• Title/Summary/Keyword: Service design

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A Study of Dysfunctional Customer's Personality Information for Proposing 'Evil Persona' ('사악한 퍼소나' 제안을 위한 역기능적 소비자 성격 정보 연구)

  • Choi, Yeong Chae;Yeoun, Myeong Heum
    • Design Convergence Study
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    • v.16 no.6
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    • pp.43-58
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    • 2017
  • Recently, service failure from dysfunctional customer behavior has been observed in various service industries. Customers so-called 'Jaycustomer' can make bad influence to other customer's service experience which can be the obstacle of ideal service delivery. Therefore, approaching dysfunctional customer in service design perspective have became necessary, and modelling such customers through persona could be useful. For this purpose, we suggested the concept 'Evil Persona', and to find statements of personality trait which can make designers predict dysfunctional customer behavior, literature review and Q method analysis were performed. In result, dysfunctional customer behaviors were differed from service characteristics and were able to predict by combinations of statements. Based on this, more detailed customer information could be offered by presenting differentiated dysfunctional behavior information according to service characteristics. Since service design expanded its area, 'Evil Persona' can be valuable as criteria of verifying and compensating idea's vulnerability and limitation.

A Study of Effects of Characteristics of Cosmetics Manufacturers' Uniform Design on Perception of Service Quality and Customer Satisfaction: Focusing on Women in Their 20s (화장품업체 유니폼디자인 특성이 서비스품질 지각과 고객만족도에 미치는 영향: 20대 여성고객을 중심으로)

  • Kim, Bogyun;Jung, Yeonja
    • Journal of Fashion Business
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    • v.18 no.4
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    • pp.125-137
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    • 2014
  • This study aims to the recognize the importance of uniform design and provide empirical data to companies after getting the effects of uniform design in cosmetics companies on service quality perception and customer satisfaction. For this, a preliminary survey was conducted against 30 college women (aged 20s) from 'K' University, and effective samples were obtained from 250 people. In terms of a research method, collected data were coded and analyzed using SPSS. The respondents' characteristics were analyzed using descriptive statistics. For reliability analysis, Cronbach's ${\alpha}$ was used. For a validity test, factor analysis was performed. In addition, correlation analysis was carried out to examine multicollinearity among variables. The analysis results found that the characteristics of uniform design have a positive effect on service quality and customer satisfaction. Among the characteristic of uniform design, however, functionality wasn't confirmed in a relational test. This kind of result was obtained because the uniform was mostly analyzed from customers' perspective, not from the wearer's standpoint. It is expected that the study results would be helpful in establishing brand identity through the improvement of the importance of uniform design.

Optimal Design of PSC-I Girder Bridge Considering Life Cycle Cost (생애주기비용을 고려한 PSC-I형 교량의 최적설계)

  • Park, Jang-Ho;Shin, Yung-Seok
    • Journal of the Korean Society of Safety
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    • v.24 no.5
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    • pp.48-56
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    • 2009
  • This paper presents the procedure for the optimal design of a PSC-I girder bridge considering life cycle cost (LCC). The load carrying capacity curves for the concrete deck, PSC-I girder and $\pi$-type pier were derived and used for the estimate of service lives. Total life cycle cost for the service life was calculated as sum of initial cost, damage cost, maintenance cost, repair and rehabilitation cost, user cost, and disposal cost. The advanced First Order Second Moment method was used to estimate the damage cost. The optimization method was applied to the design of PSC-I girder bridge. The objective function was set to the annual cost, which is defined by dividing the total life cycle cost by the service life, and constraints were formulated on the basis of Korean Standards. The optimal design was performed for various service lives and the effects of design factors were investigated.

Simple AC/CRC Composite Pavement Design Using MEPDG (MEPDG를 이용한 아스팔트/연속철근 콘크리트 복합포장 간편 설계)

  • Baek, Jongeun;Kim, Hyung Bae;Lee, Hyun Jong
    • International Journal of Highway Engineering
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    • v.16 no.6
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    • pp.1-8
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    • 2014
  • PURPOSES : Analysis and design of asphalt concrete (AC) and continuously reinforced concrete (CRC) composite pavements. METHODS : In this study, the service life of the AC/CRC composite pavements was determined based on the probabilistic method in the mechanistic-empirical pavement design guide(MEPDG). Typical pavement design was provided with respect to heavy truck traffic volume of highways. RESULTS : The service life of the composite pavements based on IRI was shorter than that based on rutting at lower traffic volume, but this trend was switched at higher traffic volume. CONCLUSIONS : It is concluded that the main distress affecting the service life of the composite pavements was longitudinal roughness and rutting. Roughness became lower, but rut depth became greater as the stiffness of the CRC increased.

