• Title/Summary/Keyword: Service Quality Components

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A Study on the Consumer Behavior in the Cyber Shopping Mall (사이버쇼핑몰의 소비자행동에 관한 연구)

  • 유한종
    • Journal of Internet Computing and Services
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    • v.3 no.1
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    • pp.11-16
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    • 2002
  • Nowday, Cyber shopping mall increased market size. The Consumer Behavior chainged new trend. This study on the systematic access to establishment of the concept of cyber shopping mall as well as to problems to overall parts of EC service as well is required. The objectives of this study are that how service consumers perceive the quality of EC service, and that what effect the quality makes on their satisfaction and re-purchase intention. This means that the research enables a marketing manager to take the meaning of comparative weight among the components of EC service quality, and to provide very useful information to establish marketing strategies which are close to the consumers.

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The Effects of Service's Characteristics on Service Performance by Mediating Service Relationship Quality in Specialty Hospitals (전문병원의 서비스특성이 서비스관계품질을 매개로 서비스성과에 미치는 영향)

  • Cho, Hyoungrae;Choi, Chul-Jae
    • Korea Journal of Hospital Management
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    • v.22 no.3
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    • pp.88-104
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    • 2017
  • The purpose of this study explains how service characteristics such as service competence, service customization, interpersonal communication and image affect service trust and affective commitments and how service trust, affective commitment play a role in affecting risk-taking and service loyalty in specialty hospital. and then confirm the mediating role of relationship quality components such as service trust and affective commitment in the above path relation. For this purpose, the research hypothesis was verified by structural equation model analysis(SEM) using SPSS 21.0 and AMOS 20.0 statistical package. The results of the study are as follows. First, interpersonal communication influenced service trust, image influenced affective commitment, service ability influenced service trust and emotional commitment, while service customization did not affect any factor. Second, service trust and affective commitment did not effect each other. Third, service trust and affective commitment were more powerful in risk-taking than the influence on service loyalty. Fourth, Risk takings affected service loyalty. Therefore, marketers of special hospitals not only medical services by providing medical service with superior service ability, but also by always strengthening interpersonal communication at the time of providing services. This will enable consumers to overcome the avoidance in the service decision process and implement a specific service marketing strategy that can continuously use the hospital service.

Changes of Distribution Coefficients of Cu, Cr, and As in Different Soil Matrix in a Laboratory Scale

  • Kang, Sung-Mo;Ra, Jong-Bum;Kim, Suk-Kuwon
    • Journal of the Korean Wood Science and Technology
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    • v.37 no.2
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    • pp.137-140
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    • 2009
  • Chromated copper arsenate (CCA), a long history of successful preservative, have raised environmental concerns. Adsorption characteristics of domestic soils for chromium, copper, and arsenic were assessed by measuring distribution coefficient ($K_d$) values of these metal components in a laboratory scale. The results revealed that $K_d$ values were higher in chromium, followed by arsenic and copper in soil matrix. Different soil matrixes resulted in varying mobilities of CCA components. The values of $K_d$ for all three metals increased with organic matter contents. The results suggest that the mobility of metal components may be very limited to the surface area adjacent to CCA-treated wood due to their fairly large distribution coefficient ($K_d$). However, the metal components would be persistent and accumulated in the soil, resulting in high chemical concentration in service area of treated wood.

Improving the Quality of Customer Service of Electrical Power Supply using an Integrated Outage Management System

  • Sastry, M.K.S.
    • International Journal of Quality Innovation
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    • v.7 no.3
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    • pp.70-81
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    • 2006
  • An Integrated Outage Management System (IOMS) is a utility owned, centralized information system. Using the Supervisory Control And Data Acquisition (SCADA) methodology, the IOMS integrates different databases and components of outage management systems to improve the quality of service of electrical power to customers. This paper describes the development of an IOMS and its related utility functionality. The design considerations, salient features, component integration, functional aspects, and implementation issues of the IOMS are discussed. Evidence shows that the IOMS implementation would result in improving the overall quality of electric power supply and effective outage management significantly.

