• 서비스연구
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• 제6권3호
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• pp.57-78
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• 2016

본 연구는 방송 통신 산업에서 기업의 서비스 회복 활동이 고객의 상품 전환율에 미치는 영향을 연구 하는 것이다. 한국의 방송통신시장은 이미 포화상태에 이르렀으며, 서비스 수준이 메이저 회사에 비해 상대적으로 낮은 중소기업들의 고객이동은 점점 증가하는 추세이다. 그리고 일단 한번 이동한 고객은 돌아오지 않는다. 이에 따라, 서비스 기업에게 고객유지는 점점 더 중요해지고 있기 때문에 CRM이 강화되는 추세다. 그러나 대규모 투자와 지속적인 비용이 필요한 CRM은 중소기업에서 운영하기 쉽지 않다. 본 연구에서는 CRM환경이 열악한 기업이 고객의 서비스 실패 상황을 작지만 즉각적인 회복활동이 상품전환에 어떠한 영향을 미치는지를 실 기업데이터를 사례를 통해 검증하고자 하였다. 본 연구에서는, 서비스 실패를 경험한 고객의 이동률이 약 2~5배 (월 평균 전체고객 대상 상품전환율 1.3%)가 높았으며, 적극적인 회복 활동은 상품전환율 감소에 영향을 미친다는 결과를 도출 하였다. 본 연구의 시사점은 고객의 상품전환(Churn) 의사에 따른 서비스 회복활동 보다는 서비스 실패 확인 시 기업의 서비스 회복활동 노력이 상품전환율을 낮추어, 기업의 다양한 서비스 실패 환경에서의 서비스 회복 노력의 중요성을 재차 확인할 수 있었으며, 상품전환(Churn) 의사확인 후 방어활동 비용 대비 상대적으로 저 비용으로 효과를 얻을 수 있다는 결론을 도출 할 수 있었다.

• 한국식품조리과학회지
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• 제29권5호
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• pp.605-616
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• 2013

A multistage approach for service recovery enables restaurant managers to do the most effective recovery strategies to reduce customer dissatisfaction and lead to positive behavioral intentions. The purpose of this study was to identify the most effective service recovery strategies in terms of service stage and examine the relationship between service strategies and behavioral intentions. A total of 227 diners examined the customer perceptions to recovery strategies (tangible strategy and intangible strategy) following service failures in each of the four stages:1) reservation and parking, 2) seating and ordering, 3) meal consumption, and 4) payment and exit. The one-way ANOVA showed that intangible strategies were relatively more effective than tangible strategies regardless of service stages. Free meal or free dessert were most effective in service stage 1 and stage 2 whereas correct the failure and reperformance of service found to be the most effective service recovery strategy. Regarding the association between service recovery strategies and behavioral intentions, multiple regression analysis showed that intangible strategies influenced diners' likelihood of positive behavioral intentions whereas tangible strategies lead to diners' willingness to positive behavioral intentions only in service stage 1. The findings enable restaurant practitioners to improve service recovery activities from a service stage perspective.

• International Journal of Quality Innovation
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• 제10권1호
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• pp.37-51
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• 2009

The purpose of TQM (Total Quality Management)-centered organizational culture is to enhance the efficiency of business through the proper allocation and concentration of restricted resources. In order to maximize the corporate profitability through customer satisfaction, what kind of, when and how many resources should be allocated and managed to the preventive TQM activities and corrective TQM activities have become a very important decision making factors at the point of high management. This study aims to identify the causal relationships of quality-centered organizational culture on service quality and customer satisfaction relating to service failure in food service industry. And this study is intended to discover the factors of quality-centered organizational culture which impacts on service recovery justice after service failure happens, and it can be helpful for the top managers to make a decision to how to form corporate structural culture.

• 디지털융복합연구
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• 제11권2호
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• pp.115-125
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• 2013

본 연구에서는 의류제품 온라인쇼핑 후 실패를 경험한 소비자가 쇼핑채널에서 제공하는 다양한 서비스 회복노력을 경험한 후 느끼게 되는 만족도에 대하여 알아보고, 또한 의류 소비자가 평소에 온라인 쇼핑에 대하여 지각하는 혜택과 위험이 서비스회복노력 경험 후 채널에 대한 만족도 평가에 어떠한 영향을 미치는가를 알아보고자 하였다. 서울 시내 남녀 대학생을 대상으로 온라인 쇼핑을 통해 의류제품을 구매할 때에 예상되는 서비스 주요 실패 유형과 온라인 쇼핑채널 운영자가 제공하는 서비스 회복유형별 만족도 그리고 채널경향에 대한 전반적인 관계를 조사하여 분석한 결과 의류제품의 온라인 쇼핑에서 나타날 수 있는 주요 서비스 실패 유형은 맞음새, 잘못된 제품정보, 제품결함, 재고부족, 느린 배송으로 나타났다. 소비자가 서비스 실패 유형에 따라 소비자가 만족하는 회복 유형에 다른 영향을 주는 것을 확인 할 수 있었다. 소비자는 서비스 실패를 경험하게 되면 기본적으로 채널전환의 욕구를 가지며 이와 같은 채널전환 경향은 서비스 회복노력에 대한 만족도가 낮을 때 더 강한 것으로 나타났다. 반면, 지각된 위험에 따른 고저 집단의 만족도 차이는 미비하게 나타났다.

