• 한국콘텐츠학회논문지
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• 제21권11호
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• pp.307-319
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• 2021

본 연구에서는 기업상담 대상자를 상담 선택요인으로 유형을 구분하고 하위유형에 따라 인구통계학적 및 상담이용관련 특성, 직무소진, 상담에 대한 태도에서 차이가 나타나는지 살펴보았다. 연구를 위해 서울·경기지역회사 중 기업상담 서비스를 도입한 회사의 상담 경험이 없는 직원 398명을 대상으로 하였다. 군집분석 결과, '사람·제품 중시 집단', '사람·제품·유통 중시 집단', '사람·제품·서비스전달과정 중시 집단'으로 구분되었다. 그리고 하위유형에 따라 인구통계학적 및 상담이용관련 특성, 상담에 대한 태도에서 차이가 나타났는데, 주로 주니어 계층들은 '사람·제품 중시 집단'에 속해 있고 나머지 두 군집은 시니어 계층들로 구성되었으며, 추후 전문가의 도움이 필요할 때 상담 받을 가능성이 높을 것으로 예상된 집단은 '사람·제품·서비스전달과정 중시 집단'이었다. 또한 하위유형에 따라 직무소진에서도 차이가 나타났는데 '사람·제품 중시 집단'이 가장 직무소진이 큰 것으로 나타나 상담이 시급한 대상임을 알 수 있었다. 이러한 결과는 하위유형에 따라 중요시 하는 상담서비스 선택요인과 대상자의 특성을 고려해서 차별화된 홍보 전략을 기획하는데 시사점을 제공한다. 마지막으로 본 연구결과에 대한 의의와 향후 연구에 대한 제언 등이 논의되었다.

• 보건행정학회지
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• 제18권1호
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• pp.21-42
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• 2008

This study investigates economies of scale, cost complementarity and economies of scope for healthcare organizations using econometric approaches. The economies of scale appear to exist in each service provided by a hospital such as inpatient treatment services, outpatient treatment services, and other patient treatment services, respectively. When we test all services in aggregate level, it also indicates that the healthcare industry on average exhibits the economies of scale of 6 percent, which implies that scaling up hospital sizes will bring substantial cost savings to them Evidence shows that cost complementarity exists between outpatient services and other services for patients and, i.e., these other services for patients experience the reduction in marginal costs as the outputs of the outpatient services increase. For the economies of scope, they are present in most service areas; aggregate level services, outpatient services, and other services for patients, respectively. Inpatient treatment services, however, do not show any evidence of the economies of scope. Results show that the economies of scope are achieved by the general hospital type that provides all service areas such as inpatient treatments, outpatient treatments, and other services for patients. The existence of the economies of scope provides the rationale for extending the existing line of business in a hospital into more diverse areas of services where its benefit comes in the form of cost savings. In sum, it overall provides evidence that the M&As in this industry are encouraged to achieve cost reductions from the economies of scale and scope by changing the size and the output mix.

• 한국식생활문화학회지
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• 제23권5호
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• pp.595-604
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• 2008

This study was conducted to evaluate the menu of a Japanese restaurant in a first class tourism hotel. The calculations used for the menu analysis were conducted using MS Excel 2003. Several previous studies have been conducted to analyze menus. For example, Pavesic used of the weighted contribution margins (WCM) and potential food cost (PFC%) to evaluate menus, while Kasavana & Smith used the mix margin (MM%) and unit contribution margin (CM) to evaluate menus. The menu engineering method focused on the customer's viewpoints, while the Cost/Margin analysis method considered the manager's viewpoints. The menus that need continuous keeping Kasavana & Smith (Star) and Pavesic (Standard) included 'Assorted sashimi with side dishes (big), 'Lunch box special', 'Tempura course', 'Broiled Spanish mackerel and side dishes', 'Shrimp tempura', 'Special sushi', 'Seafood Udong', 'Buckwheat noodles'. The results of this study should increase customer satisfaction and profits at the Japanese Restaurant.

