• 제목/요약/키워드: Service Acceptance

검색결과 938건 처리시간 0.03초

유비쿼터스 컴퓨팅 서비스 수용에 영향을 미치는 요인 연구 (A Study of Factors Influencing Ubiquitous Computing Service Acceptance)

  • 유호선;김민용;권오병
    • 한국전자거래학회지
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    • 제13권2호
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    • pp.117-147
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    • 2008
  • 유비쿼터스 컴퓨팅을 활용한 다양한 서비스의 개발이 정부는 물론 업계 전반에 걸쳐 추진되고 있다. 이와 같이 유비쿼터스 서비스가 실제 생활에 적용됨에 따라 사용자들이 이러한 서비스를 수용하는데 영향을 미치는 요인에 대한 연구의 필요성이 대두되었다. 이를 위해 정보기술수용에 관한 기존 연구를 고찰한 후, 기존 8개 모형을 통합한 UTAUT모형을 유비쿼터스 컴퓨팅 상황에 확장 적용하였으며, 특히 유비쿼터스 컴퓨팅 서비스의 특성요인인 '상황기반 개인화' 요인을 추가하였다. 연구결과는 기존 UTAUT모형에서 유의하게 보고된 4개 요인(성과기대, 노력기대, 사회적 영향, 촉진조건)과 더불어 본 연구에서 새롭게 제안한 '상황기반 개인화' 요인이 이용의도에 유의한 영향을 미치는 것으로 나타났으며, 이용의도의 63.4%를 설명하는 것으로 나타났다.

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A Study on the Customer Attitudes toward the Airport IT Service: Focusing on Handling Process and Acceptance Intention

  • PARK, Hye-Yoon
    • 유통과학연구
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    • 제18권1호
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    • pp.27-34
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    • 2020
  • Purpose : In the aviation industry, we will investigate the impact of users' acceptance of technology on their usage behavior and find out the factors that affect their acceptance of technology. We will expand the prior study to find out the impact of the self-service technology of Incheon Airport. Research design, data and methodology : Within the last six months, the survey was conducted on people using self-service technology at Incheon International Airport from July to August 2019. Part 307 of the valid questionnaires were used for this final analysis. The collected data were used to perform frequency, factor, reliability, and multiple regression analyses using the SPSS statistical package. Results : Individual aspects of external variables, service aspects and system aspects have been shown to affect usefulness and perceived ease of use. Also, perceived ease-of-use and usefulness have effects on users' intention to accept technology. Conclusions : The perceived easement and perceived usefulness of Incheon International Airport has been shown to affect self-service users. Increasing the user's self-efficiency and increasing the user's expectations for benefits, convenience, rapid processing, and minimal effort will have a positive meaningful effect on the intention of accepting the technology.

고령자의 디지털금융서비스 기술수용 연구: 고령자 기술수용모형(STAM)을 중심으로 (A Study on the Acceptance of Digital Financial Services Technology for Older Adults: Focusing on the Senior Technology Acceptance Model)

  • 박명아;이현주;신혜리;김영선
    • Journal of Information Technology Applications and Management
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    • 제31권3호
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    • pp.119-147
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    • 2024
  • This study aims to analyze older adults's intention to use digital financial services. To verify the purpose, the '2022 Korean Senior Technology Acceptance Panel Survey' data were used. And a shortened Senior Technology Acceptance Model(STAM) reflecting the characteristics of older adults was applied. The results of Structural Equation Model analysis are as follows. First, the lower gerontechnology anxiety, the higher control beliefs reflecting perceived ease of use, self-efficacy and facilitating conditions and the intention to use digital financial services. Second, the health factor had a positive effect on the control beliefs. Third, the higher the control beliefs, the higher the attitudinal beliefs reflecting perceived usefulness and attitude and the intention to use digital financial services. Lastly, the higher attitudinal beliefs, the higher the intention to use digital financial services. The results suggest the need for interventions that can relieve gerontechnology anxiety and strengthen positive perceptions about control beliefs and attitudinal beliefs in order to increase older adults's intention to use digital financial services.

디지털음악 콘텐츠서비스의 수용 요인이 지각된 가치와 고객만족에 미치는 영향 (Effects of Digital Music Service Acceptance Factors on the Perceived Value and Customer Satisfaction)

  • 양성수;김인호;정철
    • 한국콘텐츠학회논문지
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    • 제16권11호
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    • pp.456-463
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    • 2016
  • 최근 국내 디지털 음악 시장은 소비자들의 이용 패러다임 변화에 따른 디지털 음악 콘텐츠 서비스의 수용이 중요하게 대두되고 있다. 이에 본 연구는 문헌고찰을 통해 '디지털 음악 콘텐츠 서비스의 수용'의 특성을 도출하고, 소비자의 '지각된 가치'와, '고객만족'의 관계를 살펴보았다. 또한 구조화된 설문지를 구성하여 5대 음원서비스 사이트를 경험한 이용자를 대상으로 조사하여 207개의 유효 표본을 확보하고 실증분석을 하였다. 그 결과, 첫째, 이용자의 인구통계적 특성에 따라 디지털 음악 콘텐츠 서비스의 인식은 부분적으로 차이가 나타났다. 두 번째 디지털 음악 콘텐츠 서비스 요인은 지각된 가치에 영향과 고객만족에 영향을 미쳤다. 이러한 연구결과들은 디지털 음악 서비스 사업자에게 새로운 성장 해법과 마케팅 전략에 활용할 수 있는 기초자료로서 그 의미가 있다.

