• Communications for Statistical Applications and Methods
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• v.8 no.1
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• pp.271-279
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• 2001

Sequential pattern discovery is one of main interests in web usage mining. the technique of sequential pattern discovery attempts to find inter-session patterns such that the presence of a set of items is followed by another item in a time-ordered set of server sessions. In this paper, a tree-based sequential pattern finding method is proposed in order to discover navigation patterns in server sessions. At each learning process, the suggested method learns about the navigation patterns per server session and summarized into the modified Rymon's tree.

• KIPS Transactions on Software and Data Engineering
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• v.2 no.2
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• pp.137-144
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• 2013

A sequential pattern mining is finding out frequent patterns from the data set in time order. In this field, a dynamic weighted sequential pattern mining is applied to a computing environment that changes depending on the time and it can be utilized in a variety of environments applying changes of dynamic weight. In this paper, we propose a new sequence data mining method to explore the stream data by applying the dynamic weight. This method reduces the candidate patterns that must be navigated by using the dynamic weight according to the relative time sequence, and it can find out frequent sequence patterns quickly as the data input and output using a hash structure. Using this method reduces the memory usage and processing time more than applying the existing methods. We show the importance of dynamic weighted mining through the comparison of different weighting sequential pattern mining techniques.

• Journal of Intelligence and Information Systems
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• v.16 no.3
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• pp.55-75
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• 2010

Sequential pattern mining aims to discover interesting sequential patterns in a sequence database, and it is one of the essential data mining tasks widely used in various application fields such as Web access pattern analysis, customer purchase pattern analysis, and DNA sequence analysis. In general sequential pattern mining, only the generation order of data element in a sequence is considered, so that it can easily find simple sequential patterns, but has a limit to find more interesting sequential patterns being widely used in real world applications. One of the essential research topics to compensate the limit is a topic of weighted sequential pattern mining. In weighted sequential pattern mining, not only the generation order of data element but also its weight is considered to get more interesting sequential patterns. In recent, data has been increasingly taking the form of continuous data streams rather than finite stored data sets in various application fields, the database research community has begun focusing its attention on processing over data streams. The data stream is a massive unbounded sequence of data elements continuously generated at a rapid rate. In data stream processing, each data element should be examined at most once to analyze the data stream, and the memory usage for data stream analysis should be restricted finitely although new data elements are continuously generated in a data stream. Moreover, newly generated data elements should be processed as fast as possible to produce the up-to-date analysis result of a data stream, so that it can be instantly utilized upon request. To satisfy these requirements, data stream processing sacrifices the correctness of its analysis result by allowing some error. Considering the changes in the form of data generated in real world application fields, many researches have been actively performed to find various kinds of knowledge embedded in data streams. They mainly focus on efficient mining of frequent itemsets and sequential patterns over data streams, which have been proven to be useful in conventional data mining for a finite data set. In addition, mining algorithms have also been proposed to efficiently reflect the changes of data streams over time into their mining results. However, they have been targeting on finding naively interesting patterns such as frequent patterns and simple sequential patterns, which are found intuitively, taking no interest in mining novel interesting patterns that express the characteristics of target data streams better. Therefore, it can be a valuable research topic in the field of mining data streams to define novel interesting patterns and develop a mining method finding the novel patterns, which will be effectively used to analyze recent data streams. This paper proposes a gap-based weighting approach for a sequential pattern and amining method of weighted sequential patterns over sequence data streams via the weighting approach. A gap-based weight of a sequential pattern can be computed from the gaps of data elements in the sequential pattern without any pre-defined weight information. That is, in the approach, the gaps of data elements in each sequential pattern as well as their generation orders are used to get the weight of the sequential pattern, therefore it can help to get more interesting and useful sequential patterns. Recently most of computer application fields generate data as a form of data streams rather than a finite data set. Considering the change of data, the proposed method is mainly focus on sequence data streams.

