• Title/Summary/Keyword: Service Typology

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Qualitative Validation of a U-City Services Typology Using Expert Heuristic (U-City 서비스 분류체계의 적합성에 관한 질적 휴리스틱 분석)

  • Lee, Jung-Woo;Kim, Ha-Hyun;Lee, Min-Jung
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.325-340
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    • 2012
  • KUbiquitous city(U-City) is a recent trend in urban planning and management across the globe. Currently, several typologies were developed and presented classifying U-City services, but validation research of these typologies are scarce. In this study, efforts were made to qualitatively validate the usability and practicality of a typology of u-city services. Using 228 U-City services identified in previous studies, classifying exercises were conducted against a typology. Three experts were involved in this expert heuristic exercise, against a most popularly used and comprehensive typology of U-City services. Findings indicates that the selected typology is high on comprehensive exhaustiveness, and empirical applicability while low on mutual exclusivity, simplicity and theoretical contribution. Implications for the typology improvement are suggested followed by limitations and directions for further research.

Conceptual Typology for Platform Service Ecosystems (플랫폼서비스 생태계의 개념적 유형화)

  • Kim, Dohoon
    • Journal of Information Technology Services
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    • v.15 no.1
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    • pp.299-319
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    • 2016
  • This study first introduces platform services and their business models. On the basis of the concepts of business ecosystem, we present a framework for distinguishing types of the platform service business models. Two key characteristics of business ecosystems-ecosystem configuration and value production process-are employed as fundamental dimensions for constructing typology. In particular, we also present the notion of value ecosystem, where not a single platform provider but a federation of platforms constitutes a virtual platform and completes a service system. The value ecosystem represents two distinct types of platform service business models : meta-platform ecosystem and platform coalition ecosystem. They show different governance structure in the platform federation and service flows across the ecosystem. We present detailed analyses of these two value ecosystems focusing on relevant cases of e-payment FinTech : Apple Pay as an example of meta-platform and Kakao Pay for platform coalition. Our conceptual typology contributes to platforms' proper strategy formulation and presents policy implications to, for example, platform neutrality.

A Study on the Typology in Accordance with Changes of Shopping Malls in North America - With reference to out-of-town regional shopping mall in North America - (북미 쇼핑몰의 변화에 따른 평면구성 유형에 관한 연구 - 북미 교외지역 쇼핑몰을 중심으로 -)

  • Kim, Hyeong-Jung
    • Korean Institute of Interior Design Journal
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    • v.19 no.2
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    • pp.155-162
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    • 2010
  • Shopping became a meaning of simply buying goods and service as well as buying place and cultural experiences to people living nowaday. Many people make an appointment, watch movies and enjoy shopping in shopping malls. This Change of meaning of shopping made shopping center to be a place for pubic space gradually. Although shopping mall, a type of shopping center, existed from the past, contemporary shopping mall that is enclosed from air started to be established in 1950's in North America. After that lifestyle and shopping environment having been changed continuously and shopping mall in terms of architectural typology has been changed as well. Now shopping mall provides leisure and entertainment to people and also is playing an important role as redeveloping a city and revitalizing a town. This study will take a look at changes of typology of out-of-town regional shopping mall in north America and analyze reasons and characteristics of changes since 1960's shopping malls. The purpose of this study is to categorize the type of out-of-town regional shopping mall and to find application method in shopping mall design in Korea.

The Service Operation Strategy of Internet Shopping Mall by User Segmentation Market Typology

  • Jeong, Won-Kil
    • Journal of the Korean Data and Information Science Society
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    • v.15 no.1
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    • pp.11-20
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    • 2004
  • The purpose of this paper was to reveal Service Operation Strategy for the Internet shopping mall based on the types of internet users' market segmentation focus on the internet shopping behavior and e-service quality. In this paper, we examined internet shopping behavior and internet service quality factor depend on the types of internet users' group empirically. The empirical study result identifies the main decision factor depend on the types of internet users' group. On the basis of these result, Service Operation Strategy for the internet shopping mall has been suggested.

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Typology of R&D Service Firms and Customized Policy Suggestions in Korea

  • Choi, Jisun;Min, Jungwon;Jang, Pyoung Yol;Ha, Tae Jeong;Lee, Sang Hyeok;Seo, Jeonghwa
    • STI Policy Review
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    • v.2 no.1
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    • pp.35-53
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    • 2011
  • This paper originates from the questions concerning why Korea has had difficulties in boosting R&D service industries regardless of government efforts over a decade. We first review the intrinsic nature of the R&D services and set up four criteria such as establishment type, diversification of business models, coverage of client firms, and role of R&D service firms as innovation drivers and IP strategies, that will be used in interviewing and analyzing R&D service firms. Second, we carry out in-depth interviews of eighteen R&D service firms to understand business behaviors and relevant characteristics. Finally, we identify five groups of R&D service firms and conclude that differentiated polices have to be implemented according to the groups for promoting the industry effectively.