원격의료서비스 수용요인의 구조적 관계 실증연구 (Structural Relationships Among Factors to Adoption of Telehealth Service)

  • 김성수;류시원
    • Asia pacific journal of information systems
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    • 제21권3호
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    • pp.71-96
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    • 2011
  • Within the traditional medical delivery system, patients residing in medically vulnerable areas, those with body movement difficulties, and nursing facility residents have had limited access to good healthcare services. However, Information and Communication Technology (ICT) provides us with a convenient and useful means of overcoming distance and time constraints. ICT is integrated with biomedical science and technology in a way that offers a new high-quality medical service. As a result, rapid technological advancement is expected to play a pivotal role bringing about innovation in a wide range of medical service areas, such as medical management, testing, diagnosis, and treatment; offering new and improved healthcare services; and effecting dramatic changes in current medical services. The increase in aging population and chronic diseases has caused an increase in medical expenses. In response to the increasing demand for efficient healthcare services, a telehealth service based on ICT is being emphasized on a global level. Telehealth services have been implemented especially in pilot projects and system development and technological research. With the service about to be implemented in earnest, it is necessary to study its overall acceptance by consumers, which is expected to contribute to the development and activation of a variety of services. In this sense, the study aims at positively examining the structural relationship among the acceptance factors for telehealth services based on the Technology Acceptance Model (TAM). Data were collected by showing audiovisual material on telehealth services to online panels and requesting them to respond to a structured questionnaire sheet, which is known as the information acceleration method. Among the 1,165 adult respondents, 608 valid samples were finally chosen, while the remaining were excluded because of incomplete answers or allotted time overrun. In order to test the reliability and validity of the assessment scale items, we carried out reliability and factor analyses, and in order to explore the causal relation among potential variables, we conducted a structural equation modeling analysis using AMOS 7.0 and SPSS 17.0. The research outcomes are as follows. First, service quality, innovativeness of medical technology, and social influence were shown to affect perceived ease of use and perceived usefulness of the telehealth service, which was statistically significant, and the two factors had a positive impact on willingness to accept the telehealth service. In addition, social influence had a direct, significant effect on intention to use, which is paralleled by the TAM used in previous research on technology acceptance. This shows that the research model proposed in the study effectively explains the acceptance of the telehealth service. Second, the research model reveals that information privacy concerns had a insignificant impact on perceived ease of use of the telehealth service. From this, it can be gathered that the concerns over information protection and security are reduced further due to advancements in information technology compared to the initial period in the information technology industry, and thus the improvement in quality of medical services appeared to ensure that information privacy concerns did not act as a prohibiting factor in the acceptance of the telehealth service. Thus, if other factors have an enormous impact on ease of use and usefulness, concerns over these results in the initial period of technology acceptance may become irrelevant. However, it is clear that users' information privacy concerns, as other studies have revealed, is a major factor affecting technology acceptance. Thus, caution must be exercised while interpreting the result, and further study is required on the issue. Numerous information technologies with outstanding performance and innovativeness often attract few consumers. A revised bill for those urgently in need of telehealth services is about to be approved in the national assembly. As telemedicine is implemented between doctors and patients, a wide range of systems that will improve the quality of healthcare services will be designed. In this sense, the study on the consumer acceptance of telehealth services is meaningful and offers strong academic evidence. Based on the implications, it can be expected to contribute to the activation of telehealth services. Further study is needed to assess the acceptance factors for telehealth services, such as motivation to remain healthy, health care involvement, knowledge on health, and control of health-related behavior, in order to develop unique services according to the categorization of customers based on health factors. In addition, further study may focus on various theoretical cognitive behavior models other than the TAM, such as the health belief model.

의료서비스의 대기시간 요인이 고객만족과 서비스 가치에 미치는 영향 (A Study on the Effect of Waiting Time factor of Hospitals on Customer Satisfaction and Service Values)

  • 김일권;권창익;양종현;장동민
    • 한국병원경영학회지
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    • 제15권3호
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    • pp.47-68
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    • 2010
  • One of the important complaint factors by the patients using medical institutions is various kinds of waiting time. This research is about the causal relationships among waiting time(application of waiting time, perceived of waiting time, fairness of waiting, explanation of the delay, acceptance possibility), service values, and customer satisfaction. The subjects for this study were 256 out-patients currently using seven general hospitals in the Busan area. The findings of the empirical analysis are as follows: First, the good application of waiting time or fair waiting time procedure didn't actually affect perceived waiting time. Second, though the application of waiting time didn't affect acceptance possibility, the fair procedure of waiting time had an affirmative effect on acceptance possibility. Third, even when there was enough explanation about the need to wait, it could shorten perceived waiting time but failed to get sufficient sympathy or agreement from the patients. Fourth, the possibility of acceptance following the sufficient sympathy of patients had an effect on shortening perceived waiting time. Fifth, perceived waiting time lowered customer satisfaction, but had no negative effect on service values. Finally, the ranges of acceptance possibility by the patients were found to increase customer satisfaction and maximize service values. In conclusion, every medical institution needs to focus on, first of all, shortening waiting time for more customer satisfaction and improved service values.

