• 한국IT서비스학회지
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• 제8권1호
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• pp.217-229
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• 2009

Manufacturers have recently faced such problems like limitation of product differentiation, product commoditization and increased service request level from customers, Some manufacturers have responded the problems by introducing new business model, 'product and service integrated offering', which integrate product and its services as a bundled package, This article introduces innovative 7 cases of 'product and service integrated offering', and provides case analyses : types, methods, purposes, and risks of integration, The result of analysis, 4 strategic directions for product and service integration offering, could help manufacturers to adopt and build their model successfully, Further research topics are field survey with meaningful sample size including Business-to-Consumer and finding new causal relationships among variables like characteristics of industry, product, Integration, interaction between provider and customer, A development of design methodology on how to plan and develope a sound product service integration is the second next step for the research.

• 한국과학예술포럼
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• 제19권
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• pp.259-267
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• 2015

Product-Service Systems (PSS) has drawn significant attention since it can effectively address diverse values of consumers by integrating products and services. PSS has been defined as a system of products, services, supporting networks and infrastructure that is designed to satisfy customer needs and to generate values. Manufacturing companies can accomplish business innovation by devising new service elements and providing PSSs starting from their products. Such new efforts are called manufacturing servitization. With analysis of the company's business contexts, diverse strategies could be set for servitization. Services could be developed so that their product functions can be supported. On the other hand, new services could be devised to drive active emotional values of their customers in a broadly related manner with their products. In this way, different servitization strategies in service space could be employed. In this paper, the product-service integration spaces for comparison of product-service systems in manufacturing servitization is briefly sketched. Various issue spaces, termed dimensions, would be used including service space, customer space, value space and business model space. Diverse PSS cases, including well-known PSSs and brand new PSSs, will be classified and compared to demonstrate the product-service integration spaces.

• 한국경영과학회지
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• 제39권1호
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• pp.101-112
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• 2014

PSS (Product-Service System) is a competitive strategy for a service company or a servitized manufacturer. We investigate the product-service integration effect in a mobile phone service industry. Using choice-based conjoint analysis, we measure main and interaction effects of product and service. We collected a sample of size 171 from a college student group in Seoul, Korea. We find the existence of the interaction effect of product and service in PSS and show the direction of PSS strategy using main and interaction effect.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2004년도 ICCAS
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• pp.1061-1066
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• 2004

It is certain that the future manufacturing environment will be network-centric and spatially distributed based on Internet. Today, wide variety of distributed computing and communication technologies are available for implementing a system for product data exchange and sharing. One of the technologies that have been received most attentions for product data exchange and sharing is Product Data Management (PDM). PDM tries to integrate and manage process of data and technical documents that are connected to physical product components. In accordance to previous researches about PDM, it can be regarded as an integration tool of many different areas, which ensures that the right information is available to the right person at the right time and in the right form throughout the enterprise. PDM with Web-enabled CAD system is proposed in this paper in order to acknowledge the usefulness of the system mentioned. The system will use Web service on Visual Studio C#.Net to invoke the web application system.

• 패션비즈니스
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• 제15권3호
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• pp.142-155
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• 2011

By developing attitude transfer model, this study examined the co-marketing alliance effect between fashion and other industries (i.e., service and product brands) based upon the information integration theory. In addition, it examined the product tangibility/intangibility effects of partner brands by controlling stimuli: two alliance cases of fashion and service brands and two alliance cases of fashion and product brands. A total of 1,037 Korean women aged 20 to 39 were surveyed to compare the prior- and post- attitudes toward fashion/partner brands under four fictitious co-marketing alliance cases. Confirmatory factor analysis (CFA), multi-group CFA, structural equation modeling (SEM) analysis, and multi-group SEM analysis were conducted to test the hypotheses. The results demonstrated that the prior-attitude toward fashion brand partially affected the alliance attitude, and the co-marketing alliance was affected by prior-attitudes partner brands. The result of multi-group SEM analysis supported the significant differences between service and product brands as alliance partners, which might refer to the effect of product tangibility, existing in brand alliance contexts. The alliance evaluation affected the subsequent evaluations on each participating brands. This study empirically provides the conceptual structure of how consumer attitudes toward the participating brands interact with the attitudes toward alliance and offer practical insights. Specifically, upon employing the manipulated co-marketing alliances cases, this study demonstrates the partnering effect according to product tangibility of partner brands.

