• 가족자원경영과 정책
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• 제12권1호
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• pp.91-105
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• 2008

This study identifies key determinants and types of participation in UCC Services. The research examines the how the major factors in perception of social presence, fun and entertainment, self-expression, arousal, human relations, positive feedback, information sharing, monetary business opportunity, and user friendliness of web structure contribute to participation in UCC Services. The data used in this study were collected by a web-based survey so that 629 internet users were available for analysis. Some of the practical implications of the results are follows. We have categorized that the type of people participating in UCC Services were readers, modifiers, remixers, and creators. Digital consumers directly connected with other consumers by producing their own digital contents. Multiple regression analysis among the creators group was not included due to small sample size. Self expression, fun and joy and the convenience of the web interface showed strong positive significant impacts on the UCC Service participation of all participation types. Information sharing, other's positive reputation and arousal showed a positive significant impact on the modifiers or remixers type groups. Monetary business opportunity and human relations were not significant in any UCC type group.

• 한국의류학회지
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• 제27권6호
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• pp.685-695
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• 2003

The purpose of this study was to identify dynamic relationship structure in fashion Internet shopping mall and to present marketers to perform marketing strategy in e-CRM, focusing on trust and commitment. 473 customers who had purchased fashion products in fashion internet shopping mall had participated in the survey. Finally, 470 were used into data analysis. The data was analyzed by factor analysis, t-test, ANOVA, correlation analysis and Structural Equation Model(SEM) using AMOS program. As the results, 'economic benefits' and 'service' variables had the positive effects on 'trust'. Especially, 'service' had the major effect on 'trust'. 'Trust' and 'product information quality' had the positive effects on 'emotional commitment'. 'Trust', 'economic benefits' and 'reputation' had the positive effects on calculus commitment, while contents had the negative effect. Also, 'emotional' and 'calculus' commitment had positive effects on 'relationship maintenance intention'. 'Emotional commitment' had higher effect on 'relationship maintenance intention' than 'calculus commitment'. 'Calculus commitment' had the positive effect on discontinue relationship intention when shopping mall made mistakes. The results of this study provide e-CRM marketing strategy for marketers of fashion internet shopping mall.

• Industrial Engineering and Management Systems
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• 제13권2호
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• pp.193-202
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• 2014

Patients' satisfaction while receiving medical service is affected by whether or not their preferences can be met, including time and physician preference. Due to scarcity of medical resource in China, efficient use of available resources is urgently required. To guarantee the utilization ratio, the scheduling decisions are made after all booking information is received. Two integer models with different objectives are formulated separately, maximizing the degree of satisfaction and revenue. The optimal value of the two models can be considered as the bound of corresponding objectives. However, it is improper to implement any of the extreme policies. Because revenue is a key element to keep the hospital running and satisfaction degree is related to the hospital's reputation, neither the revenue nor the satisfaction can be missed. Therefore, hospitals should make a balance. An integrated model is developed to find out the tradeoff between the two objectives. The whole degree of mismatching that is related to patient satisfaction and other separate mismatching degree are considered. Through a computational study, it is concluded that based on the proposed model hospitals can make their decisions according to service requirement.

• 한국IT서비스학회지
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• 제14권4호
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• pp.137-157
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• 2015

The development of Social Network Service (SNS) has brought many positive changes to the ways people communicate, interact and share information. However, using the SNS does not always leads to in a positive results, particularly when it is addictively used. In fact, the addictive use of SNS results in many negative effects in our society. Recently, SNS users feel negative emotions such as expecially stress and fatigue while using SNS. Thus, the purpose of this study is to empirically examine antecedents of user fatigue on SNS, which can be explained by the degree of Individual, environment and SNS characteristics. This study also examines consequences of user fatigue on SNS. Lastly, we examine the moderating effects of Habit among SNS fatigue, barrier of living and task performance decline. The data for empirical analysis were collected 401 responses on SNS users in Korea. The results of this study are as follows; First, reputation perception, loneliness, unwanted relation, privacy concern, information overload, social presence and interaction are significantly related to SNS fatigue. Second, SNS fatigue, barrier of living and Task performance decline are significantly related to discontinuous usage intention. Third, the moderating effect of Habit of SNS using is found in the relationship among SNS fatigue, barrier of living and task performance decline. Based on the results of this study, Theoretical and practical suggestions were discussed.

