• Title/Summary/Keyword: Service Perception

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소비자 중심의 간호서비스 질 결정요인에 관한 연구;SERVQUAL모형을 중심으로 (A Study on the Determinants of Consumer-Oriented Nursing Service Quality;SERVQUAL Model based)

  • 주미경
    • 간호행정학회지
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    • 제8권1호
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    • pp.169-191
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    • 2002
  • As the tendency of the society is centralized into consumers and services, patients are getting to ask better medical services. The consumers influenced from various social surroundings became to have some expectation of nursing service. Compared with their expectation, the quality of the services which they virtually get may be recognized and evaluated. So it is necessary to know exactly what the consumers want in nursing services. The purpose of this study is to examine the determinants which can evaluate the quality of nursing services by researching into consumers' expectation and perception of the nursing services depending on the consumer-oriented attributions on the basis of the model of SERVQUAL. 1,144 of outpatients were selected as the subjects for this research. They used to continuously visit the same hospital after being hospitalized and nursed in 9 hospitals randomly selected among the second-level medical organizations in Seoul from January to February, 2001. The collected data are analyzed into the Descriptive Statistics, t-test, GLM and Multiple Regression through the SAS program. Delphi was used for the research tool and the results of the research are as follows; the determinants in evaluating the quality of nursing services consist of 5 categories such as Tangibility, Reliability, Responsiveness, Assurance, Empathy. The values of Cronbach' $\alpha$ appeared to be 0.96 in the expectation of nursing services, 0.94 in the perception of nursing services and 0.96 in the importance of nursing services. The determinants in the expectation of nursing services were ranged in the order of Assurance, Empathy, Reliability, Responsiveness and Tangibility. And those in the perception of nursing services were in the order of Assurance, Empathy, Reliability, Tangibility and Responsiveness. Those in the importance of nursing service were in the order of Empathy, Assurance, Reliability, Tangibility and Responsiveness. Finally, those in the quality of nursing service were in the order of Tangibility, Responsiveness, Empathy, Reliability and Assurance. Each expectation of nursing services appeared different depending on the subjects' age, gender, clinical department and reason for hospitalization. The hypothesis examined in this research shows that the group having higher personal needs shows meaningful differences in the expectation of nursing services, and the subjects who have had external communication show higher perception of nursing service than uncommunicative ones. After all, we can see that the statistical differences in the perception of nursing services depend on whether the subjects have external communications or not. The determinants in the expectation of nursing services can explain the quality of nursing service up to 14.96%. The statistically meaningful determinants in the expectation could be arranged in the order of Reliability, Assurance and Tangibility. And the more expectation brings about the lower evaluation of the quality of nursing services. The determinants in the perception of nursing service can explain the quality of nursing services up to 29.85%. The statistically meaningful determinants in the perception could be arranged in the order of Responsiveness, Reliability, Tangibility, Empathy, and Assurance. And the more perception brings about the higher evaluation of the quality of nursing services. According to the result of the above research, I would like to propose as follows. As long as this research is oriented to get knowledge of the consumer-oriented nursing services, it should be continued to draw the other elements determining the quality of the nursing services. Furthermore, this research is based upon the Parasuraman, A., et al.'s SERVQUAL Model(1991), which deals only expectation, perception and quality of consumer-oriented nursing services, so it will be necessary to inspect and verify it through the other models containing the offerers of nursing services in the future. On the other hand, as this research evaluates the actual quality of nursing services based on the expectation and perception of nursing services, it can be utilized as fundamental data to develop the marketing strategies and to estimate the qualities as well. I hope this research will be periodically estimated to be the useful data to develop the marketing strategies in the nursing service area.

