• Title/Summary/Keyword: Service Design Strategy

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A study on the direction of Service Strategy according to the change of Mobility Paradigm -focused on the Korean Millennials (모빌리티 패러다임 변화에 따른 서비스 전략 방향성 연구 -한국 밀레니얼 세대를 중심으로)

  • Sung, Sora;Lee, Jiyoun;Nah, Ken
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.375-381
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    • 2020
  • The purpose of this study is to observe the meaning of the movement recognized by the millennials to derive the direction of the future mobility service strategy according to the change in the mobility paradigm. To do this, the concept of mobility was understood and related cases were analyzed. The characteristics of the millennials were theoretically summarized, and an in-depth interviews were carried out with 25 Korean millennials to analyze the emotion. As a result, it was observed that mobility is not just a movement, but a movement with a pleasant experience for them, and its meaning is being extending as an experiencing good that satisfied emotions, which makes life luxurious. To establish a mobility service strategy that satisfies them First, it is necessary to make an effort to curate a mobility life suited to different emotions. Second, a strategy is required to show the language and image with emotion as a service. Third, it is necessary to play the role of an expert leading the future mobility life to be realized through connection with various fields. We expect that this study will be used as fundamental data for establishing a future mobility service strategy.

A Brief Sketch on Product-Service Integration Spaces for Comparison of Product-Service Systems in Manufacturing Servitization (제조업 서비스화에 있어서의 제품-서비스 시스템 비교를 위한 제품-서비스 융합 공간에 대한 소개)

  • Kim, Ji Hoon;Yoon, Se Hwan;Kim, Young Se
    • Korea Science and Art Forum
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    • v.19
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    • pp.259-267
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    • 2015
  • Product-Service Systems (PSS) has drawn significant attention since it can effectively address diverse values of consumers by integrating products and services. PSS has been defined as a system of products, services, supporting networks and infrastructure that is designed to satisfy customer needs and to generate values. Manufacturing companies can accomplish business innovation by devising new service elements and providing PSSs starting from their products. Such new efforts are called manufacturing servitization. With analysis of the company's business contexts, diverse strategies could be set for servitization. Services could be developed so that their product functions can be supported. On the other hand, new services could be devised to drive active emotional values of their customers in a broadly related manner with their products. In this way, different servitization strategies in service space could be employed. In this paper, the product-service integration spaces for comparison of product-service systems in manufacturing servitization is briefly sketched. Various issue spaces, termed dimensions, would be used including service space, customer space, value space and business model space. Diverse PSS cases, including well-known PSSs and brand new PSSs, will be classified and compared to demonstrate the product-service integration spaces.

QoS and SLA Aware Web Service Composition in Cloud Environment

  • Wang, Dandan;Ding, Hao;Yang, Yang;Mi, Zhenqiang;Liu, Li;Xiong, Zenggang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.12
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    • pp.5231-5248
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    • 2016
  • As a service-oriented paradigm, web service composition has obtained great attention from both academia and industry, especially in the area of cloud service. Nowadays more and more web services providing the same function but different in QoS are available in cloud, so an important mission of service composition strategy is to select the optimal composition solution according to QoS. Furthermore, the selected composition solution should satisfy the service level agreement (SLA) which defines users' request for the performance of composite service, such as price and response time. A composite service is feasible only if its QoS satisfies user's request. In order to obtain composite service with the optimal QoS and avoid SLA violations simultaneously, in this paper we first propose a QoS evaluation method which takes the SLA satisfaction into account. Then we design a service selection algorithm based on our QoS evaluation method. At last, we put forward a parallel running strategy for the proposed selection algorithm. The simulation results show that our approach outperforms existing approaches in terms of solutions' optimality and feasibility. Through our running strategy, the computation time can be reduced to a large extent.

Spectrum allocation strategy for heterogeneous wireless service based on bidding game

  • Cao, Jing;Wu, Junsheng;Yang, Wenchao
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.3
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    • pp.1336-1356
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    • 2017
  • The spectrum scarcity crisis has resulted in a shortage of resources for many emerging wireless services, and research on dynamic spectrum management has been used to solve this problem. Game theory can allocate resources to users in an economic way through market competition. In this paper, we propose a bidding game-based spectrum allocation mechanism in cognitive radio network. In our framework, primary networks provide heterogeneous wireless service and different numbers of channels, while secondary users have diverse bandwidth demands for transmission. Considering the features of traffic and QoS demands, we design a weighted interference graph-based grouping algorithm to divide users into several groups and construct the non-interference user-set in the first step. In the second step, we propose the dynamic bidding game-based spectrum allocation strategy; we analyze both buyer's and seller's revenue and determine the best allocation strategy. We also prove that our mechanism can achieve balanced pricing schema in competition. Theoretical and simulation results show that our strategy provides a feasible solution to improve spectrum utilization, can maximize overall utility and guarantee users' individual rationality.

The Effects of Image, Brand and Quality on Customer Loyalty of Sharia Banking

  • RIYADI, Slamet
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.1315-1325
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    • 2021
  • This study aimed to design a strategy in encouraging the loyalty level of priority customers of Sharia banks in Indonesia. The strategy was outlined in a series of alternative applicative programs priority. The use of ANP intended to simplify the existing problems so that the offered solution was easier to apply. Each item was scored on a 5-point Likert scale. The expected outcome was to give priority scales to the offered solutions. The findings of this study are service quality, brand image, bank image which could build customer loyalty in Sharia banks. Priority customer gathering could strengthen the bonds between customers and also between customers and their banks. The excellence of Sharia banks in terms of service quality, brand image, and bank image, when combined with priority customer gathering activities, would become a powerful formula in increasing priority customer loyalty to banks that lead to increased revenue from banks. Originality of this research was the formulation process of a new approach in search of ways to increase the customer loyalty, as well as giving concrete proposals for the banking world in designing customer loyalty improvement programs. This paper shows the updated strategy in Customer Loyalty, Bank image, Brand image, Banking service quality.

