• 유통과학연구
• /
• 제15권1호
• /
• pp.15-20
• /
• 2017

Purpose - Other customers within the same service environment do influence a customer' attitude and behavior toward a service firm. Specially, other customers' misbehaviour and various service problems stemmed from them could make the other customers suffer some bad experiences. However, there are few studies to answer how the spillover effect of a service failure arisen from other customers' misbehavior. This study is aimed to examine how service failure due to the dysfunctional behavior of other customers has negative effects on customer evaluation with the service provider. Research design, data, and methodology - Data were collected from a survey based on consumers' retrospective experiences in airline service context. The hypothesized relationships were tested conducting structural equation modeling. Results - Our results show that the attribution of a firm responsibility for other-customer failure has a positive influence on customer's recovery expectation, in turn, it is negatively related to customer satisfaction. Furthermore, perceived service provider's efforts positively influence customer satisfaction. Conclusions - Although a service failure was caused by other customer's misbehavior, employees should be able to alleviate any bad feelings of the affected customers. Furthermore, service providers should provide proper recovery efforts for solving problems caused by the other customers for the wounded customers.

• 한국IT서비스학회지
• /
• 제12권4호
• /
• pp.1-23
• /
• 2013

This study examines whether key characteristics of cloud computing services would affect the intention of use for personalized cloud computing services. The research model was generated based on Technology Acceptance Model (TAM) with resistance variable, and verified statistically by undertaking a survey about the perception of personal users. As the results of this analysis, we could find the structural relationship among the factors affecting adoption of the cloud computing service. We found that the expectation of ubiquity as a representative function of the cloud computing service meaningfully affected the perceived ease of use and resistance, and that the relativeness with existing services also meaningfully affected the perceived ease of use, but not the resistance. In addition, the moderating effects of use experience in the path leading from the perceived ease of use and resistance to the intention of use were identified. This study will provide diverse implications for the companies providing personalized cloud computing services.

• 한국IT서비스학회지
• /
• 제13권4호
• /
• pp.289-308
• /
• 2014

Mobile instant messaging (MIM) has been widely used in modern society due to its portability, speed and ease of use. In addition to simple text-based messaging, mobile instant message has now expanded to include graphics, images, and video. Many instant message service providers attempt to differentiate their service by providing an unique emoticon. Therefore, understanding the factors that affecting the continuous usage of emoticon is essential to capture users' interest. There is relatively little study on emoticon in information systems field. Hence, this study attempts to explore the continuous usage of emoticon through exploring the property of emoticon and usage motivation of emoticon. Based on the results, this study attempts to demonstrate practical implication of marketing on understanding user interest to mobile instant messenger service provider.

• 한국지구과학회지
• /
• 제23권2호
• /
• pp.180-187
• /
• 2002

The aim of this study was to investigate the factors affecting earth science problem-solving performances of elementary school pre-service teachers. The participants of the study were 81 students attending an elementary school teacher education university. The instruments of the study were paper-and-pencil tests, questionnaires, and interviews. The tests mainly measured the participants' problem solving abilities in the motions of the moon and the planets. Correlation and multiple regression techniques were used for data analysis. The results demonstrated that the pre-service teachers' problem solving abilities were low. Problem-solving performances were affected by the procedural knowledge, the participants' perception of the past earth science performance, self-efficacy, and the prerequisite declarative knowledge. Contrary to our expectation, the spatial visualization ability was not found to be related to the problem-solving performances. Implications of the study are drawn, and suggestions are made for further research.

• 한국IT서비스학회지
• /
• 제8권1호
• /
• pp.11-27
• /
• 2009

Recently, IPTV attracts great attention along with the digital convergence of communication and media technologies. This study examined critical factors on the consumer's continued use of the IPTV service. Based on the expectation-confirmation theory and the innovation diffusion theory, we derived nine key factors in the research model-relative advantage, compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square method, we found that content diversity and compatibility have a significant indirect effect on the continued use of the IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• 서비스연구
• /
• 제13권2호
• /
• pp.227-245
• /
• 2023