• 식품보건융합연구
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• 제7권1호
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• pp.7-15
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• 2021

This study aims to empirically analyze the differences between groups of customers who prefer delivery food, which is rapidly growing amid the COVID-19 pandemic, and those who prefer the traditional practice of visiting offline restaurants. Based on the eating out lifestyle, participants were divided into three groups: participants who prefer food delivery, those who prefer to visit restaurants, and those who favor both. The comparison of differences between the groups was analyzed. A total of 215 questionnaires were distributed, and reliability and validity were verified with a sample of 201 copies, excluding 14 unreliable respondents. Then, a multivariate analysis of variance was used to compare the groups. The results showed that regarding offline restaurants, the group of customers who prefer to visit restaurants valued their atmosphere, while the customers who prefer delivery food valued the reputation of the restaurant. Regarding delivery-specialized restaurants, the group of customers who prefer delivery placed greater value on coupon events and payment convenience than other groups. The results revealed that the difference between the customers who prefer to visit restaurants and those who prefer delivery food was identified through empirical analysis, which provides strategic implications for catering companies and restaurant industries during COVID-19 in Korea.

• 한국정보시스템학회지:정보시스템연구
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• 제25권2호
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• pp.79-110
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• 2016

목적 온라인 P2P 대출은 온라인 재무 중계업자를 통해 친분이 없는 개인 간의 대출을 가능하게 해주는 새로운 방법이다. 대체로 온라인 P2P 거래에서는 돈을 대출받고자 사람과 대부하고자 사람이 이전에 개인적인 관계가 없는 경우가 일반적이다. 광범위한 선행연구를 통해 본 연구에서는 온라인 P2P 플랫폼을 통한 대출의도에 미치는 영향요인을 파악하기 위한 연구모형을 구축하였고, 중국 온라인 P2P 대출업체 중에서 가장 규모가 큰 런런다이 사례를 중심으로 실증분석을 실시하였다. 설계/방법론/접근 연구가설을 검증하기 위해 본 연구에서는 42개 문항으로 구성된 설문지를 개발하였고, 모든 항목은 리커트 5점 척도를 사용하였다. 중국 설문조사 전문 웹사이트인 sojump.com을 통해 런런다이 서비스 가입자 246명을 대상으로 설문조사를 실시하였고, 자료분석을 위해 SPSS 20.0과 AMOS 18.0을 사용하였다. 가설검증에 앞서 측정도구의 신뢰성, 타당성, 복합신뢰도 그리고 평균분산추출을 계산하였고, 동일방법편의(common method bias) 여부도 함께 진단하였다. 연구모형에서 매개변수로 사용된 플랫폼 신뢰와 대출자 신뢰에 대한 가설검증을 실시한 후 구조방정식을 이용하여 연구가설을 검증하였다. 시사점 연구결과 서비스품질, 정보품질, 구조적 보증, 인지도 그리고 명성은 온라인 P2P 대출 플랫폼에 대한 신뢰에 유의한 영향을 미치는 것으로 나타났다. 다음으로 인지도, 명성 그리고 지각된 위험은 대출자에 대한 신뢰와 대출의도에 유의한 영향을 미치는 것으로 나타났다. 세 번째로 신뢰경향은 대출자에 대한 신뢰에 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 인지도, 명성 그리고 지각된 위험, 플랫폼 신뢰, 대출자 신뢰는 대부자의 대출의도에 직접적인 영향을 미치는 것으로 나타났다.

