• Management & Information Systems Review
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• v.38 no.1
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• pp.201-223
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• 2019

The purpose of this study is to verify empirically the causal relationship between service quality, ease of use, customer satisfaction, and repurchase intention of mobile shopping mall. And this study is to investigate the ease of use and customer satisfaction mediating effect of between service quality and repurchase intention. Therefore, 323 university students in Jeonnam area were surveyed and the structural equation model was derived based on previous research. Service quality of mobile shopping mall make a significant effect on using easiness, purchasing satisfaction and repurchase intention. However, among service quality of mobile shopping mall, service scape like mobile interface and site design made a positive effect on purchasing satisfaction, but did not any effect on repurchase intention. In other words, service quality factors that make positive effects on customer's pleasant using and repurchase intention make a positive effect on repurchase intention when providing and using the service customer wants faithfully rather than external part of the site and mutually influencing attitude or behavior well. The implications suggested by this study are as follows. First, service quality of mobile shopping mall makes a significant effect on repurchase intention, so it's necessary to improve CS service system so as to treat customers' inquiries or inconveniences actively during mobile shopping and return and refund of defective products quickly and conveniently. And, in addition to the finally used factors in analysis process, benefits using customers' grade by number of purchases, such as various events, coupons, reserve, etc. and active contents marketing strategies providing more various pleasures and values of shopping are necessary. Second, satisfaction of mobile shopping mall makes a positive effect on repurchase intention, so visiting of site and repurchasing of product are continuously done as customers' satisfaction on shopping mall is increasing. Therefore, shopping mall site requires differentiation of contents, exact plan and practice of service, marketing, etc. so that customers can feel more satisfaction. This study is significant as it systematically analyzed concepts of components that service quality of mobile shopping mall makes an effect on using easiness, purchasing satisfaction, and repurchase intention, verified the relations, systematized it by theoretical structure, and widened the understanding of effects making an effect on repurchase intention.

• Journal of Wetlands Research
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• v.22 no.1
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• pp.15-23
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• 2020

The purpose of this study is to investigate how the degree of distribution influences the calibration of snow and runoff in distributed hydrological models using a multi-criteria calibration method. The Hydrology Laboratory-Research Distributed Hydrologic Model (HL-RDHM) developed by NOAA-National Weather Service (NWS) is employed to estimate optimized parameter sets. We have 3 scenarios depended on the model complexity for estimating best parameter sets: Lumped, Semi-Distributed, and Fully-Distributed. For the case study, the Durango River Basin, Colorado is selected as a study basin to consider both snow and water balance components. This study basin is in the mountainous western U.S. area and consists of 108 Hydrologic Rainfall Analysis Project (HRAP) grid cells. 5 and 13 parameters of snow and water balance models are calibrated with the Multi-Objective Shuffled Complex Evolution Metropolis (MOSCEM) algorithm. Model calibration and validation are conducted on 4km HRAP grids with 5 years (2001-2005) meteorological data and observations. Through case study, we show that snow and streamflow simulations are improved with multiple criteria calibrations without considering model complexity. In particular, we confirm that semi- and fully distributed models are better performances than those of lumped model. In case of lumped model, the Root Mean Square Error (RMSE) values improve by 35% on snow average and 42% on runoff from a priori parameter set through multi-criteria calibrations. On the other hand, the RMSE values are improved by 40% and 43% for snow and runoff on semi- and fully-distributed models.

• Journal of Korean Society of Transportation
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• v.27 no.1
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• pp.129-141
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• 2009

Intermodal freight transportation is defined as the movement of freight from origins to destinations by two or more transportation modes. When implemented in hub networks, it could enhance the efficiency of the networks because consolidated flows are transported by more suitable modes and technologies. In spite of this advantage, the intermodal hub network design problem has received limited attention in the literature partly because of the complex nature of the problem. This paper aims to develop an optimization model for designing intermodal hub networks with sin91e allocation strategy. The model takes into account various cost components of intermodal hub networks including transportation, stationary inventory, and service delay costs. Moreover, using transport frequency variables, it is capable of endogenously determining the transportation economies of scale achieved by consolidation of flows. As such, the model is able to realistically represent the characteristics of intermodal hub networks in practice. Since the model Is a complicated nonlinear integer programming problem, we perform model simplification based on the analytical study of the model, which could facilitate the development of solution algorithms in the future. We expect that this study contributes to the design of intermodal hub networks as well as to the assessment of existing logistics systems.

• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.1-31
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• 2008

Trust is central to human relationships, at all times and places. The importance of trust is fundamental in all areas of human life, not only in the area of business administration. 2,500 years ago in China, Confucius taught that the foundation of politics was the trust of the people, more important even than military strength or the supply of food. Shakespeare's play, "Much Ado about Nothing' is about trust and deception. These days, trust and transparency in a commercial organization's business culture form the basis of the 'social capital' by which that organization increases its productivity. A successful company raises productivity by the accumulation of social capital, derived from a trust relationship between business partners, and between the company and consumers. Trust is the crucial factor. At the national level, building trust determines a nation's competitiveness. For a company, long term trust relationships with customers are essential for its survival in a business environment of rapid change. Such relationships, based on trust, are important assets to ensure a company's competitive advantage, and need to be organic to that company's business culture. Because of this importance, trust relationships have been studied in diverse areas within business administration, and especially within marketing, where they form the basis of a successful relationship between producer and consumer. However, what has been lacking is a unified definition of trust. Research has been conducted on the basis of various definitions and models. The majority of researchers have not considered the multidimensional character of the concept of trust until now. Approaches based on a one dimensional model have undermined the value of research results. Furthermore, researchers have only considered trust and trustworthiness as a single component. The majority of research has explored the consequences of perceived trust for outcomes such as loyalty or cooperation, but has neglected the effects of trustworthiness upon the mechanisms of consumer trust. This study focuses on the dimension of trust from such a perspective. It seeks to verify the effect of trust on customer intentions by breaking it down into three separate components: 1) the salesperson, 2) the product/service, and 3) the company. The purposes of this paper are as follows: Firstly, we review the multidimensional nature of trust objects: the salesperson, the product/service, and the company. Secondly, we analyze the relationship between multidimensional trust and trustworthiness. Thirdly, we analyze the connection between trust and repeat purchase intentions for the maintenance of long term relationships. For these purposes the author has developed several hypotheses as follows: H1-1: The competence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H1-2: The benevolence of a salesperson is positively associated with the trust given by the consumer to the salesperson. H2-1: The competence of product/service is positively associated with the trust given by the consumer to the product/service. H2-2: The benevolence of product/service is positively associated with the trust given by the consumer to the product/service. H3-1: The reputation of a company is positively associated with the trust given by the consumer to the company. H3-2: The physical environment of a company is positively associated with the trust given by the consumer to the company. H4-1: Trust in a salesperson is positively associated with repeat purchase intentions. H4-2: Trust in a product/service is positively associated with repeat purchase intentions. H4-3: Trust in a company is positively associated with repeat purchase intentions. The data was compiled from 366 questionnaires. 500 questionnaires were collected, but some of the data was considered unsuitable and inappropriate. The subjects of the survey were male and female customers purchasing products at department stores in Seoul, Daegu and Gyeongbuk. It was carried out between Oct. 25 and 29, 2007. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using LISREL 8.7. The result of the overall model analysis is as follows: Chi-Square=445.497, d.f.=185, p-value=0.0, GFI=.901, RMSEA=.0617, NNFI=.986, NFI=.981, CFI=.989, AGFI=.864, RMR=.0872. The results of the overall model analysis were coherent. It was found that trust is a multi-dimensional construct, that each of the dimensions of trust are meaningful influences on customer's repurchase intention. Trust in a company may be the most relevant, while trust in a product/service and a salesperson may be less relevant to repurchase intentions. The effective factors in determining trust in a salesperson and a company's product/service were found to be competence and benevolence. Factors in determining trust in a company were its reputation and physical environment, and the relationship of each effective trust factor has been verified in this research. As a result, it was found that competence and benevolence have a meaningful influence on trust in a salesperson and in product/service. It was also found that a company's reputation influences the overall trust in the company significantly but a company's physical environment does not have much effect.

• The KIPS Transactions:PartC
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• v.10C no.4
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• pp.471-478
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• 2003

Traditionally,, analysis, simulation and measurement have all been used to evaluate the performance of network protocols and functional entities that support mobile wireless service. Simulation methods are useful for testing the complex systems which have the very complicate interactions between components. To develop a mobile call simulator which is used to examine, validate, and predict the performance of mobile wireless call procedures must have the teletraffic model, which is to describe the mobile communication environments. Mobile teletraffic model is consists of 2 sub-models, traffic source and network traffic model. In this paper, we analyzed the network traffic data which are gathered from selected Base Stations (BSs) to define the mobile teletraffic model. We defined 4 types of cell location-Residential, Commercial, Industrial, and Afforest zone. We selected some Base Stations (BSs) which are represented cell location types in Seoul city, and gathered real data from them And then, we present the call rate per hour, cail distribution pattern per day, busy hours, loose hours, the maximum number of call, and the minimum number of calls based on defined cell location types. Those parameters are very important to test the mobile communication system´s performance and reliability and are very useful for defining the mobile network traffic model or for working the existed mobile simulation programs as input parameters.