A Study on the Service Quality Evaluation of Older Persons in Public Libraries by the Use of LibQUAL+: The Case of G-gu in Seoul (LibQUAL+를 적용한 공공도서관 노인 서비스 품질 평가에 관한 연구)

  • Kim, Bo-il;Kim, Seon-Ho
    • Journal of Korean Library and Information Science Society
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    • v.48 no.1
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    • pp.319-344
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    • 2017
  • As the social environment changes, the public library's services for older persons need to be improved from a new perspective. Therefore, this study analyzed the relationships among user satisfaction of major services, overall service satisfaction, service quality components (i.e., service affection, information control, and library as place), and re-use intention according to demographic characteristics by evaluating the public library's services for older persons with applying LibQUAL+ and surveying the user satisfaction. This study proposed to provide appropriate information and service according to the changes of the elderly user environment, develop the library collection according to the diversified information needs by older users, and allocate personnel who could offer a service to older people.

A Quality-Attribute-Driven Software Architecture Brokering Mechanism for Intelligent Service Robots (지능형 서비스 로봇을 위한 품질특성 기반의 소프트웨어 아키텍처 브로커링 방법)

  • Seo, Seung-Yeol;Koo, Hyung-Min;Ko, In-Young
    • Journal of KIISE:Software and Applications
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    • v.36 no.1
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    • pp.21-29
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    • 2009
  • An intelligent service robot is a robot that monitors its surroundings, and then provides a service to meet a user's goal. It is normally impossible for a robot to anticipate all the needs of its user and various situations in the surroundings ahead, and to prepare for all the necessary functions to cope with them. Therefore, it is required to support the self-growing capability by which robots can extend their functionality based on users' needs and external conditions. In this paper, as an enabler of the self-growing capability, we propose a method that allows a robot to select a component-composition pattern represented in an architectural form (called a sub-architecture), and to extend its functionality by obtaining a set of software components that are prescribed in the pattern. Sub-architecture is selected and instantiated not only based on the functionality required but also based on quality requirements of a user and the surrounding environment. To provide this method, we constructed a quality-attributes-in-use ontology and developed a brokering mechanism that matches quality requirements of users and surroundings against quality attributes of sub-architectures. The ontology provides the common vocabularies to represent quality requirements and attributes, and enables the semantically-based reasoning in matching and instantiating appropriate sub-architectures in supporting services to users. This ontology-based approach contributes to provide a great flexibility in extending robot functionality based on available software components, and to narrow the gap between users' Quality requirements and the Quality of the actual services provided by a robot.

How Trust in Human-like AI-based Service on Social Media Will Influence Customer Engagement: Exploratory Research to Develop the Scale of Trust in Human-like AI-based Service

  • Jin Jingchuan;Shali Wu
    • Asia Marketing Journal
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    • v.26 no.2
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    • pp.129-144
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    • 2024
  • This research is on how people's trust in human-like AI-based service will influence customer engagement (CE). This study will discuss the relationship between trust and CE and explore how people's trust in AI affects CE when they lack knowledge of the company/brand. Items from the philosophical study of trust were extracted to build a scale suitable for trust in AI. The scale's reliability was ensured, and six components of trust in AI were merged into three dimensions: trust based on Quality Assurance, Risk-taking, and Corporate Social Responsibility. Trust based on quality assurance and risk-taking is verified to positively impact customer engagement, and the feelings about AI-based service fully mediate between all three dimensions of trust in AI and CE. The new trust scale for human-like AI-based services on social media sheds light on further research. The relationship between trust in AI and CE provides a theoretical basis for subsequent research.

The Effects of a Medical Institution's Brand Equity on Price Premium (의료기관 브랜드 자산이 가격 프리미엄에 미치는 영향 - 신뢰와 브랜드 충성도를 매개변수로 -)

  • Oh, Chang-Seok
    • The Korean Journal of Health Service Management
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    • v.5 no.2
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    • pp.23-33
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    • 2011
  • The purpose of this study was to investigate the effects of a medical institution's brand equity on the users' trust and brand loyalty and further on price premium with trust and brand loyalty as the parameters. For that purpose, a survey was taken among 448 people that used service at university hospitals, general hospitals, and hospital in Busan. The results show that such brand equity components as the associated image of the brand and perceived quality had significant influences on relationships with trust with the latter having the greatest influences. Brand recognition, associated image of the brand, and perceived quality all had significant impacts on brand loyalty. The associated image of the brand had the biggest impacts, being followed by perceived quality and brand recognition in the order. Trust had positive impacts on brand loyalty according to the survey results about the quality of relationships with consumers, which suggests that medical institutions can increase their users' brand loyalty and intention for re-use by promoting their trust in them. While brand loyalty turned out to have statistical significance on the users' price premium, trust did not.

