• Journal of the East Asian Society of Dietary Life
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• v.24 no.6
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• pp.915-923
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• 2014

This study investigated organic coffee choice motives from a coffee shop market segmentation perspective in order to understand the potential importance they may have upon attitudes and behavioral intentions to buy organic coffee. A factor-cluster segmentation approach was used for this study. An exploratory factor analysis identified five organic coffee choice motives: 'Sensory', 'Environment', 'Trust', 'Health' and 'Price'. Based upon these five choice motives, cluster analyses classified all respondents into three homogeneous subgroups: 'Highly motivated', 'Moderately motivated' and 'Unmotivated'. Analysis of variance tests indicated that attitudes and intentions to purchase organic coffee were significantly different among the three clusters. In particular, two cluster groups representing 'Highly motivated' and 'Moderately motivated' were found to offer the most utility for further organic coffee market segmentation research. Especially, due to perceptions about high price premium of organic coffee, the 'Moderately motivated' group had higher positive attitudes, although, their intentions to buy organic coffee were not higher than those of the 'Unmotivated' cluster. Findings support previous research propositions that high price could be the strongest barrier for people to purchase organic products including the organic coffee business context. This will assist to market and promote pricing strategies for caf$\acute{e}$s and restaurants to optimize organic coffee sales revenue. Implications for all cluster groups regarding unique socio-demographic characteristics and behavioral intentions are discussed. Organic coffee marketers can apply these findings towards the development of effective target market strategies.

• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.63-71
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• 2008

The purposes of this study were (1) to analyze the absolute and relative importance of tourists' choice attributes of restaurants and (2) to compare tourists' choice patterns with the prediction of restaurant operators in the tourism provinces of Gangwon-do, Empirical data for this study were collected from the 77 tourists and 66 restaurants operators. The attributes and attribute levels for the hypothetical profiles were decided from a focus group interview and 15 profiles were selected from fractional factorial designs. The SPSS/WIN 12,0 conjoint procedure was used to calculate the utility scores and simulate the profiles, According to the analysis on the relative importance of tourists' choice attributes of restaurants, food taste was the most important attribute(36.9%), followed by facility cleanliness(28.5%), dishes cleanliness(24.5%), price(19.3%) and service(18.3%). The tourists' ratings of the importance of the individual attributes differed from the ranking of the relative importance of the same attributes as derived from the conjoint analysis. The operators rated dishes cleanliness(27.6%) as also important, followed by food taste(27.7%), in choosing a restaurant Tourists' preference and operators' prediction of hypothetical profiles showed significant difference in L(p < .05), O(p < .01), M(p < .05), and H(p < .01) restaurants. Operators who want to differentiate themselves from their competitors should make decisions based on an increased understanding of tourists' restaurant choice decision process and measure the latent needs of tourists in the tourism provinces.

• Design Convergence Study
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• v.16 no.3
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• pp.51-68
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• 2017

User-centered design and Experience Design are emerging in the design area. Therefore, the Role-Playing Method has been actively utilized in the process of design development. But the terms of Role-Playing Method which follow these trends. has not been integrated. Further, it is hard to utilize the process of design development because the process method is not settled yet. Therefore, this study is into two parts of the research: Defining the concept of Role-Playing and the experiment of Role-Playing. Firstly, defining concept part is to research the design method corresponds to a wide range of Role-Playing that has a similar definition. After then, analyzed the examples of Role-Playing Methods which was derived matrix from Role-Playing classification. With this process, two axes of the matrix have been produced such as role·scenario and puppet. Through the analysis of the utility and vulnerability of the Role-Playing classification matrix, this study was able to propose the using step of the Role-Playing in the double diamond model. Secondly, two experiments were conducted in the experiment part. Through the pilot experiment explored the possibility of a study of the Role-Playing Method. In the second experiment, the process was conducted with Role-Playing classification matrix. As a result, each Role-Playing has different insights. In terms of design, different aspects of composing elements were found. Plus, in the position of the user, Role-Playing are can observe different parts of user's cognition between acting and puppet. Thus, the role-playing was proven to be useful to find out the point of improvement and insight in service from different perspectives and it resulted in the role playing which can be utilized selectively according to the type of service.

