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http://dx.doi.org/10.3745/KIPSTB.2010.17B.1.093

Product Evaluation Summarization Through Linguistic Analysis of Product Reviews  

Lee, Woo-Chul ((주)유승토탈솔류션)
Lee, Hyun-Ah (금오공과대학교 컴퓨터공학부)
Lee, Kong-Joo (충남대학교 전기정보통신공학부)
Publication Information
The KIPS Transactions:PartB / v.17B, no.1, 2010 , pp. 93-98 More about this Journal
Abstract
In this paper, we introduce a system that summarizes product evaluation through linguistic analysis to effectively utilize explosively increasing product reviews. Our system analyzes polarities of product reviews by product features, based on which customers evaluate each product like 'design' and 'material' for a skirt product category. The system shows to customers a graph as a review summary that represents percentages of positive and negative reviews. We build an opinion word dictionary for each product feature through context based automatic expansion with small seed words, and judge polarity of reviews by product features with the extracted dictionary. In experiment using product reviews from online shopping malls, our system shows average accuracy of 69.8% in extracting judgemental word dictionary and 81.8% in polarity resolution for each sentence.
Keywords
Product Features; Product Review Summarization; Polarity Resolution; Sentiment Classification; Electronic Commerce;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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