• Title/Summary/Keyword: Service Positioning Map

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A Study on Competitiveness Improvement Strategies of Korean Coffee Franchisers in Beijing, China through a Positioning Analysis (포지셔닝 분석을 통한 국내 커피전문기업의 중국 베이징 지역 내 경쟁력 강화방안 연구)

  • Guo, Ying-Chao;Kim, Hyun-Jung
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.37-51
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    • 2016
  • The purposes of this study were (1) to investigate the important selection attributes of coffee brands and the relative positions of major coffee brands on the positioning map through similarities and preferences of coffee brands that customers perceive and (2) to provide Korean coffee brands with strategic information about how to differentiate themselves from existing competitors in the Chinese market. A total of 268 samples were used for data analysis that comprised frequency analysis, descriptive statistics, ALSCAL, and regression analysis. The results showed that among 8 coffee brand selection attributes the most important was atmosphere, followed by cleanness and sanitary condition, and convenient location and transportation. Friendly service, taste of coffee, price and variety of menu were next and brand was the least important among 8 selection attributes. The results of positioning map showed that Maan Coffee was evaluated the highest iin atmosphere, cleanness and sanitary condition, and convenient location and transportation compared to other coffee brands. Marketing strategies for Korean coffee franchisers (Angel-in-us Coffee and Caffe Bene) were provided for successful repositioning in the Beijing coffee market.

Location Based Routing Service In Distributed Web Environment

  • Kim, Do-Hyun;Jang, Byung-Tae
    • Proceedings of the KSRS Conference
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    • 2003.11a
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    • pp.340-342
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    • 2003
  • Location based services based on positions of moving objects are expanding the business area gradually. The location is included all estimate position of the future as well as the position of the present and the past. Location based routing service is active business application in which the position information of moving objects is applied efficiently. This service includes the trajectory of past positions, the real-time tracing of present position of special moving objects, and the shortest and optimized paths combined with map information. In this paper, we describes the location based routing services is extend in distributed web GIS environment. Web GIS service systems provide the various GIS services of analyzing and displaying the spatial data with friendly user - interface. That is, we propose the efficient architecture and technologies for servicing the location based routing services in distributed web GIS environment. The position of moving objects is acquired by GPS (Global Positioning System) and converted the coordinate of real world by map matching with geometric information. We suppose the swapping method between main memory and storages to access the quite a number of moving objects. And, the result of location based routing services is wrapped the web-styled data format. We design the schema based on the GML. We design these services as components were developed in object-oriented computing environment, and provide the interoperability, language-independent, easy developing environment as well as re - usability.

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Accuracy Analysis of Predicted CODE GIM in the Korean Peninsula

  • Ei-Ju Sim;Kwan-Dong Park;Jae-Young Park;Bong-Gyu Park
    • Journal of Positioning, Navigation, and Timing
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    • v.12 no.4
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    • pp.423-430
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    • 2023
  • One recent notable method for real-time elimination of ionospheric errors in geodetic applications is the Predicted Global Ionosphere Map (PGIM). This study analyzes the level of accuracy achievable when applying the PGIM provided by the Center for Orbit Determination of Europe (CODE) to the Korean Peninsula region. First, an examination of the types and lead times of PGIMs provided by the International GNSS Service (IGS) Analysis Center revealed that CODE's two-day prediction model, C2PG, is available approximately eight hours before midnight. This suggests higher real-time usability compared to the one-day prediction model, C1PG. When evaluating the accuracy of PGIM by assuming the final output of the Global Ionosphere Map (GIM) as a reference, it was found that on days with low solar activity, the error is within ~2 TECU, and on days with high solar activity, the error reaches ~3 TECU. A comparison of the errors introduced when using PGIM and three solar activity indices-Kp index, F10.7, and sunspot number-revealed that F10.7 exhibits a relatively high correlation coefficient compared to Kp-index and sunspot number, confirming the effectiveness of the prediction model.

An Embedded Solution for Fast Navigation and Precise Positioning of Indoor Mobile Robots by Floor Features (바닥 특징점을 사용하는 실내용 정밀 고속 자율 주행 로봇을 위한 싱글보드 컴퓨터 솔루션)

  • Kim, Yong Nyeon;Suh, Il Hong
    • The Journal of Korea Robotics Society
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    • v.14 no.4
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    • pp.293-300
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    • 2019
  • In this paper, an Embedded solution for fast navigation and precise positioning of mobile robots by floor features is introduced. Most of navigation systems tend to require high-performance computing unit and high quality sensor data. They can produce high accuracy navigation systems but have limited application due to their high cost. The introduced navigation system is designed to be a low cost solution for a wide range of applications such as toys, mobile service robots and education. The key design idea of the system is a simple localization approach using line features of the floor and delayed localization strategy using topological map. It differs from typical navigation approaches which usually use Simultaneous Localization and Mapping (SLAM) technique with high latency localization. This navigation system is implemented on single board Raspberry Pi B+ computer which has 1.4 GHz processor and Redone mobile robot which has maximum speed of 1.1 m/s.