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고용형태에 따른 직무정체성, 공직봉사동기 및 조직충성도에 대한 연구 : 공항 특수경비원들의 인식을 중심으로 (A Study for the Perception of Job Identity, Public Service Motivation and Organizational Committment focusing on Airport Security Agents)

  • 박성식;조성환;김광옥;정주용
    • 한국항공운항학회지
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    • 제25권4호
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    • pp.31-43
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    • 2017
  • Airport security staff are outsourced workers, whose status is a special security agent under the security service law in Republic of Korea, who are subject to persuing both profitability and public concern at the same time. This paper has chosen the sample of security staff working at Incheon airport. This is because airport security staff is being outsourced, this paper had made an empirical research such areas as the perception of job identity, public service motivation and organizational commitment through job satisfaction. According to statistical research, it was found the perception on job identity by airport security staff had a significant negative effect on both job satisfaction and organizational commitment. The more they have perceived their status as non-permanent status, the less they had job satisfaction and commitment at the same time as a special security agent at airport. Their perception of job identity had a significant effect on such public service motivation factors as 'absorbing public concern' and 'a solicitude'. Lastly, their motivation factors had also significant positive effect on job satisfaction and organizational commitment.

Linking Service Perception to Intention to Return and Word-of-Mouth about a Restaurant Chain: Empirical Evidence

  • GARA, Edwen Huang;GARA, Edwin Huang;RAHMAN, Fathony;WIBOWO, Alexander Joseph Ibnu
    • 유통과학연구
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    • 제21권1호
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    • pp.73-83
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    • 2023
  • Purpose: This study analyzed the influence of restaurant service perception on customer satisfaction and its implications on customers' attitude towards, intention to return to, and word-of-mouth (WOM) regarding a restaurant chain. Research design, data and methodology: Data from 421 respondents were collected using the convenience sampling method. After analyzing the data normality and removing responses with missing data and outliers, 342 responses were selected for further analysis, and the hypotheses were tested using Structural Equation Modeling (SEM). Results: We found that service perception affected customer satisfaction and customer satisfaction affected the customers' attitude toward the restaurant chain, which affected customers' intention to return and WOM about the restaurant chain. Conclusions: This paper provides one of the most important empirical results for managers in the restaurant sector, especially in Indonesia. Restaurant managers should thus provide training to their employees to improve the quality of the interaction with the customers and thereby increase customer satisfaction. The limitations listed in this study include the exclusion of respondents' income. For future research, we suggest investigating models of customer participation or consumer value co-creation for restaurant marketing success. Consumers are generic actors in the service ecosystem engaged in the value co-creation process.

일부 서울지역 대학식당의 급식서비스에 대한 고객 만족도 평가 (Assessment of Customer Satisfaction of Service Quality in University Foodservices)

  • 박정숙;송윤주;이연숙;백희영
    • 대한지역사회영양학회지
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    • 제5권2호
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    • pp.324-332
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    • 2000
  • The purpose of the study was to assess customer satisfaction concerning service quality characteristics of university foodservice by using a developed DINESERV model. In particular, it was intended to develop a tool to assess the difference between customer judgements on importance and customers perceptions with actual service delivery by university foodservices. Quenstionnaires were distributed to 1,000 university students. A total at 820 university students responded with a usable response rate of 77.7%. A statistical data analysis was completed using SAS programs for descriptive analysis; a t-test, chi-square test and Dunan's multiple range test. The results of the study are as follows; 1) The mean number of students visiting university foodservices per week for males was larger than that of females. The students' first choice depended on distance when they selected foodservices. They answered their preference as the first factor when they order a particular menu items in foodservices. The first complaint factor concerning university foodservices was the price of the food. 2) Customers was not satisfied with the quality of the service of university foodservices. The important mean score of the service quality was 3.63 out of 5, but the perception mean score of the service quality was 2.87. Therefore, there was a gap(0.76) between the importance score and perception score. 3) Customers' satisfaction with the service quality by dimensions wee int he follow order: assurance>reliability>responsiveness>tangibles>empathy. Customers were more satisfied with the service quality of contracted management than that of self-operated facilities.