• 한국IT서비스학회지
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• 제12권2호
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• pp.387-410
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• 2013

Due to the development of information technology, Convergence and Creative Economy became hot issues. For example, products become more intelligent and services are likely to be connected and integrated around core services or provided as bundle solution. Meanwhile products and services are integrated in the context of mutual supplementation, which leads to Servitization of Products and Productization of Services in many industries. Previous studies have addressed Convergence with different terms and definitions such as Convergent, Multicategory Multifunctional Product, Clouding Service, Bundle and so on from one perspective such as consumers, suppliers or technology according to a wide range of academic approaches. Thus, this study attempted to suggest the most typical convergence products released in the convergence environment and categorize those products. Furthermore, this study has pointed out the problems in the New Product Development Framework discussed in the studies on marketing by taking the situation of the public sector into account and then suggested "New Service Development Framework in the Public Sector" that are different from traditional e-Gov. approach basically and will enable the government to create public information service and provide them to enterprises or citizens. It also emphasized the importance of Business Conceptualization Stage in the framework; argued that there is a necessity of an integrative study from the perspective of technology on the basis of the approach from the perspective of marketing and Policy such as a study of consumer behaviors, design and marketing channel and Policy Integration for the development and dissipation; and furthermore suggested the cases-the development/Diffusion of Transportation Card Service in Seoul and CFC (Call for Collaboration) in Singapore-in order to verify the framework. There is a need to supplement New Service Development Framework so it is able to reflect the distinct characteristics of the public sector from the academic perspective and be used as practical guidelines for SI (System Integration) business to shift into IT Service business. Last but not the least, this study has suggested the limitations and the directions for the future studies.

• Journal of Computational Design and Engineering
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• 제1권1호
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• pp.37-47
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• 2014

We propose a new generic design methodology for different types of PSS. Product - Service System (PSS) has received much attention recently from academia and industry because of its benefits. PSS can provide customers values and functionalities, as well as physical products, to fulfill economic, social and environmental goals. Many methodologies have been proposed for designing PSSs. Most of the existing methodologies are domain specific and were proposed to solve specific problems in certain projects. Some methodologies are generic but they provide neither guideline to practitioners and designers nor reflect the differences in various PSS types. As a generic approach to guide practitioners and designers in designing PSS effectively, the proposed methodology also takes into account user involvement, business model and organizational structure. The proposed methodology is demonstrated through design examples of different types of PSSs.

• 지능정보연구
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• 제12권2호
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• pp.49-65
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• 2006

본 논문에서는 유비쿼터스 환경에서 유동 소비자에 대한 서비스 이용의 유동성을 보장할 수 있는 지능형 여행정보서비스를 제안하고자 한다. 본 시스템은 유비쿼터스 환경에서 여행자가 필요로 하는 다양한 정보 획득을 돕기 위해 단일상품 묶음을 통한 복합상품 구성과 시맨틱 웹 서비스에 기반한 정보의 구조적 표현을 목적으로 설계되었다. 여행정보시스템에 연관된 상품들은 호텔, 항공사. 자동차대여, 여행지 정보, 음식점 및 Business Trip 등으로 여행자의 요구 및 상황의 변화에 맞게 연관상품의 복합상품구성을 위한 지능형 여행 최적 정보시스템의 연구가 요구된다. 이를 위해 털 연구에서는 여행서비스 지원을 위해, 첫째 여행자의 요구에 따른 단일상품의 복합상품화를 위한 방법론(Product bundling and modification)을 제안하였다. 둘째, 복합상품을 구성하기 위해 개별 정보시스템에 이질적인 형태로 저장되어있는 단일상품에 대한 정보를 공유하기 위해 시맨틱 웹 기반 정보의 구조적 표현에 관하여 제안한다. 이에 본 논문에서는 OWL 기반의 온톨로지를 구축하였다. 따라서 온톨로지 기반의 여행정보시스템은 향후 시맨틱 웹서비스 기반의 지능형 여행정보시스템 구축을 위한 초석으로 활용될 것이다.

• 통상정보연구
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• 제1권2호
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• pp.69-95
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• 1999

Internet EC accomplish to simply electronic business from all process integration of production, marketing and customer service. Also customers gain to goods information by one-line product reference, order, product information exchange and negotiate to low cost for high quality goods. Therefore, Purpose of this study is to introduce the building method of efficient EC, helping understand EC, and analysing its present state in the Korean enterprises and efficiency on international trade information.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.245-248
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• 2004

It is certain that the future manufacturing environment will be network-centric and spatially distributed based on Internet. Today, wide variety of distributed computing and communication technologies are available for implementing a system for product data exchange and sharing. One of the technologies that have been received most attentions for product data exchange and sharing is Product Data Management (PDM). PDM tries to integrate and manage process of data and technical documents that are connected to physical product components. In accordance to previous researches about PDM, it can be regarded as an integration tool of many different areas, which ensures that the right information is available to the right person at the right time and in the right form throughout the enterprise. PDM with Web-enabled CAD system is proposed in this paper in order to acknowledge the usefulness of the system mentioned. The system will use Web service on Visual Studio C#.Net to invoke the web application system.