• Journal of the Korean Society for Nondestructive Testing
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• v.21 no.6
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• pp.607-611
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• 2001

Ultrasonic inspection system consist of the operator, equipment and procedure. The reliability of results in ultrasonic inspection is affected by its ability. Furthermore, the reliability of nondestructive testing is influenced by the inspection environment, materials and types of defect. Therefore, it is very difficult to estimate the reliability of NDT due to the various factors. In this study, the probability of detection by logistic probability model and Monte Carlo simulation is used for the reliability assessment of ultrasonic inspection. The utility of the NDT reliability assesment is verified by the analysis of the data from round robin test nth these models.

• Korean Institute of Interior Design Journal
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• no.15
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• pp.86-93
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• 1998

An Apartment Veranda is a transitive space which is being used for many different purpose. A Rear Veranda which is connected to the kitchen is an important space for the housekeeping work and it should be planned carefully to reflect the rational and functional designs. Therefore the objective of this research is to suggest a systematic basis for the practical space planning of the Rear veranda that meets the varied needs of consumers by examining its usage pattern through the analysis of the apartment occupant's behavior pattern stored item the degree of satisfaction and consumer requirements. The research was conducted mainly on apartments built after 1990. The following are the conclusions from the research : 1. Most of the research respondents were aware of the absolute need for the Rear veranda. But they expressed dissatisfaction with the space usage. This indicates that the Rear Veranda planning does not reflect the functionality of the space and concentrates on the idea of providing consumers a service space based on the size of the apartment instead. 2. Although the Rear veranda is used as the multipurpose housework space it is mainly used as the laundry and storage space. This shows a big deviation from the concept of the utility space. Because the behavior pattern associated with the Rear Veranda is largely influenced by the traditional life pattern the development of the Rear Veranda as an exclusive space for the housekeeping work. 3. According to a high frequency of the storage of the laundry related item in the Rear Veranda indicated by the research the Rear veranda is used as the laundry room as well as a auxiliary storage space by most people. The installation of gas range is expected to increase due to the expansion of the usage function of the Rear Veranda space. The installation of a specialized refrigerator to store the traditional food is demanded. 4. Consumers need more efficient and functional storage device because the temporary shelves are often being used as the storage device. The perception of the storage device is assumed to have been influence by the traditional life style.

• The Journal of Natural Sciences
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• v.9 no.1
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• pp.131-143
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• 1997

The authors studied clothing buying motive and clothing buying behavior. The date were obtained from 352 women college students living in Seoul and Taejon. As the result of factor analysis. four buying motive factors were found: fashion and individuality, economy, status, advertising and impulsive buying. Three buying behaviors(information using, clothing selection standard, and shop selection standard) were factor analyzed. Three factors were founded in information using: human, electric wave communication, advertising and observation factors. Four factors were found in clothing selection standard: utility, design, marketing, fashion and status. Two factors were found in shop selection standard: merchandise and service. Clothing buying motive and clothing buying behavior were related, and they were different according to the levels of spending money and major in college.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.2
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• pp.60-67
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• 2017

A baggage handling system (BHS) in airport is an unified system for moving the passengers' baggage in designated time. Input baggage from the check-in counter travels to the baggage claim area or cargo handling terminal through this system. In particular, entryway BHS consists of conveyors, X-ray and sorters such as tilt-tray to send the baggage to departing airplane and it could have various problems for handling certain amount of baggage in restricted time such as baggage jamming at certain merge point. This causes systemic error such as delay of the time, omissions of the baggage and even breakdown of the equipment and inefficiency. Also the increasing maximum time of the baggage passing through the BHS could delay the flight schedule and finally decrease the service level. Thus, the algorithm for controlling the flow of the merge is essential to the system. The window reservation algorithm is the one of the most frequently used methods to control the merge configuration. Above all, the reserve location, so called reserve ahead point, that allocates the window is important for the performance of the algorithm. We propose the modified window reservation algorithm and the best reserve locations by changing the reserve ahead point in the induction conveyors. The effect of various reserve ahead points such as the capacity and utility of the system were analyzed and the most effective reserve ahead point combination was found. The total baggage processing time and the utilization of the tilt-tray are properly considered when choosing the optimal Reserve ahead point combination. In the layout of this study, the configuration of four conveyors merged into one tilt-tray is studied and simulation analysis is done by AutoMod(R), 3D simulation software. Through the simulation, the window reservation algorithm is effectively operated with the best combination of reserve ahead point which reduces the maximum baggage travel time.

