• KSCE Journal of Civil and Environmental Engineering Research
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• v.32 no.2D
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• pp.175-182
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• 2012

Korea Train Express (KTX) is now leading the train industry, heralding a new renaissance of transportation and changing the old construction-oriented policy to one based on customers' needs that intends to offer better service in speed, convenience, and space creation around the railroad stations. These new policies aims to provide differentiated 'utility' based services, with the commitment to environmentally friendly 'green growth'. Nevertheless, the new policy has the unspecified 'public' as its target and tends to change bus users to train users rather than automobile users to train users. Furthermore, due to the heavy dependence on automobiles, there exists the definite limit of the new policy to attract the automobile users to train services. The purpose of this paper is to analyze the car dependence in Seoul metropolitan area. Based on the analysis using structure equation modeling, it can be described that environment consciousness and public satisfaction level affect on the car dependence. Author concludes that emotional marketing needs to go with utility marketing and Incentive marketing to weaken the heavy dependence on automobiles and to successfully prompt the change to train services.

• Journal of Korean Society of societal Security
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• v.4 no.1
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• pp.57-65
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• 2011

Studying the operation of urban control plan and control program of urban plan facilities to present development direction of urban plan in the future by performing multi-variate analysis, the research acquired the following conclusion. It is required to institutionally activate the inhabitants' participation by reflecting spontaneous participation and opinion of inhabitants to adminstration so that the effect of business can be maximized in the stage of establishing urban control plan. Furthermore, the participation of role dividing type is necessary to adjust and connect the interest of expert that has experience in practical business of overall urban plan, inhabitant and self-governing body. It is required to reduce the service supplied by government so as to enhance policy of plan-first and development last for facilities with high importance and utility such as road, park and water supply/sewage, etc as well as to seek control program that expands the participation of private sector for administration for which private service is possible.

• The Journal of Information Systems
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• v.25 no.3
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• pp.31-60
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• 2016

Purpose In 2016, the market size of mobile(m-) shopping goes beyeond more than half of a total of online shopping. People use smartphones as the main device for m-commerce. Under the circmustances, this study attempts to address why people prefer to use smartphone-based m-commerce. In other words, it is necessary to understand the main value that smartphone-based m-commerce creates. Drawing on the studies of consumption value, this study focuses on utilitarian value in predicting customers' continuance intention in the context of smartphone-based m-commerce, recognizing that utilitarian value is a key extrinsic motivation in the goal-oriented, performance-oriented shopping contexts. Furthermore, this study identifies factors affecting customers' utilitarian value from the perspective of benefits and costs, following the notion that it represents the result of evaluating a trade-off of benefits and costs caused by smartphone-based m commerce. More specifically, in this study, ubiquitous service, location-based service (LBS), transaction speed, and price utility belong to the benefit dimension, whereas technology anxiety and cognitive effort belong to the cost dimension. Design/methodology/approach To test the proposed hypotheses, the study conducted partial least squares (PLS) analysis with a total of 294 data collected on users with experience in smartphone-based m-commerce. Findings The results show that first, utilitarian value is increased by the benefits, such as ubiquitous service, transaction speed, and price utility. However, LBS has no direct effect on utilitarian value. Second, the noteworthy finding is that ubiquitous service and LBS greatly increase transaction speed. Third, technology anxiety and cognitive effort considered as the cost dimension are negatively associated with utilitarian value but their impacts on it are non-significant. Finally, the results support the argument that utilitarian value is a determinant of continuance intention. Overall, the findings imply that utilitarian value greatly depends on the peception on benefits rather than the aspect of cost in smartphone-based m-commerce. Overall, the findings offer new insight into the studies of m-commerce by considering and verifying the impacts of its benefits and costs simultaneously.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.209-212
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• 2001

To have competitive advantage over competing telecommunications services, it is crucial to provide higher value with lower cost. In this study, CUP (Cost-Utility-Preference) chart is developed to analyze the market competition dynamically. It considers both the competition and customers' preference of each service to explain the change of the competitive landscape over time. Conjoint analysis is used for detailed analysis. Using the chart, we can analyze the currently competing services, predict the future scenarios of the competition, develop new services, and understand the causes of successes or failures of telecommunications services.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.91-110
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• 2012

In the modern management literature, knowledge has been recognized as a new strategic resource enabling a firm to create its competitiveness. Shipping companies under fierce competitive structure need to pay attentions to the utility of knowledge management. A shipping firm may develop its unique service capability by classifying, sharing, and transferring the data, information and knowledge obtained from both inside and outside its global service network. The current study attempts to analyze influential relationships between liner shipping firms' knowledge management and service capabilities. In order to achieve this goal, this study designed a knowledge chain model measuring shipping companies' knowledge management levels and tested its validity and reliability based on a total of 80 replied questionnaires from national and foreign liners. The empirical result presents that supportive and primary activities composing a knowledge chain could exert significant positive influences on the enforcement of shipping service capabilities. This research shows that the utility of knowledge management is adoptable in the maritime industry, and recommends that shipping firms should recognize strategic importance of knowledge and actively pursue knowledge management at an entire firm level.