기존 유통기업과 플랫폼을 중심으로 한 신생기업들이 언택트 쇼핑에서 만나면서, 언택트 쇼핑 안에서 기업들의 경쟁이 더욱 치열해지고 있다. 이러한 상황에서 기업들은 자사만의 확실한 전략이 필요하다. 언택트 쇼핑에서 전략을 수립하기 위해서는 '고객경험'을 살펴보는 것이 매우 중요하다. 고객경험은 소비자가 기업이나 브랜드 등을 서비스 접점에서 만나 경험하는 모든 과정을 의미한다. 이 과정에서 소비자는 해당 기업과 브랜드를 지속이용 할 것인지를 판단한다. 본 연구는 언택트 쇼핑의 고객경험을 경험 품질을 통해 살펴보고, 기대일치 모델에 미치는 영향을 살펴보고자 하였다. 본 연구의 중요한 결과는 다음과 같다. 첫째 상호작용품질, 정보품질, 결과품질이 기대일치에 영향을 미치는지 살펴본 결과 상호작용품질을 제외한 모든 품질이 기대일치에 영향을 미치는 것으로 나타났다. 둘째 상호작용품질, 정보품질, 결과품질이 지각된 유용성에 영향을 미치는지 살펴본 결과 역시, 상호작용 품질을 제외한 모든 품질이 영향을 미치는 것으로 나타났다. 결과를 살펴보면 정보품질이 가장 크게 영향을 미치는 것으로 나타났다. 이는 언택트 쇼핑을 이용하는 소비자의 기대일치, 지각된 유용성 등을 충족하기 위해서는 정확하고 적합한 정보를 제공하는 것이 가장 중요하다는 것을 알 수 있다. 다음으로 기대일치 모델 내에서 기대일치가 지각된 유용성에 영향을 미치는지 살펴본 결과, 영향을 미치는 것을 알 수 있다. 또한 기대일치가 이용만족에도 영향을 미친다는 것을 알 수 있으며, 지각된 유용성이 이용만족에도 지지 되는 것을 확인 할 수 있다. 따라서 언택트 쇼핑에 관련된 고객경험 전략을 수립할 때 정보품질, 기대일치, 지각된 유용성이 가장 중요한 요인이기 때문에 이를 중심으로 관련된 전략을 수립하는 것이 필요하겠다.

• 정보관리학회지
• /
• 제19권3호
• /
• pp.237-261
• /
• 2002

본 연구는 기대와 성과간의 비교를 통하여 이용자 관점에서 도서관 온라인 서비스에 대한 품질을 평가하였다. 이를 위해 22개 SERVQUAL 문항에 정보품질에 관련된 7개 항목을 추가하여 총29개의 측정항목을 개발하였고, 대덕연구단지내의 한 연구 도서관을 대상으로 온라인 설문을 실시하여 데이터를 수집하였다. 요인분석 결과 온라인 서비스의 품질을 결정하는 요소인 서비스차원은 5개로 묶여졌고, 정보품질 차원은 별개로 분리되어 나타났다. IPA(Importance Performance Analysis) 분석결과 정보품질, 신뢰성, 그리고 보증성이 중요한 서비스 요소임이 밝혀졌고, 다중회귀분석 결과 이용자의 만족에 가장 커다란 영향을 미치는 서비스 요소로는 유형성과 정보품질인 것으로 규명되었다.

• 대한간호학회지
• /
• 제34권2호
• /
• pp.225-234
• /
• 2004

Purpose: The purpose of this study was to develop a tool that measures the quality of nursing service, to measure the quality of nursing service perceived by consumers, and to identify the gaps between ideal and actual nursing services. Method: A questionnaire was developed and distributed to 300 people who had been hospitalized in one of six general hospitals with quality of nursing services in five provincial cities in Korea. For data analysis, the SPSS/WIN(ver 10.0) program was used. Result: The 20 attributes included in the instrument of quality of nursing service is abstracted into 2 factors: tangibility and intangibility. In quality analysis, 15 of 20 attributes are minus scores, meaning that those nursing services are perceived as generally low. However among the minus scores' attributes, only two attributes are significant statistically. Gaps between importance and performance of the nursing service exists in 19 among 20 attributes. Conclusion: Nursing service quality (performance-expectation) needs to be improved, and Gaps (importance-performance) reduced. In addition, a tool measuring nursing service quality has to be developed so nurses can deal successfully with the quality and gaps of nursing service perceived by consumers.

• 한국조리학회지
• /
• 제11권1호
• /
• pp.30-49
• /
• 2005

This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customer's satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customer's devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customer's trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.

• 경영과정보연구
• /
• 제8권
• /
• pp.147-166
• /
• 2002

This study investigated four universities in Busan and compared each other about the dimensions of service qality and relevant concepts. For empirical study, 288 respondents re sampled and six hypotheses are analyzed by using regression analysis and ANOVA. A survey was conducted with four university's students to see if there were significant differences in their perception(expectation, performance, perceived service quality, customer satisfaction, intention of repurchase) of a university administration service quality. The principal findings of this study are as follows: (1) A comparison of universities in terms of their expectations about university administration service revealed no differences, but performance revealed differences in specialization and reliability. (2) All of service dimensions, tangibles, reliability and specialization had significant impact on overall service quality. Specialization had the most significant impact on overall service Quality in A and D university, but tangibles had the most significant impact in B university. (3) Overall service Quality has a significant positive effect on customer satisfaction, but the degree of effect is different from each other. (4) Customer satisfaction has a significant positive effect on intention of repurchase, but the degree of effect is different from each other. In conclusion this study, however has a limitation about questionnaire, offers some strategic directions for developing the specific marketing strategies of university.