• Management & Information Systems Review
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• v.6
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• pp.89-115
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• 2001

Recently, administrators of Korean university are struggling to survive against rapidly changing environment. But, the customer service of university organizations are generally recognized inferior to those of business service. Thus, the measuring of service quality is the beginning of works to improve customer service in university. SERVQUAL is known the most generalized scale to measure service quality. After SERVQUAL was published as a measure of perceived service quality by PZB(1985), several arguments have been made against its validity and the other measures have been suggested by Tears(1993), Cronin and Taylor(1992). Therefore, this paper reviews about SERVQUAL controversies. Also, this paper analyzed the dimensions of service quality and its relevant concepts. For this empirical study, 288 respondents drawn from university student in Pusan area are collected and 5 hypotheses are analyzed by using regression analysis. The results of empirical study are as follows. (1) three dimensions of service quality(specialty, reliability, tangiables) are perceived from factor analysis. (2) dimensions of service quality are related to the overall service quality and customer satisfaction, especially specialty is varified as the most important dimension. (3) customer satisfaction affects repurchase intention and word-of-mouth effect positively. In conclusion, however this study have a few limitations about sampling and questionnaire, offers some strategic directions for improving the service quality of university organizations.

• Fourth Industrial Review
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• v.1 no.2
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• pp.21-32
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• 2021

Purpose - International diversification, a critical issue in research and practice, undoubtedly represents a growth strategy with great potential impact on firm performance. Although the literature has widely examined the relationship between international diversification and firm performance in international business and strategic management research, it remains unconfirmed. This study, therefore, aims to clarify the relationship as it relates to information service firms. Research design, data and methodology - To examine the international diversification-performance relationship, this study uses a sample of major Korean service firms spread over four industries spanning a period of five years between 2005 and 2009. In this study. generalized least square was used to analyze the relationship between international diversification and performance of service firms. Result - The result showed the U-shaped curvilinear form between international diversification and performance in service firms. Especially, IT service firms may differ from other service firms that the negative effect of internationality may have weaker than other types of service firm. Conclusion - Based on the empirical results, the U-shape relationship between international diversification and performance is confirmed in Korea service firms. Furthermore, information service firm may reduce the initial internationalization cost by transferring codified and digitized information using information and communication technology, so that gain benefit from early international expansion.

• Journal of Agricultural Extension & Community Development
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• v.5 no.1
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• pp.123-132
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• 1998

After late 1980s, new approach is needed for satisfying with people's various information needs and better quality of life on Korean extension service. The United States began modern extension service at first and has influenced many countries. Cooperative extension service has helped people practically by searching into people's problem and developing various channel to diffuse. Cooperative extension adopts changes in extension service environment and puts them to use. Based on the extension service in the United States, following recommendations were suggested; 1) carrying out extension service to meet the changing needs of people, 2) strengthening the extension function of agricultural Colleges, 3) review of cooperative agricultural research and extension, 4) developing programs and management, 5) accumulation agricultural information and utilizing them.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.1290-1299
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• 2011

Internal and external conditions are currently changing-e.g, climate change increased awareness of energy crisis, and accelerated paradigm about green growth. Accordingly, revitalization of public transportation which enables green transportation system is receiving more attention than the past. Meanwhile, as the incom level increased, people required better quality of service, and consequently, various proposals about improving the services are being promoted. Generally, the quality of the spaces within transit in developed countries is represent the quality of life, thus concerns about the transit service of quality are emerging. This study, through the domestic and abroad studies about transit service quality, redefines transit service quality including rail and reviews the related categories. In that order this study deducts each type of evaluation categories and factors, with comparing and reviewing with various cases in Korea and overseas. Based on the whole process, the paper elicits implications and proposes to the research about the evaluation of transit quality of service.