• 유통과학연구
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• 제22권7호
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• pp.33-42
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• 2024

Purpose: The furniture industry has a huge potential for growth in Indonesia. Due to Indonesia's vast natural resources, furniture designers, makers, and retailers are given ease of access. The research analyzes the influence of service quality, promotion, product, and price on brand image and purchase intention in Indonesia's furniture distribution channels. Research design, data, and methodology: The variables used are service quality, promotion, product, price, brand image, and purchase intention. This research is cross-sectional research, which will be conducted among the furniture consumers in Indonesia, from the Instagram followers of a community as of 31 July 2023 with 837.5 thousand followers. The tools that will be used are surveys, conducted according to the sample size and processed using SMARTPLS 4 and the SEM-PLS model. Results: The findings urge that some variables have a significant influence on purchase intention directly but become less significant when influenced by brand image. Some variables can influence purchase intentions significantly through brand image, even if the certain variable did not have a significant influence on purchase intention directly. Conclusions: By knowing the significance of the variables towards brand image and purchase intention, ones with major influence can be implemented as a strategy to improve marketing in Indonesian furniture distributors.

• Journal of Preventive Medicine and Public Health
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• 제24권3호
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• pp.400-413
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• 1991

The purpose of this paper is to identify factors affecting the optimum mix of required inputs and other relevant factors which account for the variation in physician's productivity in general hospitals, and to find out their implications for the efficient health planning and management. An extended version of Cobb-Douglas production function and cross sectional data of one day patient census from all general hospitals in Korea in 1988 were used in the analysis. Main results of the analysis and their implications could be summarized as follows : (1) The production function for physician's inpatient service shows the evidence of economies of scale, but the production function for physician's outpatient and adjusted-patient service, which combines both out- and in-patient service, shows that of dis-economies of scale. (2) The physician's role for production for all service is smaller than auxiliary personnel's, which imply that more intensive utilization of nurses, nursing aides and other auxiliary personnel is desirable for improving general hospital productivity (3) In case of physician's inpatient and adjusted-patient service, nurses' role is greater than nursing aides'. Therefore, more extensive utilization of nurses is recommended for the efficient operation of general hospitals. (4) The factor of hospital beds plays the leading role among required inputs in the production for physician's in- and adjusted-patient service. (5) The physician's productivity of general hospitals in rural area is lower than that in urban area. And the productivity of teaching hospitals is lower than that of the other hospitals. Further analysis was made in physician production function based upon the size of hospitals, namely those hospitals below 250 beds and those above. Explained variances by the factor of hospital beds was significantly increased in the case of those hospitals above 250. A more detailed and thorough investigation is needed for verifying factors influencing physician's productivity in general hospitals in Korea.

• 한국구조물진단유지관리공학회 논문집
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• 제22권1호
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• pp.32-39
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• 2018

염해에 따라 발생하는 보수시기와 보수로 유지되는 내구수명은 보수비용 평가에 매우 중요한 요소이다. 일반적으로 사용하는 결정론적 보수비용 평가는 사용기간의 연장에 따라 계단식으로 증가하게 되며, 보수로 인해 변동되는 내구수명의 변화를 고려하지 못한다. 본 연구에서는 확률론적인 보수시기 및 비용을 평가하기 위해, 염해에 노출된 콘크리트 교각을 선정하였다. 두 가지 배합과 염화물에 노출된 외부 환경조건을 고려하여 염화물 거동을 평가하였으며, 도출된 내구수명과 수명에 대한 확률변수를 변화시키면서 보수시기 및 비용 변화를 분석하였다. 변동계수의 변화에 따른 보수회수는 큰 차이가 발생하지 않았으나, 초기의 내구수명 연장이 구조물의 보수시기 및 비용에 큰 영향을 미치고 있었다. 또한 확률론적 보수비용 산정 모델은 결정론적 모델과 다르게 연속적인 보수비용이 평가되므로 목표내구수명에 따라 보수회수를 감소시킬 수 있는 효과적인 기법임을 규명되었다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제8권10호
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• pp.71-79
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• 2018