• 간호행정학회지
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• 제19권4호
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• pp.449-461
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• 2013

Purpose: The purpose of this study was to explore the relationship between cost and revenue for inpatient nursing activities in general wards. Methods: Data were collected from 12 medical-surgical wards in one general hospital from January 1 to December 31, 2010. The nursing activities were categorized into 2 groups according to nursing service payment type in terms of the Korea health insurance system. Descriptive statistics were used to identify nursing activities and nursing activity costs. Results: Of 140 nursing activities identified as performed in general wards, payment for 69 items was included in nursing management fees. The percentage of each cost for the nursing units was 90% for labor, 4% for materials, and 6% for operating expenses. The cost for medical support nursing service accounted for 38% of costs and nursing management fees, 62%. The average profit and loss was -237,257,000 won. The cost recovery rate for nursing service was only 44%. Conclusion: The results indicate a need to measure the economic value of nursing activities performed in general wards and use it as a basis for establishing an adequate reimbursement system for nursing service.

• 한국지역사회생활과학회지
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• 제28권4호
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• pp.641-651
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• 2017

This study aimed to identify factors that promote participation of rural women in community activities. A total of 466 rural women (effective recovery rate 84.6%) residing in rural areas from October 10 to October 14 in 2016 were surveyed. The main results of the study are as follows. First, the highest participation of rural women in community activities involved women farmers' organizations, which also showed the highest satisfaction. The purpose of their participation in community activities was for community service. Second, there were differences in participation among groups according to individual factors such as age, annual income, and occupation as well as value factors such as sense of community and life satisfaction. Third, with higher age and income and sense of community, rural women were more likely to participate in community activities.

• 대한지역사회영양학회지
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• 제13권5호
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• pp.674-681
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• 2008

Hospital malnutrition could be caused by not completing the food served in the hospital. This has been a big problem since it delays the recovery of the patient and extends the length of hospital stay. The purpose of the study was to reduce the plate waste for the DM diet by performing several nutrition service improvement activities. The study was performed in a general hospital with 900 beds. A questionnaire survey was taken by 39 DM patients to obtain their aspect of the hospital foodservice systems and the quality of the meals at the beginning of the study. The amounts of foods served in the hospital kitchen and returned were measured by weights. After the improvement activities, the measurement of the plate waste was performed again for comparison. The average percentage of plate waste for the DM diet was 23.2%. The survey showed no difference by sex, age or duration of admission in plate waste. However, this food wastage percentage showed differences between the patients having a chance to get information about the diet therapy (12.21%) and not having one (26.06%) (p < 0.05). Using a five-point Likert-type scale, the quality of food by its taste was 2.49 (1: very poor, 5: excellent), the temperature score was 3.56 (1: very poor, 5: excellent), and the amount of food served score was 2.95 (1: very poor, 5: excellent), and the preference score was 3.13 (1: very dislike, 5: very like). Nutritional care improving activities were performed by adjusting seasonings, developing new menus, and standardizing cooking methods in order to increase the satisfaction of meal quality. The dietitian's inpatients care protocol was adjusted to expand the nutritional counseling chance for the DM patients. After the improvement activities, the average plate waste was reduced to 14.6%, and the satisfaction of food taste and preference increased to 3.21 (p < 0.001), and 3.36 (p < 0.05) correspondingly. The result shows that, for therapeutic diet patients, food intake could be increased by improving the food service satisfaction by controlling the meal quality and clinical nutritional service activities.