• Journal of Korean Society of Rural Planning
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• v.20 no.4
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• pp.13-24
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• 2014

The pond wetlands in agricultural landscape are important natural resources that carry out the function of bio-diversity conservation. However, recently, those have been gradually embedded as their utility value were disappeared. And, the assessment methods used for pond wetlands are insufficient. Therefore, this study was conducted to examine the conservation value of pond wetlands by using the modified RAM, and present the improvement of assesment methods. The study sites, a total of 32 pond of 4 types by land use, were selected on the basis of Ramsar Convention. Through the analysis of precedent studies, the weighted 8 functions were adjusted. According to the assessment results, pond wetlands made the largest contribution to Fishery and Herpetile Habitat function. In addition, it also made large contribution to Floral Diversity, Wildlife Habitat, and Water Quality Protection function. On the other hand, it made a small contribution to Aesthetics and Recreation, Runoff Attenuation, Shoreline /Stream Bank Protection, and Flood/Storm Water Storage function due to the characteristics of small-scale pond wetlands. In the assessment of 8 functions, house type showed the worst assessment result, and mountain type showed the best assessment result. It is thought that those are due to land use type in terms of vicinity. 10 items among 52 of the modified RAM showed the same assessment results in all land use types. Accordingly, it is required to be deleted and modified the assessment method. On the other hand, it is required to add age, interference, and water use to the assessment method. It is thought that these results can be utilized for the development and modification of assessment methods focused on pond wetlands in rural area.

• Journal of Nutrition and Health
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• v.36 no.10
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• pp.1083-1093
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• 2003

Efficient financial management is a critical factor in achieving school foodservice goals. The objective of this study was to suggest efficient financial management practices in secondary school foodservices. In pursuit of this objective, we first identified performance indexes for measuring the success of financial management. Second, we suggested financial management standards, financial data classification methods and a report system. Last, we analyzed operating ratios with the financial data of self-operated and contract-managed school food services. The data were collected through an open-ended questionnaire from 10 middle/high school foodservices in Seoul and Kyeonggi Provincial during on-sites visits and interviews with dieticians and managers. Student participation, sales goals, re-contract frequency and number and cost of disaster loss were identified as the performance indexes for financial management. Income statements were compiled by identifying and classifying financial data. Total revenues consisted of subsidies, meal sales, other revenue and interest. Expenditures consisted of purchased food, salaries and wages, utility costs, office supplies, kitchen supplies, purchased services, company overhead indirect costs, facility investment and maintenance, facility usage expenses, employee benefits and miscellaneous. Mean price of a meal was 2,326 won at self-operated foodservices when the subsidies were included as revenues and 2,360 won at contract-managed foodservices. When including the subsidies as revenues, the operating ratios of self-operated foodservice showed that the food cost percentage was 66.9％, labor cost 23.2％, operation cost 9.9％ and profit 0％. The correspond figures at contract-managed foodservices were 57.6％, 21.5％, 15.3％, and 5.5％, respectively. Food costs in self-operated foodservices was significantly higher than that for contract-managed foodservices, however, facility investment and maintenance and facility usage expenses at self-operated foodservices was significantly lower than those for contract-managed foodservices. Based on this study, the methodology and classification system of financial data was found to be applicable to assess the financial structure of school foodservices.

• Journal of Korea Port Economic Association
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• v.30 no.1
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• pp.143-157
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• 2014

Most metropolitan shippers (MS) have used trans pacific route (TPR) or Asia-Europe route (AEP) through Busan port (BP). If Incheon new port (INP) sets up the deep water-depths under -16m, however, there might be a change in MS's port choice behavior (PCB). In this respect, the aim of this paper is to estimate an INP's allotment rate for metropolitan cargo using Logit Model (LM) considering changing global shipping and port environment. This paper reviews previous studies related to shippers' PCB then sets up the utility function (UF) including the dummied dependent variable which is comprised of BP and INP, and some independent variables such as the frequency of liner shipping route (TPR), inland transportation fare, and the rate of container terminal service. As a result of LM analysis, BP has 0.6618 and INP has 0,3382.