• Journal of Distribution Science
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• v.17 no.12
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• pp.13-21
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• 2019

Purpose - It is very important to examine customer's behavior about AR shopping either practically or academically. Thus, it will be worthwhile to discuss more in details about AR utility which is even in early stage of distribution industry now. Research design, data, and methodology - This study has designed in consideration of control effects of perceived complexity based on customer's flow as dependent variable, and on AR characteristics and technology readiness as independent variables. Study data has been collected from questionnaires after using AR shopping service directly by those who are 20-30 years old of male and female respondents, which has been analyzed with 167 questionnaires. Hypothesis is verified using by hierarchical regression analysis. Results - After results of hypothesis verified, positive influence has been shown in terms of sensory immersion, manipulation, and optimism, however, it is rejected in relation to navigation and innovativeness. Control effect of perceived complexity has not been appeared. Conclusions - Implications of this study are as follows. First, AR shopping service has to provide an informational value. Second, by providing AR service to customer group, marketing activities will be in effects. Third, recognized complexity is not connected with significant control effect in terms of customer's devotion of service.

• Korean Management Science Review
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• v.19 no.2
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• pp.125-137
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• 2002

The telecommunications market is expanding rapidly and becoming more substitutive. In this environment, demand forecasting is very difficult, yet important for both practitioners and researchers. in this paper, we adopt the modeling approach proposed dy Jun and Park ［6］. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. We apply a choice-based substitutive diffusion model to the Korean mobile telecommunication service market where digital service has completely replaced analog service. In comparison with Bass-type multigeneration models. our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such complicated environments and provides the flexibility to include marketing mix variables such as price and advertising in the regression analysis.

• Journal of the Ergonomics Society of Korea
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• v.34 no.5
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• pp.487-499
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• 2015

Objective: The purpose of this study was to analyze the trend of ergonomics field in overall intellectual property rights in Korea, and suggest the direction for the future development. Background: Many ergonomists are trying to pursue optimal human well-being and safety, and create more convenient designs for human use. For these reasons, intellectual property rights may be used to protect the legitimate rights of originative and innovative ergonomic designs. Method: Intellectual property rights were reviewed by using Korea Intellectual Property Rights Information Service (KIPRIS), and then were classified and analyzed according to three intellectual property rights (patent, utility model, design), International Patent Classification (IPC) and ergonomics application areas. Results: The total number of intellectual property rights registered in the ergonomics field in terms of three intellectual property rights (patent, utility model, design) showed 48,814 which occupied 5.97% of the total registered Korea's intellectual property rights. Within three intellectual property rights, patent (87%) was recorded overwhelmingly higher than utility model (9%) and design (4%). Conclusion: The current trend of patent, utility model and design in the ergonomics field in Korea tend to increase over time. It is suggested based on the analysis in this study that continuing research and development should be focused on electricity section in accordance with the global trend. Application: The results of this study can direct the ergonomists to the areas of intellectual property rights in the ergonomics field that should focus on the research and development in terms of three intellectual property rights, IPC and ergonomics application areas.

• Journal of Korean Society of Forest Science
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• v.98 no.3
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• pp.297-304
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• 2009

Bukhansan National Park is facing dramatic increase of visitors since no entrance fee charge effected in January of 2007. This study was carried out to estimate socio-psychological carrying capacity of Bukhansan National Park based on marginal utility theory model, provide management tactics by stages. 512 visitors to Bukhansan National Park were surveyed during the October of 2008. The data analysis indicated that sociopsychological carrying capacity was estimated as approximately 65,000 people per day for Bukhansan National Park.

• International journal of advanced smart convergence
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• v.10 no.3
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• pp.41-50
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• 2021

The purpose of this study is to analyze various energy platforms using data in the US and to suggest directions and implications. Some of the leading energy platforms are selected and analyzed based on the opening platform model. We focus on the case analysis of the US utility companies. In case of the horizontal open platform, Green Button sponsor's 'Connect My Data (CMD)' driven by the government invites the utility companies to jointly develop the sponsor's data solution. In case of the vertical open platform, the certification program 'Share My Data (SMD)' allows backward compatibility, because the technical improvement is minimal. The utility companies benchmark Amazon's three-sided market mediation and prefer platform and category exclusivity. For the former, they have data analytics companies like Enervee, Opower and for the latter, they have electronics manufactures and energy service providers (ESPs) like Distributed Energy Resources (DERs). Based on this US case study, we suggest the energy platforms to open their platform for renewable energy supply, energy conservation, high-efficiency products, and residential DER dissemination. To successfully implement the government's energy transition policy, the US platforms should be benchmarked as a business model. Especially, it is needed for them to coordinate a platform ecosystem. To ensure trust in the products and services offered on the marketplace platform, platform's certification program is helpful.