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보건의료서비스 이용자의 사회경제적 특성이 보건의료서비스의 여건변화 지각에 미치는 영향 (The Impacts of Socio-Economic Characteristics on the Services User's Perception by the Change of Social Condition in Healthcare Services)

  • 최영순
    • 한국산학기술학회논문지
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    • 제16권5호
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    • pp.3276-3283
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    • 2015
  • 본 연구 목적은 보건의료서비스 이용자의 사회경제적 특성이 보건의료서비스의 여건변화 지각에 미치는 영향을 파악하는 것이다. 연구대상은 우리나라 전국 표본가구원을 대상으로 설정하고, 자료는 층화비례계통추출방법을 이용하여 37,648개의 유효표본을 추출한 국가통계자료를 이용하였다. 통계분석은 인과관계를 확인하기 위하여 회귀모형을 설정하여 분석하였으며 그 결과는 다음과 같다. 첫째, 여자는 남자에 비하여 보건의료서비스에 대한 여건변화 지각이 긍정적이었다. 둘째, 연령이 증가할수록 보건의료서비스에 대한 여건변화 지각이 긍정적이었다. 셋째, 교육수준이 증가할수록 보건의료서비스에 대한 여건변화 지각이 긍정적이었다. 넷째, 가구소득이 증가할수록 보건의료서비스에 대한 여건변화 지각이 부정적이었다. 다섯째, 근로(고용)형태에서 임시근로자와 일용근로자는 상근근로자와 비교하여 보건의료서비스에 대한 여건변화 지각이 부정적이었다. 여섯째, 동부 거주자는 읍면부 거주자보다 보건의료서비스에 대한 여건변화 지각이 부정적이었다. 결론으로 사회경제적 특성은 보건의료서비스 여건변화 지각에 영향을 미친다고 할 수 있으며, 보건의료서비스 이용자의 여건변화 지각이 수혜적 측면에서 긍정적으로 작용하고 있다고 볼 수 있다.

과학과교육 강의에서 예비 초등교사들의 학습환경에 대한 인식과 과학 교수효능감 (The Perceptions of Pre-service Elementary Teachers in Regards to the Learning Environment in Science Education Courses and Their Science Teaching Efficacy Belief)

  • 전경문
    • 한국초등과학교육학회지:초등과학교육
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    • 제25권1호
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    • pp.8-14
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    • 2006
  • This study examined how pre-service elementary teachers' perceptions regarding the learning environment (learning focus/ability-meritocracy/cooperative climate) and achievement goals (mastery/performance-approach/performance-avoidance) in science education courses jointly contributed to their science teaching efficacy beliefs (personal science teaching efficacy belief/science teaching outcome expectancy). A path analysis supported a causal model in which the perception of the learning focus influenced the mastery goal, which in turn influenced the personal science teaching efficacy belief and science teaching outcome expectancy. The perception of learning focus also had a direct effect on science teaching outcome expectancy. The perception of ability-meritocracy influenced personal science teaching efficacy belief via the performance-approach (positively) or, conversely, the performance-avoidance goal (negatively). No link .was deduced from the perception of cooperative climate. The educational implications of these findings were also discussed.

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A Study on the Policy Direction according to the Perception Change of the Welfare Service of the Aged

  • Kim, Jae-Nam
    • 한국컴퓨터정보학회논문지
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    • 제20권7호
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    • pp.121-127
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    • 2015
  • This study is about establishing the policy direction according to the perception change of the welfare service of the aged. To achieve this goal, this study analyzed the reprocessed result of the survey related to the welfare of the aged among the second and third community social welfare plans of D county, Southern Jeolla Province. The result shows the recipients of the welfare service of the aged have higher perception about spreading the hardware side such as the welfare facility of the aged than about practicing the software policy such as elder care services. It suggests significant implication in deciding the priority of the welfare policy of the aged from now on. But this result is confined in D county, so getting the generalized conclusion needs the comprehensive review toward more broad regions hereafter.

교환당사자의 특성, 교환관계 지각, 관계품질 및 행동의도의 순차적 인과관계 : 미용서비스 이용고객의 관점에서 (Sequential Causal Analyses of Exchange Party's Characteristic, Exchange Relation Perception, Relationship Quality and Behavioral Intention : Customer's Perspective)