Construction of the Positioning Strategy by Internet Portal Image Appraisal (인터넷 포털이미지 평가에 따른 포지셔닝전략 구축)

  • Kim, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.282-293
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    • 2010
  • Currently, due to the rapid growth of Internet businesses, competition is deepening even in Internet portal markets. In markets where competition is severe, companies can no longer hold a competitive advantage if they cannot deliver their own distinguished, unique images to customers. Therefore, this research planned to establish distinguished positioning strategies by comparing competition relationships among portals which go through building positioning maps and understanding the evaluation attributes and ideal points of internal portal images preferred by segmented customer groups. College students who are heavy users of the Internet were selected as research subjects, and they were led to make an evaluation of the image of Internet portals they mainly use. The analysis result showed that attributes distinguished the most among portals were entertainment, additional service, and convenience while the attribute distinguished the least was customer service. Moreover, understanding of preference and ideal points regarding portals also showed significant differences by segmented groups. Such research results are expected to become meaningful raw data in regards to building distinguished market segment strategies in Internet portal markets.

Wireless LAN-Based User Tracking Method and Experiment for Location-Based Services (위치기반서비스를 위한 무선 근거리통신망 기반의 사용자 추적방법 및 실험)

  • Yim, Jae-Geol;Joo, Jae-Hun;Jeong, Seun-Ghwan
    • The Journal of Society for e-Business Studies
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    • v.13 no.4
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    • pp.1-16
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    • 2008
  • LBS (Location Based Service) cannot be realized unless we can obtain the user's current location. Therefore, in order to realize indoor LBS, many researchers have been working on WLAN (Wireless Local Area Network) based indoor positioning and tracking. Meanwhile, Kalman filter has been widely used in the field of GPS based outdoor user tracking. The main purpose of this paper is proposing an extended Kalman filter method for indoor tracking. Our experimental results show that Kalman filter can be used to improve the accuracy of the measured tracks and the track can be further improved by making use of the map information.

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Assessment on Location Characteristics of Urban Park as Public Service Using Geographic Information Analysis System: Focused on Cheongju City (지리정보분석시스템을 활용한 공공서비스로서의 도시공원 입지특성 평가 - 충북 청주시를 대상으로 -)

  • Bae, Min-Ki
    • Journal of Environmental Impact Assessment
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    • v.22 no.3
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    • pp.231-240
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    • 2013
  • The Purpose of this research was to propose positioning strategies of urban park (UP) based on the assessment of location characteristics at cheongju city. To do that, this research found out urban park service area (UPSA) using GIS network analysis and built socio-economic attribute database, UP map, and other public service thematic maps such as public transportation, education, child-care, and convenience services. And this research analyzed spatial and attribute data using Pearson's correlation analysis, multiple linear regression, and binary logistic regression methods. As a result of this analysis, 1) the nearer neighborhood park and children's park, the higher land price and assumption income level (AIL). 2) children's parks were closed to living convenience facilities such as bank, hospital, and convenience store. 3) land price, AIL, population, and other public services level (PSL) in UPSA were higher than that of non-UPSA. 4) The higher land price, AIL, population, and other PSL, the higher urban park service level. The results of this research may contribute to resolve the regional UP unbalance and to improve UP service level as public service.

Positioning by using Speed and GeoMagnetic Sensor Data base on Vehicle Network (차량 네트워크 기반 속도 및 지자기센서 데이터를 이용한 측위 시스템)

  • Moon, Hye-Young;Kim, Jin-Deog;Yu, Yun-Sik
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.12
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    • pp.2730-2736
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    • 2010
  • Recently, various networks have been introduced in the car of the internal and external sides. These have been integrated by one HMI(Human Machine Interface) to control devices of each network and provide information service. The existing vehicle navigation system, providing GPS based vehicle positioning service, has been included to these integrated networks as a default option. The GPS has been used to the most universal device to provide position information by using satellites' signal. But It is impossible to provide the position information when the GPS can't receive the satellites' signal in the area of tunnel, urban canyon, or forest canopy. Thus, this paper propose and implement the method of measuring vehicle position by using the sensing data of internal CAN network and external Wi-Fi network of the integrated car navigation circumstances when the GPS doesn't work normally. The results obtained by implementation shows the proposed method works well by map matching.

Analysis of RSSI Character for Efficient Fingerprinting Map Design (효율적인 fingerprinting map 구축을 위한 RSSI 특성 분석)

  • Han, Byung-hun;Jeon, Min-ho;Oh, Chang-heon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.861-863
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    • 2014
  • Fingerprinting technique exists at the position assumption system for the service of indoor location-based. However, there is a problem it takes a long time to build fingerprinting map. We need to verify that received signal of WAP(wireless access point) is similar at all times in a similar space in order to solve these problems. This paper proposes a plan that is able to build fingerprinting map by using the received signal data of WAP. To do this, change the positon of WAP in the same space, It is confirmed the process of change of the RSSI corresponding to the distance. We also confirmed that the RSSI collected from elsewhere in the space a similar change in the same manner.

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HF Data Communication Service Using SSB Modems for Maritime Applications (SSB 모뎀을 이용한 해상용 HF 데이터 통신 서비스)

  • Choo, Young-Yeol;Jung, Da-Un
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.15 no.12
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    • pp.2549-2554
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    • 2011
  • This paper describes on development of integrated interface and applications to support stable digital data communication service for small and midium sized crafts exploiting SSB modems and HF wireless sets. Firstly, integrated interface module between GPS (Global Positioning System) and communication devices was developed. Secondly, maritime map was implemented into a display terminal to provide location tracking service and voyage planning function. In addition, condition monitoring service of crafts and fishing report functions as well as alarm functions were developed to support secure fishery. Results of performance measure on developed application services shows that error rate was less than 3% and communication delay was shorter than 1 second when a message length was less than 1 Kbyte along with one-to-many communication type.