• Title/Summary/Keyword: Service Quality Perception

Search Result 527, Processing Time 0.029 seconds

A Study on the Brand Service Design for Measuring and Managing Indoor Air Quality (실내공기질 측정 및 관리를 위한 브랜드 서비스디자인 연구)

  • Kim, Seung-Beom;Kim, Hwoi-Kwang
    • Journal of Digital Convergence
    • /
    • v.16 no.6
    • /
    • pp.325-333
    • /
    • 2018
  • The quality of indoor air quality is facing a very serious situation due to the impact of the quality of the atmosphere in the atmosphere and the surrounding environment. While awareness of the danger of these populations is increasing, there is no way to detect the quality of the indoor air quality as well as the measures to detect the quality of indoor air quality as well as the countermeasures. The study drew a general problem with the design of the service design, the general purpose of the general office, and the use of the public facilities for the purpose of measuring the usage of indoor air quality, the general purpose of public facilities, and the interpretation of the current law. Based on this research, most of the general users' perception of the seriousness of the disease is not reflected in the perception that the dust and indoor air are accumulated in the eyes of the general public.

The Study on the Effect of Waiting Line on Consumers' Perceived Quality and Emotional State

  • Li, Nan;Song, Jae-Do
    • Asia Marketing Journal
    • /
    • v.21 no.2
    • /
    • pp.21-49
    • /
    • 2019
  • This study examines a model which simultaneously contains two paths between waiting line and purchase intention: one tested the positive effect of waiting line through consumers' perceived quality, whereas another one go through consumers' emotional state to test the negative effect of waiting line on purchase intention. To further understand perceived quality, the study divided perceived quality into perceived product quality and perceived service quality. The study used restaurants in the experiment. Results indicated that although long waits in line will directly increase both consumers' product quality perception and negative emotions, the total indirect effects on purchase intention are still significantly positive. For consumers' perceived service quality, long waiting situations have no such effect on it. Significant results from a moderation analysis also shown that consumers in low-level knowledge settings are more influenced by waiting lines than those in high-level knowledge settings when they make the product's quality-related judgment. However, the level of consumer knowledge does not moderate the relationship between waiting lines and service quality.

Brunch Cafe of Service Quality, Value Perception, and Customer Loyalty the Impact of Relationship (브런치 카페의 서비스품질, 가치지각, 고객충성도의 영향관계)

  • Kim, Geon-Whee;Ha, Heon-Su
    • Culinary science and hospitality research
    • /
    • v.22 no.2
    • /
    • pp.1-12
    • /
    • 2016
  • This study examined the factors that affect the relationship between service quality of brunch cafe, value perception and customer loyalty. A total of 225 questionnaires were distributed to the consumers, of which 210 were deemed suitable for the analysis after the removal of 15 unusable responses. In order to perform statistical analyses required in the study, SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, and reliability analysis, correlations, regression analysis. The results of exploratory factor analysis showed that four factors regarding local specialties service quality were extracted from all measurements with a KMO of 0.823 and a total cumulative variance of 66.095%, With regard to value perception, Three factors were extracted with a total cumulative variance of 61.213% and a KMO score of 0.871. One factor for customer loyalty was extracted that accounted for a total cumulative variance of 64.054% and a KMO score of 0.845. All factors were significant at 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationship between value perception and customer loyalty was partially adopted.

A study on the of professionalism and positive psychological capital on the effect of elderly care worker education on service quality (요양보호사의 교육, 서비스 질, 전문성, 긍정심리자본의 관계 연구)

  • Kim Bong Wha;Ko Youn Soon
    • The Journal of the Convergence on Culture Technology
    • /
    • v.10 no.3
    • /
    • pp.613-623
    • /
    • 2024
  • This study was conducted to explore the direction of elderly care worker education by analyzing the dual mediating effects of professionalism and positive psychological capital on the impact of elderly care worker education on service quality. As a result of this analysis, elderly care worker education was found to have a significant impact on service quality, professionalism and positive psychological capital and it's confirmed that the more positive the perception of elderly care worker education, the more positive the perception of service quality, professionalism and positive psychological capital. In addition, professionalism and positive psychological capital show that each two mediates the impact of the elderly care worker education on service quality so elderly care worker education can improve service quality by enhancing professionalism, and we can see that the elderly care worker education can be a factor that improves service quality by enhancing positive psychological capital. It's found that professionalism and positive psychological capital is by dual mediating the impact of elderly care worker education on service quality so professionalism had a significant effect on positive psychological capital. Accordingly, it's confirmed that elderly care worker education improves professionalism, and that improved professionalism promotes positive psychological capital, thereby improving service quality. According to the results of this study, it's empirically confirmed that develop professionalism is important in the elderly care worker education, and that enhancing positive psychological capital through the develop professionalism can ultimately improve service quality. Therefore, there is a significance to that it's able to predict elderly care worker education in the future should include education related to the improvement of professionalism and positive psychological capital.