  • 안봉근;주기중
    • 한국경영과학회지
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    • 제36권2호
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    • pp.15-32
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    • 2011
  • The research for exchange relationship in customer's perspective is meaningful especially in service, considering distinctive characteristics of service operations such as customer participation in the process whereas most of the recent related researches have been focused on employee's interaction with organization, leader, team and customer. In this study for beauty art service, the exchange party's characteristic is defined with beauty salon's reputation, staff's professionalism and customer's self-esteem. Also the exchange relation perception is classified into symbolism and interaction, Then the directional relations on customer's perspective are empirically investigated in the sequential order of the exchange party's characteristics, the exchange relation perception, the relationship quality and behavioral intention. In addition, the study examined the meditation effect via relationship quality between the exchange relation perception and the behavioral intention. Followings are confirmed from the statistical test with structural equation modelling:Symbolism is significantly caused by all of professionalism, reputation and self-esteem in the descending order of effect size whereas interaction is significantly influenced by only professionalism. The exchange relation perception has significant effect on the relationship quality, in turn which significantly affects behavioral intention. The exchange relation perception shows the significant indirect effect meditated by relationship quality and the insignificant direct effect on behavioral intention. This paper concludes with contribution of this study, managerial implication of the research findings and further research issues.

예비유아교사의 학업적 자기효능감과 회복 탄력성이 교직 전문성 인식에 미치는 영향 (The effects of Academic Self-efficacy and Resilience on Perception of Professionalism with Pre-service Early Childhood Teachers)

  • 배재현
    • 한국산학기술학회논문지
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    • 제20권3호
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    • pp.149-156
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    • 2019
  • 본 연구는 예비유아교사를 대상으로 학업적 자기효능감과 회복 탄력성이 교직전문성 인식에 미치는 영향을 살펴봄으로써, 교직전문성을 높이기 위한 실천적 함의를 제공하는 데 목적이 있다. 이를 위해 예비유아교사 313명에 대한 설문조사자료를 토대로 SPSS Win 프로그램을 이용하여 다변량분산분석과 다중회귀분석을 실시하였다. 주요 결과는 다음과 같다. 첫째, 자기조절 효능감은 학년과 보육실습유무에 따라 통계적으로 유의미한 차이가 있었다. 둘째, 통제성과 사회성, 긍정성은 학년과 보육실습유무에 따라 통계적으로 유의미한 차이가 있었다. 셋째, 교직 전문성 인식은 학년, 보육실습유무에 따라 통계적으로 유의미한 차이가 있었다. 넷째, 자기조절 효능감과 과제 난이도 선호는 교직 전문성 인식에 영향을 미치는 것으로 나타났다. 즉 자기조절 효능감과 과제 난이도 선호가 높을수록 교직 전문성 인식이 높아지는 것으로 나타났다. 마지막으로, 긍정성과 통제성도 교직 전문성 인식에 영향을 미치는 것으로 나타났다. 즉 긍정성과 통제성이 높을수록 교직 전문성 인식이 높아지는 것으로 나타났다. 이에 본 연구는 예비유아교사들의 교직 전문성 인식을 높이기 위한 방법으로 자기조절 효능감과 과제 난이도, 긍정성과 통제성을 높이는 것이 필요함을 시사한다.

인지-반응모델을 이용한 공항여객터미널 시설별 운영기준 측정 (Measurement of Operations Standards at Airport Terminal Facilities using Perception-Response Model)

  • 박용화
    • 대한교통학회:학술대회논문집
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    • 대한교통학회 1995년도 제27회 학술발표회
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    • pp.35-56
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    • 1995
  • 이 글에서는 공항 여객터미날에 대한 계획 및 운영관리의 실행기준을 인지-반응모델을 이용하여 결정하는 방법을 논의하고자한다. 제시된 접근방법은 서비스의 폭을 승객의 입장에 따라 결정.분류하는 방법이다. 이것은 새로운 개념으로서 공항시스템의 특성을 고려하여 이용승객에 대한 직접적인 조사를 통해 각 시설별 수용능력 및 서비스 수준을 가늠할 수 있도록 도와준다. 이 접근방법에서는 이용자들의 서비스 기대치와 실질적인 서비스 제공에 따른 인식과의 차이를 통해 기준을 설정하는 것으로서 공항 계획자, 디자이너, 운영자 그리고 공항관리자들에게 실질적이고 용이한 기법으로 제공될 수 있다.

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