사물인터넷은 하드웨어와 소프트웨어로 구성된 사물이 인터넷에 연결을 통해 서로 정보를 주고받는 것을 가능하게 하는 기술로써 사물의 서비스화를 촉진시키고 있다. 최근 IoT 디바이스와 웹 서비스로 구성된 IoT 서비스는 마케팅 분야에 적용되어 고객의 니즈를 충족시킬 수 있는 수단으로 활용되기 시작했다. 하지만, IoT 서비스에 적절한 마케팅 요소를 적용하는 것은 쉽지 않다. 따라서 IoT 서비스에 마케팅 요소를 적절하게 적용하기 위한 분석 도구가 요구된다. 이에 본 연구는 IoT 서비스의 마케팅 평가를 위한 분석 모델을 구축하는 것을 목적으로 한다. 본 연구는 문헌 연구를 통해 IoT의 기술 요소 및 마케팅 요소를 도출하고, 이를 통해 서비스 청사진 기법을 기반으로 각 요소 간의 관계성 조사를 통해 IoT 서비스의 마케팅 평가를 위한 분석 모델을 구축했다. 또한 구축된 분석 모델의 검증을 위해 실제 사례를 적용했다. 본 연구는 IoT 서비스를 평가하기 위한 도구 개발에 공헌할 것으로 기대된다.

• 한국콘텐츠학회논문지
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• 제14권12호
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• pp.999-1009
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• 2014

본 연구에서는 실제 지하구조물에 사용되었던 제원과 배합에 대하여, 자재생산단계, 운송단계, 시공단계, 탄소저장량, 보수단위 탄소배출량을 고려하여 RC 지하구조물의 탄소배출 및 흡수량을 내구수명에 따라 평가하였다. 혼화재료를 포함한 4가지 배합이 고려되었고, 마이크로 모델을 이용하여 이산화탄소 확산계수를 도출하였다. 탄산화 내구한계상태를 고려하여 탄소 배출 및 흡수량을 평가하였는데, 단위 시멘트량이 높은 배합에서 초기탄소배출량이 높게 평가되었으며, 탄산화 진행속도가 증가함에 따라 이산화탄소 저장량은 증가하였다. 또한 대기 중의 이산화탄소 농도인 실측치(600ppm)이외에 다양한 이산화탄소 농도를 고려하여 RC 지하구조물의 탄소배출 및 흡수량을 평가하였다. 이산화탄소 농도의 증가로 탄산화 진행속도가 증가함에 따라 보수횟수가 증가하여 탄소배출량이 높게 평가되었다. 사용수명동안 전체 탄소 발생량을 감소하기 위해서는 OPC사용을 통해 탄소 흡착량을 늘리는 것보다 플라이애쉬와 같은 혼화재료를 치환하여 초기 탄소배출량을 줄이는 것이 결정적이다. OPC 생산시 과다한 $CO_2$가 발생하고 사용중의 탄소 흡착은 피복콘크리트에 국한하여 큰 효과를 나타내지 못하기 때문이다.

• 한국간호교육학회지
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• 제6권2호
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• pp.233-246
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• 2000

The purpose of this study was to investigate the real condition of hospital marketing and concrete strategy on medical consumers need for enhance the effectiveness of hospital management. The data were collected from January 27 to February 3, 2000 at a general hospital located in M city to 205 in-patients and out-patients by questionnaires. The research tool was based on literatures. The data was analysed by the use of percentage, mean, t-test and ANOVA by SAS(Statistical Analysis System) Package Program. The results of this study are summerized as follows: 1. Mean score of the marketing mix (4P 's) was 3.1 in total and each mean score was 3.6 in product, 2.5 in prices, 3.3 in place and 3.1 in promotion. The following are the items which received the highest scores in each: 'The hospital is clean' in service category; 'the prices of meals at the restaurant the patients' families use are reasonable ' in price sphere. In distribution, 'it is easy to locate the hospital' and in promotion,'we'll use this hospital again' and 'we'll recommend this hospital to others'. 2. Marketing mix factors(4P's) was significantly different on the general characteristics in terms of marriage status, occupations and the period of hospitalization. 3. The most important reason for choosing this hospital was 'This is a general hospital with good facilities' and the next were 'The hospital staffs are kind and the hospital is clean' and 'The traffic is convenient to come'. The most important factors contributing to a good image formation of the hospital were 'this is a clean hospital', 'This is a hospital with kind people' and 'this hospital is equipped with good medical facilities'. 4. The factors for making a good image concerning the nursing service were professional knowledge, good nursing skills and kindness. After grasping the marketing conditions of the hospital aided by the above-mentioned research results, the researchers concludes that it is necessary to develop an institutionalized service strategy to increase the satisfaction the patients feel about the hospital facilities and kindness of the staff and as a result, to differentiate it from other medical institutions.

• 한국조리학회지
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• 제10권2호
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• pp.59-71
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• 2004

This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.