A Comparative Study of Consumers and Providers on Nursing Service Quality, Satisfaction, and Hospital Revisiting Intent (간호서비스 질, 만족 및 병원 재이용 의도에 관한 소비자와 제공자간의 지각차이 비교)

  • Lee, Mi-Aie;Yom, Young-Hee
    • Journal of Korean Academy of Nursing Administration
    • /
    • v.11 no.4
    • /
    • pp.425-437
    • /
    • 2005
  • Purpose: The purposes of this study were to compare the nursing service quality, gap, overall nursing service satisfaction, overall medical service satisfaction and intent to revisit the hospital perceived by consumers and providers. Methods: Data were collected with self-administered questionnaire and analyzed using frequency, %, mean, standard deviation, t-test, Pearson correlation coefficient, and multiple regression analysis. Result: Nursing service gap perceived by consumers was smaller than that of providers. Consumer's overall satisfaction with nursing and medical service was higher than that of nurses. In consumers, nursing service satisfaction alone accounted for 62.9% of the variance in their intent to revisit the hospital, while explained 3% of the variance in providers. Conclusion: There are definitely perception gap between consumers and providers. Therefore nursing and hospital managers must recognize it, and carry out the internal marketing strategies for nurses.

  • PDF

The Effects of Perceived Service Quality, Image, Customer Satisfaction and Moderating Emotions on Family Restaurants (패밀리 레스토랑의 지각된 서비스 품질, 이미지, 고객 만족과의 관계 및 감정의 조절 효과 검증)

  • Kim, Hack-Jae
    • Culinary science and hospitality research
    • /
    • v.13 no.3
    • /
    • pp.115-126
    • /
    • 2007
  • Previous studies have focused on service quality by examining customer satisfaction and retention. Little, if any work has been conducted exploring the emotional state of customers and that state in con-nection to perceived service quality. The objective of this study was to explore and determine how a customer's emotions perceive and respond to service quality within family restaurants. It was found that within a positive emotional field, product and personal service quality showed a high correlation to the positive image while customers experiencing negative emotions had the perception of poorer product and personal service quality as well as a worse impression of cleanliness. Cleanliness was not connected to the issue of customer satisfaction but each of these three factors, whether positive or negative, led to the creation and mediation of an image which in itself directly resulted in customer satisfaction. Customer emotional fields are not merely the by-product of quality issues, or satisfaction but in fact the foundation by which all other factors must be considered and analyzed. Family restaurateurs need to focus on the customer's emotional well-being to create customer satisfaction.

  • PDF

An Exploratory Study on the Service Quality of University Administration : A Comparative Study (대학행정 서비스품질 차이에 관한 탐색적 연구 -대학규모별 비교연구-)

  • Kim Yong-Ho
    • Management & Information Systems Review
    • /
    • v.8
    • /
    • pp.147-166
    • /
    • 2002
  • This study investigated four universities in Busan and compared each other about the dimensions of service qality and relevant concepts. For empirical study, 288 respondents re sampled and six hypotheses are analyzed by using regression analysis and ANOVA. A survey was conducted with four university's students to see if there were significant differences in their perception(expectation, performance, perceived service quality, customer satisfaction, intention of repurchase) of a university administration service quality. The principal findings of this study are as follows: (1) A comparison of universities in terms of their expectations about university administration service revealed no differences, but performance revealed differences in specialization and reliability. (2) All of service dimensions, tangibles, reliability and specialization had significant impact on overall service quality. Specialization had the most significant impact on overall service Quality in A and D university, but tangibles had the most significant impact in B university. (3) Overall service Quality has a significant positive effect on customer satisfaction, but the degree of effect is different from each other. (4) Customer satisfaction has a significant positive effect on intention of repurchase, but the degree of effect is different from each other. In conclusion this study, however has a limitation about questionnaire, offers some strategic directions for developing the specific marketing strategies of university.