Effects of Education Service Quality on Relationship Management from the Service Distribution Perspective (교육서비스 품질이 관계관리에 미치는 영향: 서비스 유통 관점에서)

  • Cho, Hyun-Jin
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.41-49
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    • 2015
  • Purpose - Universities are placing a greater emphasis on relationship management as a source of competitive advantage due to increasingly competitive environments and social changes. The purpose of this study is to analyze the relationships among education service quality, relationship quality, and relationship performance from the perspective of service distribution. In other words, this study is focused on the role of education service quality with regard to relationship management. In this study, education service quality is divided into lecture, job assistance, student-faculty interaction, student-student interaction, facility welfare, and scholarship welfare quality components; relationship quality is composed of satisfaction and commitment; and relationship performance is divided into recommendation and defection intentions. Research design, data, and methodology - This study aims to identify how the various elements of education service quality affect satisfaction. Further, it aims to test the relationships among satisfaction, commitment, recommendation intentions, and defection intentions. Distribution and marketing students were randomly selected for the experiment. Out of the 380 administered questionnaires, a total of 361 respondents provided complete and usable data. The sample consisted of 232 males (64.3%) and 129 females (35.7%). The variables of the proposed model were measured through assessments that were measured on a 5-point Likert scale. Using Lisrel 8.7, a structural model was analyzed and the path coefficients were estimated. Results - The overall fit of the model was acceptable (χ2=1121.8 (df=603, P=0.00), GFI=0.967, NFI=0.974, CFI=0.981, RMR=0.021). The results generally supported the hypothesized relationships of the proposed model, except for Hypothesis 1. First, lecture, job assistance, student-faculty interaction, student-student interaction, and facility welfare quality were revealed to have positive effects on satisfaction. In particular, lecture and facility welfare quality had the strongest effects on satisfaction. However, scholarship welfare quality did not significantly affect satisfaction; this means that Hypothesis 3-2 was not supported. Second, satisfaction was positively related to commitment and recommendation intentions but it was negatively related to defection intentions. Third, commitment was positively related to recommendation intentions but it was negatively related to defection intentions. Conclusions - This study emphasizes the influence of education service quality on satisfaction in the long-term. In addition, this research has the following implications for university relationship management. First, the findings suggest that the various dimensions of education service quality have differing effects on satisfaction. In particular, lecture and facility welfare quality are found to be the most important factors in increasing the level of satisfaction. Therefore, university managers need to prioritize enhancing lecture quality and upgrading educational facilities. Second, satisfaction also improves through job assistance systems and opportunities for social interactions. Therefore, university managers should reinforce their job skills programs and should provide opportunities for social relationships to develop. Finally, it is important for university managers to take a relationship approach to maximizing relationship performance. Therefore, university managers should work to increase student recommendations and prevent their defections based on satisfaction and commitment.

A Study on the Internal Service Quality of Airline Call Center's Agent on Job Satisfaction and Turnover Intention (항공사 콜센터 내부서비스품질과 상담원의 직무만족 및 이직의도 연구)

  • Choi, Eun-Joo
    • Journal of Advanced Navigation Technology
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    • v.13 no.5
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    • pp.619-629
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    • 2009
  • This study focuses on assessing the impacts of the internal service quality components at airline call center on the job satisfaction of agent and turnover intention for effective operation, thereby giving suggestions to manages on the design and the operation of call centers. The major finding of this study showed that intangibility, reliability, authority, leadership are found to have a great influence on the job satisfaction and job satisfaction did not influence on turnover intention.

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