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모바일 결제 서비스의 수용-저항 동기에 대한 실증연구: 다변인 판별분석을 중심으로 (An Empirical Study on the Acceptance-Resistance Motivation to Use A Mobile Payment Service : Applying Multivariate Discriminant Analysis)

  • 정지영;정하영;조현
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권2호
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    • pp.115-134
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    • 2018
  • Purpose In recent years, mobile payment service users have been rapidly increasing. Previous researchers focused on the mobile usage situation such as the elements of mobile payment service, usage pattern, and user behaviors, and the research that is approached from the viewpoint of the user is still insufficient. The aim of this study is to suggest a acceptance-resistance motivation model of choosing a mobile payment service based on the Herzbergs Two-Factor Theory by investigating users' motivation and hygiene factors. Design/methodology/approach For the purpose, literature reviews on factors of choosing a mobile payment service were conducted and classified motivation and hygiene factors. Two hypotheses were set as follows: Hypothesis I is that motivation factors have a positive impact on the choice of mobile payment service, and Hypothesis II is that hygiene factors have a negative impact on the choice of mobile payment service. To test two hypotheses, this study conducted an online questionnaire survey and a multivariate discriminant analysis. Findings The result found that mobile payment service is more likely to be replaced with mobile by improving convenience, simplicity, and ease of use that affect the acceptance motivation of mobile payment service. This result supported the Hypothesis I but not Hypothesis II and contributed to provide implications for future mobile payment service development and marketing utilization.

사물인터넷(IoT) 전시 서비스품질이 전시수용에 미치는 영향 (Effects of Internet of Things (IoT) exhibition service quality on exhibition acceptance)

  • 김인환;남윤철
    • 디지털산업정보학회논문지
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    • 제17권4호
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    • pp.13-28
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    • 2021
  • The purpose of this study is to demonstrate the causal relationship between exhibition acceptance through the quality factors of Internet of Things (IoT) exhibition services and ease and usefulness of technology acceptance factors for domestic exhibition visitors. Through this, the company intends to present effective and efficient development plans in the IoT exhibition industry. Therefore, we present a research model that applies DeLone & McLean's quality factors to key variables in the information system success model and ease and usefulness in the Technology Acceptance Model (TAM). A survey was conducted on ordinary people with experience using the Internet of Water (IoT) exhibition service. The survey was conducted for two weeks from July 15 to August 20, 2021. A total of 276 surveys were used for data analysis during this period. The hypothesis results related to the information system success model of the Internet of Things (IoT) exhibition show that, first, system quality had no significant effect on usefulness, but significantly on ease. Second, information quality has been shown to have a significant effect on usability and ease. Third, service quality has been shown to have a significant impact on usability and ease. Fourth, usefulness has been shown to have a significant effect on exhibition acceptance. Fifth, ease has been shown to have a significant effect on usability. Sixth, ease was shown to have a significant effect on exhibition acceptance.

보안요인을 중심으로 한 개인용 클라우드 서비스 사용의도 (Intention to Use of Personal Cloud Services: Focusing on the Security Factors)

  • 이재석;김경재
    • 지식경영연구
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    • 제18권4호
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    • pp.237-260
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    • 2017
  • Recently, with the proliferation of smart phones and mobile devices and the increase in the speed of mobile Internet, IT services are increasingly used in smart phones and mobile devices in a different way from the past. That is, a cloud service that downloads and uses data stored in the server in real time is expanding, and as a result, the security due to the continuous Internet connection of the user becomes a problem. In this study, we analyzed the relationship between factors affecting the continuous use of personal cloud service by using technology acceptance model. In addition to the technology acceptance model, confidentiality, privacy, accessibility, innovation, and self-efficacy were extracted from the existing research with emphasis on the characteristics of the cloud service and security factors. Moreover, the difference of intention to use among genders was verified through structural equation modeling with survey data from 262 personal cloud service users.

An Analysis on Technology Acceptance of Ubiquitous Banking Service

  • Kim, Min-Cheol;Ha, Tai-Hyun
    • 디지털융복합연구
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    • 제9권1호
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    • pp.51-59
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    • 2011
  • The objective of this paper is to identify factors influencing intention to use ubiquitous banking service focusing on potential users using a regression model. Through this, providers of ubiquitous banking services can get an idea of future development, including marketing strategy through the results of this analysis. This paper proposes that perceived usefulness is the most important factor influencing the uptake of ubiquitous service. Also in addition, ANOVA test shows that higher education level of the user can lead to the higher intention to use an ubiquitous banking service. In this study, we set up a model by using the most basic factor among influential factors presented in previous studies as an independent variable. However, other research variables which affect acceptance of ubiquitous service should be considered by thinking more diversely.