• Korean Management Science Review
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• v.28 no.3
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• pp.83-94
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• 2011

Microblogging is a Web2.0 technology that is used to manage online interpersonal relationship in SNS. Microblogging service allows the users to publish online brief text updates, usually less than 140~200 characters, sometimes images too. Recently, it becomes more and more popular. There are many reasons, the major one of which is that it can be perfectly combined with mobile. Based on technology acceptance model (TAM) and according to mobile service and microblogging service, this research adds four attributes : Perceived enjoyment, Habit, Mobility, Social Influence. It studies the factors that will impact on the way in which people use rapid developing Mobile Microblogging Service. This research will compare the influence factors and intension to use with the results from other studies with SNS and Mobile Microblogging Service, and then conclude the differences that can be generated in Microblogging.

• International Commerce and Information Review
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• v.11 no.3
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• pp.75-100
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• 2009

With the change of various business environments, needs for the third party logistics(3PL) service are strategically considered for securing core competitiveness of manufacturers in China. Thus, manufacturers not only have worked with 3PL service providers for cutting costs of logistics, but also they are willing to have Win-Win relationship with the 3PL service provider. In this paper, comparing situation and characteristics of both China and developed-countries, especially in the particularity of manufacturing companies in China. The most important thing is that 3PL service providers must be able to manage supply chain of manufacturers with logistic planning abilities and to operate logistics services with logistic infrastructures and IT systems. In the view of long-term development, incubating logistics specialists is also the influencing fact that makes 3PL service providers more competitive with high quality logistics service and infrastructures.

• Management & Information Systems Review
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• v.16
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• pp.117-137
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• 2005

Most of social service agencies experiences the lack of funds. This situation is casued mainly from the lack of donor development techniques. Therefore, the social service agencies need to develope marketing strategies to develop donors. The study was begun with the idea that a business philosophy will not conflict with professionalism, and the two can be entirely compatible, and synergistic as well. Some of the main principles of marketing can be used to construct a model that will help the social service agency devise the appropriate plan for developing donors. The social service agency's marketing plan should begin with a statement of its mission and goals and the product suggested by each goal. Social marketing process to develop voluntary contributions include marketing environment analysis, market research, selecting marketing goals and objectives, market segmentation, marketing program development, and marketing action. These techniques can be used with some modifications at each social service agency.

• Culinary science and hospitality research
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• v.11 no.4 s.27
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• pp.198-213
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• 2005

This study was administered to demonstrate how unsatisfied customers would be influenced by the change in the quality of the service delivered to them after the dissatisfaction occurs. In light of the above, the objective of this study is to find out what leads to dissatisfaction in the minds of the consumers and also to identify the common behavioral patterns indicated by unsatisfied consumers. This study consists of two parts: a research based on the review of the literature and empirical study methods. As a result, a research for the popular forms of complaining patterns shows opportunities for restaurants to come up with measures to improve their service quality when customers are unsatisfied. In service recovery situation, distributive and interactional justice significantly influence customers' repurchase. Therefore, firms ought to offer monetary compensation, explain about the problems, and make their best efforts to recover the failure because the efforts also affect repurchase.

• Korean Management Science Review
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• v.21 no.3
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• pp.13-22
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• 2004

We discuss that the proliferation of new types of retailers such as Internet shopping malls. home shopping systems, which use telecommunication media as means of providing information of products. makes delivery service generally available. Then. we show that the delivery service can be used strategically for profit maximization by intentionally homogenizing consumers and. furthermore, social welfare generally increases by this delivery service unless the cost of delivery service is higher than that of all consumer groups.

• Korean Management Science Review
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• v.21 no.3
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• pp.23-38
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• 2004

Recently the usage of mobile devices which enable the accessibility to Internet has been dramatically increased. Most of the mobile services, however, so far tend to be simple such as infotainment service. In order to fully taking advantage of wireless network and corresponding technology, personalized web service based on user's context could be needed. Meanwhile, optimization techniques have been vitally incorporated for optimizing the development and administration of electronic commerce. However, applying context-aware optimization mechanism to personalized mobile services is still very few. Hence, the purpose of this paper is to propose a methodology to incorporate optimization techniques into personalization services. Multi agent-based web service approach is considered to realize the methodology. To show the feasibility of the methodology proposed in this paper, a prototype system, CAMA-myOPt(Context-Aware Multi-Agent system for my Optimization), was implemented and adopted in mobile comparative shopping.