• Journal of Applied Tourism Food and Beverage Management and Research
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• v.15 no.1
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• pp.19-36
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• 2004

This study was to investigate brand image and its influence on customers perception of fast-food restaurants. A total of 25 brand image attributes were selected on the basis of the literature review and were asked to indicate respondents' perceptions of their image targeting for fast-food restaurants such as Lotteria, McDonald, KFC, and Popeyes. A on-site survey method was applied to collect data. Out of 300 distributed survey questionnaire, a total of 271 useful sample were collected and analyzed in SPSS 10.0. From the factor analysis with 25 brand image attributes, five underline dimensions were identified and named such as interior factor, store factor, atmosphere factor, service factor, and product factor. Then, T-test and ANOVA were conducted to investigate any differences between/among the groups based on those five brand image factors. The results provided that in terms of gender, age, preference for fast food, food cluster, and four different brand, customers differently perceived restaurant brand image. It is hoped that this information may help for restaurant managers and marketers to understand customers' restaurant perception and choice behavior in order to launch appropriate marketing strategies.

• The Transactions of the Korean Institute of Electrical Engineers P
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• v.64 no.4
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• pp.212-219
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• 2015

Korea's first tram (so called "tram"), which was commenced the operation on May 4, 1899 of late Joseon Dynasty and run until 1968, played a pivotal role of public transportation. However, tram as new transportation mean is being recognized as traffic congestion problem becomes issue due to geometric automobile increase and reckless urban plan after stoppage of tram service. Tram has an advantage of inexpensive construction cost and eco-friendly means compared to existing and city railway, carrying more passengers rather than existing bus, excellent connectivity of existing transportation because of easy accessible to destination in the city center. Therefore, tram, what is called "Green Rvolution of Public Transportation", has a dreaming of revival and in the process of pushing. We suggest the accident type which might break out in the early stage of tram introduction and preventive measures by surveying the accident cases of tram advanced country, and study the crossing control measures.

• Korean Institute of Interior Design Journal
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• v.27 no.3
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• pp.3-13
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• 2018

Although the number of dual low-income families continues to increase, working mothers are suffering from difficulties from housework and child rearing due to the economic difficulties and poor residential environment. By understanding the needs about community space and child-care support services, this study will look into planning cooperative child-care environments for dual low-income families with infants and children. Through purposive sampling this research targeted 151 dual income families with an average monthly income level of 1-3 in Seoul. The collected data was analyzed by frequency analysis, descriptive statistics, and independent sample t-test using SPSS. The research results are as follows: According to the review, respondents responded positively to cooperative child-care. Out of the 20 general community spaces, the need for an indoor playground, recreation room, day nursery, separate garbage and reading room ranked high. Overall, 21 child-care community spaces and 11 child-care support services were generally rated highly.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.6 no.3
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• pp.410-415
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• 2002

This paper describes the implementation of a SoC(System-on-a-Chip) and an ISDN communication terminal by the SoC in ISDN network. The SoC has been developed with the functions of 32-bit ARM7TDMI RISC core processor, network connection with S/T interface, TDM--bus interface and voice codec, user interface. And we also review the developed software structure and the ISDN service protocol procedures which are working on the SoC. And finally this paper describers a structure of an ISDN terminal equipment using the implemented SoC and terminal software.

• Journal of Navigation and Port Research
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• v.40 no.2
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• pp.67-72
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• 2016

Vietnam's sea-port industry has experienced a significant development in recent years. Especially in Northern Vietnam, both the demand and supply of handling services for containerized cargoes have increased at a considerable rates. Accompany with such movement, the competition among container terminals in the area becomes fiercer. In this paper, Hierarchical Cluster Analysis is employed to classify all 11 container terminals in Northern Vietnam by collecting data concerning terminal competitiveness. After the classification, each group will be discussed in order to reveal more details about their competitive characteristics. The paper consists of five sections. Section 1 is the general introduction. Section 2 provides a general literature review about competitiveness and factors to evaluate competitiveness. Section 3 explains variables and methodology applied to do the analysis. Section 4 presents the results with linkage to the current condition. Section 5 summarizes the analysis results. It is shown that container terminals in Northern Vietnam should not only pay attention to their service qualities but also have to find out an appropriate mechanism to avoid unhealthy competition. The paper is expected to contribute a background for further researches in container terminals' competition in the region as well as hints for operators in planning and making decisions.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2015.07a
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• pp.299-301
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• 2015

As the new notification of Ministry of Public Safety and Security on the management of coastal VTS has been effective since April $20^{th}$ this year, all pleasure ships over 2 tons with AIS device(Automatic Identification System) must be the objects given certain vessel traffic service. So Tong-yeong Coastal VTS which has the largest number of pleasure ship throughout the country tries to review some problems that have emerged since the beginning and require consideration in all its aspects to prevent any maritime incidents related with pleasure ships and contribute largely to making our sea safe.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.49
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• pp.167-188
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• 2011

