• Title/Summary/Keyword: Sentiment Evaluation

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A Study on the Development Strategy of Artificial Intelligence Technology Using Multi-Attribute Weighted Average Method (다요소 가중 평균법을 이용한 인공지능 기술 개발전략 연구)

  • Chang, Hae Gak;Choi, Il Young;Kim, Jae Kyeong
    • Journal of Information Technology Services
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    • v.19 no.2
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    • pp.93-107
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    • 2020
  • Recently, artificial intelligence (AI) technologies has been widely used in various fields such as finance, and distribution. Accordingly, Korea has also announced its AI R&D strategy for the realization of i-Korea 4.0 in May 2018. However, Korea's AI technology is inferior to major competitors such as the US, Canada, and Japan Therefore, in order to cope with the 4th industrial revolution, it is necessary to allocate AI R&D budgets efficiently through selection and concentration so as to gain competitive advantage under a limited budget. In this study, the importance of each AI technology was evaluated in multi-dimensional way through the questionnaire of expert group using the evaluation index derived from the literature review From the results of this study, we draw the following implication. In order to successfully establish the AI technology development strategies, it is necessary to prioritize the cognitive computing technology that has great market growth potential, ripple effect of technology development, and the urgency of technology development according to the principle of selection and concentration. To this end, it is necessary to find creative ideas, manage assessments, converge multidisciplinary systems and strengthen core competencies. In addition, since AI technology has a large impact on socioeconomic development, it is necessary to comprehensively grasp and manage scientific and technological regulations in order to systematically promote AI technology development.

Sentiment Analysis From Images - Comparative Study of SAI-G and SAI-C Models' Performances Using AutoML Vision Service from Google Cloud and Clarifai Platform

  • Marcu, Daniela;Danubianu, Mirela
    • International Journal of Computer Science & Network Security
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    • v.21 no.9
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    • pp.179-184
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    • 2021
  • In our study we performed a sentiments analysis from the images. For this purpose, we used 153 images that contain: people, animals, buildings, landscapes, cakes and objects that we divided into two categories: images that suggesting a positive or a negative emotion. In order to classify the images using the two categories, we created two models. The SAI-G model was created with Google's AutoML Vision service. The SAI-C model was created on the Clarifai platform. The data were labeled in a preprocessing stage, and for the SAI-C model we created the concepts POSITIVE (POZITIV) AND NEGATIVE (NEGATIV). In order to evaluate the performances of the two models, we used a series of evaluation metrics such as: Precision, Recall, ROC (Receiver Operating Characteristic) curve, Precision-Recall curve, Confusion Matrix, Accuracy Score and Average precision. Precision and Recall for the SAI-G model is 0.875, at a confidence threshold of 0.5, while for the SAI-C model we obtained much lower scores, respectively Precision = 0.727 and Recall = 0.571 for the same confidence threshold. The results indicate a lower classification performance of the SAI-C model compared to the SAI-G model. The exception is the value of Precision for the POSITIVE concept, which is 1,000.

Research and Design of Functional Requirements of Shared Electric Bicycle App Based on User Experience

  • Xiangqin Zhao;Bin Wang
    • Journal of Information Processing Systems
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    • v.19 no.2
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    • pp.219-231
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    • 2023
  • Intelligent applications are crucial for increasing the popularity of shared urban electric bicycles (EBs). Building an application platform architectural system that can satisfy independent user operations is critical for increasing the intelligent usage of shared EBs. Consequently, we collected online reviews of shared EB applications, conducted semantic processing and sentiment analysis, and refined the positive and negative review data for each function. The positive and negative review indices of each function were calculated using the formulae for positive and negative review indices of product functions, thereby determining the functions that need to be improved. Each function of the Shared EB application was improved according to its business process. The main contributions of this study are to build a user requirement architecture system for the Shared EB application with five dimensions and 22 functions using the Delphi method to design the user interface (UI) of this application based on user satisfaction evaluation results; to create a high-fidelity dynamic interaction prototype and compare user satisfaction before and after improving the Shared EB application functions. The testing results indicate that the changes in the UI significantly improve the user experience satisfaction of the urban Shared EB application, with the positive experience index increasing by 69.21% and the negative experience index decreasing by 75.85% overall. This information can be directly used by relevant companies to improve the functions of the Shared EB application.

Product Evaluation Summarization Through Linguistic Analysis of Product Reviews (상품평의 언어적 분석을 통한 상품 평가 요약 시스템)

  • Lee, Woo-Chul;Lee, Hyun-Ah;Lee, Kong-Joo
    • The KIPS Transactions:PartB
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    • v.17B no.1
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    • pp.93-98
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    • 2010
  • In this paper, we introduce a system that summarizes product evaluation through linguistic analysis to effectively utilize explosively increasing product reviews. Our system analyzes polarities of product reviews by product features, based on which customers evaluate each product like 'design' and 'material' for a skirt product category. The system shows to customers a graph as a review summary that represents percentages of positive and negative reviews. We build an opinion word dictionary for each product feature through context based automatic expansion with small seed words, and judge polarity of reviews by product features with the extracted dictionary. In experiment using product reviews from online shopping malls, our system shows average accuracy of 69.8% in extracting judgemental word dictionary and 81.8% in polarity resolution for each sentence.