• Transactions of the Korean Society of Automotive Engineers
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• v.21 no.3
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• pp.148-156
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• 2013

Since the demand for new military vehicle to fulfill the necessary conditions such as multi-purpose, high-mobility, and survivability has raised continuously from the army, the prototype of a Korean light tactical vehicle was developed to meet these requirements using our own technology. In particular, the new tactical vehicle was equipped with a double wishbone independent suspension to improve ride and handling and maximize off-road driving performance. In this paper, a comprehensive virtual durability process to evaluate the service life of the prototype is presented. A reliability of the trimmed body model based on CATIA data was verified by comparison result between mode analysis and modal test. The dynamic model was constructed using ADAMS/Car, and then the weight distribution and lateral slope driving performance of it were compared with the results of static weight and lateral slope tests. The validity of the VTL(Virtual Test Lab) was checked with test results from the 3-inch spaced impact road. The durability performances of trimmed body and suspension components were evaluated through MSM(Modal Superposition Method) fatigue analysis. It is shown that the virtual durability process could be a helpful tool to find out the weak areas and improve their structures in developing new military vehicle.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.20 no.11
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• pp.3516-3524
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• 1996

Service conditions for structures at elevated temperatures in nuclear power plant involve transient thermal and mechanical load levels that are severe enough to caeuse inelastic deformations due to creep and plasticity. Therefore, a systematic mehtod of inelastic analysis is needed for the design of structural components in nuclear poser plants subjected to such loading conditions. In the present investigation, the Chabodhe model, one of the unified viscoplastic constitutive equations, was selected for systematic inelastic analysis. The material response was integrated based on GMR ( generallized mid-point rule) time integral scheme and provided to ABAQUS as a material subroutine, UMAT program. By comparing results obtaned from uniaxial analysis using the developed UMAT program with those from Runge-Kutta solutions and experimentaiton, the validity of the adopted Chaboche model and the numerical stability and accuracy of the developed UMAT program were verified. In addition, the developed material subroutine was applied for uniaxial creep and tension analyses for the plate with a hole in the center. The application further demonstrates usefulness of the developed program.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.10
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• pp.3989-4006
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• 2020

The intelligent agriculture monitoring is based on the perception and analysis of environmental data, which enables the monitoring of the production environment and the control of environmental regulation equipment. As the scale of the application continues to expand, a large amount of data will be generated from the perception layer and uploaded to the cloud service, which will bring challenges of insufficient bandwidth and processing capacity. A fog-based offline and real-time hybrid data analysis architecture was proposed in this paper, which combines offline and real-time analysis to enable real-time data processing on resource-constrained IoT devices. Furthermore, we propose a data process-ing algorithm based on the incremental principal component analysis, which can achieve data dimensionality reduction and update of principal components. We also introduce the concept of Squared Prediction Error (SPE) value and realize the abnormal detection of data through the combination of SPE value and data fusion algorithm. To ensure the accuracy and effectiveness of the algorithm, we design a regular-SPE hybrid model update strategy, which enables the principal component to be updated on demand when data anomalies are found. In addition, this strategy can significantly reduce resource consumption growth due to the data analysis architectures. Practical datasets-based simulations have confirmed that the proposed algorithm can perform data fusion and exception processing in real-time on resource-constrained devices; Our model update strategy can reduce the overall system resource consumption while ensuring the accuracy of the algorithm.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.2
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• pp.351-359
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• 2010

In this paper, we propose a transmission algorithm of the TLI protocol of the IEC 61162-4 standard to perform the e-Navigation on ship, and we design and implement the TLI protocol according to the proposed algorithm. The implemented protocol is a TCP/IP based protocol, and is a network protocol with the MAU and LNA components proposed in the IEC 61162-4 standard. In addition, it makes a data transmission over the network architecture based on client/server network model. In the implemented protocol, there are a communication between the MAU and the LNA in one host, and also a communication between the LNA and the LNA in each other hosts. In order to provide a variety of service in a host, every client host has a LNA and multiple MAUs. According to the standard specification and the proposed transmission algorithm, we designed and implemented the TLI protocol using object-oriented mechanism. We carried out the experiment under a simple network model similar to real ship environment, and confirmed that it successfully transmits and receives data between the hosts.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.2
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• pp.428-434
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• 2015

A new tongue examination model by using color analysis according to the taste division of tongue. The proposed system consists of a tongue image acquisition in a predefined template, taste region segmentation, color distribution analysis and abnormality decision of tongue by color analysis using Hue-Saturation histograms and the part of a mobile application service. We divided 4 basic taste(bitter, sweet, salty and sour) regions and performed color distribution analysis targeting each region under HSI(Hue Saturation Intensity) color model. To minimize the influence of illumination, the histograms of H and S components only except U are utilized. Using the analyzed results, the abnormality is discriminated by the criteria of the histogram range of normal tongues. Finally, a self tongue diagnosis system which can be used anytime and anywhere on mobile environment.