The World Customs Organization (WCO) has designed standards to secure and to facilitate the ever-growing flow of goods in international commerce since 9.11 terrorism in U.S.A. These standards are set forth in the SAFE Framework of Standards, which was adopted by the WCO Council at its 2005 Sessions and the SAFE Framework incorporates the concept of the Authorized Economic Operator (AEO), and the Council directed the WCO to develop more detailed implementing provisions for the AEO concept. It is considered to be reliable in customs-related operations and ensures an equivalent level of protection in customs controls for goods brought into or out of the customs territory, whereas it is difficult for many Korean companies to make a decision of introducing the AEO certification programs because of a lack of cost and benefit information. In this article, We have reviewed the definition and the developing status of an AEO programmes and have studied the benefit and expected effect through documentary research methods. Therefore, it is essential for Korean companies to be certified the AEO programmes from Korea customs service for increasing security in international supply chains through risk management and customs compliance, in addition, the key-driver in the future will be expectations from the business community to work with AEO partners.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.49
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• pp.461-490
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• 2011

The purpose of this study is to examine which factors are encouraging SMEs to participate in uTradeHub(focused on the uTrade search service) in terms of product characteristics and sourcing patterns. The three factors encouraging Trade e-Marketplaces are identified in this study. First, internal factors include the support of top management, mature of IT infrastructure. Second, external factors include the pressure of industry, industry competition, dependence of trading partners. Third perception factors are perceived Usefulness, perceived easy of use. The empirical analysis had the following results. First, it reveals that support of top management, mature of IT infrastructure, industry competition have significant influence upon uTrade Search Services. On the other hand, pressure of industry, dependence of trading partners, Perceived relative benefits are not significant variable of the participation in uTrade Search Services. Second, the factors affecting the participation in uTrade Search Services are differentiated in terms of product characteristics and sourcing patterns. And the support of top management, mature of IT infrastructure, Perceived relative benefits are emphasized very important factors affecting the participation of uTrade Search Services in SMEs. The industry competition is recognized as more important factor in horizontal market in which Spot sourcing just like Operating products is trading. On the other hands, the dependence of trading partners are significant factor in vertical market in which Systemic sourcing just like Manufacturing products is trading.

• Korean Management Science Review
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• v.17 no.3
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• pp.19-30
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• 2000

Customization and personalization services are considered as a critical success factor to be a successful Internet store or web service provider. As a representative personalization technique, personalized recommendation techniques are studied and commercialized to suggest products or services to a customer of Internet storefronts based on demographics of the customer or based on an analysis of the past purchasing behavior of the customer. The underlining theories of recommendation techniques are statistics, data mining, artificial intelligence, and/or rule-based matching. In the rule-based approach for personalized recommendation, marketing rules for personalization are usually collected from marketing experts and are used to inference with customers data. however, it is difficult to extract marketing rules from marketing experts, and also difficult to validate and to maintain the constructed knowledge base. In this paper, we proposed a marketing rule extraction technique for personalized recommendation on Internet storefronts using market basket analysis technique, a well-known data mining technique. Using marketing basket analysis technique, marketing rules for cross sales are extracted, and are used to provide personalized advertisement selection when a customer visits in an Internet store. An experiment has been performed to evaluate the effectiveness of proposed approach comparing with preference scoring approach and random selection.

• Korean Management Science Review
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• v.20 no.2
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• pp.61-80
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• 2003

At the end of 2002, about 91% of mobile telecommunications service subscribers have mobile phones with the mobile internet access function. However, despite the rapid spread of mobile internet phones, the number of real mobile internet users is very small. In this situation, this paper focuses on the effect of consumer demographics such as sex, age, job, etc. and consumer life-style on the use of mobile internet. This study tries to find the answers about the following questions ; 1) Which consumer demographic variables affect the use of mobile internet\ulcorner 2) How can we categorize the consumers with the mobile internet phones\ulcorner 3) What are the characteristics of categorized groups and is there any difference in using the mobile internet\ulcorner For this purpose, an off-line survey was conducted over 1,500 consumers with the mobile internet phones. This study concludes as follows ; The important demographic factors of the use of mobile internet are age, job, marriage, academic career and personal spending money. Totally viewed in the consumer demographics, the typical type of mobile internet users can be described as the young student. On the other hand, sex and family income variables do not significantly affect the use of mobile internet. And the mobile internet users can be categorized by the life-style into four distinct groups, which are named as the innovation oriented group, the practicality oriented group, the conservation oriented group, the ostentation oriented group. These findings show that the consumer life-style have various effects on the use of mobile internet.