• Title/Summary/Keyword: Service benefit

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미용서비스 효익이 소비자의 장기적 관계지향성에 미치는 영향 -서비스 제공자의 관계유지노력을 조절변인으로- (Effects of Beauty Service Benefits on Consumer's Long-term Relationship Orientation -Focused on Effort of Relationship Continuity of Service Provider-)

  • 전지현;이영선
    • 한국의류학회지
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    • 제33권4호
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    • pp.543-553
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    • 2009
  • The purpose of this study is to identify the dimensions of beauty service benefit and to examine the effect of beauty service benefit on consumer's long-term relationship through consumer satisfaction. Beauty service benefit consists of three dimensions: emotional benefit, technical benefit and functional benefit. The aforementioned three dimensions of beauty service benefits have positive effects on consumer satisfaction. The effort of relationship continuity was a moderating variable among beauty service benefits, consumer satisfaction, and long-term relationship orientation. The findings of this study are expected to be used for developing and applying the program of consumer relationship management.

e-Learning 수용의도의 결정요인에 관한 연구:서비스 편의성을 중심으로 (A Study on Determinants of e-Learning Acceptance Intention: Focused on Service Convenience)

  • 이성호
    • 한국IT서비스학회지
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    • 제12권4호
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    • pp.59-75
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    • 2013
  • As education environment is changing rapidly and competition of education industry is more intensive, the importance of service view about education is increasing as a differential competitive advantage. This study attempted to investigate the impact of service convenience as a different competitive advantage on e-learning acceptance by using TAM. The purpose of this study is to examine how five-dimensional service convenience constructs(decision convenience, access convenience, transaction convenience, benefit convenience, post-benefit convenience) affect consumers' perceived usefulness, attitude and usage intention. For this study, data were gathered from respondents who bought or used e-learning services and analyzed by structural equation model. Among the five-dimensional service convenience constructs, two constructs(benefit convenience, post-benefit convenience) affected consumers' positive perceived usefulness, attitude and usage intention about e-learning service. The results show that management and investment to improve benefit and post-benefit service convenience make consumers' positive attitude and usage intention about e-learning service.

Analytical Framework for Promoting Customer Participation in Benefit Delay Type Services

  • Cho, Myung-Rae
    • 융합경영연구
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    • 제6권1호
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    • pp.9-16
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    • 2018
  • Purpose - Benefit delay type services have a characteristic of benefit delay that does not immediately appear at the time of delivery of service. Due to a characteristic of benefit delay, the customer's participation in the service delivery system is hindered, and the quality of service declines. As a result, customer satisfaction would be reduced. The purpose of this study is to construct an analytical framework to analyze a mechanism that promotes customer participation in benefit delay type services. Research design, data, and Methodology - Existing research has considered only the performance of service companies to enhance the quality of service and customer satisfaction. This study focused on customer participation as a factor affecting the quality of service and customer satisfaction and attempted to construct an analytical framework based on a theoretical perspective of motivational research. Results - By adopting the motivation theory, this research derived three concepts, the possibility of gaining benefits, the emotional experience, and the desire of benefit. And motivation is created when the three factors interact with each other. Conclusions - This paper has constructed an analytical framework for analyzing factors that promote customer participation in the benefit delay service and finally has proposed case study for further research.

전기화재 통계 및 성과 분석 모델을 이용한 전기안전 긴급출동 고충처리 서비스의 비용 편익 분석 (Cost-Benefit Analysis of Electrical Safety Speed-call Service Using Electrical Fire Statistics Analysis and Outcome Analysis Logic Model)

  • 전정채;유재근
    • 전기학회논문지
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    • 제65권11호
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    • pp.1943-1947
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    • 2016
  • Korea Electrical Safety Cooperation(KESCO) have provided the electrical safety speed-call service from 2007 year. Purpose of the service is to reduce discomfort of electricity use and to prevent electrical accident like as electrical fire and shock accident by providing emergency treatment service on fault of the residential electrical facilities notified in the specific house like as a lower-income group and a social welfare facility. But efficiency and economic evaluation of the electrical safety speed-call service is impossible because analysis on the quantitative effect of the service is difficult. This paper presents cost-benefit analysis method and result of the electrical safety speed-call service. The presented cost-benefit analysis method has a two-step process: the first step is to measure quantitative electrical fire prevention effect of the service by using electrical accident statistics and developing outcome analysis logic model of the service effect, and the second step is to analysis cost-benefit(B/C)of the service by calculating quantitative benefit analysis on the measured quantitative electrical fire prevention effect. The results showed that cost-benefit(B/C)of the electrical safety speed-call service is over 4 after 2010 year.