• The KIPS Transactions:PartB
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• v.13B no.5 s.108
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• pp.553-560
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• 2006

Speech recognition has recently been investigated to produce more reliable recognition results in a noisy environment, by integrating diverse sources of information into the result derivation-level or producing new results through post-processing the prior recognition results. In this paper we propose a method which uses the user's usage patterns and the context information in speech command recognition for personal mobile devices to improve the recognition accuracy in a noisy environment. Sequential usage (or speech) patterns prior to the current command spoken are used to adjust the base recognition results. For the context information, we use the relevance between the current function of the device in use and the spoken command. Our experiment results show that the proposed method achieves about 50% of error correction rate over the base recognition system. It demonstrates the feasibility of the proposed method.

• Journal of the Korea Society of Computer and Information
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• v.15 no.9
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• pp.35-46
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• 2010

Sequential pattern mining is one of the essential data mining tasks, and it is widely used to analyze data generated in various application fields such as web-based applications, E-commerce, bioinformatics, and USN environments. Recently data generated in the application fields has been taking the form of continuous data streams rather than finite stored data sets. Considering the changes in the form of data, many researches have been actively performed to efficiently find sequential patterns over data streams. However, conventional researches focus on reducing processing time and memory usage in mining sequential patterns over a target data stream, so that a research on mining more interesting and useful sequential patterns that efficiently reflect the characteristics of the data stream has been attracting no attention. This paper proposes a mining method of sequential patterns over data streams with a gap constraint, which can help to find more interesting sequential patterns over the data streams. First, meanings of the gap for a sequential pattern and gap-constrained sequential patterns are defined, and subsequently a mining method for finding gap-constrained sequential patterns over a data stream is proposed.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.2
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• pp.19-29
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• 2011

Due to the development of web technologies and the increasing use of smart devices such as smart phone, in recent various web services are widely used in many application fields. In this environment, the topic of supporting personalized and intelligent web services have been actively researched, and an analysis technique on a web-click stream generated from web usage logs is one of the essential techniques related to the topic. In this paper, for efficient analyzing a web-click stream of sequences, a sequential pattern mining technique is proposed, which satisfies the basic requirements for data stream processing and finds a refined mining result. For this purpose, a concept of interesting sequential patterns with a time-interval constraint is defined, which uses not on1y the order of items in a sequential pattern but also their generation times. In addition, A mining method to find the interesting sequential patterns efficiently over a data stream such as a web-click stream is proposed. The proposed method can be effectively used to various computing application fields such as E-commerce, bio-informatics, and USN environments, which generate data as a form of data streams.

• Journal of Korea Multimedia Society
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• v.9 no.9
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• pp.1118-1130
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• 2006

Existed pattern analysis algorithms in data streams environment have researched performance improvement and effective memory usage. But when new data streams come, existed pattern analysis algorithms have to analyze patterns again and have to generate pattern tree again. This approach needs many calculations in real situation that needs real time pattern analysis. This paper proposes a method that continuously analyzes patterns of incoming data streams in real time. This method analyzes patterns fast, and thereafter obtains real time patterns by updating previously analyzed patterns. The incoming data streams are divided into several sequences based on time based window. Informations of the sequences are inputted into a hash table. When the number of the sequences are over predefined bound, patterns are analyzed from the hash table. The patterns form a pattern tree, and later created new patterns update the pattern tree. In this way, real time patterns are always maintained in the pattern tree. During pattern analysis, suffixes of both new pattern and existed pattern in the tree can be same. Then a pointer is created from the new pattern to the existed pattern. This method reduce calculation time during duplicated pattern analysis. And old patterns in the tree are deleted easily by FIFO method. The advantage of our algorithm is proved by performance comparison with existed method, MILE, in a condition that pattern is changed continuously. And we look around performance variation by changing several variable in the algorithm.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2002.11a
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• pp.287-296
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• 2002