  • PDF

The Impacts of the Service Quality of Coffee Shop Adapting the CoffeeSERV on Customer's Perceived Value, Customer Satisfaction, Behavioral Intention: Focusing on Regulatory Focus Theory (CoffeeSERV측정모형을 활용한 커피전문점 서비스품질의 가치지각, 고객만족, 행동의도의 영향관계 연구: 조절초점동기의 조절효과를 중심으로)

  • KANG, Hwa-Seok
    • The Korean Journal of Franchise Management
    • /
    • v.10 no.3
    • /
    • pp.37-52
    • /
    • 2019
  • Purpose - This study examined the relationship between service quality, perceived value, customer satisfaction and behavioral intention of coffee shop using CoffeeSERV scale. In this model, CoffeeSERV scale consists of fundamental characteristics, physical environment, confidence, beverage characteristics, and representation factors. In particular, this study tried to demonstrate the moderating effect of customer's regulatory focus orientation among in the relationships between service quality, perceived value, customer satisfaction and behavioral intention. Research design, data, and methodology - This study intends to expand the existing service quality research by using the coffee shop service quality measurement tool developed by domestic researchers. I wanted to find some implications for the trend. In particular, this study applied the regulatory focus theory to identify individual differences of customers regulatory focusing motivation. In order to verify several hypotheses, the data were 227 college students and analyzed with SPSS/PC 21.0 and SmartPLS 3 program. The moderating role of customer's regulatory focusing motivation was tested using multi-group analysis with SmartPLS 3 program. Results - The resutls are as follows. First, the fundamental characteristic factors only had a significant influence on the utilitarian value perception, but in the hedonic value perception, all other service factors except for the beverage characteristic had a statistically significant effect. Second, utilitarian and hedonic value had significant effects on customer satisfaction. Third, customer satisfaction had a significant effect on behavioral intention. Finally, the regulatory focus orientation played a moderating role in the relationship between beverage characteristic - utilitarian value, representation - utilitarian value, fundamental characteristic - hedonic value, physical environment - hedonic value, confidence - hedonic value, and utilitarian value - behavioral intention. Conclusions - The results of this study show that the various service quality factors that make up the CoffeeSERV scale have different effects on utilitarian and hedonic value. This means that perceived benefits from product and service experience have different impacts on the customer's experience. Therefore, marketers should identify the impacts of service quality dimension that customers who use coffee shops consider important, understand the impact process of these quality factors on experience value, customer satisfaction, and behavioral intention, and allocate limited marketing budget. The results also show that it is possible to establish differentiatied response strategies using customer's regulatory focus orientation to find ways to enhance utlitarian and hedonic value, customer satisfaction, and behavioral intention using various Coffeeshop service quality factors. At the end of this paper, some limitations and future research directions were suggested.

A Comparative Study on the Evaluation of Green Park Service through Residents Consciousness -The Case of Gwangju City and Yongin City- (공원녹지서비스에 대한 주민의식평가 비교연구 - 경기도 광주시와 용인시 사례로 -)

  • Lim, Eun-Hee;Yeom, Sung-Jin
    • Journal of Environmental Science International
    • /
    • v.30 no.6
    • /
    • pp.441-454
    • /
    • 2021
  • This study intended to propose an improvement plan to improve user satisfaction by establishing a park and green space masterplan by comparing its current status and surveying the residents' perception of green park services in two regions. The study results showed that the residents are aware of the physical and qualitative aspects of the green park environment. In addition, the quality level of the green park that people may actually use in everyday life was considered a factor for evaluation of satisfaction. In addition, it was found that the residents, who are actual users of the green park services, evaluated the satisfaction of use considering the qualitative characteristics of the green park, such as 'quality of green park' and 'availability of green park.' As a result, efforts are required to create and improve the quality of green parks efficiently based on establishing qualitative indicators, a survey of residents' perception, and quantitative analysis to develop policy directions and guidelines of the park and green space masterplan.

The Effects of Educational Satisfaction on School Conversion Intention according to the Quality of University Education Sservice - Focusing on Beauty Department - (대학 교육서비스품질에 따른 교육만족도가 학교전환의도에 미치는 영향 - 미용학과를 중심으로 -)

  • Jeon, Hong-Shin;Bang, Hyo-Jin;Ko, Kyoung-Sook
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.19 no.1
    • /
    • pp.121-134
    • /
    • 2017
  • The purpose of this study is to investigate the effect of educational satisfaction on the school conversion intention according to the quality of university education service. To survey the perception of students majoring in Department of Beauty on both colleges and universities of beauty education, we distributed 600 questionnaires and utilized them as final analysis data except for 60 unreturned or defective papers. As a result of t-test and one-way ANOVA, there were differences among university education service quality, education satisfaction and school transfer intention. In addition, the effect of the quality of education service on the education service, the effect of the quality of education service on the school conversion intention, and the quality of the university education service influenced the school conversion intention. The results of this study suggest that, for the development of the beauty education, priority should be given to the facilities and equipments related to the beauty education as well as the importance of leadership and professional teachers and instructors.

  • PDF