• 시큐리티연구
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• 제29호
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• pp.35-57
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• 2011

본 연구는 민간경비업체와 소비자들의 관계적 특성과 구매행동의 인과관계를 규명하여 무한 경쟁에 도립하고 있는 민간경비업체도 소비자의 필요와 욕구를 파악하여 최상의 서비스를 제공할 수 있는 마케팅 전략을 모색하는데 연구의 목적이 있다. 이러한 목적 달성을 위하여 연구대상은 충남 천안시를 동남과 동서로 나누어 민간경비업체를 이용하고 있는 상점 직원을 대상으로 편의표집법으로 236명을 표집하였다. 조사도구는 설문지로서 국내 외 선행연구를 기초로 하여 재구성하여 사용하였으며, 자료 처리는 SPSS version 18.0 통계패키지를 이용하여 빈도분석, 신뢰도분석, 요인분석, 상관관계분석, 회귀분석을 실시하였다. 이상의 연구방법과 절차에 따른 자료 분석을 통하여 다음과 같은 결론을 얻었다. 첫째, 민간경비업체의 관계적 특성과 구매행동 관계는 정(+)의 상관관계를 보이고 있어, 관계적 특성이 높을수록 구매행동은 높아진다. 둘째, 민간경비업체의 관계적 특성과 구매행동의 관계를 분석한 결과 평판, 물리적 특성, 커뮤니케이션은 구전활동에 영향을 미친다. 셋째, 민간경비업체의 관계적 특성과 반복구매의 관계를 분석한 결과 평판과 커뮤니케이션은 반복구매에 영향을 미친다.

• 한국유기농업학회지
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• 제10권1호
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• pp.1-18
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• 2002

The aim of this study was to introduce the history and development of German organic farming(Bio-dynamic Agriculture and organic agriculture) which has a worldwide reputation and initiative in organic agriculture. And also the organization of organic producer's or farmer's group such as AGOL, POB, OSL, ALOG & Schweisfurth Stiftung and its regional distribution, the basic standard of organic farming and certification system for organic food, an actual cultivated area for organic forming and organic livestock were also shortly reported. The government subsidizing programmes and Agenda 2000, the extension services for organic farming by government and private level, the research activities of organic agriculture by governmental research body(FAL) and universities, the education system for organic agriculture in the German universities(University of Bonn, Gesamthochschule Kassel, University of Hohenheim, University of Gie$\beta$en and etc) were also explained. In the conclusion it was suggested several issues what should be considered to facilitate an organic farming in Korea in the view of organic production, marketing, distributing, extension and organic processing.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2007년도 춘계학술발표대회
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• pp.585-588
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• 2007

P2P 파일 공유 시스템에서 서비스를 이용하는 모든 사용자들은 동등한 권한으로 자유롭게 여러 사용자들의 공유 파일을 이용할 수 있기 때문에, 자신의 파일에 대한 공유 없이 다른 사용자들의 공유 파일을 다운로드만 하는 "free riding" 문제가 빈번하게 발생하고 있다. 본 논문에서는 이러한 문제점을 해결하기 위해 기존 P2P 서비스에 "평판" 정보를 적용하여 피어의 서비스 기여도를 고려함으로써 "free riding" 문제를 해결할 수 있는 새로운 P2P 파일 공유 서비스를 제안한다.

• 통상정보연구
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• 제10권2호
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• pp.63-87
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• 2008

This study investigates the relationship between perceived system characteristics of Internet shopping mall and loyalty, and examines how perceived website attractiveness and flow play mediating roles between perceived system characteristics of Internet shopping mall and affective commitment in the context of Internet clothing shopping mall. For these purposes, the author developed a structural model which consists of several variables. In this model, perceived system characteristics of Internet shopping mall that consist of such as familiarity, reputation, uniqueness, positive emotion, self-efficacy, and interactivity were proposed to affect the website attractiveness and flow, and in turn, result in higher affective commitment. Thus, perceived website attractiveness and flow were proposed as core mediating variables between perceived mobile service characteristics and affective commitment. To test unidimensionality and nomological validity of the measures of each construct, the author employed scale refinement procedure. The results of reliability test with Cronbach's, and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis.