• Title/Summary/Keyword: Sentiment Evaluation

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Cyberbullying Detection by Sentiment Analysis of Tweets' Contents Written in Arabic in Saudi Arabia Society

  • Almutairi, Amjad Rasmi;Al-Hagery, Muhammad Abdullah
    • International Journal of Computer Science & Network Security
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    • v.21 no.3
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    • pp.112-119
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    • 2021
  • Social media has become a global means of communication in people's lives. Most people are using Twitter for communication purposes and its inappropriate use, which has negative effects on people's lives. One of the widely common misuses of Twitter is cyberbullying. As the resources of dialectal Arabic are rare, so for cyberbullying most people are using dialectal Arabic. For this reason, the ultimate goal of this study is to detect and classify cyberbullying on Twitter in the Arabic context in Saudi Arabia. To help in the detection and classification of tweets, Pointwise Mutual Information (PMI) to generate a lexicon, and Support Vector Machine (SVM) algorithms are used. The evaluation is performed on both methods in terms of the F1-score. However, the F1-score after applying the PMI is 50%, while after the SVM application on the resampling data it is 82%. The analysis of the results shows that the SVM algorithm outperforms better.

Evaluating the Quality of Public Services Through Social Media

  • Wilantika, Nori;Wibisono, Septian Bagus
    • Asian Journal for Public Opinion Research
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    • v.9 no.3
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    • pp.240-265
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    • 2021
  • Public services need to be evaluated regularly to identify areas that need further improvement. Data collection via Twitter is affordable and timely, so it has the potential to be utilized to evaluate the quality of public service. This study utilizes tweets mentioning three service units of the provincial government of Jakarta and applies both sentiment analysis and topic classification to predict a rating/score of public service quality. The research goal is to examine if the evaluation of public services based on social media data is possible. The findings indicate that the use of Twitter has an advantage in terms of sample size and variety of opinions. Tweets can be translated into scores as well. Nonetheless, the representativeness issue and the predominance of complaint tweets can affect the reliability of the results.

Recommender system using BERT sentiment analysis (BERT 기반 감성분석을 이용한 추천시스템)

  • Park, Ho-yeon;Kim, Kyoung-jae
    • Journal of Intelligence and Information Systems
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    • v.27 no.2
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    • pp.1-15
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    • 2021
  • If it is difficult for us to make decisions, we ask for advice from friends or people around us. When we decide to buy products online, we read anonymous reviews and buy them. With the advent of the Data-driven era, IT technology's development is spilling out many data from individuals to objects. Companies or individuals have accumulated, processed, and analyzed such a large amount of data that they can now make decisions or execute directly using data that used to depend on experts. Nowadays, the recommender system plays a vital role in determining the user's preferences to purchase goods and uses a recommender system to induce clicks on web services (Facebook, Amazon, Netflix, Youtube). For example, Youtube's recommender system, which is used by 1 billion people worldwide every month, includes videos that users like, "like" and videos they watched. Recommended system research is deeply linked to practical business. Therefore, many researchers are interested in building better solutions. Recommender systems use the information obtained from their users to generate recommendations because the development of the provided recommender systems requires information on items that are likely to be preferred by the user. We began to trust patterns and rules derived from data rather than empirical intuition through the recommender systems. The capacity and development of data have led machine learning to develop deep learning. However, such recommender systems are not all solutions. Proceeding with the recommender systems, there should be no scarcity in all data and a sufficient amount. Also, it requires detailed information about the individual. The recommender systems work correctly when these conditions operate. The recommender systems become a complex problem for both consumers and sellers when the interaction log is insufficient. Because the seller's perspective needs to make recommendations at a personal level to the consumer and receive appropriate recommendations with reliable data from the consumer's perspective. In this paper, to improve the accuracy problem for "appropriate recommendation" to consumers, the recommender systems are proposed in combination with context-based deep learning. This research is to combine user-based data to create hybrid Recommender Systems. The hybrid approach developed is not a collaborative type of Recommender Systems, but a collaborative extension that integrates user data with deep learning. Customer review data were used for the data set. Consumers buy products in online shopping malls and then evaluate product reviews. Rating reviews are based on reviews from buyers who have already purchased, giving users confidence before purchasing the product. However, the recommendation system mainly uses scores or ratings rather than reviews to suggest items purchased by many users. In fact, consumer reviews include product opinions and user sentiment that will be spent on evaluation. By incorporating these parts into the study, this paper aims to improve the recommendation system. This study is an algorithm used when individuals have difficulty in selecting an item. Consumer reviews and record patterns made it possible to rely on recommendations appropriately. The algorithm implements a recommendation system through collaborative filtering. This study's predictive accuracy is measured by Root Mean Squared Error (RMSE) and Mean Absolute Error (MAE). Netflix is strategically using the referral system in its programs through competitions that reduce RMSE every year, making fair use of predictive accuracy. Research on hybrid recommender systems combining the NLP approach for personalization recommender systems, deep learning base, etc. has been increasing. Among NLP studies, sentiment analysis began to take shape in the mid-2000s as user review data increased. Sentiment analysis is a text classification task based on machine learning. The machine learning-based sentiment analysis has a disadvantage in that it is difficult to identify the review's information expression because it is challenging to consider the text's characteristics. In this study, we propose a deep learning recommender system that utilizes BERT's sentiment analysis by minimizing the disadvantages of machine learning. This study offers a deep learning recommender system that uses BERT's sentiment analysis by reducing the disadvantages of machine learning. The comparison model was performed through a recommender system based on Naive-CF(collaborative filtering), SVD(singular value decomposition)-CF, MF(matrix factorization)-CF, BPR-MF(Bayesian personalized ranking matrix factorization)-CF, LSTM, CNN-LSTM, GRU(Gated Recurrent Units). As a result of the experiment, the recommender system based on BERT was the best.

Topic Extraction and Classification Method Based on Comment Sets

  • Tan, Xiaodong
    • Journal of Information Processing Systems
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    • v.16 no.2
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    • pp.329-342
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    • 2020
  • In recent years, emotional text classification is one of the essential research contents in the field of natural language processing. It has been widely used in the sentiment analysis of commodities like hotels, and other commentary corpus. This paper proposes an improved W-LDA (weighted latent Dirichlet allocation) topic model to improve the shortcomings of traditional LDA topic models. In the process of the topic of word sampling and its word distribution expectation calculation of the Gibbs of the W-LDA topic model. An average weighted value is adopted to avoid topic-related words from being submerged by high-frequency words, to improve the distinction of the topic. It further integrates the highest classification of the algorithm of support vector machine based on the extracted high-quality document-topic distribution and topic-word vectors. Finally, an efficient integration method is constructed for the analysis and extraction of emotional words, topic distribution calculations, and sentiment classification. Through tests on real teaching evaluation data and test set of public comment set, the results show that the method proposed in the paper has distinct advantages compared with other two typical algorithms in terms of subject differentiation, classification precision, and F1-measure.

Research on Airport Public Art Design Elements and Preferences Based on Big Data Sentiment Analysis (빅데이터 감성분석에 따른 공항 공공예술 디자인 요소 및 선호도 연구)

  • Zhang, Yun;Zou, ChangYun;Kim, CheeYong
    • Journal of Korea Multimedia Society
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    • v.25 no.10
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    • pp.1499-1511
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    • 2022
  • In the context of globalization, circulation between cities has become more frequent. The airport is no longer just a place for boarding, disembarking, and transportation, but a public place that serves as the communication function of the "aviation city". The intervention of public art in the airport space not only gives users a sense of space experience, but also becomes a unique carrier for city and country image shaping. The purpose of this paper is to study the emotional value brought by airport public art to users, and to investigate the correlation analysis of public art design elements and user preferences based on this premise. The research methods are machine learning method and SPSS 21.0. The user's emotional value is introduced in the big data evaluation, and the preference and inclination of airport users to various elements of public art are analyzed by questionnaire. Through the research conclusion, the preference and main contradiction of users in the airport for the four dimensions of public art design elements are obtained. Opinions and optimization methods to provide reference data and theoretical support for public art design.

Exploring the Factors Influencing Major Satisfaction of Engineering College Students : Focusing on T University (공학계열 대학생의 전공만족도 영향 요인 탐색 : T 대학교를 중심으로)

  • You, Hyunjoo
    • Journal of Engineering Education Research
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    • v.27 no.1
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    • pp.41-49
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    • 2024
  • The purpose of this study is to explore ways to improve major satisfaction that can be applied by universities through the analysis of factors influencing major satisfaction of engineering college students. To this end, Korea-National Survey of Student Engagement(K-NSSE) data involving 814 students from T University were used, and logistic regression analysis and t-test were applied. The main results obtained through this are as follows. First, engineering college students' major satisfaction factors include major-career relevance, college immersion, and positive academic sentiment. Second, depending on the grade, it was confirmed that the factor of major-career relevance in the lower grades, and the factors of meaningful learning experience and college immersion in addition to major-career relevance in the upper grades had a significant influence. Third, the higher the meaningful learning experience, positive academic sentiment, and college immersion, including the major-career relevance, the higher the major satisfaction was found in the middle-class group with a score of BO or higher. This study is meaningful in that it revealed differences in influence by individual characteristics as well as major satisfaction influencing factors that can be practiced in universities such as learning experiences.

Quality Analysis of the Request for Proposals of Public Information Systems Project : System Operational Concept (공공정보화사업 제안요청서 품질분석 : 시스템 운영 개념을 중심으로)

  • Park, Sanghwi;Kim, Byungcho
    • Journal of Information Technology Services
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    • v.18 no.2
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    • pp.37-54
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    • 2019
  • The purpose of this study is to present an evaluation model to measure the clarification level of stakeholder requirements of public sector software projects in the Republic of Korea. We tried to grasp the quality of proposal request through evaluation model. It also examines the impact of the level of stakeholder requirements on the level of system requirements. To do this, we analyzed existing research models and related standards related to business requirements and stakeholder requirements, and constructed evaluation models for the system operation concept documents in the ISO/IEC/IEEE 29148. The system operation concept document is a document prepared by organizing the requirements of stakeholders in the organization and sharing the intention of the organization. The evaluation model proposed in this study focuses on evaluating whether the contents related to the system operation concept are faithfully written in the request for proposal. The evaluation items consisted of three items: 'organization status', 'desired changes', and 'operational constraints'. The sample extracted 217 RFPs in the national procurement system. As a result of the analysis, the evaluation model proved to be valid and the internal consistency was maintained. The level of system operation concept was very low, and it was also found to affect the quality of system requirements. It is more important to clearly write stakeholders' requirements than the functional requirements. we propose a news classification methods for sentiment analysis that is effective for bankruptcy prediction model.

A Study on the Brand Personality according to G Sensibility - Centered on the Casual Brand of Levi's - (G감성에 따른 브랜드 퍼스낼리티에 관한 연구 -리바이스를 중심으로-)

  • Oh, Hee-Sun
    • Fashion & Textile Research Journal
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    • v.6 no.5
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    • pp.605-612
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    • 2004
  • This is a study which evaluates the brand personality on casual brands according to the sensibilities of consumers. Focus is placed on classifying the sensibilities of consumers through G sensibilities developed by the Fuji Research Institute in Japan, and then on investigating brand personality of casual wear, Levi's in particular. The subjects are 187 male and female college students living in the Busan area. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follow; First, in the distribution of G sensibility type, the majority of the respondents have G3(whimsical) type, and then followed by G1(my pace) type, G4(active) type, G2 type(active) type and then G5(sensualist) type. Second, as a result of brand personality evaluation on the casual brands, it has been represented by the following 5 factors; passion, competence, honesty, sophistication, and sentiment. Third, the brand personalities according to G sensibilities showed significant differences among respondents; G5 type(sensualist) especially showed the highest brand personality in the passion and sentiment factors, which are distinctive in the brand personality of Levi's. Consumers of G1 type, G2 type, G3 type, and G4 type showed high brand personality in the competence and honesty factors. The evaluation of brand personality, case study for products development and application, and application of the results need to be continued for follow-up study.

Effects of Service Quality Factors on the Purchase Intention through Rational-Emotional Evaluation in Mobile Shopping Environment (모바일 쇼핑 환경에서 이성-감성적 평가를 통하여 서비스 품질 요인이 행위의도에 미치는 영향)

  • Park, Moon-Hee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.5
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    • pp.175-185
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    • 2020
  • Mobile shopping has been settled down as one of the general shopping methods, good enough to be called new normal today. Contrary to the initial stage for researching the shopping in online environment, the factors more important today must be changed quite a lot. Thus, this study aimed to select the service quality factors regarded as important in mobile shopping, to examine their effects on consumers' rational-emotional evaluation, and also to understand a series of influence relations led to the purchase intention and word of mouth effect in the future, and then obtained the significant results. In the results of this study, only the Personalization and responsiveness of service quality had positive(+) effects on the consumer sentiment, and the consumer sentiment had positive(+) effects on the consumer behavior. Such results verified that the Personalization and responsiveness would be important factors to consumers. Also, when the consumer satisfaction is high, the consumer behavior would be positive too.

Airline Service Quality Evaluation Based on Customer Review Using Machine Learning Approach and Sentiment Analysis (머신러닝과 감성분석을 활용한 고객 리뷰 기반 항공 서비스 품질 평가)

  • Jeon, Woojin;Lee, Yebin;Geum, Youngjung
    • The Journal of Society for e-Business Studies
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    • v.26 no.4
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    • pp.15-36
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    • 2021
  • The airline industry faces with significant competition due to the rise of technology innovation and diversified customer needs. Therefore, continuous quality management is essential to gain competitive advantages. For this reason, there have been various studies to measure and manage service quality using customer reviews. However, previous studies have focused on measuring customer satisfaction only, neglecting systematic management between customer expectations and perception based on customer reviews. In response, this study suggests a framework to identify relevant criteria for service quality management, measure the importance, and assess the customer perception based on customer reviews. Machine learning techniques, topic models, and sentiment analysis are used for this study. This study can be used as an important strategic tool for evaluating service quality by identifying important factors for airline customer satisfaction while presenting a framework for identifying each airline's current service level.