노후준비서비스의 경제적 가치 분석 (An Analysis of Economic Value of the Old-age Preparation Service)

  • 안경애;이해춘
    • 보건행정학회지
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    • 제28권1호
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    • pp.77-86
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    • 2018
  • Background: The purpose of this study is to emphasize the importance and necessity of the government's old-age preparation service by measuring the economic value of the old-age service and the policy direction and policy implications of the government's old-age preparation service project. Methods: Contingent Valuation Method (CVM) was used as an analytical method. CV methodology was used to calculate the Willingness to pay (WTP) for old-age preparation service and its value was estimated and the economic benefit of the project was estimated. Results: As a result of the analysis, the average monthly payment amount for the old service was calculated as 5,100 won, and the annual average payment amount was estimated to be 61,197.1 won. Conclusion: The present value of the benefit for 10 years with the discount rate of 5.5% is 484,651 won. Based on the value of peruser benefit, the total benefit value calculation result of the old-age preparation service considering the Willingness to pay for the next 10 years shows that the total benefit value of the old service, which occurs during the period from 2016 to 2025(10 years) was estimated at 415.1 billion won. As a result of calculating the benefit for each scenario, the present value of basic service is higher in all scenarios than the linked service.

재가노인복지사업의 비용편익 분석 (The Cost-benefit Analysis of the Community Care Service Centers for the Elderly)

  • 원종욱;한혜경;황성철;김정희
    • 한국사회복지학
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    • 제43권
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    • pp.270-298
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    • 2000
  • Government provides financial support to the 74 Home help service centers, 36 Day care service centers, and 18 Short stay service centers for the elderly. The number of service centers that receive financial support from the government is far less to meet the potential demand for the community care services. This paper applies cost-benefit analysis to evaluate the net social benefit of the services provided by the 3 types of the community care service centers sponsored by the government to justify the expansion of the government support. The benefit is calculated as community care services are provided privately in the market without financial support from the government. The potential market price is regarded as the benefit or value provided to the elderly. The price levels that potential users are willing to pay for these services are surveyed in the Census for the Elderly by the KIHASA, 1998. The market prices for the community services are generated by equating limited amount of service supply, as in number of users in one year in 3 types of community care service centers, and potential demand for the services. Market prices are multiplied to the number of users of 3 types of community centers to get the total benefit. Total operating cost of the community care service centers is regarded as cost. According to the cost-benefit analysis, Home-help service centers generated net social benefit of 137 billion Won, Day Care service centers generated 15 billion Won, and Short stay service centers generated 6 billion Won. Significant amount of net social benefit indicates that government should increase level of financial support to these service centers.

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소매업태의 지각된 서비스 편의성이 서비스 성과에 미치는 영향: 백화점과 종합슈퍼마켓간 차이를 중심으로 (Effects of Consumers' Perceived Service Convenience: Differences between Department Stores and General Super Markets)

  • 김미정;박철주
    • 유통과학연구
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    • 제13권2호
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    • pp.85-94
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    • 2015
  • Purpose - This study attempts to examine the impacts of consumers' perceived service convenience of retailers on various service performance metrics such as service quality and customer satisfaction. It also tries to investigate differences in the importance of service convenience dimensions on service performance between a department store and a general super market. Research design, data, and methodology - The four hypotheses in this study were proposed and tested. Two hypotheses were on the causal relationships between service convenience dimensions and service performances (service quality and customer satisfaction). The other two hypotheses were on comparisons for the effects of convenience dimensions on service quality and customer satisfaction between department stores and general super markets. To test the hypotheses, three department store chains (Hyundai, Lotte, and Shinsegae department Store) and three general super markets (E-mart, Homeplus, and Lotte mart) were involved. Overall, 510 usable responses were used. The data were analyzed using regression analysis. Results - The results largely support the hypothesized relationships of the proposed model. The results show that access convenience, transaction convenience, benefit convenience, and post-benefit convenience have positive influences on service quality, whereas decision convenience, access convenience, transaction convenience, benefit convenience, and post-benefit convenience have positive effects on customer satisfaction. Furthermore, the results show that there are differences between department stores and general super markets in the effects of benefit convenience and post-benefit convenience on service quality as well as the effects of transaction convenience and post-benefit convenience on customer satisfaction. Conclusions - The concept of service convenience is important in retail environments but little is known about this topic in retail literature. Specially, while service convenience dimensions have different impacts on service performance in distinct retail environments, there has been little investigation or comparison between retail types as regards service convenience. This study is the first to test the differences between distinct retail types (department stores and general super markets) on the service convenience-service performance links. Managerially, the findings of this study suggest that the service convenience management of retailers is an important part of successful service performance management. Because it is most important that both department stores and general super markets enhance benefit convenience to improve service performance, managers of both store types need to invest their resources to reduce consumers' perceived time and effort expenditures to experience the retailer's core benefits. Therefore, the results of this study suggest that retail stores should spend human and financial resources to enhance customer perceptions of service convenience, while also considering what constitutes the service outcome in the consumer's mind. Furthermore, the findings suggest that managers need to use different service convenience management tactics in department stores and general super markets. Specifically, managers in general super markets should pay more attention to benefit convenience and transaction convenience to achieve better service performance whereas managers in department stores should concentrate on post-benefit convenience to create customers' positive evaluation.