Positioning of Smart Speakers by Applying Text Mining to Consumer Reviews: Focusing on Artificial Intelligence Factors (텍스트 마이닝을 활용한 스마트 스피커 제품의 포지셔닝: 인공지능 속성을 중심으로)

  • Lee, Jung Hyeon;Seon, Hyung Joo;Lee, Hong Joo
    • Knowledge Management Research
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    • v.21 no.1
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    • pp.197-210
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    • 2020
  • The smart speaker includes an AI assistant function in the existing portable speaker, which enables a person to give various commands using a voice and provides various offline services associated with control of a connected device. The speed of domestic distribution is also increasing, and the functions and linked services available through smart speakers are expanding to shopping and food orders. Through text mining-based customer review analysis, there have been many proposals for identifying the impact on customer attitudes, sentiment analysis, and product evaluation of product functions and attributes. Emotional investigation has been performed by extracting words corresponding to characteristics or features from product reviews and analyzing the impact on assessment. After obtaining the topic from the review, the effect on the evaluation was analyzed. And the market competition of similar products was visualized. Also, a study was conducted to analyze the reviews of smart speaker users through text mining and to identify the main attributes, emotional sensitivity analysis, and the effects of artificial intelligence attributes on product satisfaction. The purpose of this study is to collect blog posts about the user's experiences of smart speakers released in Korea and to analyze the attitudes of customers according to their attributes. Through this, customers' attitudes can be identified and visualized by each smart speaker product, and the positioning map of the product was derived based on customer recognition of smart speaker products by collecting the information identified by each property.

Customer Satisfaction Analysis for Global Cosmetic Brands: Text-mining Based Online Review Analysis (글로벌 화장품 브랜드의 소비자 만족도 분석: 텍스트마이닝 기반의 사용자 후기 분석을 중심으로)

  • Park, Jaehun;Kim, Ye-Rim;Kang, Su-Bin
    • Journal of Korean Society for Quality Management
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    • v.49 no.4
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    • pp.595-607
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    • 2021
  • Purpose: This study introduces a systematic framework to evaluate service satisfaction of cosmetic brands through online review analysis utilizing Text-Mining technique. Methods: The framework assumes that the service satisfaction is evaluated by positive comments from online reviews. That is, the service satisfaction of a cosmetic brand is evaluated higher as more positive opinions are commented in the online reviews. This study focuses on two approaches. First, it collects online review comments from the top 50 global cosmetic brands and evaluates customer service satisfaction for each cosmetic brands by applying Sentimental Analysis and Latent Dirichlet Allocation. Second, it analyzes the determinants that induce or influence service satisfaction and suggests the guidelines for cosmetic brands with low satisfaction to improve their service satisfaction. Results: For the satisfaction evaluation, online review data were extracted from the top 50 global cosmetic brands in the world based on 2018 sales announced by Brand Finance in the UK. As a result of the satisfaction analysis, it was found that overall there were more positive opinions than negative opinions and the averages for polarity, subjectivity, positive ratio, and negative ratio were calculated as 0.50, 0.76, 0.57, and 0.19, respectively. Polarity, subjectivity and positive ratio showed the opposite pattern to negative ratio, and although there was a slight difference in fluctuation range and ranking between them, the patterns are almost same. Conclusion: The usefulness of the proposed framework was verified through case study. Although some studies have suggested a method to analyze online reviews, they didn't deal with the satisfaction evaluation among competitors and cause analysis. This study is different from previous studies in that it evaluates service satisfaction from a relative point of view among cosmetic brands and analyze determinants.

A Proposal of Smart Speaker Dialogue System Guidelines for the Middle-aged (중년 고령자를 위한 스마트 스피커 대화 체계 가이드라인 제안)

  • Yoon, So-Yeon;Ha, Kwang-Soo
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.81-91
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    • 2019
  • Recently, the nation has been suffering from a variety of problems, such as the rapid aging of the population and the weakening of the family's role due to rapid industrialization, such as the problem of supporting the elderly or the decline in the quality of supporting them. Among them, the issue of supporting the sentiment of the elderly is a major issue in terms of the quality of the stimulus. The best solution would be to resolve this issue of emotional support through various physical and human support. However, due to various limitations, access to efficient utilization of resources is being sought, among which support efforts through the convergence of digital technologies need to be noted. In this study, we took note of the problems of aging population shortage due to aging phenomenon and the problems of the emotional side of the problem of declining quality of the service, and analyzed the types of digital technology applied to support the emotional side through the convergence of digital technology. Among them, the Commission proposed emotional support through smart speakers, confirming the possibility of supporting the elderly through smart speakers. In addition, the Commission proposed guidelines for smart speaker communication systems to support the sentiment of older adults by conducting an in-depth interview with the In-Depth interview with the evaluation of the usability of smart speakers for older people. Based on the results of this study, it is expected that it will be the basic data for designing a communication system when developing smart speakers to support the emotions of the elderly.

Crafting a Quality Performance Evaluation Model Leveraging Unstructured Data (비정형데이터를 활용한 건축현장 품질성과 평가 모델 개발)

  • Lee, Kiseok;Song, Taegeun;Yoo, Wi Sung
    • Journal of the Korea Institute of Building Construction
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    • v.24 no.1
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    • pp.157-168
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    • 2024
  • The frequent occurrence of structural failures at building construction sites in Korea has underscored the critical role of rigorous oversight in the inspection and management of construction projects. As mandated by prevailing regulations and standards, onsite supervision by designated supervisors encompasses thorough documentation of construction quality, material standards, and the history of any reconstructions, among other factors. These reports, predominantly consisting of unstructured data, constitute approximately 80% of the data amassed at construction sites and serve as a comprehensive repository of quality-related information. This research introduces the SL-QPA model, which employs text mining techniques to preprocess supervision reports and establish a sentiment dictionary, thereby enabling the quantification of quality performance. The study's findings, demonstrating a statistically significant Pearson correlation between the quality performance scores derived from the SL-QPA model and various legally defined indicators, were substantiated through a one-way analysis of variance of the correlation coefficients. The SL-QPA model, as developed in this study, offers a supplementary approach to evaluating the quality performance of building construction projects. It holds the promise of enhancing quality inspection and management practices by harnessing the wealth of unstructured data generated throughout the lifecycle of construction projects.

Evaluation of the Discordance between Sentence Polarities and Keyword Polarities by Using MUSE Sentiment-Annotated Corpora (MUSE 감성주석코퍼스를 활용한 문장 극성과 키워드 극성간의 불일치 현상에 대한 분석)

  • Cho, Donghee;Shin, Donghyok;Joo, Heejin;Chae, Byoungyeol;Cao, Wenkai;Nam, Jeesun
    • 한국어정보학회:학술대회논문집
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    • 2016.10a
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    • pp.195-200
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    • 2016
  • 본 연구는 MUSE 감성 코퍼스를 활용하여 문장의 극성과 키워드의 극성이 얼마만큼 일치하고 일치하지 않은지를 분석함으로써 특히 문장의 극성과 키워드의 극성이 불일치하는 유형에 대한 연구의 필요성을 역설하고자 한다. 본 연구를 위하여 DICORA에서 구축한 MUSE 감성주석코퍼스 가운데 IT 리뷰글 도메인으로부터 긍정 1,257문장, 부정 1,935문장을, 맛집 리뷰글 도메인으로부터는 긍정 2,418문장, 부정 432문장을 추출하였다. UNITEX를 이용하여 LGG를 구축한 후 이를 위의 코퍼스에 적용하여 나타난 양상을 살펴본 결과, 긍 부정 문장에서 반대 극성의 키워드가 실현된 경우는 두 도메인에서 약 4~16%의 비율로 나타났으며, 단일 키워드가 아닌 구나 문장 차원으로 극성이 표현된 경우는 두 도메인에서 약 25~40%의 비교적 높은 비율로 나타났음을 확인하였다. 이를 통해 키워드의 극성에 의존하기 보다는 문장과 키워드의 극성이 일치하지 않는 경우들, 가령 문장 전체의 극성을 전환시키는 극성전환장치(PSD)가 실현된 유형이나 문장 내 극성 어휘가 존재하지 않지만 구 또는 문장 차원의 극성이 표현되는 유형들에 대한 유의미한 연구가 수행되어야 비로소 신뢰할만한 오피니언 자동 분류 시스템의 구현이 가능하다는 것을 알 수 있다.

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An Experimental Evaluation of Short Opinion Document Classification Using A Word Pattern Frequency (단어패턴 빈도를 이용한 단문 오피니언 문서 분류기법의 실험적 평가)

  • Chang, Jae-Young;Kim, Ilmin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.12 no.5
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    • pp.243-253
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    • 2012
  • An opinion mining technique which was developed from document classification in area of data mining now becomes a common interest in domestic as well as international industries. The core of opinion mining is to decide precisely whether an opinion document is a positive or negative one. Although many related approaches have been previously proposed, a classification accuracy was not satisfiable enough to applying them in practical applications. A opinion documents written in Korean are not easy to determine a polarity automatically because they often include various and ungrammatical words in expressing subjective opinions. Proposed in this paper is a new approach of classification of opinion documents, which considers only a frequency of word patterns and excludes the grammatical factors as much as possible. In proposed method, we express a document into a bag of words and then apply a learning algorithm using a frequency of word patterns, and finally decide the polarity of the document using a score function. Additionally, we also present the experiment results for evaluating the accuracy of the proposed method.