Design and Implementation of Dynamic Recommendation Service in Big Data Environment

  • Kim, Ryong;Park, Kyung-Hye
    • Journal of Information Technology Applications and Management
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    • v.26 no.5
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    • pp.57-65
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    • 2019
  • Recommendation Systems are information technologies that E-commerce merchants have adopted so that online shoppers can receive suggestions on items that might be interesting or complementing to their purchased items. These systems stipulate valuable assistance to the user's purchasing decisions, and provide quality of push service. Traditionally, Recommendation Systems have been designed using a centralized system, but information service is growing vast with a rapid and strong scalability. The next generation of information technology such as Cloud Computing and Big Data Environment has handled massive data and is able to support enormous processing power. Nevertheless, analytic technologies are lacking the different capabilities when processing big data. Accordingly, we are trying to design a conceptual service model with a proposed new algorithm and user adaptation on dynamic recommendation service for big data environment.

Nail-care service conceptual framework and consumer type (네일 미용 서비스개념 체계와 네일 미용 서비스의 소비자 유형)

  • Seo, Kyung Ja;Kim, Mi Young
    • The Research Journal of the Costume Culture
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    • v.26 no.6
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    • pp.966-981
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    • 2018
  • Consumers' desire for beauty has become a driving force in the beauty service industry which was further developed through specialization and segmentation. Nail-care service, which is one of the beauty services, is showing rapid growth, and intense competition among salons has become apparent. Thus, service management method and marketing strategy are required for customer satisfaction. Therefore, in this study, we tried to classify the nail-care services on the basis of systematization and realization of its characteristics which are fundamental when developing management and marketing strategies. The subjects of this study were women in their 20s and above living in Seoul, Gyeonggi, and Incheon areas. As a result, the nail-care service factors are classified as "external environment" (interior, celebrity, newness), "internal environment" (equipment and products, cleanliness, and environment), "location" (location and transportation convenience), "reputation" (good reputation), "technician skill," "kindness," "relationship" (relationship, empathy, and affinity), and "price and discount." The consumer types of nail-care services were classified into three groups according to the degree of involvement of these concept systems. These results can be used as marketing basics and will be the basis for studying marketing strategies. However, the consideration of setting up a marketing strategy for each consumer type will be presented in a follow-up study.

A Study on the Operational Strategy and the Performance of Internet Web Sites (인터넷 웹사이트의 운영전략과 성과에 관한 연구)

  • 김형욱;정혁남;한종범
    • Journal of Korean Society for Quality Management
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    • v.30 no.3
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    • pp.20-37
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    • 2002
  • In this paper, we studied the purpose of this paper is like that; the first one is to find the factors associated with operational strategy by variable website types classified into information-providing type, product-providing type and service- providing type by user approach purposes. The second one is to propose the successful operational strategy through analyzing the factors affecting the financial and non-financial performance of websites. A framework of research model including above factors is developed and tested statistically. The data are collected from Internet website experts of 80 Korean firms through survey. The main results of this research are as follows. First, in information-providing websites, the community factor is regarded as the most important factor But for the Improvement of the performance, not only community factor but also user interface, customization, total quality and playfulness factors should be regarded as important factors equally. Second, in product-providing websites, customization, total quality and visual design factors are regarded as important factors. But for the improvement of the performance, community and visual design factors should be regarded as important factors. Third, in service-providing websites, user interface, customization and community factors should be regarded as important factors in order to improve the performance.

A Design for the Real-Time Enterprise based Logistics Information System of Postal Service (실시간 기반 우편 물류 정보시스템 모형 설계)

  • Sun, Ji-Ung;Song, Young-Hyo
    • IE interfaces
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    • v.20 no.2
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    • pp.162-176
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    • 2007
  • As facing the rapid advance of information technologies, the postal service is required to have capabilities of real-time logistics characterized by collaboration, ubiquity and intelligence which are necessary to the organizational management. In this study we discuss the design of the next generation information system based on real-time enterprise strategy to achieve real-time integrity and upgrade of postal information system. After briefly addressing the issues on developing information system and current situation, we provide the design direction and the framework of the to-be system. We develop detailed specification of each subsystem and provide an operational scenario. We believe when this framework is put into use, it can contribute to competitive performance by giving the integrity and consistency in implementing information systems of the Korea Postal Service.

Cognitive Strategy Intervention Affects Performance Skills of Daily Living in Individuals with Stroke: A Randomized Controlled Trial (뇌졸중 환자의 인지적 전략개발 중심 중재가 수행기술에 미치는 효과 비교 : 무작위 비교연구)

  • Ahn, Si-Nae
    • The Korean Journal of Health Service Management
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    • v.10 no.3
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    • pp.75-84
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    • 2016
  • Objectives : The aim of this study was to compare a treatment focusing on the physical function to an intervention focusing on a cognitive strategy in stroke patients which improves their performance skills of daily activities. Methods : This study design was a randomized control trial selecting 43 people with stroke patients. This study consisted of a control group, which received conventional occupational therapy focusing on physical function, and an experimental group which was trained to develop a cognitive strategy by themselves. Both groups each received 10 sessions of the treatment. This study compared the skills for performing daily activities before and after the intervention and analyzed the data with SPSS Ver. 18.0. Results : This study showed a significant improvement in all performance skills in the experimental group (p<.05). There was no statistically significant difference in the performance skills before and after the intervention in the control group (p>.05). Conclusions : It was verified that stroke patients to develop a cognitive strategy by themselves is more effective than to improve the physical function in performance skills for daily activities.