• 한국식생활문화학회지
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• 제36권6호
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• pp.622-632
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• 2021

This study was conducted to find out the optimal solvent extraction method [Distilled water (DW), 70% ethanol, 99% ethanol] of mushrooms, including Pleurotus ostreatus (Jacq.) Que, Pleurotus eryngii and Flammulina velutipes and improve their usability as natural antioxidants. To analyze antioxidant activities in each mushroom, total polyphenol, flavonoid contents, 2,2-Diphenyl-1-picrylhydrazyl (DPPH), 2,2'-azinobis(3-ethylbenzothiazoline-6-sulfonic acid) cation radical (ABTS⁺) and fluorescence recovery after photobleaching (FRAP) were measured. All mushrooms showed the highest total polyphenol contents in DW mushroom extract (p<0.001). Total flavonoid contents were the highest in P. eryngii and F. velutipes DW and 70% ethanol mushroom extracts (p<0.05). All mushrooms showed the highest activities using DPPH and FRAP assays in the DW extraction method (p<0.001). P. ostreatus (Jacq.) Que and P. eryngii showed the highest ABTS⁺ radical scavenging activity in the DW extraction method, and F. velutipes showed the highest activity in the 70% ethanol extraction method (p<0.001). As a result of comparing IC₅₀ values of DPPH and ABTS+ radicals and FRAP EC₅₀ values, the DW P. ostreatus (Jacq.) Que extract showed high antioxidant activities (p<0.001). Pearson's correlation between total polyphenol contents and antioxidant activities showed a positive correlation in all mushrooms (p<0.01). Therefore, extraction of the mushrooms with DW can enhance the extraction of effective bioactive substances and antioxidant activity.

• 한국항만경제학회지
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• 제39권2호
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• pp.111-128
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• 2023

코로나 팬데믹으로 인하여 야외에서 즐기는 여가 레저 활동에 관심이 커지고 있다. 야외 레저 활동 중 해양스포츠의 경우 삼면이 바다로 이루어진 한국에서는 즐기기 좋은 요건을 갖췄다고 볼 수 있다. 해양스포츠 중 요트의 경우 최근 부산 광안리와 수영만을 중심으로 다수의 요트 체험 프로그램이 운영되고 있다. 이러한 해양 요트 체험은 부담 없이 즐길 수 있는 매력적인 관광 상품으로 많은 이용자들에게 스트레스 회복을 가져다줄 수 있다. 이 연구는 해양 요트 체험 이용자의 경험을 토대로 해양 요트체험의 매력 속성이 스트레스 회복에 미치는 영향을 검증하고자 하였다. 또한 이러한 스트레스 회복을 통해 해양 요트 체험을 재방문하거나 SNS를 통해서 타인에게 공유하는 의도를 함께 검증해 보고자 하였다. 또한 조절변수로 SNS 사용이 타 세대보다 활발한 MZ세대와 다른 세대 간의 차이를 제시하여 그 유의성을 검증해 보았다. 이 연구의 설문은 부산의 해양 요트 체험을 경험한 사람들을 대상으로 온라인 설문을 실시하였다. 분석 결과, 해양 요트 체험의 매력 요소 중 경관, 분위기, 부대시설, 프로그램 그리고 서비스가 이용자의 스트레스 회복에 유의한 영향을 미치는 요인으로 나타났으며, 스트레스 회복을 통한 만족감은 재방문 의도와 SNS 공유 의도에 유의한 영향을 미쳤다. 연령에 따른 조절 효과 검증에서는 MZ세대와 타 세대 간의 재방문 의도에 대한 세대 간 차이를 확인할 수 있었다. 이 연구를 통해 요트 체험의 다양한 프로그램을 개발하여 이용객들의 재방문을 유도하고, SNS을 활용한 다양한 마케팅을 실시하여야 한다는 시사점을 제시하였다.

• 대한물리치료과학회지
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• 제30권4호
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• pp.29-43
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• 2023

Background: In the rehabilitation of stroke patients, regular physical activity is very important not only as a treatment for maximal functional recovery but also as a strategy to prevent the recurrence of stroke. The purpose of this study was to objectively measure the amount of physical activity in people with stroke, and to examine the differences in motor and cognitive function according to a level of physical activity. Design: A cross-sectional study. Methods: Physical activity (GENEActiv), motor function (Fugl-Meyer Assessment), cognitive function (Montreal Cognitive Assessment-Korean version), and the Korean version of Modified Barthel Index were evaluated in adult stroke patients with hemiplegia. Results: There was no statistically significant difference in the level of physical activity according to the motor and cognitive function. There was no statistically significant difference in motor and cognitive function according to the level of physical activity, but there was a statistically significant difference in the MBI (p<.01). Conclusion: As a result of the difference in the MBI according to the level of physical activity, it was found that the more moderate to vigorous physical activities are performed, the higher the independence in daily living. These results can be interpreted as that the more often you participate in physical activities such as physical therapy (gait training), the better your independence in ADL. Since regular physical activity participation of adult stroke patients can improve daily living performance, it is considered necessary to participate in physical activities such as continuous physical therapy.