MEASURING THE PERFORMANCE OF INNOVATION IN A KNOWLEDGE-BASED ARCHITECTURAL DESIGN SERVICE INDUSTRY

  • Ji-Sun, Kim;Jung-Lo, Park;Yoon-Sun, Lee;Jae-Jun, Kim
    • International conference on construction engineering and project management
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    • 2013.01a
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    • pp.628-633
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    • 2013
  • Knowledge-based Service Industry is an industry that creates added value through the production, processing, and use of knowledge. Comparing to other service industries, it is innovation-oriented business endeavors having the characteristics that exert the great influences on other fields. Meanwhile, however, research efforts thereof are yet insignificant. In this study, we analyzed the innovation performance of architectural design office which creates knowledge services, having raised the necessity of innovation of the design office. The innovation performance were classified according to the extent of efficiency of the architectural design office making use of DEA-Tier analysis, and, for those architectural design offices that showed significant differences in efficiency, we presented the case studies of the firms that were substantial benchmarking targets from short, medium, and long-term perspectives.

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Optimal design of the network service for the Electric Power Automation IT Infra. (전력자동화 통신망 인프라를 이용한 네트워크 서비스 최적 구축 방안)

  • Park, Soo-Hwan
    • Proceedings of the KIEE Conference
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    • 2011.07a
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    • pp.730-731
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    • 2011
  • EPA(Electric Power Automation IT Infra) is a System for Protective Information Transmitter & Receiver and network service. KEPCO(Korea Electric Power Corporation) is building up a high-speed communication network to accept Smart Grid Infra expansion and various terminal communication media characteristic. Recently, MSPP(Multi Service Provisioning Platform) System is establishted to network service. But there are many considerations for optimal design of network service for the Electric Power Automation IT Infra.

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A Web Based Training Service for Product Data Management (웹 기반 제품정보관리 교육 서비스)

  • Do N. C.
    • Korean Journal of Computational Design and Engineering
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    • v.9 no.3
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    • pp.260-265
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    • 2004
  • This paper proposed a Web-based training service for product data management by supporting an integrated product data management system, various technical documents. and efficient communication systems. It also supports a general product development process and a consistent product data model that enable participants to experience management of consistent product information during the product development life cycle. The Web based environment of the service also provides participants with a collaborative workplace with other participants and a Web portal for all the components of the service.

A Joint Design of Rectifying Inspection Plans and Service Capacities for Multi-Products (복수제품의 선별검사 및 서비스시스템의 설계)

  • Kim, Sung-Chul
    • Journal of the Korean Operations Research and Management Science Society
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    • v.35 no.1
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    • pp.97-109
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    • 2010
  • In this paper, we study a joint design problem of sampling inspections and service capacities for multi-products. Products are supplied in batches after rectifying inspections, that is, rejected lots are 100% inspected and defective products are reworked to good ones. When supplied, all defective products are uncovered through total inspection and returned to service. By exploiting the first and second order properties of the objective function, we identify the optimal inspection policies and service capacities for individual products, and develop allocation algorithms to obtain an optimal allocation of the limited total service capacity to products with the small number of computations.

Design of Rectifying Inspection Plans and Service Capacities for Multi-Products with the Fixed Costs for Products Servicing (서비스 고정비용을 고려한 복수제품 선별검사와 서비스시스템 설계)

  • Kim, Sung Chul
    • Korean Management Science Review
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    • v.33 no.3
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    • pp.89-103
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    • 2016
  • In this paper, we design sampling inspections and service capacities simultaneously for multi-products. Products are supplied in batches after rectifying inspections, that is, rejected lot is subject to total inspection and defective products are reworked to good ones. When supplied, all defective products are uncovered and returned to service. Particularly, we extend Kim [1] by introducing the fixed costs of providing services and show that the cost function of a product is no longer linear or convex in terms of the level of service provision. We develop a framework for a product to deal with this joint design problem and a dynamic programming algorithm for multi-products which allocates the given number of the total service capacities among products with the considerably smaller computations than the total number of possible allocations.

Design and implementation of Mobile U-health Service Platform - Feces and Urine Sensing U-Care Scheme -

  • Min, Byoung-Won;Oh, Yong-Sun
    • International Journal of Contents
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    • v.5 no.4
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    • pp.62-68
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    • 2009
  • This paper presents a novel method to design and implement mobile u-health system by defining the essential elements of mobile healthcare services. We choose common service elements for the proposed u-healthcare scheme and design the service platform. Especially we focus on automatic feces or urine sensing u-care scheme to prove the effectiveness of our platform. We construct the system with sensing part with a manikin and a diaper wireless communication part with feces or urine sensing data, and coordinator system based on the u-health platform defined in this paper. Experimental results show that our scheme is useful in the area of u-care service for the handicapped, the elderly, and patients who can hardly move by themselves. In addition the designed scheme offers a realized u-care scheme with the purpose of advanced developing tools for application or service developers.