higher customer orientation they show. Supervisory support was revealed as an indirect factor to enhance customer orientation through job satisfaction.

• Asia-Pacific Journal of Business
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• v.10 no.1
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• pp.135-147
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• 2019

Despite the importance of multinational service ventures' alliances with local firms for CSR engagement, research is little interested in this issue. Because many multinational service ventures have increasingly allied with local firms for their CSR performance, it is important to explain the role of the alliance between a multinational service venture and a local firm. Our study addressed an issue of multinational service ventures' CSR performance through alliances with local firms. Based prominently on the resource-based theory of the firm, the competence-based theory of the firm, and the resource-adavantage theory of competition, we attempted to predict how a multinational service venture can be successful in CSR engagement based on an alliance with a local firm. Our study posited that local firms' CSR knowledge and CSR orientation positively influence multinational service ventures's CSR capabilities. In addition, we posited the positive moderating roles of alliance competence in the relationships between local firms' CSR resources and multinational service ventures' CSR capability. Moreover, our study posited that multinational service ventures' CSR capability is a source of competitive advantage. Finally, we concluded this manuscript with a discussion of scholarly and managerial implications, limitations of the study, and directions for a further study.

• 제어로봇시스템학회:학술대회논문집
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• 2005.06a
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• pp.2042-2047
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• 2005

Many service robots which is interacting with human at home and in buildings have been developed. Few of them are shown in of the United States and of Japan. These robots are supposed to have a powerful indoor navigation performance in places where human beings live and work. The overall capability of service robots to move around in this environment is called environment correspondence, in which localization problem to find the accurate position and orientation is the most critical problem. While users set up a proper or a best environment for industrial robots, but for services robots at home and in buildings, it is very difficult to change the environment for robots. The expanded workspace due to mobility is difficult to be covered by means of those used for industrial robots because the cost increases and human beings do not want their environment to be changed for robots. This fact has made many researchers study efficient and effective environment correspondence problems. Among these problems, localization is the most difficult. Goal of localization study includes (1) Accurate detection of position and orientation (2) Minimum cost of the additional devices (3) Minimum change of human environment. In this study, as a solution of the above, we propose "Artificial Stars" which are attached on room ceiling as landmarks. In addition, we solve an adoption problem raised when a robot is delivered to a customer site and before it can perform its full navigation capability. We call this as "Initialization Problem" of service robots. We solve the initialization problem for both cases of environment with the map and without map. The proposed system is experimented and has shown how well it handles the initialization problem.

• Journal of the Korean School Mathematics Society
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• v.18 no.1
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• pp.39-60
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• 2015

It is one of the fundamental issues that students in teaching and learning process should take a proactive role in school mathematics. Inquiry or discovery learning in school mathematics is the specific method for students to participate in lessons on their own initiative, which is supported by many scholars in mathematics education. In this paper, we investigate pre-service teachers' perspectives of Inquiry or discovery learning by intensively analyzing information and guided orientation in teaching practice. From this, we find the direction of the pre-service teacher training program for carrying out pre-service teachers' role to help students to take a proactive role in school mathematics.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.2
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• pp.35-46
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• 2008

This research developed a strategy for mobile banking services based on the important factors deduced from quality assessment of mobile banking service that is experiencing rapid growth of user. SERVQUAL model and importance-performance tool were used. First, SERVQUAL model uses the important factors of mobile banking service selected from literature reviews. As a result, four dimensions that affect user satisfaction are found; assurance, customer orientation, tangibility, and reliability. Second, importance-performance analysis is to develop the strategy using the four factors. The final results revealed that assurance dimension had the strongest influence on user satisfaction. Assurance dimension of high expectation and yet low real performance needs immediate improvement. Customer orientation dimension of low expectation and performance should be reconsidered definition of satisfaction. On the other hand, tangibility dimension of higher performance than expectation is simply to maintain current level. Reliability dimension of high expectation and performance is recommended consistent management.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.31 no.2
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• pp.135-142
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• 2013

Recently, it is a pretty well known way to compute GPS/INS using Continuously Operating Reference Station (CORS) and Network-based RTK for obtaining Exterior Orientation (EO) parameters of aerial photogrammetry. In this study, it is way to compute Exterior Orientation (EO) parameters using ground base stations, using Continuously Operating Reference Station (CORS) broadcast orbits and International GNSS Service (IGS) rapid orbits. And the residuals of Exterior Orientation (EO) parameters were computed based on the results of ground base station. As a result, the case of using SmartBase to obtain Exterior Orientation (EO) parameters was showed the high accuracy of X, Y, K more than using Continuously Operating Reference Station (CORS) of National Geographic Information Institute (NGII). Also, distance and direction of Continuously Operating Reference Station (CORS) of National Geographic Information Institute (NGII) from ground base station affected Exterior Orientation (EO) parameters. And different forms of residuals were shown according to the aerial photo courses.