웹 사용 마이닝은 데이터마이닝을 바탕으로 사용자의 로그 파일 정보를 이용하여 웹이 이용되는 패턴을 발견한다. 이를 이용하여 웹을 개선하여 사용자들이 보다 빨리 원하는 내용을 검색할 수 있도록 할 수 있으며 시스템 관리자에게는 효율적인 웹 구조를 인한 정보를 제공할 수 있다. 웹 사용 마이닝에서 사용하는 데이터는 성형화되어 있지 않으며 웹 사용 패턴을 분석하는데 방해가 되는 잡음 데이터까지 포함하고 있다. 이것은 기존에 개발된 여러 데이터마이닝 기법을 적용하는데 어려움으로 작용한다. 이러한 어려움을 해결하기 위해 본 논문에서는 새로운 방법을 도입한 SPMiner을 .제안한다. SPMiner는 웹의 구조를 이용하여 로그 파일의 전처리 과정을 줄이며 사용자의 탐색 패턴 분석을 효율적으로 수행 할 수 있는 시스템이다. SPMiner는 WebTree 에이전트를 이용하여 웹 사이트 구조를 분석하여 WebTree를 생성하고 사용자 로그 파일을 분석하여 각 웹 페이지의 사용빈도에 대한 정보를 추출한다. WebTree와 로그 파일에서 추출된 웹 페이지에 대한 정보는 SPMiner에 의해 패턴을 분석할 퍼 이용될 수 있는 형태인 WebTree$^{+}$로 병합된다 WebTree$^{+}$는 패턴 발견을 쉽게 해주며 사용자에게 추천할 정보나 웹 페이지를 능동적으로 추천할 수 있게 만들어 준다.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04b
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• pp.25-27
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• 2004

대용량 웹 데이터베이스로부터 필요한 관련 정보를 탐색하고, 다양한 형태의 정보로부터 지식을 창출하는 일은 매우 어려운 일이다. 본 논문은 복잡하고 다양한 형태의 패턴이 존재하고, 연속된 입력을 갖는 웹 데이터베이스에서 발생되는 빈발 패턴들을 효과적으로 저장할 수 있는 FP-Tree를 기반으로 하여 변화된 정보들을 능동적으로 유지하고 새로운 정보들에 U해 FP-Tree를 재구성하여 웹 페이지에 대한 유용한 패턴 정보와 사용자의 웹 사용 패턴 분석을 용이하게 한다. 그 결과 새로이 발견된 웹 사용 패턴들을 통해 웹 페이지의 구조적 정보와 구조적 연판 정보를 효과적으로 얻을 수 있다.

• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.199-214
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• 2024

Until now, research on consumers' purchasing behavior has primarily focused on psychological aspects or depended on consumer surveys. However, there may be a gap between consumers' self-reported perceptions and their observable actions. In response, this study aimed to investigate consumer purchasing behavior utilizing a big data approach. To this end, this study investigated the purchasing patterns of fashion items, both online and in retail stores, from a data-driven perspective. We also investigated whether individual consumers switched between online websites and retail establishments for making purchases. Data on 516,474 purchases were obtained from fashion companies. We used association rule analysis and K-means clustering to identify purchase patterns that were influenced by customer loyalty. Furthermore, sequential pattern analysis was applied to investigate the usage patterns of online and offline channels by consumers. The results showed that high-loyalty consumers mainly purchased infrequently bought items in the brand line, as well as high-priced items, and that these purchase patterns were similar both online and in stores. In contrast, the low-loyalty group showed different purchasing behaviors for online versus in-store purchases. In physical environments, the low-loyalty consumers tended to purchase less popular or more expensive items from the brand line, whereas in online environments, their purchases centered around items with relatively high sales volumes. Finally, we found that both high and low loyalty groups exclusively used a single preferred channel, either online or in-store. The findings help companies better understand consumer purchase patterns and build future marketing strategies around items with high brand centrality.