Investigating Service Innovation Patterns: A Fuzzy-Set Qualitative Comparative Analysis (퍼지셋 질적 비교 분석을 활용한 서비스 혁신 패턴 연구)

  • Hyun-Sun Ryu
    • Information Systems Review
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    • v.19 no.3
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    • pp.127-154
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    • 2017
  • This study aims to identify various service innovation patterns in the service industry and understand the main differences among them. We attempt to create a new typology of service innovation by analyzing its patterns based on the four major dimensions of service innovation (i.e., service concept, service delivery, customer interaction, and technology). We then investigate whether firms pursuing different service innovation patterns significantly differ from one another in terms of their performance (high and low performance). Based on empirical data collected from 198 Korean firms in the knowledge-intensive business service sector, four major clusters composed of different service innovation dimensions are identified. These four clusters can be interpreted as specific service innovation patterns, including "technology based high customer interaction," "high technology based high service delivery," "service delivery and high customer interaction-integrated," and "strongly balanced" innovators. High firm performance does not depend on the individual service innovation dimension but on the specific configurations of such service dimensions. Customer interaction also has an important role in achieving innovation success and improving firm performance, while technology has a key role in enhancing firm performance. This study sheds new light on service innovation research by developing a new typology of service innovation, identifying four major clusters as service innovation patterns, and exploring the relationship between service innovation patterns and firm performance.

Patronage Orientations of Service Facilities and Clothing Purchase Behaviors: A Typology of Department Store Customer Segments (백화점 소비자의 서비스시설 이용성향과 의복구매행동: 시장세분화를 위한 유형 별 분석)

  • 신수임;박경애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.4
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    • pp.571-582
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    • 2000
  • The purposes of this study were to segment department store customers based on patronage orientations of service facilities in a department store and to develop a profile of each segment using store visit behaviors, clothing purchase behaviors and demographics. A total of 453 responses collected from an on-site questionnaire survey to female department store customers was analyzed. Cluster analysis on patronage orientations of department store service facilities identified four groups including: Active patrons(27.3%); Comparison patrons(27.6%); Convenience seekers(27.3%); and Minimum patrons(17.8%). ANOVA and $\chi$$^2$ analyses revealed significant differences among the four groups on store visit behaviors(the extent of store visits and the extent of service facility visits), clothing purchase behaviors(6 store choice criteria and the extent of clothing purchase), and 5 demographic characteristics. The study developed a profile of each segment and provided marketing implications.

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The Effect of Service Quality on Customer Satisfaction in a Internet Shopping Mall : The Moderating Role of the Internet Community Type (인터넷 쇼핑몰에서 서비스 품질요인이 고객이용만족에 미치는 영향 : 인지된 커뮤니티 유형의 조절효과)

  • Kim Jung Wook;Koh Joon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.30 no.2
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    • pp.169-184
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    • 2005
  • This study aims to identify service factors that satisfy customers in the internet shopping mail context. The study examines the relationship between service qualify and customer satisfaction, and explores the moderating role of the internet community type (i. e., transaction community group, interest community group and fantasy community group). By analyzing 188 questionnaires, we found that out of the five service quality dimensions, only reliability, tangibility, assurance and responsiveness dimensions have positive effects on customer satisfaction. We also found that there is a significant difference in the relationship between service quality and customer satisfaction by the perceived type of internet community implications of the findings and future research directions are discussed.

The Characteristics of Innovation Activities in the Service Sector (서비스 유형별 혁신활동의 특성 연구)

  • Kang, Youngmo;Cho, Chanwoo;Lee, Sungjoo
    • Journal of Korea Technology Innovation Society
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    • v.16 no.3
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    • pp.559-581
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    • 2013
  • Over the last several decades, the service sector has experienced the rapid growth and will continue to grow in importance, stature and job creation potential. Productivity and innovation activities in the service sector have come under the spotlight as an important element of national economic development. Despite the spotlight, however, not many studies have conducted to investigate the characteristics of innovation activities in the service sector, compared to the rich literature on the innovation in the manufacturing sector. One of the distinguishing features of service innovation is that innovation activities differ markedly across services. Therefore, this research purposes to investigate the characteristics of service innovation focusing on the differences across service types. Here, we restrict our focus to technical innovation such as product and process innovation. For the purpose of investigation, firstly, the KIS (Korea Innovation Survey) dataset in the service sector was adopted, which includes information about patterns of innovation in the Korean firms that provide service offerings. Then, service typology was developed by two criteria - customize-based and facility-based - on the assumption that the characteristics of service innovation activities will vary according the these two criteria; the classifies services into four groups the patterns of innovation activities were analyzed with respect to innovation inputs, process, and outputs. The research findings indicate that each service group has its own patterns of innovation activities, providing valuable information about the state of affairs in service innovation, thereby are expected to help further study technology innovation activity in the service sector.

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Literature Review on the Service Quality in KSQM for 50 Years (품질경영학회 50주년 특별호: 서비스품질 분야 연구 리뷰)

  • Kim, Youn Sung
    • Journal of Korean Society for Quality Management
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    • v.44 no.2
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    • pp.265-276
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    • 2016
  • Purpose: This paper reviews the papers on service quality issues which are published in the Journal of the Korean Society for Quality Management (KSQM) since 1965. The literature review is purposed to survey a variety of service quality issues for several categories in terms of industry as well as research model. Methods: By use of the double diamond design process model 71 papers are analyzed 4 stages which are discover, define, develop and deliver. And all of service quality issues are classified into 4 categories: service factory, mass service, service shop and professional service by the service process matrix typology. Results: According to this review, there are several features of research trends. There are 'from physical service to information-intensive service pattern' and 'from private sector to public sector pattern'. And the Kano model has been a steady-selling model to measure the service quality as like a SERVQUAL. Another meaningful issue was a convergency of the research method and tools such as BSC, CRM, AHP, DEA, Information System, Systgem Dynamics and 6 Sigma. Conclusion: The review paper is expected to provide future direction to improve service quality theories and applications. There are three future research topics: Application area, measurement model and research purpose.