유비쿼터스 서비스 모델의 성과 평가 모형 개발에 관한 연구 : u-Health 서비스의 투자 타당성을 중심으로 (Development of Investment Evaluation Model for Ubiquitous Health Service)

  • 남세일;김민관;이차영;한창희
    • Journal of Information Technology Applications and Management
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    • 제15권1호
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    • pp.183-202
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    • 2008
  • The introduction of a ubiquitous environment has realized commercial ubiquitous services in various industrial fields and government area. The central and/or local governments are demanding an appropriate investment evaluation model for ubiquitous service. Thus, this study develops and suggests an evaluation model for ubiquitous service by reflecting its characteristic of promoting public good, as well as its broad ripple effect on people. The investment evaluation model for ubiquitous service suggested by this study is based on Cost Benefit Analysis Method. Especially, the 'Benefit' is analyzed in two aspects; 'Economic Benefit', which shows the benefit that ubiquitous service providers to the overall local economy, and; 'Financial Benefit', which shows the profit of individual investors participating in the introduction of ubiquitous service. The investment evaluation model for ubiquitous service suggested by this study can be used by the central and/or local government during their evaluation for investment before introducing a ubiquitous service. Also, when introducing a ubiquitous service in public field, the model can be used to support the decision making of private businesses for investment. Finally, it can be used to promote and inform the expected benefits of introducing a ubiquitous service to local residents.

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확률론적 생애주기비용-이익분석 기반 수명관리 최적화 기법 (Optimum Service Life Management Based on Probabilistic Life-Cycle Cost-Benefit Analysis)

  • 김선용
    • 한국산학기술학회논문지
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    • 제17권4호
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    • pp.19-25
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    • 2016
  • 사회기반시설물을 포함한 구조물은 수명유지 또는 연장을 위하여 적절한 점검과 유지보수가 필수적이다. 이러한 점검과 유지보수는 일반적으로 생애주기비용 평가를 통해 관련 계획이 수립된다. 본 논문에서는 구조물의 생애주기비용과 그 사용으로 인해 발생되는 이익을 고려하는 확률론적 비용-이익분석과 이를 통한 구조물 최적수명 결정 방법을 다루고자 한다. 생애주기비용은 구조물 초기 제작/건설비용, 유지보수 비용과 구조물 파괴로 인한 예상손실을 고려하게 된다. 일반적으로 구조물의 수명연장은 생애주기비용의 증가를 유발하나 사용기간 증가로 인해 발생되는 이익 또한 증가하여, 이를 최적화하는 수명관리에 관심을 가질 필요가 있다. 생애주기 평가에 있어서 유지보수 적용이 구조성능, 구조물 파괴확률 그리고 수명에 미치는 영향을 확률론적 방법을 적용하여 평가하며, 이를 통해 생애주기비용과 이익의 차이를 목적함수로 구성하게 된다. 이 목적함수가 최대가 되는 지점이 설계변수인 구조물 최적수명이 되는데, 최적화문제 구성에 있어서 제한조건의 변화에 따라 유지보수 계획수립도 가능하다. 본 논문에서 다루어지는 구조물 수명관리 최적화기법이 안전성과 효율성을 동시에 고려하는 사회기반시설물 수명관리에 기여할 것으로 기대한다.

패션제품 소비자의 의복소비가치에 따른 점포 서비스품질 및 관계혜택 중요도 (Importance of Store Service Quality and Relationship Benefits according to Clothing Consumption Values of Consumers of Fashion Products)

  • 박혜선;박재옥;이지연
    • 복식
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    • 제64권3호
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    • pp.93-107
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    • 2014
  • This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.